COMPETITIVE ANALYSIS TEMPLATE

PRODUCT CATEGORIES RESEARCHED

CATEGORY NAME CATEGORY DESCRIPTION

CAT A

CAT B

CAT C

CAT D

CAT E

IDENTIFIED TOP COMPETITOR 1

Company Name

STRENGTHS DESCRIPTION

IDENTIFIED TOP COMPETITOR 2

Company Name

STRENGTHS DESCRIPTION
COMPETITIVE ANALYSIS - CAT A
CATEGORY NAME CATEGORY DESCRIPTION

CAT A

CATEGORY
IDENTIFIED TOP COMPETITOR 1
FINDINGS

UNDER-SERVED
SUBJECT DESCRIPTION
AREAS

UNSERVED AREAS

POTENTIAL
PARTNERSHIPS

OTHER
OPPORTUNITIES

OUR COMPANY

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS

COMPETITIORS

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS
COMPETITIVE ANALYSIS - CAT B
CATEGORY NAME CATEGORY DESCRIPTION

CAT B

CATEGORY
IDENTIFIED TOP COMPETITOR 1
FINDINGS

UNDER-SERVED
SUBJECT DESCRIPTION
AREAS

UNSERVED AREAS

POTENTIAL
PARTNERSHIPS

OTHER
OPPORTUNITIES

OUR COMPANY

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS

COMPETITIORS

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS
COMPETITIVE ANALYSIS - CAT C
CATEGORY NAME CATEGORY DESCRIPTION

CAT C

CATEGORY
IDENTIFIED TOP COMPETITOR 1
FINDINGS

UNDER-SERVED
SUBJECT DESCRIPTION
AREAS

UNSERVED AREAS

POTENTIAL
PARTNERSHIPS

OTHER
OPPORTUNITIES

OUR COMPANY

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS

COMPETITIORS

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS
COMPETITIVE ANALYSIS - CAT D
CATEGORY NAME CATEGORY DESCRIPTION

CAT D

CATEGORY
IDENTIFIED TOP COMPETITOR 1
FINDINGS

UNDER-SERVED
SUBJECT DESCRIPTION
AREAS

UNSERVED AREAS

POTENTIAL
PARTNERSHIPS

OTHER
OPPORTUNITIES

OUR COMPANY

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS

COMPETITIORS

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS
COMPETITIVE ANALYSIS - CAT E
CATEGORY NAME CATEGORY DESCRIPTION

CAT E

CATEGORY
IDENTIFIED TOP COMPETITOR 1
FINDINGS

UNDER-SERVED
SUBJECT DESCRIPTION
AREAS

UNSERVED AREAS

POTENTIAL
PARTNERSHIPS

OTHER
OPPORTUNITIES

OUR COMPANY

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS

COMPETITIORS

DISTINGUISHING PROMOTIONS /
COMPANY NAME COMPANY CLAIMS DISTINCTIVE TRAITS SUBSTANTIATING STATEMENTS KEY CHANNELS PRICING MODEL ADDITIONAL COMMENTS
ADVANTAGES OFFERS
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