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ABSTRACT:
Aim: To study about the possible relationship between no. of operation year of a business to
its sale
Method: In this study, the researcher used descriptive statistics to determine possible
relationship between the two variables presented. Availability sampling was used in the
study. The researchers chose food service businesses in Malolos area that is willing and ready
to participate and answered the designed a survey questionnaire to gather the data needed.
After which, the researcher used Pearson R Correlation to determine the possible relationship
between the two variables based on the two available sets of data.
Results: The results show an r-coefficient of .48, indicating a weak positive association
between operational years of a business and its sales.
Conclusion: Researchers conclude that if a food businesses run for a long period, it will get
higher sales compared to the other businesses that operate for a short period. This shows
that the biggest objective that a business should have is sustainability. Where business can
create a big name in the industry the longer they have operating.
1. INTRODUCTION:
The food service industry in the Philippines Going into the food service business needs
has improved over the years. It has been a part of a lot of study on important principles of managing
the Filipino culture to dine out during work breaks it. Food can affect the health of the consumers;
and when celebrating different occasions. Today, therefore it is the responsibility of its owners to
different types of food establishments are being maintain the cleanliness of the foods served and
set-up all-over the country. While these are the big the place. This includes quantity cooking, menu
and fancy restaurants, fast food restaurants, planning, food pricing, and sanitation of work area
delivery services, catering services and canteens and process, as well as health care of customers.
and the smaller ones found within our Another important principle in this business is
neighborhoods such as the carinderia, pondohan honest service to customers. Therefore, getting
and lugawan, it is also common to find food carts into the food business is assuming a great
along sidewalks that sell fish balls, squid balls and responsibility to the public.
other dimsum.
There are different types of food services
established to answer the needs of the public.
Among these are the restaurants, panciteria, turu-
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
turo and dimsum houses, bakeshops, coffee shops, Konrath 2010) in her sales philosophy, in order to
pizza houses and specialty restaurants. maintain or improve sales the seller must create a
value with the costumers. They should focus on
These are generally categorized in two: the making differences not on sales. Businesses also
commercial food service and the welfare food have to be innovative and possess keen insights
service. Commercial Food Service is eateries that into trends that can influence the business.
are into business and profit fall under the
commercial food service. In this category, the Starting a new business can be a scary
controlling of expenses, setting of the profit and proposition. Perhaps the scariest thing of all knows
planning the business growth lies within the that most businesses won't be successful.
responsibility of the owner. It is he who sets the According to (Keith Speights 2017), roughly 20% of
price of the food and services based on the type of new businesses survive past their first year of
food and services, value of the place and the operation. That was the case two decades ago and
economic level of the target customers. And is still the case today. However, around half of all
welfare food is set up to cater to a particular group businesses no longer exist after five years. Only
of people like employees, students and patients. one-third make it past their tenth anniversary.
Most are found in schools, office canteens and These statistics have been remarkably consistent
cafeterias in hospitals managed by a through the years. Interestingly, major economic
concessionaire. Competition is low because only downturns don't seem to affect the survival rates
one canteen or cafeteria serves an entire office for new businesses.
building or hospital.
The reality, still, is that many businesses do
There are many opportunities in growing a fail. According to the 2015/2016 Global
business this 2018, but there is also many things Entrepreneurship Report Opens a New Window.
that business should asses in order to satisfy Published by Babson College and several other
customers. Staying on top of changing in costumers organizations, over half of businesses discontinue
needs, understanding millennial preferences and operations because of lack of profits or financial
improving marketing strategies will all be essential funding. It would be great if more businesses were
in competitive market place. According to successful and lasted for decades. However, history
Marketing 2017, the change of moods and attitude shows us that are not likely to happen. In light of
of costumers can affect the sales of business this, their opinion is that it would be better for
specifically in the food industry. Nowadays, more than just 20% of businesses to fail in their
millennial are very different. They prefer an first year of operation. That might surprise us, but
extreme and unique taste. That is why new there's a good reason for their viewpoint.
businesses grab the opportunity to start their
business with a theme that will surely attract As basis of this study, the researchers
millennial. gathered some related study and publication and
tallied corresponding results. Comparing the
However, old food businesses are more results of the possible relationship between
popular because they have been in the industry for business’ age and sales from the recent studies and
a long time. Therefore, they have the advantage in publications indicate a research problem. As the
getting higher sales. However, according to (Jill researchers review the results, it is very different
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
2. METHODOLOGY:
In this section it is clearly defines the
Figure 1. Conceptual Model of the Study
research method used to conduct the study. The
It shows the conceptual framework that researchers explain how the necessary data and
illustrates the possible relationship between IV and information gathered to address the justifications
DV. Whereby, hypothetically business’ operation for the research design, methods and research
years or the independent variable has a significant approach.
relationship in sales; the dependent variable.
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
Years of Operation
corresponding score 5, for strongly agree, 4 for their sales gone up. While company G is the only
Agree, 3 for neither Agree nor Disagree, 2 for business in Malolos that shows that it operates for
Disagree and 1 for Strongly Disagree. In this figure a long period but its sales is still low. Implicates
it shows that 4 out of 10 businesses (40%) got 4 that higher sales cannot only be attain after much
and above mean scores. several years. On the other hand, considering some
factors such as marketing and sales strategies that
Table 2. X & Y Values can attract more customers will also help the
business. Researchers also gathered a data where
Business Years of Sales in 3 out of 10 agree that their sales for this month
Operation (Mean Score) exceeded last month sales. Moreover, 3 out of 10
A .66 4 businesses as well say that they neither agree nor
B 2.5 3 disagree that their supplies or product rarely got
C .42 3.2 into surplus. However, half of the respondents say
D 2.75 4.4 that as years goes by the allocation of budget for
E 1 2.8 product expenses increased but the sales as well
F 2 3 continues to increase. Same results as the study in
G 9 3.4 Lit. 4 wherein it states that the longer the business
H 8 4.2 takes, the expenses are increasing. Lastly, half of
I .33 3.2 the respondents say that their sales for the month
J 8 4.4 of December 2017 exceeded for the first month
sales of their business.
Table 1 presents the X and Y data gathered
by the researchers with the used of questionnaire. In order to achieve sustainability and
Where X values serves as years of operation of longevity of the business, according to (Bill Liabotis
business while Y values are mean scores of sales 2010) most businesses fall short of achieving their
formulated by likert scale. The findings indicate growth objectives for revenue and profitability.
that most of the businesses which operates within Studies report success rates as low as 20%. For
3 years gained a higher sales remark compared on him, in order to maintain and achieve the growth
the other businesses. Businesses that have been in and sustain a business there are two main
the industry for 3 years got 4 mean score strategies that a business should apply; (1)
compared to 3.37 of businesses operating within Creating-Customer Focus Strategies and (2)
less than 3 years. However, one respondent with Effectively Executing the Strategy. In Creating-
less than a year of operation got 4 sales mean Customer Focus Strategies there are 3
score. In referring to the gathered data by means components; first, Growth by Sub-Segmenting
of Likert Scale questionnaire, it shows that Customers, which the process of identifying
company H and J shows that while their business profitable growth opportunities most often begins
continuing to operate for a long time, their sales as with the Core Business, that is, the products,
well continues to increase. Nevertheless, company services, customers, channels and geographic areas
B, D and F says that their sales are not high as other that generate the largest proportion of revenue
food businesses sale that runs for a long time. and profits. Second, growing the core business
Whereas company A, C, E and I says that their where based on the firm’s existing customers. This
business is functioning for just a short period but strategy involves creating High Impact Value
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
Series1
2 Thus, recognizing this factor and the rate of their
influence will enable the top managers of
1 Linear
(Series1)
companies to use effective and suitable strategies
0 for preserving and retaining their business. Sales
0 5 10
growth is considered as one of the most important
Year thing that a business should attain. Researchers
conclude that if a food businesses runs for a long
Figures 4. X and Y Scatterplot
period, it will get a higher sales compared to the
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
other businesses that operates for a short period. research could expand the generalizability
This shows that the biggest objective that a of the study by conducting a much larger
business should have is sustainability. Wherein, survey across a number of businesses in
business can create a big name in the industry. different industries
Considering the scope and limitation of the study
the researchers found out that longest year of
operation of a business in the vicinity of Malolos
Capitol View Park is 9 years. Most of them
exceeded their first month sale compared to
November 2017 sale. Implicates that most
businesses gain an increase in sales the longer the
business runs. The researcher also found out that
there is a weak positive relationship between years
of operation and sales. It implicates that an
increase in year of operation of a business will
results an increase on its sales.
RECOMMENDATION:
Starting Capitalists
-To help them to focus on sustaining
the business in the industry instead of
competing in other big named businesses
Future Researchers
-To allocate this study for it will be
beneficial for future use and improve other
things needed to be improve, future
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
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Senior High School (A.Y. 2017-2018)
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La Consolacion University Philippines
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Basic Education Department
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La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
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APPENDICES:
RESEARCH MATRIX
No.
Title Author Methods Results
1. How Firms Respond To Business Teressa C. Fort Survey Strong
Cycles: The Role Of Firm Age And John Haltiwanger Positive
Firms Size Ron S. Jarmin Correlation
Javier Miranda
2. How Small Business Manager’s Age Michael M. Gielnik Survey Positive
And Focus On Opportunities Affect Hannes Zacher Correlation
Business Growth: A Mediated Antje Schmitt
Moderation Growth Model Authors
3. The Impact Of Socio-Economic Muhammad Amjad Interview, Positive
Factors On Small Business Saleem Survey Correlation
4. An Analysis Of The Determinants Of Baba Insah Survey Moderate
Business Growth In Ghana: A Aliata I. Mumuni Correlation
Study Of Wa Municipal In The Paul Bangniyel
Upper West Region
5. The Secular Decline In Business Ryan Decker Survey, Negative
Dynamism In The U.S. John Haltiwanger Observation Correlation
Ron S Jarmin Javier
Miranda
6. The Cost Of Growth: Small Firms Anoosheh Survey Moderate
And The Pricing Of Bank Loans Rostamkalaei Correlation
Mark Freel
7. Determinants Of Market Extension In Marco Bettiol, Survey Moderate
Knowledge-Intensive Business Valentina De Correlation
Services: Evidence From A Regional Marchi,
Innovation System Eleonora Di Maria
Roberto Grandinetti
8. The Business Model Oliver Gassmann Survey Strong
Navigator Karolin Positive
Frankenberger
Michaela Csik
9. Interview, Negative
Entrepreneurship And Dynamic Richard J. Arend Survey Correlation
Capabilities: How Firm Age And
Size Affect The ‘Capability
Enhancement–Sme Performance’
Relationship
10. The Influence Of Firm Age And Observation Positive
Intangible Resources On The Brian S.Andersona , Interview Correlation
Relationship Between Yoshihiroeshimab1
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
33. How Do Age And Location Affect A Moos, Menisha Survey Moderate
Business? Evaluating The Objectives, Botha, Melodi Correlation
Outputs And Outcomes Of Small
Business Policy
34. Mitchell, Will Observation Negative
The Dynamics Of Evolving Markets: Correlation
The Effects Of Business Sales And
Age On Dissolutions And
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
Divestitures.
Dear Mam/Sir:
Warmest Greetings!
We would like to ask for some information that could help us in our research entitled “The
Possible Relationship between Operational Years in Industry of a Business and Sales as
Perceived by Food Businesses in Vicinity of Capitol View Park, Malolos Bulacan”
Your approval will be of great help and we assure that all the data will be treated with utmost
confidentiality.
Noted By:
Objective:
To secure a responsible career opportunity, where I can fully utilize my training, human
resource and management skills, while making a significant contribution to the success of your
company
Educational Attainment:
Senior High School
Accountancy Business Management
La Consolacion University Philippines
Barasoain Campus, City of Malolos, Bulacan
June 2016 up to present
Primary
Gen. Gregorio Del Pilar Elementary School
Sta. Ana Bulacan, Bulacan
September 2007 to March 2012
Personal Profile:
Nickname : Kristian
Birth Date : Dec 20 1999
Birth Place : Bulakan, Bulacan
Age : 18
Gender : Male
Status : Single
Religion : Roman Catholic
Nationality : Filipino
Language Spoken : Filipino
Weight : 68 kg
Height : 5’9
Character References:
Ms. Ericka Ann D. De Guzman
Filipino Language Educator
La Consolacion University Philippines
Barasoain Campus, City of Malolos
09262621976
Ma. Cecille R. Calara
Bank Teller
Land Bank (Balagtas Branch)
Balagtas, Bulacan
09253021376
micielmartinreyes@yahoo.com
Maureen Bianes
Business Woman
Rd 8 corner Rd 13 Pag Asa, Quezon City
09239210916
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
Career Objectives
Educational Attainment
Primary Level
Look 2nd Elementary School
City of Malolos, Bulacan
June 2011- March 2012
SKILLS
Ability to work under pressure
Time management
Can speak both Filipino and English language
Computer Literate
- Basic MS Word
- MS PowerPoint
- MS Excel
PERSONAL PROFILE
Nickname : Elle
Birth Date : August 30, 1999
Birth Place : Orani, Bataan
Age : 18
Gender : Female
Religion : Roman Catholic
Nationality : Filipino
Language Spoken : English and Filipino
Height : 5’3”
Weight : 45 kg
CHARACTER REFERENCES
Objective:
To secure a responsible career opportunity, where I can fully utilize my training, human
resource and management skills, while making a significant contribution to the success of your
company
Education:
2012 – 2016 Dr. Crisogono B. Ermita Sr. Memorial National High School
Nasugbu, Batangas
Personal Profile:
Nickname : Charles
Birth Date : July 11 2000
Birth Place : Nasugbu, Batangas
Age : 17
Gender : Male
Status : Single
Religion : Roman Catholic
Nationality : Filipino
Language Spoken : Filipino
Weight : 70 kg
Height : 5’11
La Consolacion University Philippines
City of Malolos, Bulacan
Basic Education Department
Senior High School (A.Y. 2017-2018)
Skills:
Proficient in some Microsoft Office applications such as:
1. Microsoft Office Power Point
2. Microsoft Office Word
3. Microsoft Office Excel
Computer Literate
Software Installation
Character References:
Maureen Bianes
Business Woman
Rd 8 corner Rd 13 Pag Asa, Quezon City
09239210916