Objectives Measurable Measurable Measurable Measurable Measurable Achievable and Achievable and Achievable and Profitable Profitable Profitable Opportunities Growth and Growth Have seen Have seen Have seen Strategic before before before Target Well Well Simply Not Segmented Not Segmented Segmented Segmented Segmented Dimensions All Categories All Categories Two Categories One Categories One Categories Decision Well Defined Well Defined Simple Too Simple Not thought Making through Process Strategy Very New New Have seen Inconsistent Wrong Before Product New Interesting Have seen Not thought Inconsistent Before through MEC Consistent Good Value OK Value Inconsistent No Value Value Map Well done Good OK Inconsistent Poor Place Objectives Objectives Objectives No Objectives No objectives consistent with consistent with consistent with and poor strategy and strategy and strategy strategy completely completely thought thought through through Promotion Objectives Objectives Objectives No Objectives No objectives consistent with consistent with consistent with and poor strategy and strategy and strategy strategy completely completely thought thought through, through, including ads from CAS Price Objectives Objectives Objectives No Objectives No objectives consistent with consistent with consistent with and poor strategy and strategy and strategy strategy completely completely thought thought through, based through, on competition