Jennifer Seshadri
Contact No.72990 94413
Jennifersundar02@gmail.com
Education Qualification
Employment
Competencies / Skills
M.A. English Literature, University of Madras
– 1996.
NIS - Diploma in Sales and Marketing
Diploma in Nutrition & Health – Ignou 2014
Certificate in Food & Nutrition - Ignou 2014
Hindustan Coca-Cola Marketing Company
Pvt. Ltd. Sr. Executive Marketing
1998 – 2007 December.
Cholayil Products & Services Marketing
Manager – South.
December 2007 – 2008 May
Virgin Mobile India Pvt.Ltd ASM – Alternate
Channels & New Business Initiatives.
July 2008 – Jan 2009.
Trans Car India Pvt.Ltd – Marketing - Head,
2012 February - August 2012
Wellbeing Foundation Trust – Head -
Marketing & Funds Management, November
2012 – December 2017
Zappy Home Solutions Pvt.Ltd.
Product Head - January 10th 2018 -
July
● Negotiation Skills
● Good Communication
● Detailed understanding of P&L
● Creative & innovative thinking
● Execution driven and process
oriented
● Ability to lead a Team.
Language Proficiency English & Tamil – Read, Write& Speak.
Hindi & Kannada – Speak.

MS Office, SAP, Jaguar.

IT Knowledge

* Business Analysis
* ATL & BTL Activities
Key Responsibilities Handled at Coca-Cola * Budgeting
India. * Advertising
* Consumer Programs
* Channel Programs
* Trade Programs
* Key Account Management
* Agency Coordination
* Route to Market

Business Analysis * Tracking Marketing Activities

* P&L Tracking- Marketing & Sales
* Mapping Competition Activities
* Identify Gaps & Growth opportunities
* Brand Pack Analysis
* RED Analysis to drive and Achieve Scores
as per Company standards.
* * Review Marketing Programs – Consumer
& Trade.

Budgeting Tracking Spend Vs Budget for the year.

Advertising & Vendor Management * Merchandise & POP & POS Material –
Indented and distributed as per Area and
Depot Spec.
* Negotiations for Marketing Material
* Scrutinize Hoarding Location
* New Vendor Sourcing
* Ensure optimum usage of Pop & Pos
Material.

Consumer Programs * Execution of National & Regional

Programs.
* Plan & Create Local Initiatives.
* Implementation of tracking system and
Evaluation Process.

* Understanding the Local Consumption

Channel Programs drivers in Various Channels.
* Drive Consumption building programs.
* Identification of Outlets for activation
elements & other collaterals.
* Indenting Activation Elements & Other
Collaterals.

Trade Programs * Development QPS & DPS Scheme

* Develop Detailers for Trade & Sales Team.
* Fix Execution Standards
* Ensure Activity take off at all depots.
* Create trade programs and standardized
equipment for various outlets for different
channels in City & Power Towns and Non
Power Towns.

Key Account Management * Ensure all Key Accounts (National, Regional

and local) marketing spends are managed as
per national guidelines and agreement in
specific channel.
* Ensure that Key Accounts are served
effectively to achieve long-term profit growth,
within guidelines agreed by Customer
Council.
*Work parallel with key accounts team for
New tie ups in various channels for in shop
Branding /Activation & Media Release.
 * Liaison with Agency for Ad Releases
Media Releases * Ensure Communication get the right placing
and Price.
* Ensure all logo placement, trade mark
related details, are verified and approved
before ad release or print.

Other Responsibilities Agency Coordination

*Coordinate with agency for trade & consumer
RTM – 2006 Moved to RTM Department as promotions and press ads.
Sr.FG Planner and Route to Market
Incharge. Merchandise Management
*Complete Depot Management *Accountable and Responsible for all
*FEFO & FIFO Management Merchandise indented.
*Stock Planning
*Stock Replenishment Celebrity Management
*Ensuring Loading & Unloading of trucks on *Co-ordinate with celebrities during
time as per norms. commercial shoot, Press Meet, Product
*Ensuring Distributor trucks leave on time to Launch and consumer Promotions – Ensuring
the market. dates accommodation,availabitly and
*Empties Management presence on time.
*Ensuring brand pack Mix availability
* Tracking brand pack movement at depot Vendor Management- New vendor
and and with distributor ensuring timely sourcing
dispatch of stocks to Market, minimising
expiry products.
*Adhering to deadlines route truck movement
*Ensuring brand pack planning during product
for launch, new commercial launch, trade
schemes and consumer schemes.
*Adhering to RTM standards
* Ensuring no stock outs.
* Experience in handling FG sourcing and
planning during season.
* Planning and dispatch of stocks to city and
upcountry depots during season and
coordinating with other plants and depots for
stocks during crisis.
*Truck route and cost management, empties
Management.
* Ensuring effective usage of trucks as per
RTM standards.
* Ensuring stock reports reach corporate
office everyday by 9.30am and maintain
scores as per RTM standards.

Key Responsibilities At Cholayil Responsible for ATL & BTL Activities for TN,
AP, Karnataka & Kerala.

Responsible for Modern Trade – Negotiation


Key Responsibilities at Virgin Pvt.Ltd
Key Responsibilities at Trans Car India
Pvt.Ltd
& Activation for Entire South
Planning & Execution of Trade & Consumer
Promotions
Annual Budget Planning - Entire South
Analyzing ORG figures.
Brand Pack Analysis
Events & Promotions
Alternate Channel Activation – Direct to
Customer.
OnLine Activation & Acquisition
Initiating Alliances with Corporate & BPO.
Responsible for Showroom – Branding
Marketing Budget Planning
Coordinate with MBIL regarding Marketing
Activities and Showroom Activities.
Marketing Spend Tracking - Monthly &
quarterly. New Business Initiatives.
Responsible for Timely Communication
regarding New Price, Change in Price , New
Scheme’ s & Press Ad Releases to the Sales
Team and CSR Team...
Responsible for Indenting Price Lists and
Product Detailer Manuals.
Implement MBIL Planned Activities.
Ensure all weekly & Monthly mandatory
reports reach on time without fail.
Ensuring the guidelines of MBIL is
Adhered to.
Digital Marketing Experience
Devise and implement both strategic and
tactical digital marketing plans
• Create and implement integrated digital
marketing campaigns as planned
• Manage social marketing strategies
• Monitor website metrics to foresee trends
and keep tabs on traffic
• Design campaigns to promote products
Key Responsibilities at Wellbeing Foundation ● Determining marketing objectives and
ABP planning.
● Planning marketing activities in
conjunction with company’ s growth
plan and working out strategies to
execute the plan.
● Media Planning as per the budget.
● Over all responsibility of designing,
running and promoting the
company’ s website
● which includes SEO techniques,
managing PPC programs.
● Over all responsibility of running
various marketing campaigns – like
getting newsletters, e-mail blasts sent
to the customers.
● Ensuring successful participation in
national and international trade
shows, exhibitions & organizing other
events like conferences, seminars
etc.

● Developing systems and procedures

to ensure that the leads generated
are optimally utilized. Managing the
overall office

Zappy Home Solutions Pvt.Ltd.

On Demand Home Services
Business Intelligence
Product Ideation: Analyze new product
ideas, Evaluate Market ,Competitor
Analysis
Preparation of VOC, Defining Customer
needs and requirements development
Product Planning
Product Definition, Positioning, Strategy,
Roadmap, Forecasting
Portfolio Planning
Product plan Communication and strategy
with team members.
Preparation of business case, Project
Creation, Promotional Plan
Develop Sales & Acquisition channels for
the product
Evaluate Promotional and Marketing
content
 Plan test Market, Beta Launch in
App/market
Define Pricing Strategy
Support channel Partners
Coordinate & Manage Product Launch
Manage Product Lifecycle

Personal Profile Date of Birth - 2nd August 1972

Husband’ s Name – S.Seshadri

Contact No. – 72990 94413

Mail Id -
Jennifersundar02@gmail.com

Address - No.10 Club Road, Chetpet,

Chennai 600031.