Good morning class
Ok bago tayo magstart
Pls arrange your chair and pick all the scatted papers on
the floor, ...so pakitabi muna and itapon niyo nalang after
our class
Let’s all stand ..
I will ask any volunteer to lead the prayer?anyone
So Ms. Camille
Ok let’s all bow our head and pray
Dear God
Thank you for this wonderful day ,
I want to take a minute not to ask for anything frm u,
But to simply say thank you for all tht we have.
In Jesus name,Amen.
So class thank you , you may now take your seat.
Before we start let me check first your attendance
Is Mr .Martinez is here?
Ms.Rellegue?
Ms. Ferrer?
Mr. Malit? Ok thank you !
I have prepared an inspirational quotes for today
Before we continue w/ our lesson
Ms anna,can u pls read this quotes
...It does not matter how slowly you go as long as you
don’t stop...//confucuis
Any insights abt this quotes.?
So dito it only says na don’t stop pursuing ur dreams the
day u quit it’s the end of the battle.
So what I could advise is don’t stop until ur done.
Ok,Since last meeting we already tackle customers
and market behavior
So now ...
Let’s proceed to our lesson w/c is
Understanding the Marketing Mix Concept -4p’s
1st I’d like to ask anyone from this class
That will have an idea, of what is mktg?
Or any certain things or topics n related s mktg?
Yes!Mr khym....-that’s good
Alright to further understand what is the scope of mktg
Let me show you some of the examples...
As we can see here...
all of these were part of mktg
There’s product,networking,advertising,online
And even educ---- etc//
So those topics.. were associated w/ business mktg,So that
only means tht ,mktg is really a broad topic.and it cover a
wide range of subtopics..
For continuation let me give you a simple definition ng
mktg
Putting the rt. Product at the rt. Place ,at the rt. Price and
at the rt . time.
So dito kung titingnan mo yun def nya.. ‘
Mktg sounds easy and simple/
But the real thing/mktg is crucial and a bit challenging//
maraming factors na kailangan ikonsider /most especially
if you are planning to set up a business... or you are new
to the business/
So una alamin natin kung anu nga ba yun purpose ng
mktg mix sa 1 business
Ito yung ginagamit ng mga new and young entrepreneur
na ngbblak magtayo ng business/
For these will serve as their guide –para magkaroon ng
ideas kung anung tactics or strategy yung iimplement
nila/para mag click or mag boom yung business
So itong Mktg Mix --
Maieexecute to throught the use of the 4’ps
Ano nga ba muna yung apat na P sa 4’ps
Product, Price, Place and Promotion..
So let me started w/ the first P
w/c is the Product!
Product defined as a good or service that satisfies some
wants and needs/
Other definition ng product is it can be either tangible
good or an intangible service- that fulfills needs or wants
of consumers//
So to have a better idea of the different products offered
thru the market
Lets that a look on the slide///
I’ll gonna call ur name and pls identify the products you
can see on our slide.
So meron tayong dito tayong mga beverages//
gadgets//foods ofcourse at for girls accessories bags etc//
As we can see naman diba//
There’s lot of product available sa market ngayon//
So let us say we have enough capital tayo yung owner ng
business//
What would be the first thing na dapat ikonsider when it
comes to your product ... lalu na napaka stiff ng
competition sa market?
W/ this question ---- dito na papsok yung next topic w/c is
USP/Unique Selling Preposition///
So from the word iself –unique....
Dapat maging unique or different yung product mo from
other businesses// there’s something new or unique//
So magbibigay ako ng example dito ...
Sinu na sa inyo yung naka try pumunta sa any coffee shop?
Can you pls raise your hand?/okkkk....
Usually naman kapag sinabing coffee shop,ofcourse they
are serving coffee /pareparehas lng yan //pngkaiba nalang
yun ambiance...
So kung coffee shop yung business mo/ anu yung diff mu
frm other coffee shop //
Let me give you one example ---
Milka Krem-aside from one stuff shop for dairy
products//like pastillas and silvannas//
It’s a coffee shop...
So anu sa tingin yung USP ng milka krem??
Almost all coffee shop ,manila ,pampnga yung coffee nila
hnd mwawala yun milk content.. usually frm cows milk//
Yung usp ng milka krem to be diff/ yun milk nila comes
from buffalo- so they are using buffalo’s milk//
Sinasabi na yung buffalos milk is thicker,cremier and
healthier than cows milk
So it serves as MK competitive edge /
Isa sila sa coffee shop serving buffalo’s milk//
Next is (SERVICE) under padin siya ng product //
Ibig sabihin ,service is a type of product na walang physcal
form//basically hnd nhhwakan/ intangible
Nagkakaroon lang ng value yung service one naconsume
or nagamit muna siya/or naexperience mu yun service))
Again I’ll call your name and proide me any service you
know?This is considered ur graded recitation.
Let me show you some examples//
1.David Salon/
Hair service/and other salon treatments
Next service is..
2. Banahaw Heals Spa//
-your paying for the massage service-also
relaxation/ambiance
3.Water and Electric Bills//Cable / Wifi
-your paying for the service /after consumption
Second P- Price//
The amount of money a customer is willing to pay in order
to acquire a product or a service/
So based on the def. /ito yung amount n bnbgay natin in
exchange of prod/service.
Isa yun price sa dapat nating ikonsider if we are new sa
business ..kasi we might over price or masyado ng mababa
yun price ng products ntin//
So yung mga marketers, they come up w/ a plan para mas
maging appealing at maka attract ng mga customers yun
businessis by the used of pricing strategy//
Here’s some of the diff pricing strategy ....
We have here: penetration pricing/price skimming
psychological pricing /discount pricing
Let’s start w/ Penetration P.
Ibig sabihin lng this type of pricing strategy... they start w/
a low introductory price..good example dito yung mga
bagong products //since new yung product//mababa
muna yun price para ma attract yung customers na iavail
yun products // it will also help the business na
magexpand ng # ‘s of consumers thru word of
mouth//then after period of time nagtataas na ng
price//ok!
Next is PS any volunteer ,can you pls read the def of PS?
Read // ok thank you!
2.Price Skimming- it’s the other way around nmn
,compare sa Penetration P. Na ngstart ng low price pt/ ito
nman strategy nila is ngaseset sila ng high price range
initially then habang tumatagal sa market bumababa yun
price...
So let me show you good examples for price skimming
So these would be luxury items/such as luxury or sports
car// gadgets...and watch//
Usually nmn segmented yun market para dito //
Yun type ng consumer is considered/high end consumer-
Yun they are not up to the price but for the convenient of
getting a quality product /
Tapos gradually kapag tumagal na bumababa yun price//
And addition w/ PS- they used this type of strategy ,na
mag set ng high price at first , para marecover agd nila yun
expense nila sa pagproproduce/ or pagdedevelop ng
product along w/ yun gastos sa advertising//ok so next na
ntin yun,.. Psychological Pricing
Again ... anyone from this class to
read the def of PP/Mr. Quirino
Thank you!....
3.Psychological Pricing
This practice is based on the belief that most customers,
start reading the digits from the left to the rt.,then do not
round up these prices,
Psychologically iisipin nila mas mababa yun price or
nkatipid sila ng ilang cents//wherein .it’s just the
same/Example of this scenario --- mkkita tong mga to/ sa
grocery store... right?
4. Discount Pricing
This type of strategy is happened usually for short period
of time/may special seasons na /iniimplement ng mga
businesses yun gnitong strategy para tumaas yun sales at
the same time yun over stock ng company maubos//
Good example dito is yung s mga SM. Meron silang
tinatawag na christmas sale/summer sale//enrollment
sale//Diba usually kapag nagmall tayo nkkatawag ng
pansin lalu na kpag may sale...mkikita natin a tag price
(nkaindicate yun old price sa discounted price) ex from
1000 since 50 % -500 nalang..
Or mern din nman up to 70 % sale o kaya buy 1 take 1...
tama?
Actually kasi ..may buy 1 take 1 a nagyyri kasi yun product
malapit na mag expire/so instead na malugi sila bnabagsak
presyo nalang... or yun iba naman over stock/ since may
new product n drting //binibig sale nalang nila
o may profit padin yun company//
Mapapansin mu din to sa mga bakery ee..
Like goldilocks/red ribbon..
Kapag hindi nbebenta at mlpit nang maexpired yung iba
ng pastries nila /sinisale para maibenta...or maubos/
Alright so any question sa discount pricing?
So far ... wala ..let’s proceed/
Ok pa ba tayo ??
Place.***
The 3rd P- would be place
From the def here-Place is the location where the
customer will preview and buy the product.
It served as an important role in mktg mix
WHY??
Kasi it includes the location of the business shop/
Dapat yun place mu or location is somewhere that can
easily reach /and accessible...
So paano?
Una it should be strategically placed or located kung saan
many people can visit the place//
Good example is Jollibee//
Anu nppansin nyo san siya located?
Along the highway ...that’s great/correct
Aside from that hindi lang basta nasa hway sya kung
ppansinin niyo nasa crossing siya right same thing w/
MCDO...
So reason behind that yung mag marketers tinatarget nila
yun malaking range ng market na mapansin yun
business//
So yun place regularly madami dumadaan *
Malapit sa public market .malapit sa mga schools right.
And also place hindi lang yung lugar yun tinutukoy//
Part din ng topic nato yung distribution channel --- para
mareach natin yung mas wide na range ng target
market /consumers..or end user
So sa ex. Dito makikita natin yun flow /distribution ng
product from producer-to reach the end user//
So i’ll give you simple ex.
Tayo yung consumer /this one here tapos gusto natin
bumili ng pancit canton//bago p natin mkuha yun product
mdmi ng dinaanan//
Si Peter-producer/let say ito yun factory ng canton
Si wendy –wholesaler/ex friendship/magic mall
Si retailer-ito yun mga sari sari store
Si kuya – consumer //
Ok gets!
Ok .. so yung pang apat at panghuling P: is Promotion
4.Promotion is....
All activities that encourage the customer to consider
viewing and buying the product/
So heres the ff business methods pra mapersuade yun
market to become ur customer
First is /Traditional Media Advertising,
Digital Technology,
Personal Selling and Events.
Traditional Media Advertising,
This includes paid messages designed and presented
through television networks, radio stations, newspapers
and magazines
Part din nmn ng TMA way ung conversation... and polite dapt sumagot/and
1. Billboards most especially kabisado mo un prodcut details//
2. Buses,
3. Point-of-Purchase

So let’s view here some pictures para mavisualize nyo how
effective promotional advertising is...
1.) Billboards
So dapat catchy siya ..para mas mapersuade yun market to
buy your product.for an instance
So any travelers/drivers/passengers n mkkkita ng ad
Will be potential buyers –
So once n mkita yun ad/maisasama n sya sa decision
process n customer
2.Next is Buses/We called this bus mktg
So dapt dito creative un pagkakgawa,so then mas
mappansin sya/ advantage nmn dto npropromote yun
product continuously where ever the bus go/ meron at
meron mkkpnsin ng promotion //
Events
Kung napapansin niyo some company they sponsored
some special events...
Example is yung milo marathon,like run for a cost /yun
funds na maiipon will support their selected charity ..
The reason behind that is to ofcourse promote their
products,at the same time , ngkkaroon ng brand
promotion and social awareness na yung MILO
Were not only for profit but also they are good company.
And for the last stuff
Creative advertising
Let show me some samples wherein nppkita yung
pagkaimaginative and creativity ng mga marketers!

3.Lastly is Point-of-Purchase So ito escalator yun medium nila

Ito nmn POP or ... If you will noticed madami ganitong
promotion sa mga grocery store.yun life sized na product
display//mostly located sila sa counter
Do you know why??
Kasi ..there’s this factor na kapag catchy o mgnda yun
display ,may instance na bilhin yun product/mabilis nlng
yun decision process.. since nasa counter naman n sila/
Digital Technology
From the word digital that means this type of promotion
used technology such as gadgets and online promotion//
Like Ecommerce. Are you familiar sa term na to..// same
lang ng Online selling... nasabi ko na knina sa example
shoppee...ginagamit nila yun social media //para mareach
yun mga target user nila.Aside from shoppee
Other entrepreneur din naman usually ginagamit yun
facebook acct /nag crecreate sila ng page –or new acct
para sa online business nila
Escalator ad/Pedestrian Ad/bench Ad/Truck Ad..etc
So I think that’s all...I hope this quick demo class
Provides you an overview of the 4 Ps of marketing that
Clearly defines what is product, price, place and
promotion
Lastly yung mga factors to be considered when developing
a marketing strategy and tactical plans to be successful in
business..
So for you assingment
Give the advantage and disadvantage of
entrepreneurs who did and did not implement the used
of marketing mix on their businesses.

Personal Selling
Ito yung sinasabing face to face interaction w/ the Alright ! Thank you!,,,
customer,dito na mas mabilis mo siyang mappabili lalu n
kung may pleasing personality /tapos magaling magsales
talk yun yung sales agent my pk-or product knowledge//

While yun telephone conversation

Usually yun ganitong business is na aapply sa call center...
Dito dapat yun tone of voice ng agent is alive,ibig ko sbhn
clear /at naiintindihan ka ng customer //ska dapt formal