Entrepreneurship

Business Plan

Presented To:
Sir Umer Farooq

Presented By:
Kamal Hassan,Ahmad Akbar,Aiman Fatima,Hamza
Munir,Sidrah Javed,Sikandar Hayat,Anas
Tayyab,M.Sohaib,Kiran Zulfqar,Waleed
Hameed,M.Hammad,Haris Ahmad,Mahrun Nisa,Hammad
Jameel,Zain Ahmad,M.Muzammil,Ali Zainulabidin,Atiya
Khalid,Usama Mazhar,Ahsan Abbas,M.Sarfraz,Abdul
Rehman,Hina Batool,Junaid Ahmad,M.Mohsin,M.Waqas,Gul
Hassan,Bushra Zafar&Furqan Ali
B.B.A (Hons)
1st semester
Evening (Even)
1 Business Name:

Our business name is “Green Wheel”.

2 Logo:

3 Tagline:
The tagline our business is “Run environment clean”

4 Description of Venture:
Our business is all about fuel production. We are going to produce fuel from corn. We
use this fuel as automotive fuel. Corn is easily available in Pakistan. Pakistan is an agriculture
country. Our focus on ethical marketing. Corn fuel increase the capacity of engine

1.5 Business Profile:

Ethanol or ethyl alcohol has three primary markets; the most recognized being the
alcohol found in alcoholic beverages. Industrial applications are another major market, since
ethanol is widely used as a formulation component or solvent in the manufacturing of
pharmaceuticals, paints, personal care products, cleaning products, and flavorings. Finally,
ethanol can be used as an automotive fuel or fuel additive, and this is by far the largest
market for ethanol today. In the United States, ethanol is typically mixed with gasoline in a
10 percent ethanol blend (E10), but vehicle engines can be designed to run on blends of up to
85 percent ethanol (E85) or even pure (“neat”) ethanol.

Focuses on producing ethanol from cellulosic materials because of future expansion into
this method of production by the ethanol industry. As soon as possible, five of the seven
plants under construction or expansion will use cellulosic or waste feedstock. More recently,
the industry has been developing new methods to handle cellulosic feedstocks, which refer to
materials where energy is stored as complex sugar polymers called cellulose. Cellulosic
feedstock include materials such as agricultural residues (e.g., corn Stover, sugarcane
biogases), forestry waste, and municipal solid waste. Cellulosic ethanol can be produced
similarly to sugar/starch ethanol, except that additional chemical pretreatments are required to
break down the cellulose into simple sugars prior to fermentation. Alternatively, cellulosic
material can undergo thermo chemical processing where the feedstock is gasified and then
converted to ethanol through catalysis or fermentation. Cellulosic technologies promise to
substantially increase the quantity and types of feedstock available for ethanol production, as
well as use materials that were previously viewed as waste products. However, some of these
technologies are still in development and have not yet been realized at commercial scales

6 Introduction:

The company is running its corn processing, its processes about 21.000 tons of corn and also
has a storage capacity of 20.000 tons.

The Company is situated in the middle of the best corn producing region of Sindh,Maize
ranks third most grown crop in the world with an area of more than 118 million hectares with
an annual production of about 600 million metric tons. In Pakistan, maize is the fourth largest
grown crop after wheat, cotton and rice. The area under maize here is over one million
hectares and production 3.5 million metric tons. Punjab contributes 39 per cent of the total
area under maize and 30 per cent of total production; KPK contributes 56 per cent of the total
area and 63 per cent of the production while five per cent of the total area and three per cent
of the total production is contributed by Sindh and Baluchistan.

The company is capable of storing 20,000 tons of corn and is planning to build another
storage facility, regardless of other projects, with 20,000 tons of capacity and the contracted
producers also have storage capacities.The company can sell or use the byproducts.The
company has a really good connection with the local authorities as the largest company in the
area.0

Vision Statement:

῞ To make the Environment Clean and Healthy῞

Mission Statement:

῞To the Serve the Society ῞

7 Products and Services

 Fuel
 Animal feed

8 Production Process

Corn Dry-Milling, this section reviews the typical production steps found at ethanol
manufacturing facilities that use the corn dry-milling process. Figure 1 is an overview of the
chemical processes that occur during corn drymilling. The processing steps (Figure 2, Figure
3) are shown in the chronological order observed at these facilities. However, corn dry-
milling facilities will not necessarily employ every one of these steps in the order shown, and
some facilities may use different terminology when referring to these processing steps. Table
1 summarizes each of the production steps, primary inputs, primary outputs and the main
operations discussed.

9. Product
Green Wheel has different variety of products.

1. Wet distillers’ grain.

2. Corn Gluten Meal
Fuel is main product from Green Wheel. Through the years, the company has added more
variety in products likeWet distillers’ grain and DDGS are both sold as high-quality, high-
protein animal feed products.The extracted gluten is a protein-rich stream that is oftentimes
dried and sold as another type of animal feed (corn gluten meal). Corn gluten meal contains
about 60 percent protein compared to approximately 20 percent protein in CGF. Corn gluten
meal is often used in poultry feed formulations. This factor corresponds to the product
development intensive growth strategy of Green Wheel
 10. Place:

Our fuel is available at different places which everybody can easily get it that are as
following

 supply chain Department

 Distributors of fuel
 Fuel Station
 Green Wheel Depots

11. Promotion:

Green Wheel depends on the effective promotion of its products to maintain a strong image.
This elements of the marketing mix deals with the tactics the firm uses to communicate with
its target market. The following are Green Wheel activities, arranged according to
significance:

1. Advertising
2. Sales promotion
3. Public Relation

Advertising is the biggest contributor to Green Wheel Ability to attract customers. The
company relies on advertisements. Occasionally, Green Wheel also applies discount and
special offers to attract more customers and generate more sales. Moreover, the company
sponsors and provides financial support for other organization.

Bill boards are very helpful for the Green Wheel that everyone will see it and have an idea
about it.

12. Price Strategy

Price Skimming

Businesses that have a significant competitive advantage can enter the market with a price skimming
strategy designed to gain maximum revenue advantage before other competitors begin offering
similar products or product alternatives.

Penetration Pricing

A penetration pricing strategy is designed to capture market share by entering the market with a low
price relative to the competition to attract buyers. The idea is that the business will be able to raise
awareness and get people to try the product.

11.1 People

Right people, properly trained, is a must for obtaining competitive advantage. It is the
interaction with people consumers perceive of quality of service. The people should have
appropriate interpersonal skills, aptitude and service knowledge to deliver expected service.
The people perceive about the ethical environment
12.Market Segmentation

Market is the processing which dividing a market in to distinct group of buyers on the basis
of needs characteristics or behave who might requires separate products or marketing mixing.
Market consists of buyers and buyers differ in one or more ways they may differing their
wants, resources, location, buying attitude, and buying practice.
Green wheel divide his market in to following segments:

 Demographic Segmentation
 Geographic Segmentation
 Psychographic Segmentation

12.1 Demographic Segmentation:

Demographic segmentation is dividing the market in to group based on demographic

variables such as:

 Age
 Gender
 Education
 Income
 Family size
 Occupation
 Social Class

Green wheel introduce their product for upper class, upper middle class and middle class. In
other words we produces our products for everyone who have automobile.

12.2 Geographic Segmentation:

Geographic segmentation is divide the market in to different geographical units such as:

 Region
 Density
 Cities

This is all about the segmentation of Green wheel. Green wheel provides facilities of Diesel
to urban as well as rural areas. Segmentation basically depends upon
  Population of that area
 Living standards of people

Levels of Market Segmentation:

There are three levels of market Segmentation

 Mass Marketing
 Segment Marketing
 Niche Marketing

Mass Marketing:

Green wheel go for the mass marketing because its distribution is very extensive.
Internationally its products are goes into international market.

Marketing Channel:

Marketing channel are set of interdependent organization involved in the process of making a
product or service available for use or consumption.

The entities involved in the distribution of Green wheel products in Pakistan are:

 Supply chain department

 Distributors
 Stations
 Consumer.
13. Target Market

A target market is the market segment which a particular product is marketed to. It is often
defined by age, gender, socio-economic grouping.

Targeting strategies is the selection of the customers u wish to service.

Including:

 How many segments to targets

 Which Segment to target
 How many product to offer
 Which product to offer in which segments

13.1There are three steps to targeting:

 Market Quality
 Target Choice
 Product Positioning

Targeting Strategy decision is influenced by:

 Market maturity
 Diversity of buyers need
 The companies size
 Strength of the Competition
 The volume of sales requires for profitability

Market Targeting
It is the process of evaluating each market segment’s attractiveness and selectin0g one or
more segments to enter. Market targeting depends upon the financial positioning of company.
If company is strong financially then he must go for market targeting. Green wheel in
Pakistan produces varieties of products. All these products are available urban as well as rural
areas.
Our main Focus is:

 Agriculture Sector
 Transporters
 Generator industry
14. Competitor Analysis
Green wheel support free enterprises. They seek to compete fairly and ethically and within
the framework of applicable competition laws; they will not prevent others from competing
freely with them. Major competitors of Green wheel is

 Pakistan State Oil

 Shell Pakistan Ltd.
 Toyota

14.1 Positioning Strategy

 Green wheel position themselves on the basis of brand quality.
 Green wheel position itself on the basis of its services.
 Green wheel position itself on the basis of low price product.
 Green wheel give discount, coupon, facility to his customer.
 Green wheel provide lucky draw facility and give bonus prices to his customer.

Strength:
1) Green Wheel introduce organic fuel, which eco-friendly.

2) Its increase the Engine Efficiency.

3) Usage less and travel maximum regarding others.

Weakness:
1) There are already great competition in the market.

2) Price also have weak point, because Green Wheel have greater price than other.

3) Government itself do business in this sector so rules and regulations for others not same
like PSO.

Opportunities:
1) We can capture Health conscious customer.

2) Green wheel be the first fuel company in Pakistan which produce not only organic fuel but
also by products to capture other customer.
3) Green wheel have opportunity to capture positive word of mouth in sense of Green
Marketing concept.

Threats:
1) Green wheel produce fuel from Corn so we can face problem if production of corn low dus
to some reason.

2) As initiator customer not fully trust, so we can fail in accepting pur brand in customer
mind.

3) Green Marketing concept emerging now a days so mostly companies introduce Organic
products ,so we can also face such competitor in the market.

15. Responsibilities
Political
Factors, are how and to what degree a government intervenes in theeconomy. Specifically,
political factors include areas such as tax policylaw, restrictions, tariffs, and political stability.
Political factors may also include goods and services which the government wants to provide
or be provided (merit goods) and those that the government does not want to be provided
(goods or merit beds). Furthermore, governments have great influence on thehealth,education,
andinfrastructureof a nation.
Economic
Factors include growth, interest, exchange and the inflation rate. These factors have major
impacts on how businesses operate and make decisions. For example, interest rates affect a
firm and therefore to what extent a business grows and expands. Exchange rates affect the
costs of exporting goods and the supply and price of imported goods in an economy
Social
Factors include the cultural aspects and include health consciousness, population growth rate,
age distribution, career attitudes and emphasis on safety. Trends in social factors affect the
demand for a company's products and how that company operates. For example, an ageing
population may imply smaller and less-willing workforce (thus increasing the cost of
labor).Furthermore, companies may change various management strategies to adapt to these
social trends (such as recruiting older workers).
Technological
Factors include ecological and environmental aspects, such as activity, automation,
technology incentives and the rate of technologicalchange. They can determine barriers to
entry, minimum efficient production level and influenceoutsourcingdecisions. Furthermore,
technological shifts can affect costs, quality, and lead to innovation.
Environmental
Factors include weather, climate, and climate change, which may especially affect industries
such as tourism, farming, andinsurance.Furthermore, growing awareness to climate change is
affecting how companies operate and the products they offer--it is both creating new markets
and diminishing or destroying existing ones.
Legal
Factors include law, consumer, antitrust, employment law, and health. These factors can affect
how a company operates, its costs, and the demand for its products.
The model's factors will vary in importance to a given company based on its industry and the
goods it produces. For example, consumer andB2Bcompanies tend to be more affected by the
social factors, while a globaldefense contractor would tend to be more affected by political
factors. Additionally, factors that are more likely to change in the future or more relevant to a
given company will carry greater importance. For example, accompany who has borrowed
heavily will need to focus more on the economic factors (especially interest rates).

16. Competitive rivalry

The competitiveness of oil and gas industry and especially in the upstream sector of the
industry is significantly intensive. There are three different type of players in the upstream
sector of the upstream sector, these are:
• The big IOCs or as we call it Integrated Oil and Gas Companies (private sector),
based on the below graph these are:
Top oil and gas companies by revenue 2015 ranking | Statistic. (n.d.). Retrieved
February 19, 2016, from
1. Royal Dutch Shell 385.6 billion dollars revenue for 2015
2. Exxon Mobil from USA 364.5 billion dollars revenue for 2015
3. BP from UK 6 billion dollars revenue for 2015
4. Total from France 194.2 billion dollars revenue for 2015
5. Chevron from USA 8 billion dollars revenue for 2015
6. Phillips 66 from USA 161.2 billion dollars revenue for 2015
7. Eni from Italy 132.8 billion dollars revenue for 2015
The above list based on the company revenues for 2015 in billion dollars. It is known, that
the best indicator to observe the size of a company is its market capitalization. Based on the
below graph the biggest private fully integrated oil and gas companies for 2015 were:
17. Top oil and gas companies based on market value 2015 | statistic. (n.d.). Retrieved
February 19, 2016, from
1. Exxon Mobil 356.5 billion dollars in market value
2. Chevron 329.7 billion dollars in market value
3. Shell 192.1 billion dollars in market value
4. Total 118.5 billion dollars in market value
5. BP 118.3 billion dollars in market value
 6. ConocoPhillips 76.7 billion dollars in market value
7. Eni 63 billion dollars in market value
• One other category of companies are the private oil and gas companies which
are operating only to upstream sector of oil and gas industry (Exploration and
Production). Based on the below graph the biggest private Oil and Gas
Exploration and Production Companies for 2015 are:
18. Exit Strategy:-
 Merger
 Acquisition.
 Franchising

If business go to down and not run properly. So company have option to merge and
franchising with similar company. When company merge with competitors than company
learn strategies system that are using by competitors. And by this company learn more. And
learn why they fail to run business.

It’s a more efficient and quicker way to grow their revenue when you merge or acquire
Competitor Company. In this way you capture competitor image and also customer. We can
adopt this strategy by combining our company with our Diesel Competitor companies of
Pakistan like PSO, Shell, Caltex, and Total.