LO2 Unit 1

The magazine Four Four two has a target audience of 15-32 years old,85.4% of their audience
is from this age bracket they're also mostly British of mixed ethnicity.94.5% of readers are men
and 64.7% are from the working classes of the upper middle class, middle class, and lower
middle class. The print daily readership of adults for the magazine is 3,417,000 which is a vast
amount considering its a monthly magazine. It’s PC monthly readership is 3,592,000. The
readership is quite a young age range this is probably due to the younger generation being
more technologically minded and using the internet/Apps more than the print-based media
product of a magazine this is shown as the print-based magazine gets fewer readers than the
digital format.The magazine is British so the geo-demographics of the audience will be in the
UK.

So the primary target audience is between 15-32 years of age so there will be different socio-
economic groupings in this audience. The age group of 15-20 will be in the socio-economic
grouping of E, this is where people either have no job or are in part-time employment so will
have a much smaller disposable income than the elder end of the primary target audience.15
and 16-year-olds will most likely get the money to buy the magazine which costs £4.99 probably
from pocket money received from their family. As this age group doesn’t have many
responsibilities apart from education and potentially a part-time job they will have a lot more free
time so are more likely to buy Four Four Two as it gives them something to do and to spend
money on. This age range will fall into the psychographics of Aspirers these are typically
younger people who are materialistic, image orientated, seek status and are always up with new
upcoming trends. The people who read the magazine will be football fans this age range will
read the magazine as they want to see what their idols are doing and will want to replicate and
reinforce their idols trends.

The next part of the target audience will be aged between 21-25 these will either be in full-time
employment or just coming to the end of full-time education, for example, graduating university.
The socio-economic group of D and C2 is what they shall come under. Group D is semi-skilled
manual workers these will have a small disposable income as the jobs are not highly paid, even
though the price is fairly reasonable for a monthly magazine it could be considered expensive
by a minority and will prioritise their disposable income elsewhere where they see more
beneficial to them rather than a magazine. Students who have just graduated university will be
in the category of C1 as they have a degree they’re more likely to get better paid jobs so have
skilled manual jobs, their disposable income shall be larger so will be more likely to buy the
magazine. Their lifestyle will have changed dramatically since leaving university so may well
see the magazine as a sort of escapism from everyday life for them to relax and unwind. This
age category will more likely be seen as succeeders when looking at their psychographics.
Succeeders seek control they have a strong work ethic, confidence, and goals and their brand
choice based on self reward and quality. They have a strong work ethic to achieve success and
earn money which reiterates the fact they're more likely to have a larger disposable income than
socioeconomic groups of D and E so will more likely spend spare money on the magazine.
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The elder end of the target audience aged between 26-32 will be in groups C1 and B. C1 is for
people who have jobs as supervisors, junior managers or administrative roles. They will have a
much larger disposable income to spend money on wanted items which they want, the
magazine's price of £4.99 will be seen as very reasonable to thee people due to the detail the
magazine goes into on many footballing topics.Category B is middle-class citizens who are in
intermediate managerial, administrative or professional positions.These jobs will have high
wages so they will allow a large disposable income to be spent on items that they like or
want.Both categories fall into the psychographics of mainstreamers this is because they favour
value family brands and provide for their families.As they provide for their families they may not
just be apart of the audience that readers them but also the part of the audience which buys the
magazine for their children.

Survey responses

This question was just used to gather a clear understanding of what people read. Video game
magazines got zero votes whereas fashion magazines got 38%.Four Four Two would fit under
the sport magazine genre in this survey it got 27% of the responses. This was the same amount
as gossip magazines. This question does however support the theory that sport magazines are
gradually gaining popularity within the public.
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This question shows that images are the main attraction in a magazine, Four Four Two have
adapted their magazine to suit the audience as most of their articles are placed in front of
images. The fact they are in front of images immediately draws the readers attention to read
what the image is showing.

This question gave a variety of responses the most common answer was £2 receiving 55% of
the votes however a surprise was that nearly 20% of responses said £5 was an appropriate
price this shows that Four Four Two isn’t overpriced and isn’t making the magazine unappealing
to purchase.
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This question identifies how often people read magazines; the responses show the declining
industry of print journalism due to the modern-day digital era.55% of the response said they
read magazines once very few months. Only 15% say the read a magazine once every week
this however could be down to their socio economic groupings, class and age.

This question uses the magazine of Four Four Two specifically, it was used to find out what the
public believed was the most likeable feature of the magazines front cover. The highest amount
of responses was for the design of the magazine with 45% of the responses choosing this. The
font choice and layout got the second highest with just below 30% of the votes. The font is bold
and punchy so most likely sticks out to an audience increasing the magazines likelihood of
being purchased by a shopper.
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The target audience for four four two is 16-27-year olds and the responses only chose the age
groupings of 16-21 and 22-27 fitting right in the actually target audience. These responses
represent that four four two are correctly designing their magazine in a away to portray a
magazine that’s for the younger population.

As previously stated, a magazine costing £5 is seen as reasonable and this questions

responses reiterate this. Four Four Two’s price of £4.99 is seen as reasonable by ¾ of the
public who answered the survey.
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The final question hoped to find out whether people would much rather read the magazine on
an app rather than as a print magazine however the responses went against my hypothesis ‘that
more people will want to read on an app.’ 55% of the responses said the would rather read the
magazine in print form rather than on an app. Four Four Two have produced an app however
this may not have been necessary unless things change in the future.

Four Four Two is a magazine which genre is football,it is a monthly magazine which goes into
various amounts of detail on hot topics in football which had happened that month also looking
into the next month and what potentially will happen.The target audience (15-32 year olds) will
buy this magazine as it gains lots of in depth interviews with global footballing stars and also
upcoming talents of the modern game.The magazine features different competitions each
month such as answering a question correctly to get free tickets to a game of your choice or a
free pair of the newest boots on sale in the UK as well as stadium tour tickets.

The magazine caters for its different aged readers by the choice of articles it decides to publish
each month.The elder generation are catered for by in depth interviews with past players who
were the top players in their hayday it allows the elder generation to finally gain and
understanding and insight into what their past was like when off the pitch.The reason for Four
Four Two doing this is so that they don't feel left out as predominantly the main players being
interviewed are of the modern generation with players like Cristiano Ronaldo and Kylian
Mbappe major role models for the younger section in the primary target audience.Four Four two
plays a key role in creating role models for their audience this is done not just by showing the
footballing talent of footballer but also their everyday lives making the audience want to have
lives like them and respect them.A prime example that they've used in the past of a topical issue
is with Raheem Sterling who has done loads for charity and disadvantaged children in the UK
this has resulted in a lot of respect for him and have people aspire to be like him.This topic
being reported on also sheds footballers in a better life then they have sometimes been reported
in the past.
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The magazines design is very eye catching it uses bright bold colours and font which is
aesthetically pleasing making it more likely to be notice by shoppers.The bold fonts are used to
clearly show the potentially buyer what the magazine is about and what specific articles are
going to be about within the issue this makes the buyer want to find out more so are more likely
to buy it.

The audience is catered for very well not just by the variety of articles that feature in the
magazine but also by the way Four Four Two are moving with the technological age and not
being left behind.They have developed a mobile app that is free to download and can be
purchased on Android or IOS if you subscribe to the digital one then you’d only be paying £1.69
per issue for 12 months whereas unsubscribers have to pay £4.99.The magazine is catering for
their audience by having a digital magazine as it allows them easy access to read the magazine
rather than having to go to the shop to buy the print version.Even though four four two are
potentially losing £3.30 per month per customer who subscribes they’re more than likely making
a profit as a digital version is more appealing to people who want it straight at their fingertips
whenever they want wherever they want.This type of platform is more appealing to all ages of
the magazines primary target audience but mainly to the digital ages of 15-24.