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Sustaining & Expanding Family Business

in Creative Industry 4.0 Era

ISSN 2620-3863 (Online)

The Patra Bali Resort & Villas Indonesia, April 8th – 9th 2019
Welcome to the 3rd International Conference on Family Business and
Entrepreneurship!

This compilation of abstracts from approximately 80 papers submitted to the 3rd


ICFBE provides a rich array and wide diversity of researches and studies on
various areas of interests related to the development and sustainability of
businesses in the era of Industry 4.0.

From this compilation are abstracts on family business and entrepreneurship


research, as well as from studies on leadership, human capital management,
finance and business management studies, learning and development, banking
profitability, and a lot more. All these studies make reference to the impacts of
advancing technology on the way businesses in Indonesia and overseas are
managed and sustained.

We hope you will find this book of abstracts well-informed and useful.

The Organizing Committee


3rd International Conference on Family Business and Entrepreneurship (ICFBE)

n 1 Foreword
ISSN : 2620- 3863 (Online)

Steering Committee : Prof. James Hoopes Babson College, USA


Dwi Larso, Ph.D. President University,
Indonesia
Prof. Jony Oktavian President University,
Haryanto Indonesia
John Jameson, MSc. Dublin Institue of
Technology, Irlandia
Sari Wahyuni, Ph.D Universitas Indonesia &
Indonesia Strategic
Management Society
Prof. Ajay Chauhan President University,
Indonesia
Prof. Nena Valdez President University,
Indonesia
President University,
Indonesia
Dr. Josep Ginting
Dr. Maria Jacinta President University,
Arquisola Indonesia
Editors : Prof. Nena Padilla-Valdez President University,
Indonesia

Suresh Kumar, M.Si President University,


Indonesia

Dr. B.M.A.S. Anaconda President University,


Bangkara Indonesia
Adrianantenaina President University,
Hajanirina, MSc. Indonesia
Christina Liem, MSc. President University,
Indonesia
Filda Rahmiati, MSc. President University,
Indonesia
Dr. Ika Pratiwi President University,
Indonesia
Prof. Neil Towers University of
Gloucestershire
(Editor in Chief of
IJR&DM)
Abu Bakar Salleh Ph.D University Putra
Malaysia
(Editor in Chief of PJSSH)

Design & Layout : Irna Bela Tarigan & Ruhmaya Nida Wathoni
Publisher : President University
Publisher Address : President University Jababeka Education Park
Jl. Ki Hajar Dewantara, Kota Jababeka Cikarang Baru,
Bekasi 17750 – Indonesia
Telp/Fax: 02189109762/ 021 8910 9768
Sole Distributor : President University
Third Edition : April 2019
TABLE OF CONTENTS

THE DEVELOPMENT OF DIGITAL MATURITY MODEL FOR SMALL MEDIUM


ENTERPRISE .............................................................................................................................. 1
Azalia Mawarindani Indra1, Gadang Ramantoko2 .................................................................................. 1

INTER-GENERATION FAMILY BUSINESS SUCCESSION IS A NECESSITY BUT NOT


EASY: STUDY OF LARGE-FAMILY BUSINESSES IN INDONESIA ....................................... 1
Hadi Cahyadi ........................................................................................................................................... 1

THE INFLUENCE OF SOCIALIZATION TACTICS TOWARDS EMPLOYEES


COMMITMENT THROUGH RELATIONAL MECHANISM IN START-UP COMPANIES .. 2
Emeralda Aryuni, Riani Rachmawati ....................................................................................................... 2

THE INFLUENCE OF WORK SCHEDULE FLEXIBILITY TO ENHANCE EMPLOYEE


WORK-LIFE BALANCE AT START-UP COMPANIES IN INDONESIA ................................ 2
Zikra Fadilla1, Riani Rachmawati2 ............................................................................................................ 2

GENERATION Y BEHAVIORAL INTENTION TO USE GRAB CAR: AN EVIDENCE FROM


INDONESIA ................................................................................................................................ 3
Nugraha Kusbianto Sabian1, Ihsan Hadiansah2, Karina Beiby Yulian3 ................................................... 3

THE ROLE OF LEADERSHIP AND ORGANIZATIONAL CULTURE ON SUCCESSION


PLANNING OF FAMILY COMPANY IN THE DABN CORPORATION ............................... 3
Esti Nalurani01, Shinta Nastiti02 ................................................................................................................ 3

THE EFFECT OF VISIONARY LEADERSHIP AND ENTERPRENEURAL MOTIVATION


TOWARD BUSINESS PERFORMANCE ON CAMPUS ENTERPRISER IN THE UNIVERSITY
OF JEMBER ................................................................................................................................ 4
Esti Nalurani01, Suwignyo Widagdo02, Yuniorita Indah03 ....................................................................... 4

HOW DO FAMILY BUSINESSES CREATE HAPPINESS? A CONCEPTUAL MODEL FOR


AN INDONESIAN CONTEXT.................................................................................................... 4
Wakhid Slamet Ciptono, Rocky Adiguna................................................................................................ 4

THE IMPACT OF ORGANIZATIONAL STRUCTURE AND DIGITAL MATURITY ON


CORPORATE ENTREPRENEURSHIP IN THE RELATION TO BUSINESS MODEL
INNOVATION ADOPTION AND BUSINESS MODEL PERFORMANCE IN THE
HOSPITALITY SECTOR ............................................................................................................ 5
Eko Prasetyo ............................................................................................................................................ 5

IMPACT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION ON


SMES PERFORMANCE INFLUENCED BY EXTERNAL ENVIRONMENT AND
NETWORKING CAPABILITIES ............................................................................................... 5
Ronald Sianipar ........................................................................................................................................ 5

INVESTIGATING ROLE OF PERCEIVED ORGANIZATION SUPPORT ON PROSOCIAL


VOICE BEHAVIOR AND UPWARD SAFETY COMMUNICATION IN BENEVOLENT &
MORALITY LEADERSHIP ENVIRONMENT .......................................................................... 6
Armando Yonathan .................................................................................................................................. 6

ACCOUNT REPRESENTATIVE ROLES, E FILLING AND MSMEs IN TAX COMPLIENCE


...................................................................................................................................................... 6
Reschiwati Reschiwati1, Fran Sayekti2, Faisal Arief1 ............................................................................... 6

THE INFLUENCE ABILITY OF PERSONAL TECHNIQUES AND TRAINING AND


EDUCATION PROGRAMS ON THE PERFORMANCE OF INFORMATION SYSTEM WITH

i
TOP MANAGER SUPPORT AS A MODERATING VARIABLES (A CASE STUDI IN SOME
SOCIAL SERVICE OF THE REGIONAL GOVERNMENT OF YOGYAKARTA CITY) ........ 7
Fran Sayekti Sayekti1, Lilis Endang WIjayanti1, Siti Resmi Resmi2, Abdul Muhamad Sumantri1 .......... 7

A PRIORITY STRATEGY IN DEVELOPING THE BUSINESS OF CULTIVATING EGG-


LAYING DUCKS IN INDONESIA ............................................................................................. 7
M Mustopa Romdhon1, Trisniarty Adjeng Moelyatie2, Yetty Oktarina3 ................................................. 7

ANALYSIS INTERNAL FACTORS OF BANKING PERFORMANCE ON BANK’S


PROFITABILITY IN INDONESIA ............................................................................................ 8
Liliani Reskita ........................................................................................................................................... 8

DEVELOPING SOCIAL ENTREPRENEURSHIP THROUGH ENTREPRENEURSHIP A


STUDY OF COMMUNITY PERCEPTION IN INDONESIA .................................................... 8
Hardi Utomo, Sony Heru Priyanto, Lieli Suharti, Gatot Sasongko .......................................................... 8

INCREASING PUBLIC AWARENESS ON CLIMATE CHANGE: INTEGRATING


INTELLIGENCE ANALYTICS TO EDGE DEVICES IN INDUSTRY 4.0 ................................ 9
Muhammad Fauzi1, Harriman Saragih2 ................................................................................................... 9

ANALYSIS OF ROAD MAP E-COMMERCE POLICY IN FEMINISM PERSPECTIVE: AN


EFFORT TO EMPOWER THE RURAL WOMEN AS THE STRATEGY TO ENHANCE THE
INDONESIAN DIGIAL ECONOMY VISION 2020 .................................................................. 9
La Ode Rifaldi Nedan Prakasa1, Muhammad Ilham Razak2 .................................................................... 9

THE INFLUENCES OF LIFE STYLE, PERCEIVED EASE OF USE, AND PERCEIVED


USEFULNESS ON THE INTEREST IN USING E-MONEY CARD MANDIRI BANK IN
JAKARTA INDONESIA ............................................................................................................ 10
Waseso Segoro ...................................................................................................................................... 10

THE EFFECT OF LEARNING ORIENTATION, NETWORK CAPABILITY, ON COFFEE


SHOP'S PERFORMANCE THROUGH ENTREPRENEURSHIP ORIENTATION AND
MARKET ORIENTATION ....................................................................................................... 10
Astria Sari Marsyeili............................................................................................................................... 10

DOES OF MARKET ATTRACTIVENESS INCREASING TOURISM VISITING INTENTION


THROUGH DESTINATION IMAGE IN RURAL TOURISM: EVIDENCE FROM
INDONESIA? ............................................................................................................................ 11
Syahmardi Yacob, Erida Erida .............................................................................................................. 11

STATE OF ENTREPRENEURSHIP ATTITUDE AND INTENTION AMONG MALAYSIAN


YOUNGSTERS........................................................................................................................... 11
Hasliza Hassan1, Abu Bakar Sade2, Melissa Wendy Migin1.................................................................. 11

MODEL OF MARKETING PERFOMANCE THAT SUPPORTED BY MARKETING


ATTRACTIVENESS AND COMPETITIVE ADVANTAGE IN RURAL TOURISM:
EXPERIENCE FROM INDONESIA ........................................................................................ 12
Erida Erida, Syahmardi Yacob, Johannes Simatupang......................................................................... 12

BACKWARD INTEGRATION STRATEGY OF AN AUTOMATIC GAS DECK OVEN


DISTRIBUTOR .......................................................................................................................... 12
William ................................................................................................................................................... 12

STUDY OF ENTREPRENEURIAL INTENTION AMONG BUSINESS STUDENTS .............. 13


Eric Ricardo Senjaya, Genoveva Genoveva ......................................................................................... 13

ii
THE INFLUENCE OF SUPPORTIVE LEARNING ENVIRONMENT TOWARDS
EMPLOYEE RETENTION – EXAMINING THE MEDIATOR ROLES OF PERSON-
ORGANIZATION FIT AND PSYCHOLOGICAL CAPITAL .................................................. 13
Mayadewi Istyawardhani1, Budi Widjaja Soetjipto1,2 ........................................................................... 13

THE INFLUENCE OF RISK MANAGEMENT AND GOOD CORPORATE GOVERNANCE


TOWARD PROFITABILITY OF CONVENTIONAL BANKS CATEGORY III IN
INDONESIA .............................................................................................................................. 14
Chandra Setiawan, Putu Raisa Laksmi Febriani .................................................................................... 14

THE EFFECT OF FINANCIAL PERFORMANCE AND CORPORATE SOCIAL


RESPONSIBILITY TOWARD THE FIRM VALUE OF COMMERCIAL BANKS CATEGORY
IN INDONESIA ......................................................................................................................... 14
Chandra Setiawan, Intan Permata Sari .................................................................................................. 14

THE INFLUENCE OF ENTREPRENEURIAL PASSION, COMPETENCE AND


ENTREPRENEURIAL CHARACTERISTICS ON THE SUCCESS OF THE STRAWBERRY
PROCESSING MSME BUSINESS ............................................................................................ 15
Puspita Cahya Arinda, Winda Widyanty, Achmad Hidayat Sutawidjaya ............................................ 15

EXPLORING VALUE ORIENTATIONS : THE INFLUENCES OF EGOISTIC, ALTRUISTIC,


AND BIOSPHERIC VALUES TO GREEN SATISFACTION AND GREEN COMMITMENT
.................................................................................................................................................... 15
Erna Sofriana Imaningsih1, Prijono Tjiptoherijanto2, Ignatius Heruwasto3, Daniel Tumpal H. Aruan4 15

ANALYSIS OF CUSTOMER LOYALTY PROGRAM: THE CASE STUDY OF


MYPERTAMINA, 2018 ............................................................................................................ 16
Budi Mulia Panggabean ......................................................................................................................... 16

ONLINE CONSUMER BEHAVIOR FROM THE PERSPECTIVE OF BRAND


AMBASSADOR, WEB DESIGN AND CUSTOMER TRUST VARIABLES ............................. 16
Yennida Parmariza, Dede Afriani .......................................................................................................... 16

COURSE COMPARISON OF FORMAL INSTITUTION AND NON FORMAL STARTUP


USING KANO MODEL............................................................................................................. 17
Kristina Sisilia, Yahya Peranginangin ................................................................................................... 17

INDONESIA SME SUPPLY CHAIN PERFORMANCE FROM SCOR MODEL


PERSPECTIVE .......................................................................................................................... 17
Andrias Andi, Kristina Sisilia ................................................................................................................. 17

OPINION VOICE USING TEXT ANALYTICS TO UNDERSTAND GLOBAL TOURISM


ATTRACTIONS ......................................................................................................................... 18
Ayu Ika Sukaesih, Herry Irawan, Andry Alamsyah............................................................................... 18

THE LINKS FROM CAREER CONGRUENCE, COMMITMENT TO PARENTS' GOAL,


AND GOAL CLARITY TO CAREER ASPIRATIONS AND DISTRESS IN STUDENTS WITH
ENTREPRENEURSHIP GOAL ................................................................................................. 18
Dian Ratna Sawitri1, Ika Zenita Ratnaningsih2, Mirwan Surya Perdhana3 ............................................ 18

BUSINESS STRATEGY AND COMPETITIVE ADVANTAGE MODEL TO IMPROVE


ORGANIZATION PERFORMANCE VIEWED BY ENVIRONMENTAL TURBULENCE AND
DYNAMIC CAPABILITIES...................................................................................................... 19
Sir Kalifatullah Ermaya........................................................................................................................... 19

MERGER, ACQUISITION, AND THE ROLE OF LEADERSHIP IN ACHIEVING PERSON


ORGANIZATION FIT: A PHENOMENOLOGICAL STUDY ................................................ 19
Mirwan Surya Perdhana1, Dian Ratna Sawitri2, Ghanis Chaerunissa3 .................................................. 19

iii
QUALITY EVALUATION OF ELECTRONIC SERVICES ON TRAIN PASSENGERS IN
SURABAYA ................................................................................................................................ 20
Ratri Amelia Aisyah ............................................................................................................................... 20

PRICE-EARNINGS MULTIPLE AS AN INVESTMENT ASSESSMENT TOOL IN


ANALYZING STOCK MARKET PERFORMANCE OF SELECTED UNIVERSAL BANKS IN
THE PHILIPPINES ................................................................................................................... 20
Antonio Jaramillo Dayag ........................................................................................................................ 20

THE CORRELATION OF DIGITAL FEATURE ON DECISION TO USE LOYALTY


PROGRAM: A CASE STUDY ON LOYALTY PROGRAM IN GARUDA INDONESIA ........ 21
Aryo Nugroho Hedyanto ....................................................................................................................... 21

THE EFFECT OF WORK ENGAGEMENT, ORGANIZATIONAL IDENTIFICATION AND


JOB INVOLVEMENT ON WORK PERFORMANCE: ANALYSIS TOWARD DRIVERS OF
RIDE-HAILING SERVICES...................................................................................................... 21
Karen Sheila Gustin................................................................................................................................ 21

INTERACTION IN THE SMALL HOTEL SERVICE ENCOUNTER: SHALL SCRIPTING


COMPULSORY? ....................................................................................................................... 22
Ristiyanti Harsono1, Sony Heru Priyanto1, John Joi Ihalauw2, Rooskities Andadari1 ............................ 22

PREDICTION OF FACTORS THAT INFLUENCE COMPLAINT HANDLING SENTIMENT


ON CUSTOMERS USING LOGISTIC REGRESSION (CASE STUDY OF AN ONLINE SHOE
COMPANY) ............................................................................................................................... 22
Sheila Kuslitasari, Gadang Ramantoko ................................................................................................. 22

A COMPARISON OF ENTREPRENEURIAL ORIENTATION AMONG AFRICA, ASIA, AND


EUROPE BUSINESS STUDENTS .............................................................................................. 23
Genoveva Genoveva1, Filbertha Nathania Kartawaria2 ....................................................................... 23

ANALYSIS OF STRATEGIC OPTIONS ON GARUDA INDONESIA GROUP’S BUSINESS


DIVERSIFICATION ................................................................................................................. 23
Eryne Riptantya...................................................................................................................................... 23

INVESTMENT STRATEGY OF NEW COLORANT PROJECT AT PT. YY .......................... 24


Syuh Fuen, Maryat Nirwandi ................................................................................................................. 24

EVALUATION USERS RESPONSE OF STREAMING TV MOBILE APPLICATION USING


DATA ENVELOPMENT ANALYSIS (DEA) ............................................................................. 24
Anggita Prameswara Putri1, Dr. Gadang Ramantoko2 .......................................................................... 24

THE LESS INTENTION TO APLLY IN FAMILY BUSINESS: MILLENNIALS


PERSPECTIVES ........................................................................................................................ 25
Fernando Van Wis Lee1, Genoveva Genoveva2 ................................................................................... 25

THE EFFECT OF FOLLOWER IN INCREASING LEADER’S INNOVATIVENESS AND


FIRM PERFORMANCE: EMPIRICAL STUDY AT PT.”X” .................................................. 25
Dedy Dewanto1, Budi Soetjipto2 ............................................................................................................ 25

DEVELOPMENT OF COMPETENCE OF SMALL MEDIUM BUSINESS ACTOR IN


UTILIZING INFORMATION AND COMMUNICATION TECHNOLOGY IN BANDUNG 26
Vera Yanti, Eka setyaningsih, Ida Zuniarti, Slamet winarno, Sri Arfani ............................................... 26

THE EFFECT OF MARKETING ACTIVITIES USING SOCIAL MEDIA ON BRAND EQUITY


AND MAN CUSTOMER RESPONSE TOWARDS WATCH BRANDS IN INDONESIA ........ 26
Akbari Jamalullail Faisal, Dr. Biakman Irbansyah ................................................................................ 26

iv
THE IMPACT OF SERVICE QUALITY ON TOURISTS’ TRUST THROUGH THE
REPUTATION OF DIVE TRIP OPERATORS IN INDONESIA ............................................. 27
Jilmi Astina Anif, Ernie Tisnawati Sule, Hilmiana Yudo Martono, Sucherly Sucherly .......................... 27

THE INFLUENCE OF TOURISM SERVICE QUALITY ON TOURIST SATISFACTION AND


TOURISM LOYALTY: A STUDY OF FOREIGN TOURIST IN INDONESIA ....................... 27
Dewi Khumaeni, Filda Rahmiati............................................................................................................. 27

THE ROLE OF FAMILY INFLUENCE, GENDER, AND ENTREPRENEURIAL EDUCATION


TOWARDS ENTREPRENEURIAL INTENTIONS OF VOCATIONAL HIGH SCHOOL (SMK)
STUDENTS IN TASIKMALAYA, WEST JAVA......................................................................... 28
Maria Jacinta Arquisola, Iseu Adywianti ............................................................................................... 28

COMPETITIVENESS OF VARIOUS RESOURCE TYPOLOGIES IN INDIGENOUS


TOURISM: A RESOURCE-BASED VIEW APPROACH .......................................................... 28
Antonius Antonius1, Sony Heru Priyanto2, Albert Nugraha3 ................................................................. 28

GAINING CUSTOMER EQUITY THROUGH SOCIAL MEDIA “A PERSPECTIVE FROM


INDONESIAN CUSTOMER” ................................................................................................... 29
Yasid Yasid, Alfiyana Anggi Syahputri ................................................................................................. 29

INDONESIAN TRAVELERS’ PERSPECTIVES IN TRAVEL PLANNING: USING TRAVEL


VLOG OR NOT? ....................................................................................................................... 29
Khansa Fii Sabilillah1, Ihsan Hadiansah2, Adhi Setyo Santoso3 ............................................................ 29

WORK PERFORMANCE AND POSITIVE AND NEGATIVE WORK FACTORS: EVIDENCE


FROM MOTORCYCLE TAXI DRIVERS ................................................................................ 30
Terra Andi Pasomah .............................................................................................................................. 30

IMPACT OF PRICE, PROMOTION AND BRAND IMAGE ON PURCHASE INTENTIONS


IN THE CHOICE OF A LOW COST AIRLINE ....................................................................... 30
Ajay Chauhan1, Innaya Vira Asyifa2, Ketwadee Madden3 .................................................................... 30

EMPLOYEE PERCEPTIONS ON HOW INDONESIAN INDUSTRIES IMPLEMENT HR


ROLES TO ADDRESS THE CHALLENGES OF INDUSTRY 4.0 ............................................ 31
Maria Jacinta Arquisola, Ester Mulia Tan .............................................................................................. 31

THE RELATIONSHIP BETWEEN ENTREPRENEURIAL EDUCATION, FAMILY


BACKGROUND, INNOVATIVENESS, AND ENTREPRENEURIAL CAPABILITIES
TOWARD ENTREPRENEURIAL INTENTION ...................................................................... 31
Suresh Kumar, Dedi Kurniawan............................................................................................................. 31

THE INFLUENCE OF THE QUALITY OF WORKING LIFE ON EMPLOYEE JOB


SATISFACTION, JOB COMMITMENT AND INTENTION TO STAY IN THE SMALL
MEDIUM ENTERPRISE IN CIKARANG DISTRICT............................................................. 32
Suresh Kumar, Dedi Kurniawan............................................................................................................. 32

FAMILY COMES FIRST: AN INVESTIGATION ON ENTREPRENEURIAL INTENTION


AMONG CHINESE INDONESIAN GEN Z ............................................................................. 32
Kunthi Afrilinda Kusumawardani, Richard Richard .............................................................................. 32

ANALYSIS OF GENERATION GAP ON ORGANIZATIONAL COMMITMENT ............... 33


Grace Amin ............................................................................................................................................ 33

ANALYZING CUSTOMER LIFETIME VALUE BASED ON FREQUENT FLYER MEMBER


TRANSACTION : THE CASE OF INDONESIAN AIRWAYS ................................................. 33
Andi Setiadi, Tengku Ezni Balqiah ........................................................................................................ 33

v
BEAUTY INFLUENCER IN THE DIGITAL AGE: HOW DOES IT INFLUENCE THE
PURCHASE INTENTION OF GENERATION Z? ................................................................... 34
Hanif Adinugroho Widyanto, Rahmania Agusti Cahya ........................................................................ 34

BRAND EQUITY IN AN ONLINE OPEN MARKETPLACE: AN EXPLORATION OF THE


ANTECEDENTS OF PURCHASE INTENTION ...................................................................... 34
Setiawan Ari, Hanif Adinugroho Widyanto ........................................................................................... 34

RECRUITMENT IN DIGITAL ERA, A STUDY ON JOB-SEEKERS PERCEPTION............. 35


Erny Estiurlina Hutabarat1, Ade Dwi Septiani Jusa2 .............................................................................. 35

ENCOURAGING ENTREPRENEURSHIP AS THE STRATEGY FOR EMPOWERING


MICRO, SMALL AND MEDIUM ENTERPRISES: A LITERATURE REVIEW..................... 35
Muana Nanga, Dedi Kurniawan ............................................................................................................. 35

CONDITIONAL C-SCORE: CONDITIONAL CONSERVATISM MEASURE BASED ON C-


SCORE ....................................................................................................................................... 36
Widyahayu Warmmeswara Kusumastati1, Sidharta Utama2 ................................................................. 36

FACTORS THAT AFFECT FUTURE CASH FLOW AND ITS IMPACT ON FINANCIAL
DISTRESS .................................................................................................................................. 36
Muhamad Safiq ...................................................................................................................................... 36

BEYOND FAMILY BUSINRESS AND ENTREPRENEURSHIP.............................................. 37


Bruno Rumyaru....................................................................................................................................... 37

ANALYSIS OF STOCK PRICE VOLATILITY IN INDONESIA: DIVIDEND POLICY AND


EARNING MANAGEMENT..................................................................................................... 37
Mery Kristiani, Ika Pratiwi Simbolon ..................................................................................................... 37

DOES JOB SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN


OPPORTUNITIES AND ORGANIZATIONAL COMMITMENT? ........................................ 38
Mutiara Ansia Azara Sidiq, Imas Nurani Islami ..................................................................................... 38

ANALYSIS OF THE EFFECT OF CEO AGE, GENDER AND WORK EXPERIENCE ON


FAMILY BUSINESS SUSTAINABILITY................................................................................... 38
Helen Alexandra, Hajanirina Andrianantenaina................................................................................... 38

THE LINK BETWEEN ETHICAL CLIMATE TO MANAGERIAL SUCCESS: A STUDY IN


INDONESIA .............................................................................................................................. 39
Andi Ina Yustina ..................................................................................................................................... 39

vi
ABSTRACT ID:101

THE DEVELOPMENT OF DIGITAL MATURITY MODEL FOR SMALL MEDIUM ENTERPRISE

Azalia Mawarindani Indra1, Gadang Ramantoko2


1,2Graduate School of Management, Faculty of Business and Management, Telkom University, Indonesia;
azaliaindra.pro@gmail.com

The role of Small Medium Enterprise (SME) as a huge contributor in economic development around the
world, now become more fruitful and challenging in this digital era. The wave of digital technology could
bring a huge impact and opportunity for SMEs. Based on theories and experts, If SMEs run their business
digitally, they would get some chance to increasing their profit and competitive advantages. In a huge
impact, SME might be contribute to Indonesia Vision, as a Middle Income Country in 2020. To run digitally,
SME should clearly understand about the digital capability. The Digital Capability would explain the steps
and needs for SME to sailing their business in this digital age. The purpose of this study is to define the digital
capabilities for SMEs. As written in the theory, a digital capabilities should be able to be measured. The
measuring instrument to guide and inform the digital capability level, called by digital maturity model.
Based on the literature and data observation, the existence of digital maturity model theory for SMEs are not
available until last 2018. Begin from that condition, we exploring some literature study such as, maturity
model, digital capabilities, and digital transformation from corporation theories in last 4 years. We finally
adapted those theories for SMEs with qualitative research. As a result, we define seven dimension of digital
capability for SME, the assessment, and component formula of Digital maturity Model for SME. Those model
had been tested with pilot test in our case study SMEs.

Keywords: Digital Capability, Digital Maturity model, Digital Transformation, Digital Small Medium Enterprise.

ABSTRACT ID:102

INTER-GENERATION FAMILY BUSINESS SUCCESSION IS A NECESSITY BUT NOT EASY: STUDY OF


LARGE-FAMILY BUSINESSES IN INDONESIA

Hadi Cahyadi
Universitas Tarumanagara
majikhadicahyadi@gmail.com

There has been a limited prior research into inter generation large family business in Indonesia. In family
business, especially large family business, succession is arguably the most important obstacle into inter
generation longevity for the family business. Given that less than 12% of the family business survive into
the third generation generally in the world, this issue has received a good deal intention lately. It is
interesting to study in the context of both in Indonesia and in large-family business. Respondent from
Indonesian 198 large-family businesses, both listed and non-listed large-family business, are shown that
the business succession is manageable since 42% of the business has been run by the second generation
already, while 18% third generation has been involved in the management or has taken over the
management role. The study also reveals the challenges and the solution taken, criteria and attributes the
successor, and time span to groom the successor. Notwithstanding, most of founder believes that succession
is important but no easy, therefore they must make a good preparation. This study has major implications
for business founders and successors to understand practically, the challenges and opportunities in the
process of family business succession.

Keywords: Family Business, Business Succession, Large Family Business, Business Founder, Indonesia

1
ABSTRACT ID:103

THE INFLUENCE OF SOCIALIZATION TACTICS TOWARDS EMPLOYEES COMMITMENT


THROUGH RELATIONAL MECHANISM IN START-UP COMPANIES

Emeralda Aryuni, Riani Rachmawati


University of Indonesia,
emeraldameryl@gmail.com

It has been argued that socialization tactics would create high commitment, which in turn would enhance
productivity and reduce turnover intention. Therefore, organizations of various sizes and types are willing
to invest in organizational policies and practices that can encourage the commitment of their members.
Start-up companies become the context in this study because they have received considerable attention in
recent decade. Moreover, they are considered as a new driving force for economic growth in the world and
including developing countries like Indonesia. This study examines influence of socialization tactics on
newcomer's organizational commitment through relational mechanism by examining the support and
assistance from organization in the process of adaptation to the new work environment (perceived
organizational support/POS) and the network of relationships with other organization members (job
embeddedness). Data were collected from 188 new employees of start-up companies around Jakarta.
Consistent with previous studies, socialization tactics influence newcomer’s organizational commitment
through POS and job embeddedness. The results of this study also support the relationship between
socialization tactics and organizational commitment through relational mechanism which is captured by
newcomer’s perceived organizational support (POS) and job embeddedness. Eventually this study
concludes that socialization tactics are also important for start-up companies as it affects newcomer’s
commitment. This study contributes to the development of start-up companies in Indonesia, particularly in
the field of human resources.

Keywords: Socialization Tactics, POS, Job Embeddedness, Commitment, Start-up

ABSTRACT ID:104

THE INFLUENCE OF WORK SCHEDULE FLEXIBILITY TO ENHANCE EMPLOYEE WORK-LIFE


BALANCE AT START-UP COMPANIES IN INDONESIA

Zikra Fadilla1, Riani Rachmawati2


1,2Universitas Indonesia, Indonesia

zikra.fadilla@ui.ac.id

Work-life balance is one of the benefits that can be offered by companies. These benefits can be obtained
through work schedule flexibility programs with support by supervisors and their workplace. This study
examines how employees at start-up companies cope with work demands and family responsibilities. Start-
up is a newly created company with technology and software-based, with no operating history. Work-life
balance could be achieved through work schedule flexibility and the supports could be formal, informal,
and lower-cost policy’s benefits for these employees. This study uses quantitative methods with
questionnaire. The sample selection method is non-probability with purposive sampling. It specifically
selects employees of start-up companies that have implemented flexible work schedule, thus obtaining 228
respondents. After data cleaning, there are 224 questionnaires could be processed further with structural
equation modelling by using the Lisrel 8.80. The finding shows that implementation of flexible work schedule
would be successful if employees obtain supports from both their supervisors and work environment. Support
from work environment has a greater influence on work schedule flexibility than support from supervisors.
The result also shows that, if flexible work schedule is implemented properly, work life balance could be
enhanced.

Keywords: Start-Up Companies, Supervisor Support, Work-Life Balance, Work-Place Support, Work Shedule Flexibility.

2
ABSTRACT ID:107

GENERATION Y BEHAVIORAL INTENTION TO USE GRAB CAR: AN EVIDENCE FROM INDONESIA

Nugraha Kusbianto Sabian1, Ihsan Hadiansah2, Karina Beiby Yulian3


1,2,3President University, Indonesia;

hadiansah@president.ac.id

The tougher competition among ride-hailing service in Indonesia requires the ride-hailing service company
to establish strategy to win customer choice. This study aims to examine the customer behavioral intention
to use ride-hailing service in Indonesia. A total 292 samples were collected which all are the customer of
Grab Car service by Grab Company in West Java province and the age cohort is Generation Y. This study
uses purposive and snowball sampling technique. By employing Structural Equation Modelling, this study
prove that the most influential factor toward Behavioral Intention to Use of Grab Car on Indonesian
generation Y is Attitude followed by Subjective Norm; the most influential factor toward Attitude is
Perceived Ease of Use followed by Perceived Usefulness; Perceived Ease of Use also found to be influential
factor of Perceived Usefulness; and Perceived Usefulness as well as Perceived Behavioral Control found has
no influences toward Behavioral Intention.

Keywords: Generation Y, Technology Acceptance Model, Theory of Planned Behavior, Behavioral Intention, Ride hailing
app, Grab Car

ABSTRACT ID:108

THE ROLE OF LEADERSHIP AND ORGANIZATIONAL CULTURE ON SUCCESSION PLANNING OF


FAMILY COMPANY IN THE DABN CORPORATION

Esti Nalurani01, Shinta Nastiti02


1High Institute of Economy Science Mandala Jember; 2Ciputra University;
cici.estinalurani@gmail.com

This research aimed to describe the role of leadership and organizational culture on succession planning
in the DABN Corporation. The background of this research was the company needed an illustration about
what kind of leadership's role and organizational culture which could be applied in succession planning.
But still, there were several things that did not fit with current circumtances, so they needed a leadership
role's concepted that suitable with organizational culture. The prospect after the result was out that It would
be used as a reference for the leadership in next generation (succession). This research was done by using
qualitative research method interactively with indepth interview. The result of this research proved that
leadership's role had been going well, but there were several things that hadn't ran optimally, like in
communication sector, the willingness of leaders to educated his employee, and increasing founder's
mentality towards the company's employees. The organizational culture in the DABN corporation hadn't ran
optimally yet because of the standard procedure operational and lacked of evaluation from the leader. The
successor already had an ability to be a leader, but he had to learn more and needed motivation to
increasing his desire to learned.

Keywords: Leadership, Family Business, Organizational Culture, Succession, Founder’s Mentality

3
ABSTRACT ID:109

THE EFFECT OF VISIONARY LEADERSHIP AND ENTERPRENEURAL MOTIVATION TOWARD


BUSINESS PERFORMANCE ON CAMPUS ENTERPRISER IN THE UNIVERSITY OF JEMBER

Esti Nalurani01, Suwignyo Widagdo02, Yuniorita Indah03


1,2,3High Institute of Economy Science Mandala Jember;

cici.estinalurani@gmail.com

One way to reduce unemployment was to increased entrepreneurship, especially among students.
Entrepreneurship could be carried out jointly through a development community dedicated to students,
namely Campus Enterpriser. The results of the pre-observation at the University of Jember, there were 120
students who had opened and run their own business, while 27 students had not started yet, and even 12
students did not know how to start. The purpose of this study was to examined the effect of visionary
leadership and entrepreneurial motivation toward business performance in Campus Enterpriser at the
University of Jember. This research used a quantitative approach with an explanative method with the
sampling technique used in the form of a total sampling of 120 Campus Enterprisers. The results of this study
indicated that partially there was an influence of visionary leadership toward business performance, with a
tcount = 2.426, a significance value = 0.029, a regression coefficient = 0.284 and there was an influence of
entrepreneurial motivation toward business performance, with a tcount = 5.117, a significancy value = 0.013,
regression coefficient = 0.477. Simultaneously dan significantly, visionary leadership and motivation had a
influence on the business performance of Campus Enterprisers at the University of Jember with a Fcount =
13,772 and a significancy value = 0.014.

Keywords: Visionary Leadership, Enterpreneural Motivation, Business Performance

ABSTRACT ID:112

HOW DO FAMILY BUSINESSES CREATE HAPPINESS? A CONCEPTUAL MODEL FOR AN


INDONESIAN CONTEXT

Wakhid Slamet Ciptono, Rocky Adiguna


Universitas Gadjah Mada, Indonesia
wakhidsciptono@ugm.ac.id, rocky.adiguna@icloud.com

Recent development in family business research has tipped toward a couple of important directions. First
is the attention to how the business system may enhance the well-being of the family system. Second is the
emphasis on how the cultural embeddedness of the family businesses serve as micro-foundations for the
continuity (and change) of the organizational lives. Drawing from the literature in positive psychology,
economics of happiness, and social entrepreneurship, this paper connects these two directions of research
and offers a conceptual model for how Indonesian family businesses may create happiness. The paper
reviews extant studies on Indonesian context and highlights several cultural practices which are attributed
to reaching the balance between the sustainability of the family system and the sustainability of the business
system. As a conclusion, this paper calls for future research agenda that attends to the multi-level
complexity to understand family business well-being.

Keywords: Cultural Embeddedness, Positive Psychology, Economics of Happiness, Social Entrepreneurship, Indonesian
Family Businesses

4
ABSTRACT ID:113

THE IMPACT OF ORGANIZATIONAL STRUCTURE AND DIGITAL MATURITY ON CORPORATE


ENTREPRENEURSHIP IN THE RELATION TO BUSINESS MODEL INNOVATION ADOPTION AND
BUSINESS MODEL PERFORMANCE IN THE HOSPITALITY SECTOR

Eko Prasetyo
University of Indonesia, Indonesia
pras.ekosetyo@gmail.com

Before the internet and digitization, most people use a travel agent to book a hotel, but now it’s allowed
people to seek information and do their own travel booking, and transform the industry of hospitality
booking. Many hotels respond to the emergence of this new business model by adding this new disruptive
business model into their existing ones, but not all perform better after they adopt this new business model,
that raises the question of how organizational structure and digital maturity effect corporate
entrepreneurship relation on business model innovation adoption; and how this adoption impacts business
model performance. This study develops a theoretical viewpoint to address the question. Focusing on the
links among corporate entrepreneurship attributes, organization structure; digital maturity, business model
innovation adoption, and business model performance in an aim to clarify the interrelatedness among these
constructs. Using empirical data from the hospitality industry, the proposed thesis states prominent
corporate entrepreneurship attributes affected by organizational structure and digital maturity in corporate
entrepreneurship unique contributions to business model innovation adoption, and impact of business
model innovation adoption to business model performance.

Keywords: Corporate Entrepreneurship, Organizational Structure, Digital Maturity, Business Model Innovation Adoption,
Business Model Performance

ABSTRACT ID:114

IMPACT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION ON SMES


PERFORMANCE INFLUENCED BY EXTERNAL ENVIRONMENT AND NETWORKING
CAPABILITIES

Ronald Sianipar
University of Indonesia, Indonesia
ronjagiring22@gmail.com

Entrepreneurial Orientation and Market Orientation can positively affect the performance of SMEs (Small
and Medium Enterprises), yet orientations are not enough to make SMEs are able to compete in a dynamic,
uncertain, and complex business environment. SMEs in Indonesia, a developing country with a trend rapid
development facing challenges and business opportunities from changes in the existing external
environment. SMEs must have networking capacities so that they can provide access to resources and
opportunities that exist in the external environment. The networks are expected to impact entrepreneurial
orientation and market orientation to enable SMEs to perform better. This study aims to empirically examine
the effect of entrepreneurial and market orientations on the performance of SMEs influenced by External
Environment and Networking Capabilities. This study proposes a conceptual framework that integrates the
network capabilities, entrepreneurial orientation, marketing orientation, entrepreneurial orientation, and
the performance of SMEs in an uncertain external environment. This research uses the causal survey
research using SEM-Structural Equation Modeling with Partial Least Square (PLS) method to test the existing
research hypothesis.

Keywords: Entrepreneurship, Networking, Entrepreneurship Orientation, Market Orientation, External Environment,


Performance, SMEs

5
ABSTRACT ID:118

INVESTIGATING ROLE OF PERCEIVED ORGANIZATION SUPPORT ON PROSOCIAL VOICE


BEHAVIOR AND UPWARD SAFETY COMMUNICATION IN BENEVOLENT & MORALITY
LEADERSHIP ENVIRONMENT

Armando Yonathan
Universitas Indonesia, Indonesia
armando.yonathan@gmail.com

Airline industry is predicted to be growing in coming years. The growth volume and frequency of airline
industry shall be followed by the increase of their safety performance. In airline industry, safety
performance can be increased if management has better understanding of the real situation and problem
emerged in their day to day activity. As frontliner, Cabin Crew play important role for airline management
to gain comprehensive safety information. The huge exposure on operational area make cabin crew has
many valuable insights that can be used by management to enhance safety management system, policy and
mitigation. Therefore, it is crucial for management to encourage cabin crew to perform upward safety
communication. Furthermore, it is critical for management to find factor that can enhance cabin crew
prosocial voice behavior, since this behavior is related to expressing constructive idea for the benefit the
organization. This research is conducted to find influence of benevolent leadership and morality leadership
on upward safety communication and prosocial voice behavior in Indonesian cabin crew. Moreover, this
research also try to investigate the role of perceive organization support in the relationship between
benevolent leadership and morality leadership with upward safety communication and prosocial voice
behavior. the work of this research is still in progress and result will be discussed.

Keywords: Benevolent Leadership, Morality Leadership, Upward Safety Communication, Prosocial Voice, Perceive
Organization Support

ABSTRACT ID:119

ACCOUNT REPRESENTATIVE ROLES, E FILLING AND MSMEs IN TAX COMPLIENCE

Reschiwati Reschiwati1, Fran Sayekti2, Faisal Arief1


1Sekolah Tinggi Ilmu Ekonomi Y.A.I, Indonesia; 2University of Technology Yogyakarta. Indonesia
echireschiwati@yahoo.com, fran.sayekti@uty.ac.id

MSMEs contribute more than 60% of economic growth. 99% of business operators in Indonesia are MSMEs.
However, the contribution of MSMEs in tax revenue are still low. This study aims to determine whether the
role of Account representative (AR) and the use of E Filling can affect the compliance of MSMEs in reporting
tax. The data used are MSMEs in the area of the Primary Tax Office in Duren Sawit. The Criteria for MSMEs
here follow the category based on the sales amount, which are businesses with sales not over 50 Billion
Rupiah in a year. The number of questionnaires distributed were 120 and could be processed was 95
questionnaires. The analytical tool used is Structure Equation Model (SEM). The dependent variable in this
study is compliance in tax reporting, while the role of AR and the use of E filling are independent variables.
The results conclude that the value of role of AR and the use of E Filling affect the compliance of MSMEs in
reporting taxes partially and simultaneously

Keywords: MSMEs, Account Representative, E Filling, Compliance in Tax Reporting

6
ABSTRACT ID:120

THE INFLUENCE ABILITY OF PERSONAL TECHNIQUES AND TRAINING AND EDUCATION


PROGRAMS ON THE PERFORMANCE OF INFORMATION SYSTEM WITH TOP MANAGER
SUPPORT AS A MODERATING VARIABLES (A CASE STUDI IN SOME SOCIAL SERVICE OF THE
REGIONAL GOVERNMENT OF YOGYAKARTA CITY)

Fran Sayekti Sayekti1, Lilis Endang WIjayanti1, Siti Resmi Resmi2, Abdul Muhamad Sumantri1
1Universitas Teknologi Yogyakarta, Indonesia; 2Sekolah Tinggi Imu Manajemen YKPN, Indonesia;

fran.sayekti@uty.ac.id, lilis.endang@uty.ac.id

This study aims to determine the factors influence user perceptions of information system performance. The
factors tested are the ability of personal techniques, training and education programs on the performance
of information systems with mediating variables of top management support. Personal technical ability is
the ability of individuals to run the system and to adapt the new system.. The training program is a training
organized by agencies to improve the ability of users to run information systems. Top management support,
is a motivation given by top management in the implementation of information systems. The research was
conducted at several government agencies in Yogyakarta. Data includes user perceptions of system
performance The data analyzed by using multiple linear regression with. The results of the study indicate
that the ability of personal techniques and education and training programs influences the performance of
information systems. But that influence was not mediated by top management support. Top management
support does not affect the performance of information systems.

Keywords: Ability of Personal Technique, Training and Education Programs, Top Manager Support, Performance of
Information System

ABSTRACT ID:121

A PRIORITY STRATEGY IN DEVELOPING THE BUSINESS OF CULTIVATING EGG-LAYING DUCKS


IN INDONESIA

M Mustopa Romdhon1, Trisniarty Adjeng Moelyatie2, Yetty Oktarina3


1Universitas
Bengkulu; 2Universitas Muhammadiyah Palembang, Indonesia; 3Universitas Baturaja
abyaz_75@yahoo.co.id, trisniartyadjengmoelyatie@yahoo.com, y3tty07@yahoo.com

The system of integrating rice farming with fish farming and cultivation of egg-laying ducks becomes one
of the farmers' ways in Lebong Regency to suppress weeds and pests invasion and at the same time to
increase their income. The development of this system of farming does run well due to the accumulation of
external factors and internal factors. The objective of this study is to design a strategy of developing the
business of cultivating egg-laying ducks. The research method used is a survey method by interviewing the
farmers and the experts. The data obtained are processed by using AHP method to determine the priority
strategy of the business of cultivating egg-laying ducks. The results of the study show that the individual
semi-intensive strategy becomes the priority strategy for the development of the business of cultivating
egg-laying ducks. This strategy can be implemented well through strengthening farmer groups,
developing productive businesses based on livestock raw materials and maintaining price stability.

Keywords: Business Strategy, Cultivation Business Development, Egg-Laying Duck

7
ABSTRACT ID:122

ANALYSIS INTERNAL FACTORS OF BANKING PERFORMANCE ON BANK’S PROFITABILITY IN


INDONESIA

Liliani Reskita
President University, Indonesia
lilianireskita@yahoo.co.id

This research aims to analyze internal factor and bank performance was influenced by using
macroeconomic factor as control variable. The determinants used for internal factor of bank consist of size,
liquidity, capital and credit risk with control variable such as GDP and inflation. Quantitative method is used
and for the sample suddenly stand up from 15 banks with specific criteria that include in Indonesia Stock
Exchange. Based on the multiple regression conclude that concluded size, capital, credit risk and inflation
have significant positive effect on Return on Asset, while liquidity and GDP have a significant negative effect
on Return on Asset.

Keywords: ROA, Liquidity, Capital, Credit Risk, Macroeconomic

ABSTRACT ID:123

DEVELOPING SOCIAL ENTREPRENEURSHIP THROUGH ENTREPRENEURSHIP A STUDY OF


COMMUNITY PERCEPTION IN INDONESIA

Hardi Utomo, Sony Heru Priyanto, Lieli Suharti, Gatot Sasongko


Satya Wacana Christian University, Indonesia
utomohardi@yahoo.com

Nowadays, the understanding of social entrepreneurship is still diverse. This study aims to create a model
of social entrepreneurship and the factors shaping it. The results of this study indicated that there was a
direct, positive influence of the organizational environment, social environment, individual characteristic,
experience, and family demands for entrepreneurship. While the economic environment and education
and training had no significant influence on the entrepreneurship. Furthermore, the results of the analysis
proved that the organizational environment variables, social environment, economic environment,
individual characteristic, education and training, experience, and family demands indirectly influenced the
social entrepreneurship through entrepreneurship variables as the intervening variables, except for the
economic environment variable. The research method used was Structural Equation Model (SEM). SEM is a
multivariate analysis used to analyze the relationships between variables in a complex manner. The
sampling technique was carried out by using a non-probabilistic sampling with 320 respondents as the
sample. Future researches are suggested to examine the role of government in providing capital, and
universities in creating new social entrepreneurs that contribute to the tightening of social problems.

Keywords: Entrepreneurship, Social Entrepreneurship, Indonesia

8
ABSTRACT ID:125

INCREASING PUBLIC AWARENESS ON CLIMATE CHANGE: INTEGRATING INTELLIGENCE


ANALYTICS TO EDGE DEVICES IN INDUSTRY 4.0

Muhammad Fauzi1, Harriman Saragih2


1DGR Solutions; 2Universitas Prasetiya Mulya
alfa.fauzi@solusidgr.com, harriman.saragih@pmbs.ac.id

Rapid growth of Big Data and Internet of Things (IoT) provides promising potentials to the advancements of
methods and applications in increasing public awareness on climate change. The fundamental principle
behind this method is to provide quantifiable calculation approach on several major factors that affect
climate change, where one of the most well-known factors is the Greenhouse Gases (GHG) with CO2,
methane, and nitrous oxide as major contributors. By utilizing Big Data and IoT, an approximate release of
GHG can be calculated and embedded inside common household devices such as thermostats,
water/heat/electricity/gas meter. An example is the CO2 released by a cubic of water. By using reverse
calculation, an approximate CO2 release can be sequentially retrieved as follows: (1) water meter measures
consumption, (2) calculate hp and kWh of pump used to supply one m3 of water, (3) calculate the amount of
fossil fuel needed to produce one kWh, and (4) calculate CO2 released to the atmosphere from burning of
fossil fuel per metric tons/barrel. Such analytical approaches are then embedded on household devices by
providing updated information on GHG produced by hourly/daily/weekly/monthly energy usage, hence
educating the public and increasing their awareness of climate change. This approach can be developed
to provide an alarm of percentage of GHG released to the atmosphere by the excessive use of
electricity/water/gas. Further actions in order to influence socio-economic function can later be established
such as by establishing a rewards program by the government for people who can successfully manage
their GHG emission.

Keywords: Climate Change, Public Awareness, Data Analytics, Intelligence Edge Devices

ABSTRACT ID:126

ANALYSIS OF ROAD MAP E-COMMERCE POLICY IN FEMINISM PERSPECTIVE: AN EFFORT TO


EMPOWER THE RURAL WOMEN AS THE STRATEGY TO ENHANCE THE INDONESIAN DIGIAL
ECONOMY VISION 2020

La Ode Rifaldi Nedan Prakasa1, Muhammad Ilham Razak2


1PresidentUniversity, Indonesia; 2President Univerity, Indonesia;
rifaldil642@yahoo.com, ewakoilham@gmail.com

The purpose of this paper is to observe the challenges and opportunities of Indonesian digital economy by
seeing it through the lens of gender perspective in order to analyse the role and potency of Indonesian’s
rural women to contribute to the wheel of Indonesian economy. This paper also analyse the Road Map e-
Commerce from Indonesian government policy regarding the involvement of rural women in digital
economy. By using the method of collecting the secondary data and reviewing the theory from the experts
of Economy and International Relations, this paper uses the concept of feminism as the main concept to
analyse the problem along with using the concept of Women in Development approach as main concept to
the solution. This paper conclude that the rural women empowerment has huge potential to open the market
of e-commerce in rural area and can become one of the main contributions to fulfill the need of human
resources in STEM sector (Science, Technology, Engineering, Mathematics) to support Indonesia in digital
economy industry. This paper also found that the lack of effort to optimize the gender equality in Road Map
e-Commerce policy has made rural women as the performers of E-commerce are yet to be maximized in
which the market of e-commerce in rural area are rarely found in Indonesia. This paper recommends that
there is a need to implement Digital Inclusion Policy in the strategy of Road Map e-Commerce to integrate
it with gender perspective for the betterment of policies in digital economy in Indonesia.

Keywords: Digital Economy Vision 2020, Rural Women Empowerment, Women in Development Approach, Road Map e-
Commerce

9
ABSTRACT ID:127

THE INFLUENCES OF LIFE STYLE, PERCEIVED EASE OF USE, AND PERCEIVED USEFULNESS ON
THE INTEREST IN USING E-MONEY CARD MANDIRI BANK IN JAKARTA INDONESIA

Waseso Segoro
Gunadarma University, Indonesia
waseso@staff.gunadarma.ac.id

E-money or electronic money is the new inovations payments in Indonesia. This research aims to analyze
the influences of life style, perceived ease of use, and perceived usefulness on the interest in using e-money
card Mandiri Bank In Jakarta Indonesia. The method in this research is using primary data with
questionnaire. The sample is selected using the method of purposive sampling, and the respondens in the
research who have users e-money Mandiri bank in Jakarta. The size samples is 100 respondens. The
analytical tools used in this research is multiple linier regression. The results of this study indicate that
partially life style, perceived ease of use, and perceived usefulness positive influence. That
simultaneouslylife style, perceived ease of use, and perceived usefulness together influence the interest in
using e-money card mandiri bank in Jakarta Indonesia.

Keywords: Life Style, Perceived Ease of Use, Perceived Usefulness, Interest in Using E-Money Card

ABSTRACT ID:128

THE EFFECT OF LEARNING ORIENTATION, NETWORK CAPABILITY, ON COFFEE SHOP'S


PERFORMANCE THROUGH ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION

Astria Sari Marsyeili


University of Indonesia, Indonesia
Marsyeili@gmail.com

The increasing of coffee consumption in Indonesia encouraging coffee shop trends to emerge. Coffee shops
are becoming a lifestyle and favored by consumers, so it's become a profitable venture. However, the
increasing coffee shops are directly proportional to competition. One of the strategies that can be done is
by adapting business orientation such as learning orientation, entrepreneurial orientation, market
orientation, and networking capabilities. Therefore, this study aims to find out The Effect of Learning
Orientation, Network Capability, on Coffee shop's performance through Entrepreneurship Orientation and
Market Orientation. The research described in this paper is only part of the author's research. The concept
and operationalization developed in this paper will be used for further empirical research scheduled for
December 2018. The type of research used is explanatory research; because it aims to examine the causal
relationship between the variables studied, that are market orientation, orientation entrepreneurship,
competitive advantage, and business performance. The number of samples to be used in this study ranges
from 100 - 150 respondents, respondents is the owner and/or manager of the DKI Jakarta Coffee Shop. The
type of data used in this study is primary data. Primary data is obtained from the results of questionnaires.

Keywords: Learning Orientation, Network Capability, Entrepreneurial Orientation, Market Orientation, Coffee Shop
Performance.

10
ABSTRACT ID:131

DOES OF MARKET ATTRACTIVENESS INCREASING TOURISM VISITING INTENTION THROUGH


DESTINATION IMAGE IN RURAL TOURISM: EVIDENCE FROM INDONESIA?

Syahmardi Yacob, Erida Erida


Management Department, Faculty of Economics and Business, University of Jambi, Indonesia
syahmardi_yacob@unja.ac.id, eridaida.halida@yahoo.com

This study aims to examine how much influence the destination image on tourist visiting intention in the
tourist village of Lempur, Kerinci Regency, Jambi Province, to examine how much influence the market
attractiveness has on the destination image in rural tourism of Kerinci Regency, Jambi Province, Indonesia
and to assess how much influence tourism visiting intention with the support of market attractiveness
through the destination image in the rural tourism of Lempur, Kerinci Regency, Jambi Province, Indonesia.
This research was conducted in the rural tourism of Lempur, Kerinci Regency, and Jambi Province,
Indonesia. This study used a survey method with descriptive and quantitative analysis. The analytical tool
used in this study is Smart PLS version 3.0 tools. The number of respondents used in this study numbered to
140 respondents with the unit of analysis of rural tourism and observation units is domestic and foreign
tourists. The research findings show that market attractiveness has a direct effect on interest in visiting
Lempur tourism village, Kerinci Regency, Jambi Province. Likewise, market attractiveness has a direct
effect on the image of the tourist destination in Kerinci Regency, Jambi Province, Indonesia. Meanwhile, the
destination image has a direct and significant influence on tourism visiting intention in the lempur village,
Kerinci Regency, Jambi Province, Indonesia. Furthermore, the destination image has a significant effect on
the tourism visiting intention through the destination intention that it having a smaller path coefficient of
direct influence.

Keywords: Tourist Visit Intention, Marketing Attractiveness, Destination Image, Rural Tourism

ABSTRACT ID:133

STATE OF ENTREPRENEURSHIP ATTITUDE AND INTENTION AMONG MALAYSIAN YOUNGSTERS

Hasliza Hassan1, Abu Bakar Sade2, Melissa Wendy Migin1


1Faculty of Management, Multimedia University, Cyberjaya, Selangor, Malaysia; 2Faculty of Business and Information
Science, UCSI University, Kuala Lumpur, Malaysia
liza.hassan@yahoo.com

Entrepreneurship among the youngsters in Malaysia is expected to spice-up the existing socio-economic
development momentum. Many initiatives have been introduced to spur the entrepreneurship spirit among
the youngsters. This research focuses on the attitude and intention of the youngsters in becoming
entrepreneurs. A cross-sectional research was conducted to determine the attitude and intention of the
youngsters to be an entrepreneur using a survey questionnaire. Descriptive and correlation analyses were
conducted using 425 data that were collected from students who have taken the entrepreneurship course
at the Multimedia University, Cyberjaya, Selangor, Malaysia. It is found that the youngsters have a positive
attitude and intention towards entrepreneurship. Further findings also highlight that the positive attitude
influences the positive intention for the youngsters to venture into entrepreneurship. Shaping the attitude
and intention through the basic entrepreneurship knowledge that can be learned from formal education is
expected to become an entrepreneurial engine to drive the economic development for the nation.

Keywords: Attitude, Entrepreneur, Entrepreneurship, Intention, Youngsters

11
ABSTRACT ID:134

MODEL OF MARKETING PERFOMANCE THAT SUPPORTED BY MARKETING ATTRACTIVENESS


AND COMPETITIVE ADVANTAGE IN RURAL TOURISM: EXPERIENCE FROM INDONESIA

Erida Erida, Syahmardi Yacob, Johannes Simatupang


Magister in Management Program, the Graduate School of Jambi University;
eridaida.halida@yahoo.com, syahmardi_yacob@unja.ac.id

Tourism Industry is one of a leading sectors in Indonesia's economic development, while contribute for
country’s revenues. This study aims to investigate of the marketing attractiveness models and competitive
advantage related to marketing performance of rural tourism in Lempur, Kerinci district, Jambi Province,
Indonesia. This study use qualitative and quantitative approach such as survey with 175 respondents as
samples and carried out in-depth interview. Research finding shows that marketing attractiveness and
competitive advantage have a significant influence on marketing performance in Lempur rural tourism.

Keywords: Marketing Attractiveness, Competitive Advantage, Marketing Performance, Rural Tourism

ABSTRACT ID:135

BACKWARD INTEGRATION STRATEGY OF AN AUTOMATIC GAS DECK OVEN DISTRIBUTOR

William
Institut Teknologi Bandung, Indonesia
william_lie@sbm-itb.ac.id

Nowadays, the most commonly used type of baking oven in baking industry is Automatic Gas Deck Oven
(AGDO). Most of the AGDOs available in Indonesia are imported from China and in the past two years the
price of these imported AGDOs has been increasing. This price increase is a business issue for PT XYZ who
is a competitive family owned bakery equipment distributor. In this paper, analysis to solve this business
issue will be done using TOWS matrix and Grand Strategy Matrix. By combining the recommendations from
these two matrices, backward integration strategy into the AGDOs manufacturing industry is chosen as the
most optimum strategy. Three analyses were then performed to measure the effectiveness of this strategy.
Analysis using Porter’s Five Forces shows that the AGDOs manufacturing industry is attractive.
Manufacturing cost analysis shows that the manufacturing cost can be lower than the imported price with
the condition that it produces certain quantity to achieve the economies of scale. Lastly, based on the
expected implementation plan, the calculated Net Present Value resulted in a positive net profit. Therefore,
to also prepare for the further price increase of imported AGDOs in the future, it is highly recommended
for PT XYZ to perform the backward integration strategy.

Keywords: Integration Strategy, Import, Price Increase, TOWS, Grand Strategy Matrix

12
ABSTRACT ID:138

STUDY OF ENTREPRENEURIAL INTENTION AMONG BUSINESS STUDENTS

Eric Ricardo Senjaya, Genoveva Genoveva


President University, Indonesia
ericricardo98@gmail.com

The number of entrepreneurs in Indonesia is left behind on another country especially in Asia such as
Malaysia, Singapore, Thailand, Taiwan, and others. In fact, the growth of entrepreneur in Indonesia has
develop much better than previous year. The rapid growth that occur recently has been a question of what
factors that could be influencing the entrepreneur in Indonesia as well as the entrepreneurial intention of
the people that focused towards President University business students from batch 2015 to 2017. The
analytical method used in this research is quantitative with purposive sampling. It is found that all four
variables which are family business, entrepreneurial motivation, self-efficacy, and e-commerce have
significant influence towards President University business students from batch 2015 to 2017. Furthermore,
59.5% of changes was given to the dependent variable by four independent variables on this research.

Keywords: Family Background, Entrepreneurial Motivation, Self-efficacy, E-commerce, Entrepreneurial Intention

ABSTRACT ID:141

THE INFLUENCE OF SUPPORTIVE LEARNING ENVIRONMENT TOWARDS EMPLOYEE


RETENTION – EXAMINING THE MEDIATOR ROLES OF PERSON-ORGANIZATION FIT AND
PSYCHOLOGICAL CAPITAL

Mayadewi Istyawardhani1, Budi Widjaja Soetjipto1,2


1University
of Indonesia, Indonesia; 2Universitas Pertamina
mayaedy@yahoo.com

Employee turnover affects an organization in losing of cost, time and knowledge. Therefore, efforts to retain
employees were much investigated in the area of human resources management, namely provision of
learning climate and knowledge sharing in the organization. This research aims to analyze the influence of
Supportive Learning Environment, which consists of learning climate and knowledge sharing, towards
employee retention through Person-Organization Fit and Psychological Capital as mediators. Using survey
data from employees (n = 135) from a leading telecommunication company in Indonesia, the results
demonstrate that Person-Organization Fit has significant role as mediator, while Psychological Capital does
not significantly mediate the influence of Supportive Learning Environment towards employee retention.

Keywords: Supportive Learning Environment, Employee Retention, Person-Organization Fit, Psychological Capital

13
ABSTRACT ID:143

THE INFLUENCE OF RISK MANAGEMENT AND GOOD CORPORATE GOVERNANCE TOWARD


PROFITABILITY OF CONVENTIONAL BANKS CATEGORY III IN INDONESIA

Chandra Setiawan, Putu Raisa Laksmi Febriani


President University, Indonesia
chandra@president.ac.id, raisafebr@gmail.com

This research aims to find out the influence of risk management and corporate governance towards
profitability of conventional banks category III in Indonesia. The profitability is proxied by Return on Assets
(ROA). The selected variables are credit risk, liquidity risk, market risk, and operational risk of each
sequently are proxied by Non-Performing Loan ratio (NPL), Loan to Deposit ratio (LDR), Net Interest Margin
(NIM), Operating Expense to Operating Income (OEOI), and GCG score. This research uses secondary data
obtained from various eligible sources with annual period from 2011-2017, and constructed into panel data.
The data analysed through multiple regression method. The samples of this research are ten conventional
banks Category III. The results revealed that credit risk and liquidity risk has no significant influence
towards profitability. Market risk (NIM) has a positive significant influence towards profitability, while
operational risk (OEOI) and GCG score has a negative significant influence towards profitability. Based on
F-test result, credit risk, liquidity risk, market risk, operational risk, and GCG score have a simultaneous
significant influence towards banks’ profitability. The variation of independent variables altogether can
explain 80.46% of the variation of return on assets.

Keywords: Profitability, Credit Risk, Market Risk, Liquidity Risk, Operational Risk, Good Corporate Governance

ABSTRACT ID:144

THE EFFECT OF FINANCIAL PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY


TOWARD THE FIRM VALUE OF COMMERCIAL BANKS CATEGORY IN INDONESIA

Chandra Setiawan, Intan Permata Sari


President University, Indonesia
permataaintann@gmail.com

This research aims to find out the effect of financial performance and corporate social responsibility toward
the firm value proxy by Tobin’s Q ratio. The variables represent financial performance in this research are
non-performing loans, loan to deposit ratio, debt to equity ratio, return on equity along with other factors
consist of firm size, and corporate social responsibility. Multiple regression panel data method is chosen to
be used in this research with 10 commercial banks category III that fulfill the criterias during the period
2011 until 2017 and listed in Indonesia Stock Exchange. The results revealed that return on equity and firm
size have a positive significant influence toward firm value while non-performing loans, loan to deposit ratio,
debt to equity ratio, and corporate social responsibility have no significant influence toward firm value.
However, all the independent variables have simultaneously significant influence toward firm value.

Keywords: Firm Value, Financial Performance, Firm Size, Corporate Social Responsibility

14
ABSTRACT ID:145

THE INFLUENCE OF ENTREPRENEURIAL PASSION, COMPETENCE AND ENTREPRENEURIAL


CHARACTERISTICS ON THE SUCCESS OF THE STRAWBERRY PROCESSING MSME BUSINESS

Puspita Cahya Arinda, Winda Widyanty, Achmad Hidayat Sutawidjaya


Universitas Mercu Buana, Indonesia
winda.widyanty@mercubuana.ac.id

This study aims to determine the effect of entrepreneurial passion, competence, and entrepreneurial
character on the success of strawberry processing MSME businesses in Rancabali sub-district, Bandung
Regency. The samples in this study were 28 strawberry processing business owners and 252 employees
who worked on strawberry processing. a five point likert scale was used in this study. testing data using
SmartPLS 3.2.7. The results showed that entrepreneurial passion, competence, and entrepreneurial
characteristics had a positive and significant effect on the success of strawberries processing business in
Rancabali District, Bandung Regency.

Keywords: Entrepreneurial Passion, Competence, Entrepreneurial Character, Strawberry Processing MSME Businesses,
Rancabali Bandung

ABSTRACT ID:146

EXPLORING VALUE ORIENTATIONS : THE INFLUENCES OF EGOISTIC, ALTRUISTIC, AND


BIOSPHERIC VALUES TO GREEN SATISFACTION AND GREEN COMMITMENT

Erna Sofriana Imaningsih1, Prijono Tjiptoherijanto2, Ignatius Heruwasto3, Daniel Tumpal H. Aruan4
1Mercu Buana University/ University of Indonesia; 2,3,4University of Indonesia

esofriana@gmail.com

The purpose of this study seek to examine and analyze the influences of value orientations consist of
egoistic, altruistic and biospheric values to green satisfaction and green commitment.The research object
of this paper focuses on Indonesia’s consumers who have the purchase experience of green brand . This
study undertakes an empirical study by means of the questionnaire survey method were randomly mailed
to consumers who had the purchase experience of green consumers brand. Structural equation modeling
(SEM) is applied to test the research framework. The empirical results indicate that egoistic and biospheric
would positively affect green satisfaction and green commitment.

Keywords: Value Orientations, Egoistic, Altruistic, Biospheric, Green Satisfaction, Green Commitment

15
ABSTRACT ID:148

ANALYSIS OF CUSTOMER LOYALTY PROGRAM: THE CASE STUDY OF MYPERTAMINA, 2018

Budi Mulia Panggabean


School of Business Management - INSTITUT TEKNOLOGI BANDUNG, Indonesia
budimuliapanggabean@gmail.com

In the concept of relationship marketing, maintaining close relationships with customers is the main
determinant for creating customer loyalty to the company. The case study that used in this study is the
Pertamina gas station retail business. As the market leader in the Indonesian fuel retail industry, PT.
Pertamina remains obliged to continue to grow and develop its services. One of the strategy chosen is to
create a customer loyalty program. Relationship quality, which consists of satisfaction, trust, and customer
commitment is a factor that can affect company loyalty. In addition to these factors, company loyalty is also
influenced by program loyalty through experience involvement. This theoretical research aims to analyze
the relationship between customer relations, relationship quality, loyalty and company loyalty programs. A
total of 175 respondents using MyPertamina in the past one year were collected and all supporting data
were analyzed by using the Structural Equation Modeling (SEM) method to measure program loyalty. The
results showed that satisfaction, commitment and customer commitment (relationship quality) proved to be
the important factors that influence loyalty to the company (company loyalty) positively. Special treatment
and program value have successfully influenced customers for program loyalty. Finally, this study shows
the results of loyalty to the program do not ensure the customers to be loyal to the company itself. This
research also shows that the business offered by the offered MyPertamina program has effectively driven
the customers for programs loyalty.

Keywords: Company Loyalty, Involvement Experiences, Program Perception, Program Loyalty, Retail Business, Relationship
Marketing, Relationship Quality.

ABSTRACT ID:151

ONLINE CONSUMER BEHAVIOR FROM THE PERSPECTIVE OF BRAND AMBASSADOR, WEB


DESIGN AND CUSTOMER TRUST VARIABLES

Yennida Parmariza, Dede Afriani


Universitas Mercu Buana, Indonesia
parmariza104@mercubuana.ac.id

The purposes of this research are to understand the impact of Brand Ambasador, Web Design, and
Customer Trust towards the buying decision in Elevania co.id Website. Respondents of the research are
active students of Management Departement in Mercu Buana University Jakarta. This research is being done
by giving questionanires to 306 respondents by using quantitative approach. Data analysis tool of this
research is using SEM/PLS. The result of the research show that t-test has shown that the web design and
customer trust was indeed having a significantly impact toward the buying decision in Elevania website and
the other way around, Brand Ambasador was not give a significant impact toward the decision buying in
Elevania Website.

Keywords: Brand Ambassador, Web Design, Sustomer Trust, Buying Decision

16
ABSTRACT ID:155

COURSE COMPARISON OF FORMAL INSTITUTION AND NON FORMAL STARTUP USING KANO
MODEL

Kristina Sisilia, Yahya Peranginangin


Telkom University, Indonesia
yahyaperanginangin@telkomuniversity.ac.id

Technology advancement in computation has changed the way we work in the last two decades, from how
we exchange information to the way we generate content. Therefore, the current workforce has a necessity
to always keep up to date with the latest technology to be able to compete and stay relevant. Formal higher
education institutions in Indonesia are still the main supplier of the workforce for industries. Most of the time
higher education could not prepare the student to become a future workforce as it is only allowed to make
a major change in its curriculum in every 4-5 years. Slower than the advancement occurred in computation
technology. Small startup such as ProCodeCGanticipate the demand by providing courses with the latest
skill set required to keep up with the competition. In this paper, we compare the student perspective
between formal and informal course. We extracted the courses attributes by interviewing each course
participants and analyzed the data using Kano Model. However, students view course that is provided by
non-formal institution mostly because of its excitement attribute that is not directly related to their needs.
We also highlight some comparable attributes from both courses that education startup or educator
interested in improving their product/service performance.

Keywords: Kano Model, Start-Up, Non-Formal Education, Formal Education

ABSTRACT ID:156

INDONESIA SME SUPPLY CHAIN PERFORMANCE FROM SCOR MODEL PERSPECTIVE

Andrias Andi, Kristina Sisilia


Telkom University, Indonesia
kristina@telkomuniversity.ac.id

Understanding and measuring supply chain performance in large companies is important to achieve cost
efficiency or other companies KPI. Alas, very few academic literature or framework found that focus on
measuring supply chain performance of SME. So far SME in Indonesia develops its supply chain activities
organically. This research aims to identify and to measure the responsiveness and reliability of supply chain
management which is implemented by BKG Miniature Guitar in Paguyuban Kampung Guitar Pangalengan,
West Java, Indonesia. The descriptive qualitative research was conducted by applying purposive sampling
as the sampling technique and carrying out an interview to a single determined informant as the data
collection technique. SCOR model 12.0 from Association for Supply Chain Management (APICS) considered
as the tool for data analysis. It had been found that, in regard to the reliability, BKG Miniature Guitar’s
performance reached up to 92.8%, which could be considered into Excellent category, and responsiveness
for 17.78 days. According to the calculation on the source, make and deliver, BKG should to improve and
evaluate on their source process, due to a low-level of POF metric value 64.27%, it seems sensible to expect
that there will be enhancements in supply chain performance of BKG.

Keywords: Supply Chain Management, Reliability, Responsiveness, SME, SCOR

17
ABSTRACT ID:157

OPINION VOICE USING TEXT ANALYTICS TO UNDERSTAND GLOBAL TOURISM ATTRACTIONS

Ayu Ika Sukaesih, Herry Irawan, Andry Alamsyah


Telkom University, Indonesia
ayuikas@student.telkomuniversity.ac.id

This paper examines visitor opinion of global tourism destinations as a concern to developing tourism
sector. In this substantially extended review, a deeper analysis of tourist attraction using text analytics is
presented. It improves our understanding of tourist experience in global destinations to further become
valuable insights for product development and improvement of service delivery. In this paper, global
destinations become a study to find out a deeper knowledge of how visitor perceived through their
experience. This paper provides information on popular topics are mostly discussed of attraction in
destinations and take them in general as one specific characteristic of each attraction, and tourists sentiment
as perception appraisal on global destinations as well. The result shows that there are some points
becoming tourist concern in perceiving an attraction. It concludes that opinion voice provides a key
implication to assist tourism sector development according to tourist perspectives.

Keywords: Tourism Destination, Tourist Attraction, Tourist Experience, Sentiment Analysis, Topic Modeling

ABSTRACT ID:160

THE LINKS FROM CAREER CONGRUENCE, COMMITMENT TO PARENTS' GOAL, AND GOAL
CLARITY TO CAREER ASPIRATIONS AND DISTRESS IN STUDENTS WITH ENTREPRENEURSHIP
GOAL

Dian Ratna Sawitri1, Ika Zenita Ratnaningsih2, Mirwan Surya Perdhana3


1,2Faculty of Psychology, Diponegoro University, Indonesia; 3Faculty of Economics and Business, Diponegoro
University, Indonesia
dian.r.sawitri@gmail.com

Parental and individual variables often present as antecedent variables that have potentials to influence
individual career aspirations and distress. This study aimed to investigate the links from congruence with
parents regarding career matters, commitment to parents’ goal, and goal clarity to career aspirations and
distress of students with entrepreneurship goals. We collected data from 165 freshmen from a university in
Semarang, Indonesia, M age = 18.44 years, SD age = .63, 60% female, 81.8% from Economics and Business
Department, and 18.2% from Psychology Department. All of them have career aspirations to become
entrepreneur and 35% of their parents have the same expectations for them. We used measures of
adolescent-parent career congruence, commitment to parents' goal, goal clarity, career aspirations, and
career distress. Structural equation modelling demonstrated that adolescent-parent career congruence,
commitment to parents' goal, and goal clarity significantly predicted career distress, whereas only goal
clarity served as a significant predictor for career aspirations. Our results highlight the importance of goal
clarity in determining levels of career aspirations, the roles of adolescent-parent career congruence and
goal clarity in reducing career distress, and the role of commitment to parents’ goal as an antecedent of
elevated career distress. The recommendations of this research findings are discussed.

Keywords: Adolescents, Career Aspirations, Career Congruence, Career Distress, Goal Clarity

18
ABSTRACT ID:161

BUSINESS STRATEGY AND COMPETITIVE ADVANTAGE MODEL TO IMPROVE ORGANIZATION


PERFORMANCE VIEWED BY ENVIRONMENTAL TURBULENCE AND DYNAMIC CAPABILITIES

Sir Kalifatullah Ermaya


IKOPIN, Indonesia
kalifatullah86@gmail.com

The growth of the postal industry in Indonesia is currently developing rapidly. One of them which pioneered
this situation is the issuance of Law No. 38/2009, where companies can enter into service businesses in the
field of couriers. Not only limited to State-Owned Enterprises / BUMNs, but also Regional-Owned
Enterprises / BUMDs or cooperatives and the private sector can enter into the postal industry. To maintain
its market position, each postal service company is required to be able to provide quality performance,
namely performance above the average of its closest competitors. Superior position in business
performance can be obtained through the ability of companies to adapt quickly to changes in the
environment, and to be able to manage resources that are owned well. Organizational performance will be
optimal if there is an alignment between the organization and the organizational environment so that it does
not have a strategic gap. The purpose of this study is to obtain a model in the relationship among business
strategy and competitive advantage to improve small enterprises performance viewed by environmental
turbulence and dynamic capabilities. This research is applied in the agency of PT POS in Bandung which
involve 68 agencies altogether. The methods used in this research are descriptive and explanatory survey.
The statistic tools used are SPSS and PLS.

Keywords: Business Strategy, Competitive Advantage, Dynamic Capabilities, Environmental Turbulence, Small Enterprise
Perfomance

ABSTRACT ID:164

MERGER, ACQUISITION, AND THE ROLE OF LEADERSHIP IN ACHIEVING PERSON


ORGANIZATION FIT: A PHENOMENOLOGICAL STUDY

Mirwan Surya Perdhana1, Dian Ratna Sawitri2, Ghanis Chaerunissa3


1,2Faculty of Economics and Business and Center for Career and Capacity Development Studies, (CAREERS),
Diponegoro University; 3Faculty of Economics and Business, Diponegoro University
mirwan@live.undip.ac.id

During merger and acquisition process, employees often experiencing shock due to the organizational
culture’s adjustment process with the partner company, or, parent company. Previous studies has stated
that leader’s role is vital in helping the adjustment process of the employees. Nevertheless, no studies able
to gain conclusion about the typical leadership characteristics that could best help the employees in
adjusting with the new organization culture. Thus, this study aims to investigate the most effective leadership
style for employees during the merger and acquisition process.
This study utilized qualitative method with the phenomenological approach, involving 10 employees whose
companies experiencing merger or acquisition process during the last two year. The results of this study
indicate that effective leadership style during merger and acquisition process related to the
transformational and servant leadership characteristics. Implication for theory and practice is discussed.

Keywords: Person-Organizational Fit, Leadership, Adjustment Process, Organizational Culture, Merger and Acquisition

19
ABSTRACT ID:170

QUALITY EVALUATION OF ELECTRONIC SERVICES ON TRAIN PASSENGERS IN SURABAYA

Ratri Amelia Aisyah


Airlangga University, Indonesia
ratri.aisyah24@feb.unair.ac.id

A good evaluation of the provision of transportation information quality on the railway company’s website
must be easy to use, help and encourage passengers to navigate the entire website. If the railway service
operator can provide a good quality service on its website, then the quality of electronic services is
expected to affect customer satisfaction and loyalty. Therefore, this study examined the quality of electronic
services which has a positive influence on the satisfaction and loyalty of train passengers. This survey was
conducted on 224 respondents and analyzed using Partial Least Square (PLS). The results of the study
showed that the quality of electronic services has a significant and positive effect on electronic satisfaction
as well as on electronic loyalty for the train passengers. Thus, electronic satisfaction has a significant and
positive effect on electronic loyalty in train passengers.

Keywords: E-Service Quality, E-Satisfaction, E-Loyalty

ABSTRACT ID:172

PRICE-EARNINGS MULTIPLE AS AN INVESTMENT ASSESSMENT TOOL IN ANALYZING STOCK


MARKET PERFORMANCE OF SELECTED UNIVERSAL BANKS IN THE PHILIPPINES

Antonio Jaramillo Dayag


University of Santo Tomas, Philippines
ajdayagafar2@gmail.com

Price-Earning Ratio or P/E Multiple is a widely used, straightforward investment assessment tool in
developed countries. However, the method has not been utilized as much in stock market performance
analysis in developing countries such as the Philippines. Using the top ten universal banks in the country,
this paper utilized P/E Multiple as valuation tool and sought to determine its value drivers. Used as
independent variables are macroeconomic variables GDP growth rate, inflation rate, annual interest rate;
stock market index PSEi; and firm-specific variables return on equity (ROE), growth rate of ROE, growth
rate of earnings per share, dividend payout ratio, growth rate of income, and price-book ratio. P/E Multiple
was used as the dependent variable. Results showed that among the independent variables, ROE, price-to-
book ratio, and PSEi index are statistically significant while the other independent variables are not
statistically significant. The model fit (R2) is 63.8% which is a fairly good fit.

Keywords: Price-Earnings Ratio, Universal Banks, Stock Valuation, Bank Valuation, Valuation Tools

20
ABSTRACT ID:174

THE CORRELATION OF DIGITAL FEATURE ON DECISION TO USE LOYALTY PROGRAM: A CASE


STUDY ON LOYALTY PROGRAM IN GARUDA INDONESIA

Aryo Nugroho Hedyanto


Garuda Indonesia, Indonesia
aryodonk@gmail.com

This research aims to analyze and study the behavior of customer which in growing trend of online shopping
activities. As Indonesia is now posed to be one of the biggest e-commerce market in Asia, the online
shopping activity has also increased exponentially. Due to the increased accessibility towards internet
service, online purchase has never been easier. This research will study the correlation between digital
product with their behaviour of using Loyalty Program. Data will be two type, a questionnaire to customer
that have done redemption and member of GarudaMiles loyalty program and from historical redemption
activity on frequent flyer member in 2017. The analysis is conducted using regression approach.

Keywords: Redemption, Online Shopping, Digital Channel, Loyalty

ABSTRACT ID:175

THE EFFECT OF WORK ENGAGEMENT, ORGANIZATIONAL IDENTIFICATION AND JOB


INVOLVEMENT ON WORK PERFORMANCE: ANALYSIS TOWARD DRIVERS OF RIDE-HAILING
SERVICES

Karen Sheila Gustin


Universitas Indonesia, Indonesia
karen.sheila.gustin@gmail.com

Recent advances in information technology have changed the competition in many markets. Ride-hailing
service company such as Uber, Lyft and Grab emerges as new competitor in transportation market. These
companies are the examples of company which taking advantage of advanced digital technology to disrupt
the traditional transportation market. Despite ride-hailing company becomes big attention in many
countries, not many studies have been conducted about them. Past studies indicate the importance of work
engagement, organizational identification and job involvement in organization, also how it affects
organization growth and performance. Organizational identification gives impact on performance because
employees with higher organizational identification level are more “willing” to put more effort into their
work. Several researches shown positive effect of organizational identification on performance. Job
Involvement refers to the psychological and emotional extent to employees in an organization. The
population of this study is drivers of ride-hailing service companies in Indonesia.

Keywords: Work Engagement, Job Involvement, Organizational Identification, Work Performance

21
ABSTRACT ID:176

INTERACTION IN THE SMALL HOTEL SERVICE ENCOUNTER: SHALL SCRIPTING


COMPULSORY?

Ristiyanti Harsono1, Sony Heru Priyanto1, John Joi Ihalauw2, Rooskities Andadari1
1Satya Wacana Christian University, Indonesia; 2Bunda Mulia University, Indonesia

risti@staff.uksw.edu

Entrepreneurship in hotel business in Indonesia has gained more attention along with the development of
tourism industry in this country. Small (non-star) hotel business in the form of inns, guest houses, and small
hotels are established to cater for those tourists demanding cheaper yet comfortable accommodation. They
try to implement good customer service to create value for the customer by practicing hotel service
scripting in the service interaction and communication between the guest and the service staff. Building on
existing literature, this article tries to look deeply into the language used in the service encounters in a hotel
front office setting. It argues that the local language and its unique varieties can create customers perceived
sincerity and acceptance versus the highly prescribed script. This is the literature gap that will be revealed
as a result of the discussion. Propositions are presented for future researchers to prove them true

Keywords: Entrepreneurship, Service Encounter, Interaction, Language Varieties

ABSTRACT ID:177

PREDICTION OF FACTORS THAT INFLUENCE COMPLAINT HANDLING SENTIMENT ON


CUSTOMERS USING LOGISTIC REGRESSION (CASE STUDY OF AN ONLINE SHOE COMPANY)

Sheila Kuslitasari, Gadang Ramantoko


Telkom University Post-graduate, Indonesia
skuslitasari@gmail.com, gadangramantoko@gmail.com

The researcher are interested in conducting research with the title "Prediction of Factors that Influence
Complaint Handling Sentiment on Customers Using Logistic Regression (Case Study of An Online Shoe
Company)". This research was conducted on customers of An Online Shoe Company. that submits complaint
form in the complaints system and customer responses using the LINE application. The purpose of the study,
in order to be able to know the influence and significance of the influence of the factors of complaint
handling to sentiment analysis and provide recommendations to maintain the effectiveness of complaint
handling that has been done by An Online Shoe Company. Research uses the principle of Natural Language
Processing (NLP), which is done using sentiment analysis. The population of this study is customers who
make purchases at An Online Shoe Company from June 2017 to June 2018, namely 32,299 users. Data
analysis techniques used to see the significance and influence of predictors of factors on sentiment
complaint handling are logistic regression.Based on the overall variable test which aims to see the effect of
monetary variables as a whole on all categories using ANOVA, find that the p-value (9.575e-11) <0.05 = 𝛼,
then H0 is rejected, the independent variable test has an significant effect. Thus, it can be concluded that
the overall independent variables have a significant effect on the dependent variable sentiment complaint
handling. Whereas, based on calculations, researchers have been able to find factors that has effects on
negative sentiments into neutral and positive sentiments

Keywords: Sentiment Analysis, Complaint Handling, Logistic Regression

22
ABSTRACT ID:178

A COMPARISON OF ENTREPRENEURIAL ORIENTATION AMONG AFRICA, ASIA, AND EUROPE


BUSINESS STUDENTS

Genoveva Genoveva1, Filbertha Nathania Kartawaria2


1PresidentUniversity, Indonesia; 2Katholieke Universiteit Leuven, Belgium
filbertha@gmail.com

The economic growth in a country depends on the number of entrepreneurs. Therefore, governments have
made various efforts to increase the number of entrepreneurs in these countries. One way to increase the
number of entrepreneurs is through education, especially at universities. Currently average universities
provide entrepreneurial material in order to foster entrepreneurial interest among students. Students who
are interested in entrepreneurship also choose to major in business faculty to have adequate knowledge in
running a business later. The purpose of this research is to understand the influence of self- efficacy,
motivation, business intention towards entrepreneurship orientation of business students and to test the
difference based on demography in 3 continents namely; Asia, Africa and Europe. The method reseachers
use in this study is both qualitative and quantitative by using questionnaires as the main data collection and
interviews to obtain complementary data. Data will be processed using SPSS. The results suggest that there
is an influence of self-efficacy, motivation and business intention towards entrepreneurship orientation
among business students. By demography, there is a difference between Asian, African and European
business students in an entrepreneurial orientation.

Keywords: Entrepreneurial Orientation, Self-Efficacy, Motivation, Business Intention, Demography.

ABSTRACT ID:179

ANALYSIS OF STRATEGIC OPTIONS ON GARUDA INDONESIA GROUP’S BUSINESS


DIVERSIFICATION

Eryne Riptantya
University of Indonesia, Indonesia
eryne@garuda-indonesia.com

The airline industry continues to face several significant challenges such as tight competition and rising
operating expenses in line with higher traffic volumes, requiring them to develop the strategy to increase
efficiency, control operating costs, and seek the opportunities to maximize revenue. Many airline
companies have been diversifying their businesses in an effort to enhance their corporate performance.
With the complex situations in several different activities in those business units, it will be crucial for the
parent company to understand the characteristics of each business to generate the highest possible benefits
from this diversification strategy. This study investigates Garuda Indonesia Group’s business diversification
to examine whether there is any business in the portfolio that creates value and discover the strategic
actions that Garuda Indonesia could take for each of business. The businesses investigated were low-cost
carrier, maintenance repair and overhaul (MRO), travel and catering service, ground handling service,
global distribution system, and IT services company. The study found that the MRO and ground handling
business are profitable while others unprofitable and all the businesses are growing and creating value,
except the IT services company. By combining financial performance, market potential and growth options,
the final recommendation is to resale the IT services company while retain and review other businesses.

Keywords: Airline Diversification, Strategic Option, Financial Performance, Growth

23
ABSTRACT ID:182

INVESTMENT STRATEGY OF NEW COLORANT PROJECT AT PT. YY

Syuh Fuen, Maryat Nirwandi


MBA ITB
syuh_fuen@sbm-itb.ac.id

PT. YY is one of the paint manufacturers in Indonesia. Based on internal and external analysis at PT. YY, the
SWOT components will be obtained and analyzed using IFAS and EFAS analysis and Grand Strategy Matrix
to get the position of the company in the market. The results indicate that PT. YY need to develop the
strengths to build a stronger market and new investment in colorant project. The purpose of this paper is to
provide feasibility for the colorant project by comparing two scenarios. The first scenario is PT. YY produces
colorant for personal use, and then the second scenario is PT. YY produces and sells colorant products. The
results of the feasibility study will be represented by NPV, Internal Rate Return, Payback Period and
Profitability Index values of the project and the equity. The best scenario for this investment is the first
scenario which is more profitable and gives a positive result in NPV, IRR, Profitability Index and low Payback
Period when compared to the second scenario to sells colorant to other paint companies. PT. YY strengths
in colorant innovation will reduce costs and improve the quality of good paint colors. The colorant project
has a positive value for PT. YY.

Keywords: Grand Strategy Matrix, Net Present Value, Internal Rate Return, Payback Period, Profitability Index

ABSTRACT ID:183

EVALUATION USERS RESPONSE OF STREAMING TV MOBILE APPLICATION USING DATA


ENVELOPMENT ANALYSIS (DEA)

Anggita Prameswara Putri1, Dr. Gadang Ramantoko2


1,2DigitalBusiness, Master of Management, Telkom University, Indonesia
anggitaprameswarap@gmail.com

The purpose of this research is to evaluate the results of Usability Testing on streaming tv mobile application
to measure good and bad user experience on this mobile application (appropriate company). Data is
collected through usability testing for this mobile application with users directly. The method used in this
study is data envelopment analysis (DEA) which is a linear programming based technique. The results of
this research describe good and bad user experience based on several values that evaluated using DEA
that can be used as references. A good user experience can be a benchmark for a bad user experience.
besides, a bad user experience can be analyzed to be developed into a good user experience. Although
much research has been conduct to discusses usability testing as a reference for improvising a good
(better) user experience by using calculations on each value separately, this study can describe not only
good user experience, but also poor user experience, based on the evaluation of all values calculated
together using the DEA technique. So that it can be used as a reference to improve the user experience for
this mobile application

Keywords: Usability, User Experience, Data Envelopment Analysis (DEA)

24
ABSTRACT ID:187

THE LESS INTENTION TO APLLY IN FAMILY BUSINESS: MILLENNIALS PERSPECTIVES

Fernando Van Wis Lee1, Genoveva Genoveva2


1,2President University, Indonesia

fernandovwl@gmail.com

Family businesses are dominating the global economic across the world. In Indonesia, 25% of the GDP
comes from the contribution from family businesses. Despite of the contribution given, family business in
Indonesia and globally suffer from the same problems, which are attracting and retaining non-family
member talents, which come from the millennials group. This problem occurs because of the negative
perception that are perceived by the job seekers about family business. However, there is no any clear
answers about what factors that make those millennials becomes less intended to apply in family business.
Hence, this research is conducted to identify if there are any influence of tradition and culture, working
environment, governance system, and personal values of millennials in Jabodetabek towards the less
intention to apply in family business. The research used four independent variables, which are tradition and
culture, working environment, governance system, and personal values, whereas the dependent variable
is less intention to apply in family business. The analytical method that was used in this research is
quantitative with purposive sampling. Questionnaire was used in this research and there were 173 valid
respondents, then multiple linear regression was used to test the hypothesis. It is found that governance
system and personal values have significant influence towards millennials’ less intention to apply in family
business. Lastly, the test results in 35.4% of changes comes from governance system and personal values.

Keywords: Family Business, Tradition and Culture, Working Environment, Governance System, Personal Values, Less
Intention to Apply

ABSTRACT ID:188

THE EFFECT OF FOLLOWER IN INCREASING LEADER’S INNOVATIVENESS AND FIRM


PERFORMANCE: EMPIRICAL STUDY AT PT.”X”

Dedy Dewanto1, Budi Soetjipto2


1Esa Unggul University, Indonesia; 2Pertamina University, Indonesia
dedydewanto9@gmail.com

New knowledge enables firms both to innovate and to outperform their rivals in dynamic environments
(Grant, 1996; Kogut & Zander, 1992). Current development of Knowledge Management theory maintains
that new knowledge is created within organizations through a process of exchange and combination among
employees (Nahapiet & Ghoshal, 1998). Hence there is no clear direction of flow of ideas and knowledge.
The objective of this research is to understand the process of developing leaders’ innovativeness in the
context of a project-based organization with followers as the provider of ideas and knowledge. In addition,
this research aims at understanding the extent to which such innovativeness is turned into project
performance.This research is conducted in a construction state own enterprise (SOE), selected due to tight
competition and the consequential need for innovation within short timescales. The data collection involves
118 dyads of general managers (as leaders) and project managers (as followers). This research is based on
a knowledge management model, which according to Dibella, et al (1996) comprises of knowledge
acquisition, sharing and use, as well as on Nonaka and Takeuchi’s (1995) middle-up down model to foster
innovation. The findings indicate the presence of vertical, middle-up flow of knowledge acquisition and
sharing, from followers to leaders in the development of leaders innovativeness.Yet, this research
demonstrates the opposite effect in vertical, down flow of knowledge use in which leaders’ innovativeness
may result in lower project performance. The 5 (five) reasons (Communication, External Factors, Setting
Target, etc) will be explained within text.

Keywords: Follower’s Personal Mastery, Knowledge Exchange and Combination, Leader-Member Exchange (LMX),
Leaders’ Innovativeness, Project Performance

25
ABSTRACT ID:189

DEVELOPMENT OF COMPETENCE OF SMALL MEDIUM BUSINESS ACTOR IN UTILIZING


INFORMATION AND COMMUNICATION TECHNOLOGY IN BANDUNG

Vera Yanti, Eka setyaningsih, Ida Zuniarti, Slamet winarno, Sri Arfani
Bina Sarana Informatika University, Indonesia
vera.vay@bsi.ac.id, sri_saf@bsi.ac.id

This research aims to: (1) describe the level of MSMEs bussinesmen competencyy in the use of ICT in rural
areas of Bandung, (2) to analyze the factors that influence the competence of natural businessmen to utilize
ICTs for their business activities in rural and urban areas of Bandung , and (3) to formulate strategies for
developing competence of MSMEs businessmen, especially in the utilization of ICT in rural and urban areas
of Bandung Indonesia. Competence in this research is personal competence that is personal ability and skill
in effort and technical competence is technical ability in operational of ICT facilities in its implementation at
every activity of MSMEs businessmen. This research was conducted in Kabupaten Bandung from December
2017 to April 2018. The sample of respondents was 178 based on the total population selection of 3479. The
data analysis method in this research used Structural Equation Modelling (SEM)-AMOS. Based on the results
of this research indicate that the profile of MSMEs businessmen, the perception of MSMEs businessmen and
the utilization of ICT facilities have a positive effect on the competence of utilization of ICT facilities, while
the level of external environmental support has negative effect but not significant on the competence of
MSMEs in utilizing ICT facilities. Keywords: Competence, Small medium enterprise (SME), Information
communication and technology (ICT).

Keywords: Competence, Small medium enterprise (SME), Information communication and technology (ICT).

ABSTRACT ID:190

THE EFFECT OF MARKETING ACTIVITIES USING SOCIAL MEDIA ON BRAND EQUITY AND MAN
CUSTOMER RESPONSE TOWARDS WATCH BRANDS IN INDONESIA

Akbari Jamalullail Faisal, Dr. Biakman Irbansyah


Universitas Indonesia, Indonesia
akbarij@live.com

The purpose of this study is to find out how marketing activities using social media affect brand equity and
male customer responses to watch brands in Indonesia. This research was conducted using Research
Design Descriptive Cross-Sectional and using Non-Comparative Sampling sampling techniques.
Respondents will be selected using the Convenience and Judgment Sampling method. In this finding, the
results show that marketing activities using social media have a positive effect on brand equity and male
customer responses to watch brands in Indonesia. The sample used as the research material was as many
as 368 respondents spread across Indonesia and showed that there was a positive influence between
marketing activities using social media on brand equity and male customer responses to watch brands in
Indonesia. The limitations of this study include: This study only analyzes two components of brand equity,
namely brand awareness and brand image on watch brands, this study does not distinguish between types
of social media that are used as references in assessing marketing activities through social media, this study
does not distinguish between social media official and unofficial social media from a watch brand and this
study cannot provide an overview of marketing effectiveness using social media on brand equity and
customer response between one brand and another brand. The originality of this research is that this
research was conducted on the watch industry and will provide an overview of how marketing activities
using social media affect brand equity and male customer responsiveness to brand watches in Indonesia.

Keywords: Social Media, Brand Equity, Consumer Response, Watch Brand, Watch Industry

26
ABSTRACT ID:193

THE IMPACT OF SERVICE QUALITY ON TOURISTS’ TRUST THROUGH THE REPUTATION OF DIVE
TRIP OPERATORS IN INDONESIA

Jilmi Astina Anif, Ernie Tisnawati Sule, Hilmiana Yudo Martono, Sucherly Sucherly
Doctorate Program of The Faculty of Economic and Business Universitas Padjajaran, Indonesia
jilmiastina@gmail.com

As the largest island country in the world, Indonesia has vast potential for marine tourism. Dive tourism, in
particular, is one of the growing tourism in the archipelago. Nevertheless, dive tourists tend to favor foreign-
backed dive trip operators more than the local-owned ones due to their service quality and reputation. The
aim of this research is to analyze the impact of service quality on dive tourists through the reputation of dive
trip operators in Indonesia. The method employed in this research is the variable- or component-based
SEM (structural equation modelling), which is the PLS (Partial Least Square), to verify the connection
between each variable. The result shows that the service quality of dive trip operators has no direct impact
on tourists’ trust. Nevertheless, it is the reputation of these operators’ service quality that may affect their
trust.
Keywords: Tourism, Dive trip Operators, Service Quality, Reputation, Trust

ABSTRACT ID:196

THE INFLUENCE OF TOURISM SERVICE QUALITY ON TOURIST SATISFACTION AND TOURISM


LOYALTY: A STUDY OF FOREIGN TOURIST IN INDONESIA

Dewi Khumaeni, Filda Rahmiati


President University, Indonesia
dewykhumaeni@gmail.com, filda.rahmiati@president.ac.id

The purpose of this paper is to analyze the factors influence tourists towards tourist satisfaction and tourist
loyalty in Indonesia based on tourist activities from starting come to Indonesia and while in Indonesia such
as tour guiding, online travel agencies, transportation, accommodation, and attractions. Data collection
using the convenience sampling method and managed 150 respondents who had visited Indonesia and
collected using questionnaires. Partial Least Square Structural Equation Model (PLS-SEM) was used to test
the hypothesised relationships of the research model. The results of this study show that only two variables
have a significant influence on tourist loyalty through tourist satisfaction, namely tourism products and
accommodation based on the t test and the value of P values that exist in the path coefficient. The findings
of this study provide a better understanding of the factor that can affect satisfaction and loyalty of tourists in
Indonesia and it provides insightful implications for the Indonesia government to improve the quality of
Indonesian tourism.

Keywords: Service quality, Tourist satisfaction, Tourist loyalty, Tourist produc, Tour guide, Transportation, Accomodation.

27
ABSTRACT ID:198

THE ROLE OF FAMILY INFLUENCE, GENDER, AND ENTREPRENEURIAL EDUCATION TOWARDS


ENTREPRENEURIAL INTENTIONS OF VOCATIONAL HIGH SCHOOL (SMK) STUDENTS IN
TASIKMALAYA, WEST JAVA

Maria Jacinta Arquisola, Iseu Adywianti


President University, Indonesia
mjarquisola@president.ac.id, adywianti98@gmail.com

The study aims to analyze whether family influence, gender, and entrepreneurial education have an
influence on SMK students desire to become entrepreneurs in Tasikmalaya, West Java. The method used in
the research is quantitative method using multiple regression analysis. Survey was conducted in October –
December 2018 in 6 SMK schools in Tasikmalaya. A total of 246 students participated in the research. The
result of adjusted R2 show that all variables contributes 53.2% on entrepreneurial intentions SMK students.
Findings show that entrepreneurial education helps students in enhancing their entrepreneurial intentions
through entrepreneurial subjects given by their schools. This factor has the highest influence (57.5%)
shaping entrepreneurial education in SMK students. On gender, findings show it has the second highest
influence to entrepreneurial intentions in this research gender influence 30% to entrepreneurial intentions
of SMK students. Moreover, both female and male students agreed that being given the same opportunity
to become an entrepreneur would increase one’s confidence to be one; yet they also believe that there are
feminine and masculine attributes to make the entrepreneurial intentions successful. Lastly, findings show
that family has an influence in increasing entrepreneurial intentions by 16.1%. However, family influence
does not give a lot of influence to SMK students’ intentions become entrepreneur, and in fact, compared to
other factors, the family has the least influence in to entrepreneurial intentions of SMK students. Implications
for research, policy, and practice are discussed

Keywords: Entrepreneurial Intentions, Family Influence, Gender, Entrepreneurial Education, Vocational School, Indonesia

ABSTRACT ID:199

COMPETITIVENESS OF VARIOUS RESOURCE TYPOLOGIES IN INDIGENOUS TOURISM: A


RESOURCE-BASED VIEW APPROACH

Antonius Antonius1, Sony Heru Priyanto2, Albert Nugraha3


1BP3D, Indonesia; 2President University; 3Universitas Kristen Satya Wacana
anuantonius@gmail.com, sonecid@yahoo.com, albert.kriestian@staff.uksw.edu

Wealth in indigenous people is a potential that needs to be explored. The RBV (resources based view)
approach is one of the ways to identify various resources that exist in competitive indigenous people. This
research was conducted to observe the various resources that exist in Ngaju Dayak indigenous people
living in Central Kalimantan and the competitiveness of each resource using the RBV approach. The results
of this study indicate that the characteristics of good resources which include habitat, heritage, history and
handicraft are categorized into four aspects namely, sustainable competitiveness, temporary
competitiveness, partial competitiveness and not competitive. Every object in an indigenous community
has different competitiveness. Each competitiveness category shows the wealth of variables and attributes
that form superior variables on each object.

Keywords: Indigenous People, Sustainable Competitiveness, Temporary Competitiveness, Partial Competitiveness and Not
Competitive

28
ABSTRACT ID:200

GAINING CUSTOMER EQUITY THROUGH SOCIAL MEDIA “A PERSPECTIVE FROM INDONESIAN


CUSTOMER”

Yasid Yasid, Alfiyana Anggi Syahputri


Universitas Islam Indonesia, Indonesia
873110105@uii.ac.id

This research is mainly aimed to draw comprehension pertaining to the Indonesians perception toward the
benefits of SNS in the context of equity relationship that in turn can be incorporated into relationship
showcasing programs. The influence of perceived benefits of SNS toward customer equity is mediated by
trust in SNS, brand trust, and brand loyalty This research was conducted in Yogyakarta because this city is
so popular to be called as a student city since there are many students come from many parts of Indonesia,
from Sabang in the west end to Merauke in the east end of Indonesia. The data was collected using
questionnaire based distributed through Internet and using Likert Scale measurement. The respondents are
256 taken through convenient sampling method. The findings indicate that the benefits of SNS (practical,
entertainment, and social benefits) through trust in SNS, brand trust, and brand loyalty positively
significantly influence customer equity. The discussion and recommendation of the findings follow.

Keywords: Practical benefit, Entertainment benefit, Social Benefit, Trust in SNS, Brand trust, Brand loyalty, Customer Equity

ABSTRACT ID:201

INDONESIAN TRAVELERS’ PERSPECTIVES IN TRAVEL PLANNING: USING TRAVEL VLOG OR


NOT?

Khansa Fii Sabilillah1, Ihsan Hadiansah2, Adhi Setyo Santoso3


1,2,3President University, Indonesia

khansafiis98@gmail.com, hadiansah@president.ac.id, adhi.setyo@president.ac.id

The purpose of this study is to find out the influence of travel vlog for travel planning towards Indonesian
travellers who have experienced using references from travel vlog. This study is a quantitative study that is
using Structural Equation Model (SEM). Non-probability technique which are purposive and snowball
sampling technique were used in this study. The questionnaire consists of screening questions,
demographic questions, and questions related to the variables. The questionnaire was deployed through
online. Finally, the analysis was performed on 218 valid responses. This study shows that Argument Quality
positively influences Perceived Usefulness, Credibility positively influences Perceived Usefulness,
Perceived Ease of Use positively influences Perceived Usefulness, Perceived Usefulness positively
influences Information Adoption, and Information Adoption positively influences Intention to Use. This study
focuses on Indonesian travellers who have experienced using references from travel vlog.

Keywords: Argument Quality, Credibility, Perceived Ease of Use, Perceived Usefulness, Information Adoption, Intention to
Use.

29
ABSTRACT ID:204

WORK PERFORMANCE AND POSITIVE AND NEGATIVE WORK FACTORS: EVIDENCE FROM
MOTORCYCLE TAXI DRIVERS

Terra Andi Pasomah


KPSG, Indonesia
terra2803@gmail.com

By surveying 261 drivers of online motorcycle taxis operated in Indonesia, this study presents a model that
examines the relationship between work performance and several positive and negative work factors—
emotional exhaustion, counterproductive work behaviour, job involvement, and organisational
identification—to determine which factors influence work performance more strongly. Structural Equation
Modelling (SEM) is used. The findings show that job involvement mediated by organisational identification
has a positive significant effect on performance, while emotional exhaustion, mediated by
counterproductive work behaviour, has negative significant effect on performance. The research also
shows that the positive factors, including job involvement and organisational identification, influence
performance more strongly. Finally, this study contributes to the understanding that independent workers
in partnership arrangements with companies, like online motorcycle taxi drivers, can encounter paradox
in their work behaviour.

Keywords: Work Performance, Online Motorcycle Taxi, Online Transportation, Job Invovlement, CWB, Organizational
Identification, Emotional Exhaustion

ABSTRACT ID:205

IMPACT OF PRICE, PROMOTION AND BRAND IMAGE ON PURCHASE INTENTIONS IN THE


CHOICE OF A LOW COST AIRLINE

Ajay Chauhan1, Innaya Vira Asyifa2, Ketwadee Madden3


1President University, Indonesia; 2OYO Indonesia; 3Songkhla Rajabhat University, Thailand
ajay@president.ac.id

The purchase intentions are normally explained by theory of planned behavior which consists of three
explanatory variables, which are attitude, subjective norms and the perceived behavioral control. The
impression about the purchase intentions in context of buying tickets of airlines is that the brand image
plays an important role for the premium airlines, which seems to affect the attitude of the customers.
However, in the case of low cost airlines, for example in Indonesia, such as AirAsia Indonesia, Lion Air or
Citilink the impression is that customers seek price and promotion. Hence, this study explored the impact
of brand image, price and promotion on the purchase intention of the customers in the context of choice of
a low cost airline. A sample of about 400 customers was selected based on random online sampling from
among the AirAsia Indonesia customers. The responses were analyzed using stepwise regression method.
The results indicated that though price is a significant predictive variable in explaining purchase intentions
but the impact of price is negligible in overall scheme of determinants of purchase intentions.

Keywords: Customer Purchase Intentions; Low Cost Airlines; Price; Promotion; Brand Image

30
ABSTRACT ID:207

EMPLOYEE PERCEPTIONS ON HOW INDONESIAN INDUSTRIES IMPLEMENT HR ROLES TO


ADDRESS THE CHALLENGES OF INDUSTRY 4.0

Maria Jacinta Arquisola, Ester Mulia Tan


President University, Indonesia; mjarquisola@president.ac.id

Technological advancements allow for automation in almost all fields. Industry 4.0 as a technological
revolution phase changes the way human activities operate in scale and transformation from previous
experience. In Indonesia, President Joko Widodo inaugurated a roadmap entitled Making Indonesia 4.0.
The government believes that five critical sectors must be given attention to enable this revolution to take
precedence and root. These sectors are: chemical, electronics, food and beverage, automotive, and
textiles. The implementation of HR roles is critical for companies to address the challenges of industry 4.0,
and therefore it is important to hear the voices of employees in these five industries whether the HR functions
in their companies are implemented in such a way that they address the requirements of industry 4.0. This
research aims to evaluate the perception of Indonesian employees related to their organization’s
implementation of HR roles based on Ulrich and Brockbank model, and which of these HR roles contribute
to HRM effectiveness. These HR roles are strategic partner, administrative expert, employee champion, and
change agent. Data from a survey collected from 160 respondents within five industries are analyzed using
factor analysis aided by SPSS 20. Findings shows that there are 2 factors most employees feel their
organizations are using effectively to help prepare for industry 4.0. These are strategic partner and
employee champion. In addition, the results indicated that the role of HRM department is changing in
Indonesia towards a more strategic direction in industry 4.0 even though the progress of change is slow.

Keywords: HR Roles, HRM Effectiveness, Industry 4.0, Indonesia, Strategic partner

ABSTRACT ID:208

THE RELATIONSHIP BETWEEN ENTREPRENEURIAL EDUCATION, FAMILY BACKGROUND,


INNOVATIVENESS, AND ENTREPRENEURIAL CAPABILITIES TOWARD ENTREPRENEURIAL
INTENTION

Suresh Kumar, Dedi Kurniawan


President University, Indonesia
dedi.kurniawan@president.ac.id

This research aims to find out the impact of entrepreneurial education, family background, innovativeness,
and entrepreneurial capabilities toward the entrepreneurial intentions of university students in Indonesia.
Data were collected from 300 respondents, which most of them were undergraduate students and the others
were from graduates student in Greater Jakarta. The purposive sampling method was applied to reach
students who had entrepreneurship education before. A survey method of quantitative research method
was applied through a questionnaire as the instrument. Construct validity using factor analysis and
reliability test with Cronbach’s alpha were applied before the hypothesis was tested. The result shows that
innovativeness and capabilities significantly influence entrepreneurial intention but not the family
background. To increase entrepreneurial capabilities, entrepreneurial education is a must shown by the
result as well.

Keywords: Entrepreneurial Education, Family Background, Innovativeness, Entrepreneurial Capabilities, Entrepreneurial


Intentions

31
ABSTRACT ID:209

THE INFLUENCE OF THE QUALITY OF WORKING LIFE ON EMPLOYEE JOB SATISFACTION, JOB
COMMITMENT AND INTENTION TO STAY IN THE SMALL MEDIUM ENTERPRISE IN CIKARANG
DISTRICT

Suresh Kumar, Dedi Kurniawan


President University, Indonesia
dedi.kurniawan@president.ac.id

This study investigates the influence of quality of working life impact to employee’s commitment,
satisfaction, and intention to stay towards the quality of working life in small medium enterprise and also
increasing the employee productivity by knowing the impact of quality of working life. A quantitative
research method was applied through survey and a questionnaire as the instrument with the strict condition
where respondents were only those who were currently working. The questionnaire was filled up by 206
small-medium enterprise employees in Cikarang District. After conducting construct validity and reliability
test, a regression analysis was conducted to test the hypothesis and the result suggests that quality of
working life influence employee’s commitment, employee’s satisfaction, and employee’s intention to stay.

Keywords: Employee Performance, Quality of Working Life, Commitment, Satisfaction, Intention to Stay

ABSTRACT ID:210

FAMILY COMES FIRST: AN INVESTIGATION ON ENTREPRENEURIAL INTENTION AMONG


CHINESE INDONESIAN GEN Z

Kunthi Afrilinda Kusumawardani, Richard Richard


President University
kunthi.kusumawardani@president.ac.id

Family and education have often been studied by numerous researchers as the factors of entrepreneurs’
creation. The research discusses about the influence of Family Background (FB) and Entrepreneurship
Education (EE) on the Entrepreneurial Self-Efficacy (ESE) in shaping the Entrepreneurial Intention (EI)
among Chinese Indonesian Gen Z. Through the application of the Theory of Planned Behaviour (TPB), this
research employed quantitative method design. This current study uses Structural Equation Modeling
(SEM) analysis on 202 individuals. Finding indicates that FB and EE affect ESE, and ESE mediates the
relationship between FB and EE in EI. However, FB and EE do not have direct influence towards EI. Based
on the finding, it can be determined that FB and EE will stimulate a high ESE which leads to EI. Thus, this
study suggests the stakeholder in education in Indonesia to create an entrepreneurship-based system in
the education curriculum to equip students with knowledge of entrepreneurship and develop the skills not
only to discover the business opportunity, but also to create a sustainable one, and at the same time
encouraging them have self-confident in their capability in becoming thriving entrepreneurs. While the
finding on Family Background signify that entrepreneurs are nurture not nature, since they need to be
stimulated along with EE and ESE. This study provides insight of the Entrepreneurial Intention among
Chinese Indonesian Gen Z which has never been investigated in the past. Additionally, it contributes the
empirical evidence of Self-Efficacy role in in transforming Family Background and Entrepreneurship
Education into Entrepreneurial Intention.

Keywords: Family Background, Entrepreneurship Education, Entrepreneurial Self-Efficacy, Entrepreneurial Intention,


Chinese Indonesian

32
ABSTRACT ID:213

ANALYSIS OF GENERATION GAP ON ORGANIZATIONAL COMMITMENT

Grace Amin
President University, Indonesia
grace_amin@president.ac.id

There are many issues about differences among generations in the workplace, such as working attitude,
culture, leadership and communication style. This research analyzed the generation gap on organizational
commitment. The sample used in this research were 408 employees from generation X and Y. Mixed method
were used in this research. Researcher asked 408 respondents to fulfil the questionnaire and interviewed
representative respondents to get deeper explanation about their perspective of organizational
commitment. Based on the result, researcher found that younger generations have lower affective,
normative and continuance commitment compared to older generation. Companies need to consider about
the distinction of characteristic, working style, communication and leadership style between generation X
and Y in order to optimize their performance

Keywords: Organizational Commitment, Generation X, Generation Y

ABSTRACT ID:214

ANALYZING CUSTOMER LIFETIME VALUE BASED ON FREQUENT FLYER MEMBER


TRANSACTION : THE CASE OF INDONESIAN AIRWAYS

Andi Setiadi, Tengku Ezni Balqiah


Universitas Indonesia, Indonesia
petrus.andi.setiadi@gmail.com

Frequent flyer program is a tool for airline especially full-service airline to gain customer loyalty with given
special privileges for their member. As loyal customer created, the repetitive purchase behavior will also
create. Frequent flyer program has several tier statuses that differentiate and segmented member with their
loyalty to the airline. Indonesian Airways has Indonesian Frequent Flyer as their frequent flyer program that
offer special benefits and privileges based on the tier level that member has. This research will calculate
the future value of each Indonesian Frequent Flyer member Gold and Platinum as the top tier of Indonesian
Frequent Flyer that reflected in Customer Lifetime Value (CLV). Calculation will be conducted for each
Indonesian Airways compartment. The analysis will be conducted to assess whether top tier of Indonesian
Frequent Flyer also will give top future value to Indonesian Airways. The analysis show that the tier of
Indonesian Frequent Flyer is not fully reflected the Customer Lifetime Value for each member in those tiers.

Keywords: Frequent Flyer Program, Indonesian Frequent Flyer, Tier Status, Airline Ticket, Customer Lifetime Value

33
ABSTRACT ID:215

BEAUTY INFLUENCER IN THE DIGITAL AGE: HOW DOES IT INFLUENCE THE PURCHASE
INTENTION OF GENERATION Z?

Hanif Adinugroho Widyanto, Rahmania Agusti Cahya


President University, Indonesia
hanif@president.ac.id

This research examined the influence of social media advertisement by beauty influencers by examining
the influence of Celebrity Credibility (i.e., Expertise, Trustworthiness, and Attractiveness), Reputation, and
Persuasive Capabilities toward Purchase Intention. The sample used in this research was 154 female
customers of Mustika Ratu cosmetics products from Generation Z who lived in the Greater Jakarta
(Jabodetabek) area. This is a quantitative research utilizing Multiple Linear Regression analysis. The results
of this study showed that only two independent variables, namely Attractiveness and Persuasive
Capabilities, yielded positive significant influence toward Purchase Intention, while the rest of the variables
were not found to be significant. All independent variables were found to have simultaneously significant
influence toward Purchase Intention. Finally, all independent variables contributed 72.4% to the dependent
variable, while the rest was explained by other variables not examined in this research.

Keywords: Social Media Advertisement, Celebrity Endosement, Purchase Intention

ABSTRACT ID:216

BRAND EQUITY IN AN ONLINE OPEN MARKETPLACE: AN EXPLORATION OF THE


ANTECEDENTS OF PURCHASE INTENTION

Setiawan Ari, Hanif Adinugroho Widyanto


President University, Indonesia
arisetiawn24@gmail.com

The objective of this research was to discover the influence of brand equity towards purchase intention of a
major online open marketplace in Indonesia called Elevenia, which has seen its monthly visitors declining
in the past few years; indicating a lack of brand loyalty. This research was conducted in the Greater Jakarta
(Jabodetabek) area; one of the largest megacities in the world. In this research, the data was obtained from
questionnaires distributed with a purposive sampling method, involving 182 people who have used
Elevenia and lived in Jabodetabek area. This research utilized multiple regression to test the significant
influence with a significant level of 5% (α = 0.05). The result of this study shows that brand awareness, brand
loyalty, brand price image, and brand reputation have significant influence towards purchase intention on
Elevenia. Meanwhile, brand perceived quality and brand commercial image does not have a significant
influence towards purchase intention. Finally, brand awareness, brand perceived quality, brand loyalty,
brand price image, brand reputation, and brand commercial image have simultaneously significant
influence towards purchase intention on Elevenia. This research yielded an adjusted R2 value of 0.66 or
66%.

Keywords: Brand Equity, Purchase Intention, Online Open Marketplace

34
ABSTRACT ID:219

RECRUITMENT IN DIGITAL ERA, A STUDY ON JOB-SEEKERS PERCEPTION

Erny Estiurlina Hutabarat1, Ade Dwi Septiani Jusa2


1President
University, Indonesia; 2PT. Mercedes-Benz Indonesia
ernyhutabarat@president.ac.id

The study is highlights the effectiveness of using online-based recruitment and selection from the
perception of job-seeker. The objective of this research is to identify the factors influence Job-Seekers
perception towards Online-Based Application System. This research used active job-seekers aging 17 - 24
years old with non-probability sampling and convinience sampling methods, a total of 150 respondents of
final year and fresh graduate of President University students. This study examines the influence of User-
Friendlines, Perceived Efficiency, Information Provided, Fairness Perception, and Internet Selection Image
towards Job-Seekers Perception of Online-Based Application System. The result shows that Perceived
Efficiency, Fairness Perception, and Internet Selection Image have significant influence towards Job-
Seekers Perception of Online-Based Application System. Meanwhile User-Friendliness and Information
Provided has insignificant influence towards Job-Seekers Perception of Online-Based Application System`

Keywords: Recruitment, Job Seekers, Perception, Online-Based Application System

ABSTRACT ID:220

ENCOURAGING ENTREPRENEURSHIP AS THE STRATEGY FOR EMPOWERING MICRO, SMALL


AND MEDIUM ENTERPRISES: A LITERATURE REVIEW

Muana Nanga, Dedi Kurniawan


President University, Indonesia
muanananga@president.ac.id, dedi.kurniawan@president.ac.id

The aim of this paper is to explain what strategic role played by micro, small and medium enterprises
(MSMEs) in the economy of developing countries based on literature review and previous studies had been
conducted in several years. Hence, this paper also discuss the importance of entrepreneurship
development as the strategy for empowering MSMEs in order to enabled them to play their strategic role
in the economy of developing countries. Through this literature review we hopefully answered what role
were played by these MSMEs in the economy of developing countries, and the problems/contsraints faced
by MSMEs.

Keywords: Entrepreneurship, MsMes, Empowering, Developing Countries, Constarints

35
ABSTRACT ID: 222

CONDITIONAL C-SCORE: CONDITIONAL CONSERVATISM MEASURE BASED ON C-SCORE

Widyahayu Warmmeswara Kusumastati1, Sidharta Utama2


1University of Indonesia and Jenderal Soedirman University, Indonesia; 2University of Indonesia
widyahayu6@gmail.com

Khan and Watts (2009) constructed new accounting conservatism, which was C-Score. C-Score measured
timeliness of recognizing profit and loss based on three factors, which were market to book, firm size and
leverage. Whereas, according to Hansen (2017); Givoly and Hayn (2000); Pope and Walker (2003); Givoly
et.al. (2004); Pae et al. (2004); Roychowdury and Watts (2004); market-to-book was a measure of
unconditional conservatism. Beaver and Ryan (2005); and Qiang (2007) proved that unconditional
conservatism can decrease conditional conservatism level. Because of that, this research propose the using
of bid ask spread and leverage in measuring conditional conservatism. Using 1.782 companies listed on
Stock Exchange in America during the year of 2014 until 2016 (data were taken from Thomson Reuters and
Datastream), this research fails to prove that Conditional C-score is better than C-score in measuring
conditional conservatism.

Keywords: accounting conservatism, c-score, conditional conservatism

ABSTRACT ID:223

FACTORS THAT AFFECT FUTURE CASH FLOW AND ITS IMPACT ON FINANCIAL DISTRESS

Muhamad Safiq
President University, Indonesia
safiq2006@gmail.com

This study aims to determine the factors that influence the future cash flow and its implications for the
company's financial distress on food and beverage manufacturing companies listed on the Indonesia Stock
Exchange from 2013-2015. The number of samples used in this study as many as 30 companies. Hypothesis
testing in this research using Structural Equation Model (SEM) method with AMOS 24 statistic. The result of
this research shows earnings, accrual component, working capital have significant positive effect to future
cash flow and cash flow from operation have significant negative effect to future cash flow, but inflation does
not affect the company's future cash flow. Other test results future cash flow on financial distress have a
significant negative effect.

Keywords: Future Cash Flow, Financial Distress

36
ABSTRACT ID:224

BEYOND FAMILY BUSINRESS AND ENTREPRENEURSHIP

Bruno Rumyaru
President University, Indonesia
brunorumyaru@president.ac.id

Business is understood as an individual human activity or with others in a particular field with a view to
achieving a particular goal. The goal in any business practice is to achieve the benefits that business people
can enjoy. The goal does not necessarily have to justify any means in business practice and being
entrepreneur. Philosophical methodology in this paper is directed to reveal the philosophical nature in
every business practice in large scale to the smallest though and so for any practice of entrepreneurship.
Business is understood positively as every effort to maximize the potential of human self or individual in
doing something unit or a certain field and aim to bring result. The philosophical foundation places the
outcome of a business unit as the optimization of the form or product or infrastructure to promote a human
life for oneself or in relation to the other people. The urgency of philosophy in business practice supports
every form of human endeavor to produce the prosperity of life both physically, socially and spiritually for
all without discrimination.

Keywords: Key Words: Business, Philosophy, Profit, Prosperity, People

ABSTRACT ID:228

ANALYSIS OF STOCK PRICE VOLATILITY IN INDONESIA: DIVIDEND POLICY AND EARNING


MANAGEMENT

Mery Kristiani, Ika Pratiwi Simbolon


Universitas Presiden, Indonesia
ika.pratiwi@president.ac.id

This research has a purpose to determine the influences of the dividend policy and earning management
toward stock price volatility. The population in this research are all manufacturing companies listed in
Indonesia Stock Exchange (IDX). The technique of determining the sample using purposive sampling
method and sample acquired 66 observations which come from 22 companies for the period of 2015-2017.
The method used in this research is quantitative research methods. Simple regression is used to analyze the
hypothesis in this research. The results of this research concluded that dividend yield and dividend payout
ratio has significant effect towards stock price volatility while earning management has no significant effect
towards stock price volatility.

Keywords: Dividend Payout Ratio, Dividend Yield, Earning Management, Stock Price Volatility

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ABSTRACT ID:229

DOES JOB SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN OPPORTUNITIES AND


ORGANIZATIONAL COMMITMENT?

Mutiara Ansia Azara Sidiq, Imas Nurani Islami


Universitas Presiden, Indonesia
imas.islami@president.ac.id

One of the difficult challenges for supervisors is to maintain employee commitment in an organization,
where employee commitment is needed to improve their performance and make themselves more
responsible for their job. However, there are a number of things that concern supervisors regarding the
low commitment of employees in the organization when supervisors provide opportunities to employees.
Other factors that are considered by researchers are job satisfaction, which this factor could makes
employees stay committed. The purpose of this study is to conduct empirical evidence about the effect of
job satisfaction on the relationship between employee opportunities and organizational commitment. The
samples used in this study are 167 respondents collected from service and manufacture company in
Indonesia. The data was analyzed using Structural Equation Model-Partial Least Squares (SEM-PLS) analysis.
The result shows that opportunities for development is directly associated on organizational commitment in
service and manufacture company, meanwhile recognition is directly associated on organizational
commitment in service company, that job opportunities indirectly influence affective organizational
commitment through effect on job satisfaction, and that recognition opportunity does not predict affective
organizational commitment through job satisfaction in manufacture company.

Keywords: Development, Recognition, Promotion, Job Satisfaction, Organization Commitment, Service Company,
Manufacture Company

ABSTRACT ID:230

ANALYSIS OF THE EFFECT OF CEO AGE, GENDER AND WORK EXPERIENCE ON FAMILY
BUSINESS SUSTAINABILITY
Helen Alexandra, Hajanirina Andrianantenaina
President University, Indonesia
alexandrahelen280@yahoo.com, hajanirina@president.ac.id

This research is aiming to analyze the importance of the manager or owner characteristic towards the family
business sustainability. The manager or owner is crucial for running the business as he or she is both the
one who runs the business and manage all the activities. To deal with the family business sustainability, this
study collects primary data from questionnaire survey. The results show that work experience has positive
relationship towards the business sustainability. However, age and gender have insignificant relationship.
It is so, because the majority of the respondents are still very young and there are second party helping
them for the managing of the business like parents or other employees. This research helps to consider the
experience of manager to prime over other manager’s characteristics in order to keep the business to have
a long life.

Keywords: Family Business, Work Experience, Age, Gender, Sustainability

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ABSTRACT ID:231

THE LINK BETWEEN ETHICAL CLIMATE TO MANAGERIAL SUCCESS: A STUDY IN INDONESIA

Andi Ina Yustina


President University, Indonesia
a.inayustina@president.ac.id

The purpose of this research is to investigate the conception of ethical climate and ethical practices in a
sample of Indonesian organizations and between ethical climate and relationship behavior, which is
believed to be associated with managerial success. A survey of Indonesian employees’ manager in the
telecommunications industry (N = 86) indicated that “rules” was the most reported, and “independence”
was the least reported ethical climate type. Most respondents perceived managerial success as being
ethical, and in particular, those that believed that their organizations had a high level of low “efficiency” of
an “instrumental” climate perceived a strong link with success and ethical behavior.

Keywords: Ethical Climate, Managerial Success

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