Capitole Pelsmacker nou (2018)

1. Integrated communications
2. Branding
3. How marketing communications work
4. Marketing communications planning
5. Advertising
6. Online communication
7. Media planning
8. Brand activation
9. Direct marketing
10. Public relations
11. Sponsorship
12. Exhibitions and trade fairs
13. Measuring campaign effectiveness
14. Ethical issues in marketing communication

Capitole Pelsmacker vechi

1. Integrated communications
2. Branding
3. How marketing communications work
4. Target groups
5. Objectives
6. Budgets
7. Advertising
8. Media planning
9. Advertising research
10. Public relations
11. Sponsorship
12. Brand activation
13. Direct marketing
14. Exhibitions and trade fairs
15. E-communication
16. Ethical issues in marketing communication

Corespondenta

Nou Vechi
Ch 1. Integrated communications Ch 1. Integrated communications
Ch 2. Branding Ch 2. Branding
Ch 3. How marketing communications work Ch 3. How marketing communications work
Ch 4. Marketing communications planning
Ch 5. Advertising Ch 7. Advertising
Ch 6. Online communication
Ch 7. Media planning Ch 8. Media planning
Ch 8. Brand activation Ch 12. Brand activation
Ch 9. Direct marketing Ch 13. Direct marketing
Ch 10. Public relations Ch 10. Public relations
Ch 11. Sponsorship Ch 11. Sponsorships
Ch 12. Exhibitions and trade fairs Ch 14. Exhibitions and trade fairs
Ch 13. Measuring campaign effectiveness
Ch 14. Ethical issues in marketing communication Ch 16. Ethical issues in marketing
communication