ANNEXURE

Dear Sir/Madam,

I am Anmol Mathur, a student of Asian Educational Institute, Patiala and presently doing a
project on “Customer’s perception towards Social Media Marketing”. I request you to kindly
fill the questionnaire below and I assure you that the data generated will be kept confidential.

QUESTIONNAIRE

Name: ……………………………………………………….…

Contact No: ……………………………………………………

City: ……………………………………State: …………………………

PART-A

Q1. Gender?

a. Male
b. Female
c. Others

Q2. Age?

a. Below 25
b. 25-35
c. 35-45
d. Above 45

Q3. Educational Qualification?

a. Undergraduate
b. Graduate
c. Post Graduate
d. Doctorate
e. Others(specify).....................
Q4. Occupation/ Employment status?

a. Student
b. Professional
c. Government Employee
d. Self Employed
e. Others

Q5. Marital Status?

a. Married
b. Un-married
c. Others(specify)......................

PART-B

Q6. How often you make use of Internet?

a. Regularly
b. As and when need arises
c. Sometimes
d. May be once in a week
e. Never

Q7. What extent of knowledge you have about social networking sites?

a. Expert
b. Basic
c. Average
d. Few
e. Doesn’t have any

Q8. How often do you get attracted towards a brand/product while using social media?

a. Very Often
b. Often
c. Sometimes
d. Rarely
e. Never

Q9. While going to buy a product, how often do you use social media apps to see the reviews
about the product?

a. Very Often
b. Often
c. Sometimes
d. Rarely
e. Never
Q10. Which media will you prefer for giving feedback?

a. Online
b. Offline
c. Both
d. None

Q11. What percent you would prefer to buy a product from social networking sites?

a. 0-20%
b. 21-40%
c. 41-60%
d. 61-80%
e. 81-100%

Q12. Do you follow your favourite brands on social networking sites like Face book, Twitter,
Instagram, etc?

a. Yes
b. No

Q13. Which social media site you visit the most and is influenced with when it comes to
marketing of products?

a. Face book
b. Twitter
c. Instagram
d. YouTube
e. Others

Q14. Does the information you get about the product on various social networking sites
persuade you to buy the product?

a. Yes
b. No
c. Sometimes

Q15. Do you feel promoting brand on social media websites, can help brand grow
worldwide?

a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q16. How much information of a particular brand do you get using social media?

a. Gets all the information

b. Gets what necessary
c. Gets few information
d. Don’t get any
e. Can’t say

Q17. How much you agree on the aspect that for targeting the new audience, social media
marketing has done enough in its field?

a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree

Q18. Do you agree that social media is relevant for developing and maintaining public
relations?

a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree

Q19. How much you agree on the aspect that social media has helped developing a good
brand image among customers?

a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree

Q20. What do you think, getting the reviews/feedbacks from the social media websites is a
good way for maintaining public relations?

a. Excellent
b. Good
c. Average
d. Poor
e. Very Poor

Q21. How often do you give reviews/feedbacks to the products you buy?

a. Very Often
b. Often
 c. Sometimes
d. Rarely
e. Never

Q22. Do you agree on the aspect that social media helps in driving traffic to website?

a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree

Q23. How often do you use social media websites?

a. Daily
b. Once in 3 days
c. Once in 7 days
d. One in a month
e. Never

Q24. How much you are influenced by pop-up ads and advertisements while browsing?

a. Alot
b. Often
c. Sometimes
d. Rarely
e. Never

Q25. Do you think social media marketing is cost saving as compared to other alternatives?

a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree

Q26. Do you agree that productivity of a product can be increased through social media
marketing?

a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
Q27. Which social media site do you find most effective for increasing productivity of the
company?

a. Face book
b. Twitter
c. LinkedIn
d. Corporate Blogs
e. Others

Q28. On a scale of 1-5, where do you rate social media has helped a company to increase its
productivity and save money?

a. 1
b. 2
c. 3
d. 4
e. 5