BUSINESS PLAN

I. Introduction
a. Business Concept
b. Vision and Mission
II. Executive summary
- Social Impact
III. Organizational/ Management Plan
IV. Marketing Plan
a. Research and Analysis
b. Marketing Strategies
c. Target Market
d. Market Area
e. Channel of Distribution
V. Production Plan
VI. Financial Plan
a. Variable and Fixed Cost
b. Sales Forecast
c. Income Statement

APPENDIX

INSTRUCTIONS:

Each group is tasked to come up with Cover page, Part I, Part III and Part IV of the
business plan.

Strictly use the format:

Double spacing
Fontsize is 12
Font style is Courier New
Chapter titles must be in CAPITAL letters
Use short bond paper only.
There must be 1 inch margin in the left and 1.5 inches in the right.

Deadline of Submission in PRINTED COPY will be on September 7, 2018.

Please submit the soft copy of your video regarding your advertisement or promotion on
September 10, 2018- maximum of two minutes ad only.

Cover Page contains the following format (This is good for one page)

Name of Business

State tag line here!

Part I or Introduction is at least one page which may contain the following information:

- Description of the business (take note: its the business not the product)
a. Business Concept and Business Model
- Reason/s you come up with that kind of business (importace)
- How will you raise revenues? What critical factors will cause revenues to
materialize?
b. Vision and Mission
EXAMPLES:
Vision- “to establish a commanding presence and market leadership as a food
chain servicing major bus terminals in Central Luzon within the next five years.”
Mission- “to provide quality food and passenger convenience services that
would generate sufficient profits for stockholders and improve the lives of its
employees”
NOTE: Your vision and mission must be in line with your business. DO NOT COPY
THE GIVEN EXAMPLES.

Part III or Organizational/ Management Plan contains:

1. Organizational structure
2. Profile of Entrepreneurs (this is the profile of the proponents individually)
NOTE: In doing the Profile of the entrepreneurs, you must indicate their roles in the
business. The roles must be clearly stated to determine the responsibilities of each
member.

EXAMPLE:

2x2 ID pic. Name:

Must be in formal Skill:

attire and white Role:
bacground.

Explain the role/s undertaken by the member of the group. Be sure to state their
roles clearly.

Part IV. Marketing Plan

Contains the following:

a. Research and Analysis

b. Marketing Strategies
c. Target market
d. Market Area
e. Channel of Distribution