Starbucks Coffee’s

PGDM- 2018-2020

Submitted by- Submitted to-

Ayushi Singh Dr.Alpana Aggarwal

Akshita Garg

Aman Katiyar
Starbucks Coffee’s Corporate Vision Statement
“To inspire and nurture the human spirit – one person, one cup, and one
neighborhood at a time”

This mission statement reflects what the company does to keep its business
running. It is clear that target consumers are given emphasis in this corporate
mission. The following components of Starbucks’s corporate mission statement
influence strategic management in growing the business:

1-Inspire and nurture the human spirit

2-One person, one cup and one neighborhood at a time

Starbucks Coffee “inspires and nurtures the human spirit,” starting with its
employees. To address this component of its mission statement, the company
maintains a small company culture, where rapport and warmth are important. In
this way, the corporate mission is a direct determinant of Starbucks Coffee’s
corporate culture. In addition, the same component of the company’s mission
statement pertains to customers’ experience.

Starbucks Coffee’s Corporate Vision Statement

“To establish Starbucks as the premier purveyor of the finest coffee in the
world while maintaining our uncompromising principles while we grow.”

This corporate vision statement has the following components relevant to the
business:

 Premier purveyance
 Finest coffee in the world
 Uncompromising principles
 Growth

Aiming to be the premier purveyor means that Starbucks Coffee wants to achieve
leadership in providing its products, especially coffee of the best quality. The
company achieves this component of its vision statement by continuing its
multinational expansion as one of the largest coffeehouses and coffee companies in
the world. However, it is not yet clear if Starbucks effectively addresses the “finest
coffee in the world” component of its corporate vision.

Starbucks Coffee’s Corporate Core Values

Starbucks core values are written like a philosophy and they are:
 Creating a culture of warmth and belonging, where everyone is welcome.
 Acting with courage, challenging the status quo.
 Being present, connecting with transparency, dignity and respect.
 Delivering our very best in all we do, holding ourselves accountable for
results.
 We are performance driven, through the lens of humanity.

Board Members of Starbucks

CEO- Kevin Johnson

COO- G Brewer

CFO- Patrick Grismer

President- Howard Schultz

Job Analysis of Starbucks coffee

Job title- Assistant Store Manager

Skills required

 Communication
 Organization
 Teamwork
 Punctuality
 Critical Thinking
  Social Skills
 Creativity
 Adaptability
 Friendly Personality

Knowledge Required

 Cultural Knowledge
 Experience
 Works well under pressure.
 Inventory Management
 Customer service and restaurant experience.