MINOR PROJECT REPORT

BACHELOR OF BUSINESS ADMINISTRATION

ON

Role of social media in students life

SUBMITTED BY SUBMITTED TO

ANKUR SINGH DR.ANITA SHARMA

50121201818 Assistant Professor
BBA(B&I) 2nd sem 2 Shift

MAHARAJA SURAJMAL INSTITUTE

Affiliated To Guru Gobind Singh Indraprastha University
 ACKNOWLEDGEMENT

It is in particular that I am acknowledging my sincere feeling towards my mentors who graciously gave
me their time and expertise. They have provided me with the valuable guidance, sustained efforts and
friendly approach. It would have been difficult to achieve the results in such a short span of time
without their help. I deem it my duty to record my gratitude towards the Internal project supervisor
Dr. Anita Sharma .who devoted her precious time to interact, guide and gave me the right
approach to accomplish the task and also helped me to enhance my knowledge and
understanding of the project.

Ankur Singh
50121201818
BBA (B&I) 2nd sem
 DECLARATION

I hereby declare that the following documented project report titled "Role of
social media in student life ." is an original and authentic work done by me

for the partial fulfillment of Bachelors of Business Administration degree program

I hereby certify that all the Endeavour put in the fulfillment of the task are
genuine and original to the best of my knowledge & I have not submitted it earlier
elsewhere.

Dr.Anita Sharma

FACULTY GUIDE
 TABLE OF CONTENT
S.NO. CHAPTERS PARTICULARS PAGE NO.

1 CHAPTER 1 Introduction to the topic

2 CHAPTER 2 Review of literature

3 CHAPTER 3 Research Methodology

3.1 Title
3.2 Title justification
3.3 Objective of study
3.4 Research Methodology
3.4.1 research design
3.4.2 data collection
 Primary data
 Secondary data
3.4.3 Sampling
 Sampling
technique

 Sampling
method
 Sampling area
 Sampling Size
3.5 data analysis tools
3.6 Limitation of study

4 CHAPTER 4 Analysis and interpretation

5 CHAPTER 5 Findings ,Conclusion and

recommendation

BIBLOGRAPHY AND
ANNEXURE
 CHAPTER 1 INTRODUCTION

Social media are computer-mediated technologies that facilitate the creation and sharing of
information, ideas, career interests and other forms of expression via virtual communities and networks.
The variety of stand-alone and built-in social media services currently available introduces challenges of
definition however, there are some common Features :

1. Social media are interactive Web 2. 0 Internet-based applications.

2. User-generated content, such as text posts or comments, digital photos or videos, and data generated
through all online interactions, is the lifeblood of social media.

3 User create service-specific profiles for the website or app that are designed and

maintained by the social media organization.

4. Social media facilitate the development of online social networks by connecting a users profile with
those of other individuals or groups.

Users typically access social media services via web-based technologies on desktop, computers, and
laptops, or download services that offer social media functionality to their mobile devices (e. g., smart
phones and tablet computers). When engaging with these services, users can create highly interactive
platforms through which individuals, communities, and organizations can share , co-create, discuss, and
modify user-generated content or pre-made content posted online. They introduce substantial and
pervasive changes to communication between businesses,

organizations, communities, and individuals. Social media changes the way individuals and large
organizations communicate. These changes are the focus of the emerging fields of techno self studies.
Social media differ from paper-based media (e. g., magazines and newspapers) or traditional electronic
media such as TV broadcasting in many ways, including quality, 15] reach, frequency, interactivity,
usability, immediacy, and permanence. Social media outlets operate in monologist transmission system
(many sources to many receivers). This is in contrast to traditional media which operates under a
monologist transmission model (one source to many receivers),such as a paper newspaper which is
delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city.
Some of the most popular social media websites are Baidu Tieba , Facebook (and its associated
Facebook

Messenger), Gab, Google+, Myspace, Instagram, LinkedIn, Pinterest, Tumblr, twitter, Viber, VK, WeChat,
Weibo, WhatsApp, Wikia, Snapchat, and YouTube. These social media websites have more than 100,
000, 000 registered users.

In America, a survey reported that 84 percent of adolescents in America has a Facebook account. [7]
Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than
two hours a day on social networking sites. According to Nielsen, Internet users continue to spend more
time on social media sites than on any other type of site. At the same time, the total time spent on
social media sites in the U. S.

across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012
compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in
social media have gone beyond simply social sharing to building a reputation and bringing in career
opportunities and monetary income.

Observers have noted a range of positive and negative impacts of social media use. Social media can
help to improve individuals sense of connectedness with real or online communities, and social media
can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit
organization includes advocacy groups and political parties and governments.

At the same time, concern have been raised about possible links between heavy social media use and
depression, and even the issue of cyberbullying , online harassment and "trolling". Currently, about half
of young adults have been cyberbullied and of those, 20 percent said that they have been cyberbullied
regularly .another survey was carried out among 7th grade students in America

which is known as the precaution process Adoption Model. According to this study, 69 percent of 7th
grade students claim to have experienced cyberbullying and they also said that it is worse than face to
face bullying. However both the bully and the victim are negatively affected, the intensity, duration, and
frequency are the three aspects that increase the negative effects on both of them

Social media has a history dating back to the 1970s. ARPANET, which first came online in 1969, had by
the late 1970s developed a rich cultural exchange of non-government business ideas and
communication, as clearly evidenced by ARPANET Rules and etiquette ,” 1982 handbook on computing
at MIT's AJ Lab stated regarding network etiquette," and fully met the current definition of the term
“social media “found in this article. Usenet, which arrived in 1979

was actually beat by a precursor of the electronic bulletin bound system (BBS) known as Community
Memory in 1973, True electronic bulletin board systems arrived with the Computer Bulletin Board
System in Chicago, which first came online on 16 February 1978. Before long, most major cities had
more than one BBS running on TRS-S0 Apple I1, Atari, IBM PC, Commodore 64, Sinclair, and similar
personal computers.

The IBM PC takes us to 1981, with a host of both Mac and PCs being used throughout the 1980s Multiple
modems, followed by specialized Telco hardware allowed multiple to many users online simultaneously
CompuServe and AOL were two of the largest BBS companies and were the first to migrate to the
Internet in the 1990s. Between the middle 1980s to the middle 1990s, Basses numbered in the tens of
thousands in North America alone. Message forums (a specific structure of social media) arose with the
BBS phenomenon throughout the 1980s and early 1990s. When the Internet arrived in the mid-1990s,
message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access
as well as the ability to handie far more people simultaneously than Telco modem banks Classmates was
one of the Internet's earliest social networking websites, appearing in December 1995, followed by Six
Degrees in May 1997, Ryze in October 2001, Friendster in March 2002, LinkedIn in May 2003, his in June
2003, Myspace in August 2003, Orkut in January 2004, Face book in February 2004, Yahoo! 360° in
March 2005, Bebo in July 2005 and Google in July 2011.

Viral content

Some social media sites have greater potential for content that is posted there to spread virally over
social networks. This is an analogy to the concept of a viral infectious disease in biology, some of which
can spread rapidly from an infected person to another person. In a social media context, content or
websites that are "viral" (or which "go viral) are those with a greater likelihood that users will reshare
content posted (by another user) to their social networks, leading to further sharing. In some cases,
posts containing controversial content (e.g., Kim Kardashian's nude photos that

"broke the Internet" and crashed servers) or fast- breaking news have been rapidly shared and re-shared
by huge numbers of users, Many social media sites provide specific functionality to help users reshare
content- for example, Twitter's retweet button, Pinterest's pin function, Facebook's share option or
Tumbi's reblog

function. Businesses have a particular interest in viral marketing tactics because such a campaign can
achieve widespread advertising coverage (particularly if the "viral" reposting itself makes the news) for a
fraction of the cost of a traditional marketing campaign (e.g., billboard ads, television commercials,
magazine ads, etc.) Nonprofit organizations and activists may have similar interests in posting content
online with the hopes that it goes viral.

Mobile use

Young people have high usage rates of smart phones, which enables this demographic to be significant
users of social media websites. Mobile social media refers to the use of social media on mobile devices
such as smart phones and tablet computers. This is a group of mobile marketing applications that allow
the creation, exchange, and circulation of user-generated content Due to the fact that mobile social
media run on mobile devices, they differ from traditional social media by incorporating new factors such
as the current location of the user (location-sensitivity) or the time delay between sending and receiving
messages (time-sensitivity) According to Andreas Kaplan mobile social media applications can be
differentiated among four types:

1. Space-timers (location and time sensitive) : Exchange of messages with relevance mostly for one
specific location at one specific point in time (e.g. Face book Places What's app: Foursquare

2. Space-locators (only location sensitive) : Exchange of messages, with relevance for one specific
location, which is tagged to a certain place and read later by others (e-g. Yelp, Qype, Tumblr, Fishbrain)
3. Quick-timers (only time sensitive) : Transfer of traditional social media applications to mobile devices
to increase immediacy (e.g. posting Twitter messages or Facebook status updates)

4. Slow-timers (neither location nor time sensitive) : Transfer of traditional social media applications to
mobile devices (e g watching a YouTube video or reading/editing a Wikipedia article)

Business potential

Although social media accessed via desktop computers offer a variety of opportunities for companies in
a wide range of business sectors, mobile social media, which users are succession when they are "on the
go" via tablet computer or Smartphone can take advantage of the location- and time-sensitive
awareness of users. Mobile social media tools can be used for marketing research, communication, sales
promotions/discounts, and relationship development/balky programs .

 Marketing research : Mobile social media applications offer data about offline consumer
movements at a level of detail heretofore limited to online companies. Any firm can know the
exact time at which a customer entered one of its outlets, as well as know the social media
comments made during the visit. .

 Communication : Mobile social media communication takes two forms: company-o- consumer
(in which a company may establish a connection to a consumer based on its location and
provide reviews about locations nearby) and user-generated content. For example, McDonald's
offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of
its restaurants . This promotion increased check - ins by 33 % ( from 2,146 to 2,865), resulted in
over 50 articles and blog posts, and prompted several hundred thousand news feeds and
Twitter messages. .

 Sales promotions and discounts : Although customers have had to use printed coupons in the
past, mobile social media allows companies to tailor promotions to specific users at specific
times. For example, when launching its Cal farina-Cancun service, Virgin America offered users
 who checked in through Loops at one of three designated Border trucks in San Francisco and Los
Angeles between 11 a.m. and 3 p.m. on August 31, 2010, two tacos for SI and two flights to
Mexico for the price of one. This special promotion was only available to people who were at a
certain Inaction and at a certain time.

 Relationship development and loyalty programs : In order to increase long-term relationships

with customers, companies can develop loyalty programs that allow customers who check-in via
social media regularly at a location to earn discounts or perks. For example, American Eagle
Outfitters remunerates such customers with a tiered 10 % , 15 % or 20 % discount on their total
purchase.
 E-Commerce : Social media sites are increasingly implementing marketing-friendly strategies,
creating platforms that are mutually beneficial for users, businesses, and the . Networks
themselves in the popularity and accessibility of e-commerce, or online purchases. The user who
posts her or his comments about a company's product or service benefits because they are able
to share their views with their online friends and acquaintances. The company benefits because
it obtains insight (positive or negative) about how their product service is viewed by consumers.
Mobile social media applications such s Amazon.com and Interest have started to influence an
upward trend in the popularity and accessibility of e-commerce, or online purchases

E-commerce businesses may refer to social media as consumer-gendered media (CGM) A common
thread running through all definitions of social media is a blending of technology and social interaction
for the co-creation of value for the business or organization that is using it. People obtain valuable
information, education, news, and other data from electronic and print media.

Social media are distinct from industrial or traditional media such as newspapers, magazines, television,
and film as they are comparatively inexpensive and accessible (at least once a person has already
acquired Internet access and a computer).

They enable anyone (even private individuals) to publish or access information. Industrial media
generally require significant resources to publish information as in most cases the articles go through
many revisions before being published. This process adds to the cost and the resulting market price.
Originally social media was only used by individuals but now it is used by businesses, charities and also
in government and politics

One characteristic shared by both social and industrial media is the capability to reach small or large
audiences; for example, either a blog past or a television show may reach no people or millions of
people Some of the properties that help describe the differences between social and industrial media
are:

1. Quality : In industrial (traditional) publishing-mediated by a publisher-the typical range of quality is

substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-
generated social media posts. The main challenge posed by the content in social media sites is the fact
that the distribution of quality has high

variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content,

2. Reach: Both industrial and social media technologies provide scale and are capable of reaching a
global audience. Industrial medias, however, typically use a centralized framework for organization,
production, and dissemination

whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by
multiple points of production and utility

3. Frequency: The number of times users access a type of media per day Heavy social media users, such
as young people, check their social media account numerous times throughout the day

4. Accessibility: The means of production for industrial media are typically government or corporate
(privately owned); social media tools are generally available to the public at little or no cost, car they are
supported by advertising revenue.

While social media tools are available to anyone with access to Internet and a computer or mobile
device, due to the digital divide, the poorest segment of the population lacks access to the Internet and
computer.

Low-income people may have more access to traditional media (TV, radio Etc.), as an inexpensive TV and
aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many
regions, TV or radio owners can tune into free over the air programming; computer or mobile device
owners need Internet access to go to social media sites

5. Usability: Industrial media production typically requires specialized skills and training. For example, in
the 1970s, to record a pop song, an aspiring singer would have to rent near time in an expensive
professional recording studio and hire an audio end in a Conversely, most social media activities, such as
posting a video of oneself sing song require only modest reinterpretation of existing skills (assuming a
person understands Web 2.0 technologies);, in theory, anyone with access to the Internet can operate
the means of social media production, and post digital pictures, videos or text online

6. Immediacy: The time lag between communications produced by industrial media can be long (days,
weeks, or even months, by the time the content has been reviewed by various editors and fact checkers)
compared to social media (which can be capable of

virtually instantaneous responses). The immediacy of social media can be seen as strength, in that it
enables regular people to instantly communicate their opinions and information At the same time, the
immediacy of social media can also be seen us a weakness, as the lack of fact checking and editorial
gatekeepers" facilitates the circulation of hoaxes and fake news

7. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or
paper book is printed and distributed, changes cannot be made to that same article in that print run)
whereas social media posts can be altered almost instantaneously, when the user decides to edit their
post or due to comments from other readers.

Community media constitute a hybrid of industrial and social Media Though community owned, some
community ratio. TV, and newspapers are run by professionals and some by amateurs. They use both
social and industrial media frameworks. Social media has a so been recognized for the way they have
changed how public relations professionals conduct their jobs.

They have provided an open arena where people are free to exchange ideas on companies, brands, and
products. Doc Searle and David Wagner state that the "..best of the people in PR are not PR types at all.
They understand that there aren't censors, they're the company's best conversationalists." Social media
provides an environment where users and PR professionals can converse, and where PR professionals
can promote their brand and improve their company's image by listening and responding to what the
public is saying about their product.
Business performance

Social media has a strong influence on business activities and business performance. There are four
channels by which social media restorers can transform into business performance capabilities:

1. Social capital represents the extent to which social media affects firms' and organizations'
relationships with society and the degree to which the organizations' use of social media increases
corporate social-performance capabilities.

2. Revealed preferences represent the extent to which social media e likings (e g., "likes" and followers)
and increase a firm's financial capabilities (e-g, stock price, revenue. profit), or for non-profits, increases
their donations, volunteerism rate, etc.

3. Social marketing represents the extent to which social-marketing resources (e.g. online
conversations, sharing links, online presence, sending text-messages)are used to increase a firm's
financial capabilities (e.g. sales, acquisition of new customer) or a non-profit's voluntary sector goals

4. Social corporate networking involves the informal ties and linkages of corporate/organizational staff
with other people from their field or industry, elients, customers, and other members of the public,
which form through social networks Social corporate networking can increase operational performance
capabilities in many ways, as it can enable sales staff to find new elients, help marketing staff to learn
about client/customer needs and demand, and teach management about the public perceptions of their
strategy or approach.

5. Influence on consumer decisions With the ever-increasing technological development of social

media, his has affected consumers' decision to buy the product or service provided by companies On the
other hand, social media has become an important factor in increasing the sales of brands, whether
large or small, since the beginning of the Internet revolution. There is much research to prove this,
based on the actions taken by the consumer through 2017. There will be many reports at the beginning
2018 confirming the degree to which social media has become effective in marketing companies and the
importance of focusing On them.
There are four tools or approaches that engage experts, customers supplies, and employees in the
development of products and services using social media. Companies and other organizations can use
these tools and approaches to improve their business capacity and performance

1. Customer relationship management (CRM) is an approach to managing a company's interaction with

current and potential future customers that try to analyze data about customers' history with a
company and to improve business relationships with customers. specifically focusing on customer
retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems
of CRM that compile data from a range of different communication channels, including a company's
website, telephone,

email, live chat, marketing materials, and social media. Through the CRM approach and the systems
used to facilitate CRM, businesses learn more about their target audiences and how to best cater to
their needs. However, adopting the CRM approach occasionally lead to favoritism within an audience of
consumers, resulting in dissatisfaction among customers and defeating the purpose of CRM.

2. Innovation can be defined simply as a "new ides, device, or method" or us the application of better
solutions that meet new requirements, unarticulated needs, era existing market needs. This is
accomplished through more-effective products, processes, services, technologies, or business models
hat are readily available to markets governments, and society.

The term "innovation" can be defined as something original and more effective and, as a consequence,
new, that "breaks into" the market or society It is related to, but not the same as, invention Innovation
is often manifested via the engineering process. Innovation is generally considered to be the result of a
process that brings together various novel ideas in a way that affects society In industrial economics,
innovations are created and found empirically from services to meet growing consumer demand

3. Training in social-media techniques, tactics and unwritten rules may not be needed for "digital
natives", such as workers who are already comfortable and experienced with using social media.
However, for workers who are not familiar with social media, formal or informal training may be
needed. Brand management and engagement is done differently on social media platforms than over
traditional advertising formats such as TV and radio ads. To give just one example, with traditional ads,
customers Carnot respond to the ad. However, if an organization makes a major gaffe or politically
incorrect statement on social media, customers and other regular citizens can immediately post
comments about the ad.

4. Knowledge management could take place in traditional small businesses (such as coffeehouses and
ice cream parlors) just by using the owner-proprietor's own memory of his key customers, their
preferences, and their client-service expectations. However with the shift to national or even
multinational e-commerce businesses which o online, companies are generating far more data on
transactions for a single even a team to grasp just in their memory. As such, 2010-era global e-
commerce firms typically use a range of digital tools to track, monitor and analyze the huge streams of
data their businesses are generating, a process called "data mining"
 CHAPTER 2 REVIEW OF LITERATURE

Nowadays, relationship networks are a subject that has been attracting the attention of
Administration (Burke, Bristor and Rothstein, 1995, Harleton and Kennan, 2000; Beeby and
Booth, 2000) Defined according to Marshall (1988) as they are in principle as a structure formed
by actors, cither individually or collectively, associated by means of their social connections
relationship networks are being studied in the light of two main lines of thought.

The first one primarily concerns managerial practice, in which emphasis is placed on the
benefits networks can bring to the efficiency and effectiveness of organizational processes The
other line concerns the academic aspect, whose focus is on the studies that sick to explain the
origin, the development and the effects of the networks in the light of a scientific method.

Apart from the prompt surge of interest awakened by curiosity for the theme, there is a second
reason for the attention given to networks: sometimes the approaches used by the academy
may pose conceptual problems that deserve a more thorough investigation. Maybe the most
significant of them all is the very definition of networks, which has become broad enough to
envelop distinct phenomena such as economic cooperation agreements between countries.
strategies alliances among originations, interaction between groups, the contacts an individual
develops along his life and com active advantages when securing a job

The problem with this con legibility is whether it is, in fact, contributing to a better
understanding of net working to what was exposed by Satori (1994), the main objective of a
concept is to offer reasonably ordered guidelines for the classification and description of the
object in question.

So, the author states that if this objective fails to be attained the concept will lose its
explanatory power, and consequently its meaning.
Since the interest in the theme presupposes significant and relevant effects on Administration,
there will be a need for in-depth studies of a crucial theme, which is the very definition of
network.

This is one of the most complexes aspects under discussion in the literature at the moment,
especially because of the existence of various conceptual perspectives. According to Nohria
(1992); Nohria and Eccles (1992); Oliver and Ebers (1998), the main consequence from

this was the trivialization of the concepts of network, whereby a profusion of jumbled contradictory
definitions were proposed, creating a further harrier further researcher to overcome.

This situation can be explained by the very fragmentation of social science, pointed out in Burrell
(1998): Morgan (1979) For these authors, different paradigms and concepts many mutually extrusive,
are used together, thus bringing about theories o poor analytic Specially in the case of Administration,
the situation in by no means different, ns shown in the works developed in the area in the last few years
(Lesson and Deetz, t and Wood, , 1999, Burrell, 1998: Cabral, 1998:

Loops and Benares, 2000). What they have in ictal consistency 998, Bergen, Caldas common is their
focus on the fragmentation of Administration, an area where different approaches are used as if they
termed a homogenous theoretical body, even when exactly the opposite is demonstrated. As a result,
the epistemologically poor scientific production that emerges will hamper the development of a more
consistent theoretical basis (Barter, Caldas and Wood, Jr. 1999).

However, the presence of the subject of networks in academic literature is not floored just by
discussions around their concept or application. Them are also a considerable number of theories
cocking to approach the form different angels.

that the chances aver that a new theory will be developed based The first consequence n on the
contributions management areas. As a result, special efforts should be rude to would probably Duster
the development of a theory capable of integrate distinct cons

A second consequence is that the theories on network work as a further burrier to the appearance of
dogmas. Frequent discussions on the existing theoretical prospects and the construction of new
analytical proposes are part of a process that will bring about the permanent threat that some discovery
might be contested or even refuted. With this, knowledge is generated, or altered, can an ongoing basis,
according lo the fundamental principles of the initial method, a explained by Popper (1975)

If eon the one band, this diversity of theories has a positive effect on the acquisition of knowledge on
the subject, on the other, it has a negative aspect. In un area where there are :

problems of conceptual application, there is the danger that the presence of s multiple of approaches
might be disseminating mistaken conceptions, thus contributing to aggravate the indefinite and
contradictory state of affairs.

Another problem lies in the excessive attention given to the sub-theme. The theories on networks vary a
lot allowing the researcher to investigate very specific aspects. In part, this to a better understanding of
a theory, since the variables overlooked in previous studies can now be incorporated to the analysis.

However, if the researcher focuses his attention exclusively on a very particular aspect of the theory, the
location of this study may get lost within the broader picture. The fact is that the researcher would be
concentrated on one of the parts to such an extent that be would lose the notion of its connection with
the whole.

Because of this, the research would lose its strength and end up having very few connections with other
findings in the areca, no matter how relevant the empiric the results it would come to.

In this light, the aim of this article is to make analytical considerations around the relevant aspects of a
specific sort of network, the interpersonal network. However, this will be done without the author losing
sight of the connections it has with networks as a whole,

Therefore the main aim is to develop an lysis that will make it possible to define the best concept for
networks, why will off opportunity for the theme to receive more consistent treatment

identifying theories a very compels task, especially when it occurs in an area where there are problems
weal application, as is the case with theories on networks. Yet, there are papers that scenic o till this
gap, by offering analyses that have contributed to the enhanced knowledge of the theme

With this aim in mind, NE deva (2000) sought to revise the theories on networks, by grouping them in
four distinct categories The first one being that of social networks, defined as the broadest of all
conceptual definitions of network. It is applicable to different levels of analyses, so as to enable the
understanding of the patterns of behavior within a social context.
According to Nodeva (2000), apart form that, the social network refers both to the structure conceived
in terms of social relationship, and the approach on which numerous and significant fields are

based, such as stratification, careers intra and interorganirational relationships, urban speleology
diffusion of the innovation and health sociology.

As it is possible to see in this definition, the author admits that social networks have a wide scope of
application, which allows their use beyond the limits of the organization. Within this category, they are
taken as part of the social structure, formed by the relationships between undervaluing and collective
actors.

In turn, the author considers that sub relationships can be used for interpreting the social behavior of
sectors. The ides underlying this statement is that relationships help shape the perception individuals
have of the reality around them At the same time, this perception equips the actors with patterns of
action that they adopt in their interactions Consequently, at the end of the process, their attitudes will
be guided, albert indirectly, by the relationships built over the years In summary, Nedeva (2000) affirms
that the relationships and behavior of the actors are taken as a function of the social networks, which
means that this category should be looked at as action viewed from the point of view of the structure.

The second category is the one that sees the networks as a process, within which they are constantly
replicated and salter boy the sections of the actors taking part in it.

Nedeva (2000) stales that one way of thick construction, which is o sectors This suggests eyeing I
processes and not merely of outworks is through focusing on their very social relocated and altered, as a
result of the action of their gents endowed with purposes, and networks.

For the author, the central theme, in this group, is the clash between the emergence of networks and
the intention of the actors According to Nedeva (2000), the present debate is divided in concepts on the
theme: firstly, the actors are endowed with intention,

which makes them rational. In turn, rationality derives from the economic action, that is, it cists beanie
the actors are offered meager resources and options that have to base combined so as to enhance their
utility. One of the ways to do this is by creating networks.

Secondly, the relationships between the actors are developed from more informal interactions This
means that it is not always that an actor goes into a relationship to improve the Utility of
resources, especially as he may not have a very clear idea of his aims or of the materials made available
to him. Therefore, his intentions cannot be confined to rational calculation; other factors may be
included such as affection, sympathy, influence of third parties, and so forth Finally, along the years, the
actor expands his relationships, by incorporating other actors and consequently, forming a network.

The third conception derives from the two previous ones, as the formation of s network is son s the
result of the endogenous and exogenous stimuli on the actor. The former relents to the rationality that
is inherent to the economic action, that is, the actor tries a rational way, maximize the utility of the
resources available lo satisfy his acids The exogenous still

however, are more connate the second conception, where the actors act according to more flexible
rules, without riley being engaged in a rational calculation deriving from the unambiguous delimitate
objectives and intentions. The networks are formed by the action of more complex actresses of behavior
are guided by multiply and involving mikes Sometimes, these rules feed them to build a network from a
perfectly national action and some other times, they will do so in a less intentional or premediated form.

The third category identified by Nedeva (2000) treats networks as being a prospect which mms
considering that any organization can be understood and analyzed in ems of maniple relationships, that
is, concerning the perspective of networks, the structure of can be understood and analyzed in terms of
multiple relationships, which can be procreated err structure of hiatic emergent.

According to this author, analyzing networks as being perspective means this the focus of organizational
studies should not lie on factors such as formal structure or wire alley but rather on the relationship
between the actors. They are important because the Network built from them is a structure that will
supply the parameters for the behavior and actions of is participants advantage mentioned by her,
regarding this group, is tan its presuppositions can be applied to analyses at any level, micro or macro
 Chapter-3 RESEARCHES AND METHODOLOGY

Objectives of study

 To study about the social media.

 To analyze how social media Affects a life of a student.

 To know about the role of social media in student life.

3. 4 RESEARCH METHODOLOGY

3. 4. 1 Research Design : based on the stated objectives.

The research design used is descriptive in nature.

The quality and reliability of research study is dependent on the information collected in a scientific and
methodological manner. Scientific planning of designing of research method is a blue print for any
research study. Therefore, proper time and attention should be given in designing the plan of research.
While proper definition of problem tells the researcher where he has to go, proper design tells him how
he should go. Selection of methodology for a particular project is made easy by sorting out a number of
alternative approaches, each of them having its own advantage and disadvantages. Efficient design is
that which ensure that the relevant data are collected accurately.

The researcher has to think about what procedure and techniques should be adopted in the study. He
should arrive at the final choice by seeing that the methodology chosen for project is indeed the best
one, when compared with others.

3. 3 DATA COLLECTION TECHNIQUES

 Survey Method : Basically my survey method focused into interview, secondary data collection
the competitors, vendors and suppliers. The brief description is enlisted below-
  Interview : Interview has been conducted to different clients, suppliers, inter departments. This
entails

 Questioning (face to face)

Data Collection- Secondary data for cement sector has been collected from Annual Reports, Journals,
Websites, Working Files, Speech, Competitors" News Etc. .

 3.33 METHOD OF DATA COLLECTION: The primary data was collected with the help of
survey information. A concise questionnaire was prepared keeping in mind the information
specifications.
 3.3.3.1 INSTRUMENT FOR DATA COLLECTION
 The research approach: Survey Method.
 The research instrument Questionnaire
 3.3.4 SAMPLE DESIGN
 3.3.4.1 POPULATION: The school and college students .
 3.3.4.2 SAMPLE SIZE: 100Respondents.
 3.3.4.3 SAMPLING METHOD: The sample is drawn on probability sampling basis i.c. simple
random sampling technique has been used The list of target population is definite and
already decided in advance .

3.3.5 LIMITATIONS

 Time Constraint : the time period given for the preparation docs lack some estimation s
dependent on the appointment so given by the as the progress of t professionals and
thinners to be surveyed. Moreover being a BBA student regular segment, projects,sudies
are part and parcel of life hence to chalk out time for extra activities become a bit difficult,
but still 1 am trying hard to cope up with this constrained and to give my 100 % .

 Possibility of Sampling Error: The sample though selected through simple random basis but
still there is a possibility that the sample may suffer through judgmental any other error.
The sample selected for study may give wrong information or sample selected may not be
right for study. Though proper and sufficient steps have been taken
to control these errors but still there is some possibility that the survey report may not reflect the true
feelings of the respondents.

 Management Biasness: Maintaining a good Image is tar h1Rl than making a now image. hence
in order to retain its customers, both existing and tiller post’s, the transacts and can give wrong
information in order to make a good image in Front of · me. In Order to ensure the accuracy of
the data given by the comply· the data needs to he cross checks. but still there is Possibility that
the management can succinctly in presenting the wings information to me.
 Dependency on Questionnaire : The main solace On the primary data Is expressly in the
answers of the questionnaire. The answers of the questionaries’ will be affected greatly by the
moods, emotions and attitude of the customers during the time of the survey. Moreover of the
respondent intentionally wants to hide or misrepresent the data then that could be controlled.
For this cross questions arc put but still there are chances that the respondents present wrong
information.

.
 CHAPTER 4 DATA ANALYSIS
Q1 Do you use social media to communicate with your teachers?

Interpretations

Around 53 % of students use social media to connect with the teachers and 47 % of student does not
use social media to connect to teachers .
Q 2 . If you answered to Q1, then would you be interested in using social media as an education tool ?

Interpretations

87 % of the student would like to use social media as an education platform and the rest 13 % would
not like to use social for the education platform . It shows that more of the students would like use
social media for the educational purpose and few only will resist. It is good sign for the better
performances of the students .
03. Which of the following social media platform do you use?

Interpretations

96 % of the students uses FACEBOOK , 46 % of the students uses TWITTER , 85 % of the students uses
INSTAGRAM , 24 % uses PININTEREST , 69 % uses LIKENDIN and 35 % . Uses others Mainly all the
students are on FACEBOOK its and comparatively less on useful websites like PININTEREST and LIKENDIN
which can be really beneficial for their performance .
04 how would you rate the following uses of social media in educations?

Interpretations

Around 45 % of the students it is average to communicate to parents through social 32 % think it is good
that educational institution use social media to promote their Nearly 35 % think that social media
connects students to school . 30 % students feel that social media is a good medium to exchange
information between students and teachers 38 % students think that pin interest is an average medium
to be used as a virtual pin
Q5 how long do you spend on social networking site during a typical day?

Interpretations

Around 4 students don't spend any time on social media. 6 students spend around 1 30 minutes on
social media. . 11 students use social media for 30 min to 1 hour. 10 students use social media for 1-2
hours. . 9 students spend around 2-3 hours on the social media. 15 use social media for about 3-4 hours.
. 20 use social media for 4-5 hours. Around 25 students use social media for more than
Q6 What is main purpose you use social networking sites?

Interpretations

31 students use social media to talk to their friends. . 33 student use social media to work into lessons .
36 students use social media for other purposes.
07. Do you think that you and your peers will achieve better results if social media is integrated into
lessons?

Interpretations

82 % of the students think that they will achieve better results is social media is integrated into lessons. -
18 % of the student thinks they will not achieve better results for the same .
Q8. Do you social media is best way for teachers to reach students ?

Interpretations

73 % of the students think that social media is the best way to reach the student for teachers. 23 % of
the student does not think so .
09 Are you worried about the potential abuse of social media by students? 70 % 60 % 50 % potential
abuse of social media 30 % 20 % 10 % yes no

Interpretations

68 % of the student feels about the potential abuse of social media in student life . 32 % of the students
do not feel about the abuse of social media .
Q 10.Is social media a tool that should be utilized by teachers? 60 50 40 36 30 20 10 no yes

Interpretations

64 % of the student wants social media to be utilized by teachers . 36 % of the student do not so
 CHAPTER-5 FINDINGS

 Around 53% of students use social media to connect with the teachers and 47% of student does
not use social media to connect to teachers.

 87% of the student would like to use social media as an education platform and the rest 13%
would not like to use social for the education platform.

 96% of the students uses Facebook, 46% of the students uses twitter, 85% of the students uses
INSTAGRAM, 24% uses PININTEREST, 69% uses LIKENDIN and 35%uses others.

 4% of don't use social media, 6% of uses up to 1-30 min, 11 % of uses 30 nine to 1 hour, 10%
uses 1-2 hour, 9% uses 2-3 hour, 15% uses 3-4 hours, 20% uses 4-5 hours and 25%uses above 5
hours.

 31% uses social media to talk to Friends, 31% uses social media to work into lessons, 26% uses
for time pass and 12% off other use.

 73% of students think social is the best way to reach the teachers and rest 27% don't think so.

 64% thinks that social media should be utilized by the teachers and 36% think it should not be
utilized by the teachers.

 82% student thinks they will acquire better results if social media gets integrated into lessons.

 Most students its average communicating to parents through social media and a good amount
of promotions are done by the educational institutions schools are beginning to communicate
with student through Facebook groups and it is a good way to share information between the
students and teachers.
 SUGGESTIONS/RECOMMENDATIONS

After getting all Findings and discussed the conclusion of collected data the researchers recommend
some measures to use of Social Networking Sites in right direction and utilize social Media favorable and
appropriate manner to its users. Positive use of social media can develop the youth's academic career,
their skills, better living style, to adopt new trends, fashion, and anthropology so on and to Improve e-
commerce in the country and to develop mutual understanding among multi-cultural citizens.

Social media is recent and most favorite form of media. It is a useful tool so its use is essential to get
information and knowledge when people going to connect the social media should keep in mind that
basic purpose to usage and always remember that they are going to share the information or links are
not only for their gratification and interest but also for all their contacts and friends community, so be
carefully utilize with social responsibility, ethically, religiously and politically appropriate links should be
share. As with any other social problem and threat related to young people in society, banning access to
SNS is not the best solution.

Young internet users are often intelligent enough to find new ways and means of accessing SNS. More
awareness and educational campus’s highlighting safe usage of SNS are needed. It is important that
people learn how to manage their online data. Parents should also be involved in such Educational
events. Keep in mind the society standards, social norms, religious values and do not share the links that
create hatred different committees among the different segments, groups, sects, religions, cultures and
races.

The relevant information should be preferred on social media sites. The educational computer labs must
provide an organizational platform for the students and the researchers to make their use in an
appropriate direction. There should be watchdog software in the server to hunt the students who are
using these sites or these sites may be permanently blocked or a specific timing should be given to the
students in the university hours for the use of social media websites. There should extra-curriculum and
awareness forum in the educational institution regarding the instruction about the positive usage of
social media networking portals.
 CONCLUSION

Social media is most recent form of media and having many features and characteristics. It have Manny
facilities on same channel like as communicating, texting, images sharing, audio and video sharing, fast
publishing, linking with all over world, direct connecting. It is also cheapest fast access to the world so it
is very important for all age of peoples. Its use is increasing day by day with high rate in all over the
world. The growth of social networking sites shows a significant change in the social and personal
behavior of Internet users.

SNS has become an essential medium of communication and entertainment among the young adults.
Though it has started to affect the daily activities of normal human beings, the popularity of SNS is not
going to reduce in near future. Everything in this world can be used for a bad purpose as well as for
good. It is us who can make the difference and utilize social networking sites wisely for the benefit of
developing social bonds across the geographical borders. However, nefarious act of cyber criminals
discussed in the article has to be brought to the fore and stringent measures should be taken to curb the
menace. Cyber laws have to be fortified with advancement of rules as if violators cannot escape
committing a crime, at the cost of societal values.

Majority of the sampled researches are agreed with this awarement that the positive use of Social
Networking Sites can brought socio-political awareness, enhance the diff erect skills hike increase
language proficiency, develop online communication skills, create broader visionary power
andconectivity. Is also useful for advertising, job hunting portals, publishing research articles another
techniques etc. Healthy mind get progress in healthy physique.

The people should avoid from excessive use of social media. They should be balanced in their life and
give proper time to the co-curricular activities in their daily life routine. Finally, we must be vigilant that
e-world cannot be a sub statute for the real world. So, we need to learn to respect the real people and
real-life.
 REFERENCES/BIBLIOGRAPHY

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engineered/micromappers-lets-anyone-become-a-digital-humanitarian

3 . Cetin, M. (2013, November 7). The Beginner's Guide Io Tweet Deck. Retrieved from http :// mash
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 THE ROLE OF SOCIAL MEDIA IN STUDENT LIFE – STUDENTS.

QUESTIONARIES

1. Is Social Media a tool that should be utilised by teachers ?

o Yes
o No

2. Do you use Social Media to communicate with your teachers?

o Yes
o No

3. If you answered no to Q2, then would you be interested in using Social Media as an educational tool?

o Yes
o No

4. winch of the following social media platforms do you user?

o Facebook
o twitter
o Instagram
o Pinterest
o LinkedIn
o other
5. how -long do you spend on social networking sites during a typical day ?

o None
o 5-10 minutes
o 10-30 minutes
o 30 minutes 1 hour
o 4-5 hours
o 5+hours

6 Do you think that you and your peers n11 achieve better results if social media is integrated into
lessons?

o Yes

o No

7 Do you think that Social Media is the best way for teachers to reach students?

o Yes

o No
8. Are you worried about the potential abuse of Social Media by students?

o Yes

o No