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³Starting with the name of Allah the most beneficent and the most Merciful whose
production of quality, discount sets of golf clubs. ) Ê Ê is the new Vice
President of TGL who is expert in Supply Chain Management (SCM). TGL produces
three different lines of golf clubs for men, women, junior golfers at manufacturing plants
in Daytona Beach, Memphis, Tempe. The plant in Tempe produced all three lines of
clubs. The one in Daytona produces only the men¶s and women¶s lines, and the plant in
Memphis produces only the women¶s and juniors lines. Each line clubs requires three
raw materials that are sometimes in short supply: Titanium, Aluminum and Rock Maple.
*+,-%.$ + Ê
We are thankful to our resource person, Mr. Salman Kafeel Khan for giving us an
opportunity to work on such Case Study from which we have learned how to formulate
and interpret the Linear Programming Problems.
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Each line clubs requires three raw materials that are sometimes in short supply:
Titanium, Aluminum and Rock Maple. The summary of manufacturing process is given
below:
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1
Ê -1
Ê 21
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Ê 2.9 2.7 2.5
Ê 4.5 4 5
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Ê (Ê 5.4 5 4.8
The estimated amount of each of these key resources available at each plant during the
coming month is given below:
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TGL¶s has an ability and quality that it can sell all the clubs it can make. The men¶s,
women¶s and junior¶s lines generate wholesale revenue of $225, $195 and $165
respectively.
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Because of this assignment we are able to analysis the available data and formulate
and interpret the liner programming problems.
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We use Microsoft Excel to analysis the data. The data consist of seven production
variables like:
x Ê
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c
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o /Êumber of units of men club sheet to be produced in Daytona.
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The Daytona remain 550 units of men¶ lines and Memphis remain 900 units of junior¶s
line to fulfill the order of distribution centers in Sacramento, Denver and Pittsburgh each
month and remaining all variables fulfill the 100% orders.
.
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c
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o /Êumber of Junior¶s club produced in Memphis and distributed in Sacramento.Ê
Max. Z: [225(X1+ X5) + 195(X2 + X3 + X6) +165(X4 + X7)] ± [51X8 + 10X9 + 49X10 +
33X11 + 9X12 + 31X13 + 8X14 + 28X15 + 43X16 + 27X17 + 22X18 + 42X19 + 21X20 +
40X21 + 36X22 + 56X23 + 34X24 + 13X25 + 54X26 + 12X27 + 52X28]
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X2 + X3 + X6 <= 900
X4 + X7 <= 900
./Ê
X2 + X3 + X6 <= 1000Ê
X4 + X7 <= 1500Ê
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X2 + X3 + X6 <= 1200Ê
X4 + X7 <= 1100
/Ê
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Ê (/Ê
+6 ÊX1, X2, X3, X4, X5, X6, X7, X8, X9, X10, X11, X12, X13, X14, X15,
X16, X17, X18, X19, X20, X21, X22, X23, X24, X25, X26, X27, X28 >= 0.
/Ê
After analyzing the data it is concluded that we get the solution of the problem and
calculate the final profit $447750.0007 and also get the value of the solution which can
be maximize or minimize the profit ratio.
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