Gannon 1

Elizabeth Gannon
Professor Granillo
English 103
26 May 2019
Multimodal Annotated Bibliography

Audi. “Audi Presents: Cashew.” YouTube, YouTube, 1 Feb. 2019, youtu.be/Xrgq2CIag6M.

This is a direct citation of the Audi “Cashew” commercial that I used. It is a video of the full

commercial that aired during Super Bowl 2019. This is the most important citation because it is

what I am analyzing to make an argument.

Beauvoir, Simone de. “The Second Sex.” Uberty, uberty.org/wp-

content/uploads/2015/09/1949_simone-de-beauvoir-the-second-sex.pdf.

This book is titled The Second Sex by Simone de Beauvoir who studied feminism. In her book

she talks about how women are objectified as being others or second to men. The book also talks

about how men are seen as the norm of society and women are seen as a deviation of the norm.

I used these ideas to help me analyze if Audi was using women as a deviation of men in their

commercial. Given that you only see women for about ten seconds throughout the whole

commercial, it can be argued that Audi is portraying women as a deviation or second to men.

Jones, Sandra C., and Amanda Reid. “The Use of Female Sexuality in Australian Alcohol

Advertising: Public Policy Implications of Young Adults’ Reactions to

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Stereotypes.” Journal of Public Affairs (14723891), vol. 10, no. 1/2, Feb. 2010, pp. 19–

35. EBSCOhost, doi:10.1002/pa.339.

This is an article from the College of the Canyons database directly from the Journal of Public

Affairs. This article talks about the traditional stereotypes between men and women. It talks

about how these stereotypes are used to the advantage of advertisers when selling a product.

I used this piece in my project when thinking about how men are seen as more masculine and

would be more likely to know more about cars like Audi than women would. This article

confirms that companies use stereotypes in their commercials to sell their products just as Audi

did with using men instead of women.

Nathan Bomey, et al. “Audi Apologizes after Sexist Commercial in China Flops.” USA

Today. EBSCOhost,

search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=J0E348119365217&site=eh

ost-live. Accessed 27 May 2019.

This USA today news article talks about how Audi needed to apologize to the public for a sexist

commercial that they advertised in 2017.

I am using this in my project to show that Audi has a history of sexism and leaving women out

because they are a car company.

Tyson, Lois. Critical Theory Today: A User-Friendly Guide. , 2015. Print, Ch. 4
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Critical Theory Today written by Lois Tyson talks about different lenses that someone can use in

analyzing different works like movies, television, art, or public spaces. There is a specific

chapter that talks about feminism and vocabulary within feminism that a lot of people have never

heard of.

The specific thing that helped me from Critical Theory Today was when she talks about social

constructionism which is gender categories being controlled by society. I was able to use this

because gender categories being controlled by society starts with the influence of media

reinforcing those categories making it harder to be progressive and step out of gender

stereotypes.