DETAILED DESCRIPTION OF INTERACTION WITH TABLET
Sequence of images/Adviser dialogue
ADVISER: INTERACTION WITH TABLET
Activate the presentation with the route button
located at the bottom left of the tablet.
ADVISER DIALOGUE:
You know that there are bacteria in your
hands…
ADVISER: INTERACTION WITH TABLET
Holds the tablet in front of his/her mouth
ADVISER: INTERACTION WITH TABLET
Put the finger on the screen of the tablet, doing
this appears a square that simulates the effect
of scanning.
ADVISER: INTERACTION WITH TABLET
Show to consumer the main menu of the
problems caused by bacteria
ADVISER DIALOGUE:
The top 12 oral problems ... Such as:
bad breath, tooth decay, bleeding gums,
plaque and stains on teeth.
Instructions for managing application of tablets Colgate Total 12 at the point of sale
ADVISER: INTERACTION WITH TABLET ADVISER: INTERACTION WITH TABLET
Move the tablet over his/her forearm Move the tablet over his/her shoulder to reach
the mouth
ADVISER: INTERACTION WITH TABLET
The adviser lows the tablet to the waist and
ADVISER: INTERACTION WITH TABLET
Holds the tablet in front of his/her mouth, while stands at the front of the consumer. Touch the
making a transition to real photograph button at the bottom right of the tablet to
continue with the presentation.
ADVISER DIALOGUE:
ADVISER DIALOGUE:
But you know if there are bacteria in your In a healthy mouth live 100 million
bacteria per cubic centimeter of saliva.
mouth?
ADVISER: INTERACTION WITH TABLET ADVISER: INTERACTION WITH TABLET
Move with the finger the square to the right of Give way to the next image by touching the
the mouth to show the bacteria present in it. button on the bottom right of the tablet
ADVISER DIALOGUE: ADVISER DIALOGUE:
Even if you don´t see it, the bacteria live But with the passing of the hours and the
naturally in the mouth decomposition of food, bacteria multiply
causing...
ADVISER: INTERACTION WITH TABLET ADVISER: INTERACTION WITH TABLET
Select the first image from left to right with the The screen menu is adjusted to show the
finger, the image refers to bad breath condition selected in full screen
ADVISER DIALOGUE:
Bad breath: bacteria produce gases that
generate bad breath
ADVISER: INTERACTION WITH TABLET
Select the second image from top to bottom
with the finger; the image refers to the decay
ADVISER DIALOGUE:
Decay: bacteria demineralize teeth,
generating decay
ADVISER: INTERACTION WITH TABLET
Select the fifth image with the finger, the image
refers to stained teeth, to continue with the
presentation press the button on the bottom
right
ADVISER DIALOGUE:
Stains: the bacteria produce pigments
that stain teeth. The common factor of all
these oral problems are: bacteria!
ADVISER: INTERACTION WITH TABLET
Ask the consumer to swipe the finger in the
center of the screen
ADVISER: INTERACTION WITH TABLET
Show the animation of the two brushes
eliminating bacteria from teeth
ADVISER DIALOGUE:
With brushing and common toothpaste,
bacteria decrease but immediately after
brushing multiply again
Instructions for managing application of tablets Colgate Total 12 at the point of sale
ADVISER: INTERACTION WITH TABLET ADVISER: INTERACTION WITH TABLET
Select the third image from top to bottom with Select the fourth image from top to bottom with
the finger, the image refers to bleeding gums the finger; the image refers to the plaque
ADVISER DIALOGUE: ADVISER DIALOGUE:
Bleeding: bacteria cause inflammation Plaque: a colorless, sticky film composed
which is reflected as bleeding gums of bacteria around teeth and gums
ADVISER: INTERACTION WITH TABLET ADVISER: INTERACTION WITH TABLET
The screen shows the animation of the product:Show the animation on screen
Colgate Total 12
ADVISER DIALOGUE: ADVISER DIALOGUE:
And to fight bacteria ... Colgate Total 12, Protecting it for 12 hours even after
is the only toothpaste that fixes to teeth eating or drinking
ADVISER: INTERACTION WITH TABLET ADVISER: INTERACTION WITH TABLET
When ends the animation of the shield, touch Show the animation of bacteria in movement
the button on the bottom right of the tablet to
continue
ADVISER DIALOGUE: ADVISER DIALOGUE:
See how Colgate Total acts, creating a Let me demonstrate you the
layer. superiority of Colgate Total
compared to other creams on the
market
ADVISER: INTERACTION WITH TABLET ADVISER: INTERACTION WITH TABLET
Show on the screen clean teeth and on the side Show the Animation of the clockwise and
of Colgate Total 12 a protective shield bacteria build up again
ADVISER DIALOGUE:
However with the exclusive Total Colgate ADVISER DIALOGUE:
antibacterial agent, bacteria decreased And teeth and gums are protected.
significantly
ADVISER: INTERACTION WITH TABLET
Show the animation of accumulated bacteria
on the left side of the screen and on the side of
Colgate Total 12 tooth protected by the shield,
the adviser plays the button at the bottom right
to continue
ADVISER: INTERACTION WITH TABLET
Show the consumer the 12 benefits of Colgate
Total 12, 7 of which have an asterisk this
indicates that can be dragged into the box
product.
ADVISER: INTERACTION WITH TABLET
Show on the screen the box of Colgate Total
12 product, touch the button at the bottom
right of the tablet to continue
presentation.

ADVISER DIALOGUE: ADVISER DIALOGUE:

Preventing bacteria from multiplying in
the 12 hours after brushing.
The advanced formula of Colgate Total gathers in
a single product effectiveness of creams prevent
caries, more effectiveness of creams that control
the plaque, stain and bleeding gums, plus the
benefits of creams that provide fresh breath,
ADVISER DIALOGUE:
Turning it into the superior
toothpaste with 12 benefits and 12
hour of antibacterial protection.

ADVISER: INTERACTION WITH TABLET

ADVISER: INTERACTION WITH TABLET ADVISER: INTERACTION WITH TABLET
Holds the tablet in front of the consumer to
Display the photography of the consumer, Display the gift received by the consumer,
take a photograph of him (her) smiling, at the
which will be accompanied by a vignette that which consists on a bonus and a free sample
bottom right are two buttons, one to take
appears animated
photography and another to continue once the
consumers is satisfied with his (her) photo.

ADVISER DIALOGUE: ADVISER DIALOGUE:

Smile Test Colgate Total 12 and verify
its benefits

Instructions for managing application of tablets Colgate Total 12 at the point of sale