29/5/2019 Business Culture and Etiquette in Russia | Today Translations

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Business in Russia

Doing Business in Russia

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In 2009, Hillary Clinton made a well-intended gift to the Russian foreign minister of that
time – Sergei Lavrov. It represented a mock “reset” button, symbolising US hopes to
revitalise the relationship between US and the Russian Federation. However, the word
she chose to translate in Russian is “peregruzka”, which means “overloaded” or
“overcharged”. An intercultural Freudian slip?

* Official name – Russian Federation.

* Russian is the official language, with other co-official languages in various regions.
* Moscow is the capital and also the largest city.
* The population is estimated at 143 million people.

Business Mentality
– In Russia the type of business you are dealing with can usually range from a new-style
entrepreneur to an old-school Soviet bureaucrat.

– It is difficult to do business in Russia without the help from a local “connection”. To help with
this, small gifts are often a good idea when doing business in Russia. Presents symbolising the
stature of your company and the importance of the impending business deal, preferably an item
characteristic of your local area or one that displays the company logo.

– Patience is important with Russians, negotiations can often be slow. As the Russian proverb
states, do not ‘hurry to reply’, but ‘hurry to listen’.

– Avoid hard selling techniques and any sort of conflict or confrontation.

– Russians don’t usually make an immediate decision in a meeting; usually a certain amount of
deliberation is done in private afterwards.

Greetings
– For greetings – shake hands firmly and maintain direct eye contact. Avoid shaking hands
and giving things across a threshold a house or room. It is best to cross the threshold
completely before shaking a host’s hand when arriving and leaving.
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– Always remove gloves when shaking hands, it is considered rude not to.

– Never use first names unless invited to do so, as it important to respect authority and
formality. You can use ‘Gospodin’ (Mr.) or ‘Gospozha’ (Mrs.) plus their surname. However, if you
know the person’s full name, it would be more appreciated if you use a combination of name
and patronymic. The patronymic is the father’s name with the ending ‘-ich/??‘ for men and ‘-
vna/???‘ for women, for example: Ivan Nikolaevich or Anna Arkad’evna.

– There are also two modes of addressing – using the formal form of ‘you’ – ‘vy/??‘ and the
informal one ‘ty/??‘

The Art of Conversation

– Russians appreciate an interest from foreigners in the Russian language, so an attempt to
learn or at least partially speak with them in their language is a good idea.

– Many Russians speak English as it is often taught at school.

– Russians tend not to speak too loudly in public.

– A good topic of conversation is usually the changes taking place in Russia – feel welcome
to express your views, do not remain just a listener. Bringing up the subject of Russian culture
and history will be an appreciated gesture. Russians are very affectionate towards children, so
if you are a parent, do not hesitate to show photographs of your children.

– Avoid topics such as your complaints about Russia, the Holocaust, Czarism and monarchy,
conflicts with ethnic minorities and comparing Russia to other developing countries.

Business meetings and meals

– Dress in formal, more conservative office clothes – for both men and women.

– There is a keen appreciation of punctuality, be on time if not early if you are meeting with
Russians. However, don’t necessarily expect your Russian counterpart to be on time, this may
be just an attempt to test your patience.

– The act of handing out business cards is quite a common and important action in Russia.

– On your business cards, always print one side in your language and the other in
Russian.

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29/5/2019 Business Culture and Etiquette in Russia | Today Translations

– At dinner in Russia, people don’t usually do something before the host does, for example
beginning to eat or getting up from the dinner table.

– It is often appropriate to bring a small gift when attending a family’s home for dinner.

– Drinking and toasting at gatherings is an important and common act. Going out for a
drink when invited is highly recommended as it shows interest in strengthening the relationship
and promoting good will.

Body Language
– Maintain eye contact.

– Never show the soles of your shoes as it is considered rude and they are considered dirty,
do not let them come in contact with a seat.

– Don’t stand around with your hands in your pockets. Do not sit with the legs apart or with one
ankle resting upon the knee.

– It is insulting to summon someone with the forefinger. Instead, turn your hand so that the
palm faces down and motion inward with all four fingers at once.

Other fun facts

– Russia is so large it spans nine time zones.

– First country to launch a man into space: Yuri Gagarin.

– Moscow is officially the biggest city in Europe.

– Red is a prominent colour in Russian culture and history. The Russian word for red,
‘krasnyi’, was in the past also used to describe something beautiful. Red was the colour the
Soviet Union flag and is still a feature today the current Russian Federation flag.

– If you decide to give flowers as a present, make sure the number of flowers is odd (not 13
though as it is unlucky). An even number of flowers is associated with funerals.

– Russia covers half the northern hemisphere and has 12 seas.

Did you find this article useful? If so, you might also enjoy our guide to business etiquette in
China.

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