MARKET PROJECTION

Evidencia 2
actividad de aprendizaje 3

By
DIANA MARÍA VILLADA BALLESTEROS

Program
INTERNATIONAL NEGOTIATION

Date
MARCH 28, 2018

SENA
VIRTUAL MODALITY
 Market Projection

01. Conceptual map

"Performing a Gap Analysis on a

Sales Territory"

Determine Determine current

Determine current
Market Size Market Share
Business Relative to
Potencial Business

A company might It´s a question of Determine the

determine the size understanding hoy current market
of their market by much customers share involves
calculating hoy could actually simply dividing
many units all their purchase within a current business
customers could given year. total market size.
purchase in a given
year.

Current & Current

Market
potencial market
Size
business share

Future market share

 02. Summary

8 steps to the success of a marketing plan

All marketers want to be successful in marketing.

And the success of a marketing plan depends on a word Information which is the key of the success

of a Marketing Plan.

However, the collection and use of this information is divided into 8 steps that the combination of

these can guarantee your marketing success.

1) Explore: many marketing plans have become successful because they explored a variety of

ideas and plans, not only in their own sector but also in other industries.

2) Analyze your clients: your clients are your best consultants. Instead of asking questions of

others, ask your own clients questions and they will get the best answers and the best possible

advice.

3) Analyze your competitor: Who are your competitors and what are you doing to attract

customers? Also know what features among those advertised by competitors are the most

prominent in the minds of customers.

4) Analyze yourself: in a business plan, this step comes first, after you have Observed your

customers and competitors and you have the complete data in hand.

5) Prepare your marketing plan: now is the scenario where you need to use your data and formulate

a strategy. You need to reduce the entire marketing plan and the best step here is to hire a

marketing consultant / ad agency as necessary, you decide your long-term and short-term

strategy.

6) Implement: you are ready to implement the plan. However, do not forget contingency plan.

Contingency plans are used when your strategy is not right received in the market.

7) Follow-up: you have now implemented the marketing plan, the follow-up does not have to be

too complicated. In fact, it should be as simple as possible.

8) Explore other opportunities: your customers do not expect the same things over and over again

from you. On the contrary, the more varied it is, the better the response from the customers.

Carrying out these 8 steps ensures marketing success, which can be carried out in various

priorities. Be clear that for all brands it is not necessary to perform all the steps everything is
adjusted according to the needs of each one. However, planning and implementation depend

solely on the information you have about your client, which is the key to Marketing success.