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Columbia
1. Sustainability, production and consumption
1.1 Eco-efficiency
Columbia has used their eco-friendly philosophy in doing innovative products that can help the
environment. For example, in the spring of 2017, Columbia will launch an outdry extreme eco jacket in
which there are no PFCS internationally used, uses dye-free fabric that saves 49liters of water compared
to standard dye jacket and last, the labels, toggles, zipper pulls, thread and eyelets are made from 100%
recycled content.
2. Communication transparency
2.1 Stakeholder engagement
Regarding stakeholder, Columbia is trying to engage the communities in which their partners operate.
For example, HERproject is a long-term project that focuses on workers well-being. To be more specific,
HERproject works to change women’s lives through workplace programs that provide access to women’s
health education.
5. Integrated workplace
5.1 Diversity
Columbia did not mention anything in their report regarding their employees so their policy towards
different racials is unknown. However, considering the fact that the company is present worldwide it
may be interpreted that they don’t have a negative approach towards this subject.
2.Communication transparency
2.1Stakeholder engagement
Adidas stated in their business report that for creating any new strategy , they have made a
collaborative effort engaging closely with their stakeholders along the process.
Adidas also teams up with athletes to act as role model for young creators. In this way, they are
motivating and inspiring children all over the world.
Adidas also encourages and support employees to volunteer and create changes in the communities
they work, live or operate in.
4. Human capital
4.1Demographic change
People are starting to care more and more about the environment and that is why Adidas is striving to
make eco-friendly products as well as creating an eco-environment for their employees.
4.3Science in schools
Due to the desire of systematically promote motivation and accountability through talent and
performance management, Adidas started to move its focus on individual development of the
employees. With this goal in mind, Adidas has decided to organize a “Talent Carousel”, a new talent
program for globally mobile talents.
5.Integrated workplace
5.1Diversity
Adidas has stated the fact that sport knows no borders, skin colors or beliefs which means that their
employees act in a multicultural environment.
5.3Well-being at work
Adidas creates a collaborative working environment for more than 55,000 employees as well as safe and
fair working conditions for more than one million workers employed in their supply chain. (Adidas)
3. Li-Ning
1. Sustainability, production and consumption
1.1Eco efficiency
Regarding eco efficiency, no information could be found on Li-Ning's report or on the CSR report.
2.Communication transparency
2.1Stakeholder engagement
Regarding stakeholders, the brand is striving to actively respond to and participate in open dialogues
with active social groups and civil organizations with the main aim of establishing stable, long term
communication channels. During the last year, Li-Ning has established a mechanism to interact with
licensed brands in terms of environmental protection and social responsibility, regularly communicating
with each other on the Group’s policies, standards, requirements and promotional projects.
Another change that occurred for Li-Ning was implanting the quarterly reporting/assessment system
with their suppliers, things that require the suppliers to evaluate and improve their CSR performance on
a regular basis.
3.4Local engagement
The biggest engagement that can be seen is the support for Chinese employees since the company has
established with them in mind. Now, since no information about diversity can be found in the Li-Ning’s
CSR Report, it can be deducted that there are only Chinese employees, at least at the department in
Beijing which has been mentioned several times across the report.
4. Human capital
4.1 Demographic change
People are starting to care more and more about the environment and that is why Li-Ning is trying to
make eco-friendly products as well as creating an eco-environment for their employees.
4.3Science in schools
The Group provided targeted training courses, internal or external, for staff of various positions across
different business units, including courses on protection of consumer rights, reasonable and lawful sales
promotion techniques, regulations on rebates of distributors, product knowledge training, new
employee orientation program and assessment center for shop managers, in order to support the team
building and development of our business units.
5. Integrated workplace
5.1Diversity
About the diversity there is no information offered in their report but since Li-Ning has mentioned that
they are employee oriented, it is assumed that Li-Ning does not do any discriminations.
5.3Well-being at work
Li-Ning provides supplementary commercial medical influence to all employees and their family
members and arranges free medical check-ups for its staff each year. Offices are well furnished with
various green plants and environment-friendly facilities to create an elegant and smoothing work space
and ensure a comfortable and healthy working environment. (Li-Ning)
4. Nike
1. Sustainability, production and consumption
1.1 Eco-efficiency
Nike uses carbon as leading indicator to assess their sustainability, but they acknowledge that
sustainability goes beyond carbon.
2. Communication transparency
2.1 Stakeholder engagement
Nike seeks to improve quality and transparency in their performance management and reporting. In
order to do this, Nike continues to review the issue with company management, their Internal Audit
team and other external stakeholders. They have collected feedback from their stakeholders especially
on FY14/15 Report.
4. Human capital
4.1 Employee community and engagement
By making employees increase their volunteer hours, Nike also supports communication between their
employees. By doing so, they create bonds between employees which leads to a better work
environment.
5. Integrated workplace
5.1 Diversity
Nike has been a strong advocate of workplace non-discrimination legislation for lesbian, gay, bisexual
and transgendered employees in the territories they have a significant employees base.
5. Conclusion
In conclusion, all four companies are striving to become a competitive eco-friendly company who put
their focus also on the employees. However, one performs better than the other and companies like Li-
Ning and Columbia struggle to keep pace with Nike and Adidas. Li-Ning has mentioned very little in their
annual report but they scored 55 on the CSR toolbox, higher than Columbia who has managed to score
only 48 as seen in the appendix. On the CSR toolbox, a disclaimer is shown mentioning that Columbia
has huge environmental issues. However, Columbia has mentioned only positives regarding
environment in their annual report. Adidas is however the better performing company as shown by the
CSR toolbox, having marginally better score than its main competitor Nike. Adidas has dealt better with
the environment aspect changing the quality of the cotton as well as using recyclable polyester for their
products.
6. Appendix
1. Columbia CSR
2. Adidas CSR
3.Li-Ning CSR
4.Nike CSR