COMPANY OVERVIEW

Amway India is the subsidiary of Amway Corporation located at Ada, Michigan, USA. It is an
abbreviation for "American Way" and was coined in 1959 by company founders, Jay Van Andel
and Richard DeVos. Short, unique and easy to remember, Amway has been registered as a
corporate name and trademark ever since. In the following decades, Amway Corporation
successfully established itself as a leading multilevel marketing business, built on strong values
and founding principles that continue to sustain our company today. The business is built on the
simple integrity of helping people lead better lives.

Today, Amway is a multibillion-dollar international business representing freedom and

opportunity to millions of people in more than 88 countries and territories around the world.
Amway generates US $ 12 billion (December '14) in sales at estimated retail through this global
product distribution network.

Amway being the world's largest Direct Selling Business which is powered by:

 Brands that Do Wonders

 Opportunities that Empower

 Relationships that Endure

 Global Citizenship That’s Purposeful

AMWAY INDIA FACTSHEET

COUNTRY’S NO 1 DIRECT SELLING COMPANY:

  Amway India is the country’s leading direct selling FMCG-company which manufactures
and sells world-class consumer products.

 There is no joining fee for the Amway business – any adult can enrol as an Amway
distributor, without any payment.

NATIONAL PRESENCE:
 In 16 years of commercial operation, Amway India has established a nation-wide
presence of over 135 offices and 55 city warehouses and four regional mother
warehouses. The distribution and home delivery network set up with the support of
independent logistics partners is spread across over 5500 locations.

MANUFACTURING:
 Almost all Amway India products i.e. the Attitude range, Nutrilite range and Artistry
range, are manufactured in the country at its own manufacturing plant in Madurai.
Some products are also manufactured through several third-party contract
manufacturers. To bring the identified contract manufacturers’ production facilities and
skills to international standard, Amway has invested in transfer of state-of-the-art, world-
class technology to the contract manufacturers free of cost.

PRODUCTS:
 At present, Amway India offers over 140 products in five categories. They are Personal
care category, Home Care category, Nutrition & Wellness category, Cosmetics and Great
Value Products.

AWARD AND RECOGINITION:

 2000 – AICB – Millennium Service Award
 2004 – Citation & award from the World Blind Union (WBU).
  2010 – Aaj Tak, one of India’s leading news channels and part of the living Media (India
Today) Group presented the Aaj Tak CARE Award to Amway India for its initiatives taken
in the field of Education.
 2012 – CMO Asia presented Asia’s Best CSR Practices Award to Amway India

PROMOTING FREE ENTERPRISE AND SELF-EMPLOYMENT:

 Amway distributors follow a Code of Ethics and Rules of Conduct consistent with the
World Federation of Direct Selling Associations (WFDSA), which defines the goals,
principles and responsibilities in building and operating an Amway business.

 Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an
industry regulatory body, with several reputed international and Indian Direct Selling
companies as members.
 Vision

Recognition
Mission

Partnership
OUR Integrity
VALUES

Service
Trust
Orientation

Tranaparency

PRODUCT RANGE OF AMWAY

Amway business is based on direct selling format and multilevel marketing format which is
the success mantra for the people and distributors. Number of people joins the business
because they trust on the quality of the products which Amway produced for the people’s
betterment. The world of Amway through the extensive portfolio of its quality products.
Amway India offers over 140 products in five categories. They are

 Nutrition and Wellness: Offering a wide variety of nutrition products that range from
vitamins to dietary supplements, the NUTRILITE brand is a renowned addition to a
healthy lifestyle. Nutrilite is the world's No.1 selling Vitamins and dietary supplements
brand. Source: Euro monitor International Limited; Vitamins & Dietary Supplements,
World Retail Value RSP, 2010.