PRODUCT FEATURE MIX:

Boston® gas The Boston MultiVision® contact lens is a convenient alternative

Boston
permeable (GP) to reading glasses for people with presbyopia. The special design
MultiVision®
contact lenses provides exceptional distance, intermediate, and near vision.

SilSoft® and SilSoft® and Silsoft® Super Plus Contact Lenses are specially
SilSoft® Contact Silsoft® Super designed soft contact lens for adults and children who have had
Lenses Plus Contact cataract surgery without an intraocular lens being implanted
Lenses (aphakia).

SofLens® For SofLens® For Astigmatism contact lenses deliver clear, stable
Astigmatism vision with a two-week lens for people with astigmatism.

SofLens® Multi- SofLens® Multi-Focal contact lenses are an alternative to bifocals

Focal or reading glasses for people with presbyopia.

Bausch & Lomb SofLens® daily disposable contact lenses have

SofLens® Contact SofLens® Daily an enhanced optical design that creates crisp, clear vision –
Lenses Disposable especially in low light conditions, outstanding all-day comfort,
and easy handling.

SofLens®38 is a soft lens with an ultra-thin design and a time-

SofLens®38
tested material that provides longwearing comfort.

Please Note: SofLens®59 contact lenses are not sold in the USA.
SofLens®59 An excellent alternative you may want to discuss with your
eyecare professional is the PureVision® Contact Lens.

The Optima® 38/SP lens is a time-tested design that provides

Optima® 38/SP
excellent vision and comfort. It includes a convenient spare pair.
Optima® Contact
Lenses Optima® Toric is a comfortable soft lens people with
Optima® Toric astigmatism. The special design ensures exceptionally clear vision
and comfort.

PureVision contact lenses have an enhanced optical design that

PureVision®
creates crisp, sharp vision beyond what you are likely used to –
Lenses
especially at night and in low light conditions.
Pure Vision ®
Contact Lenses PureVision® Toric contact lenses are designed to meet the special
PureVision® vision correction needs of people with astigmatism. Now, they can
Toric Lenses see their world with the same breathtaking clarity as other
PureVision lens wearers.
 If you thought presbyopia – the need for reading glasses – meant
PureVision® the end of contact lenses, think again. PureVision® Multi-Focal
Multi-Focal contact lenses allow you to stay in your contacts instead of
moving to bifocals or reading glasses.

OBJECTIVES

Management believes the Company’s strengths and drivers of future growth include:
– Strong global market positions in contact lens and lens care products, ophthalmic pharmaceuticals and
ophthalmic surgery.
– Favorable demographic trends impacting the markets in which the Company’s products compete, such as the aging
of the population and an increase in the incidence of myopia.
– An organizational infrastructure that provides a significant opportunity to leverage anticipated constant-currency
sales growth into higher operating earnings growth for the next several years.
– Continuing focus on faster growing business segments and geographies.
– A strong balance sheet, increased cash flow from operations and available access to capital.

STRATEGY:

The Company’s corporate strategy is to enhance its already strong presence in the estimated $20 billion global eye
health market by focusing on:

– Increasing investment in research and development to yield a robust pipeline of technologically differentiated
new products.
– Continuing to enhance the Company’s organizational capabilities through the ongoing implementation of disciplined
business processes in all areas, particularly sales.
– Further geographic expansion of the Company’s key products, especially in under-penetrated markets in Asia.
– Capitalizing on the strength of the Bausch & Lomb brand.

VALUE CHAIN:

The Company conducts its global business through five business segments. The Company’s commercial business
segments, responsible for interacting with customers in their respective geographies are the Americas region; the
Europe, Middle East and Africa region (Europe) and the Asia region. The Global Supply Chain segment is responsible.

for manufacturing, distribution and logistics activities for all product categories in all geographies. The Research,
Development & Engineering segment has global responsibility across all product categories for product research and
development, clinical and medical affairs, as well as regulatory affairs and quality.

COMPANY PRODUCTS ( In Contact Lenses)

CONTACT LENSES Features Picture

 Bausch & Lomb PureVision® – our
PureVision® latest soft contact lens – offers
enhanced optics, providing
Contact Lenses exceptional clarity regardless of
your vision correction needs.
PureVision is also the first family of
silicone hydrogel lenses made of
AerGel™, a unique material
designed to deliver extraordinary
comfort and health.

SofLens® is our family of hydrogel

SofLens® Contact contact lenses; time-tested,
deposit-resistant material for
Lenses excellent comfort.  There are
choices for almost every type of
vision correction, so more people
can wear them, including those
with astigmatism or presbyopia (the
need for readers).

Optima® Contact Optima® brand − a leading

conventional soft contact lens
Lenses brand for over 12 years.

SilSoft® is a specially designed

SilSoft® Contact soft contact lens for children and
adults (SilSoft® Super Plus contact
Lenses lenses are designed for children)
who have had cataract surgery
where an intraocular lens has not
been implanted (aphakia).

In many cases, SilSoft Super Plus

contact lenses are the only choice
for the correction of infantile
aphakia.

Boston® gas permeable (GP)

Gas Permeable contact lenses offer excellent visual
performance. Because they're
Contact Lenses durable, they can be an
economical choice for vision
correction. Boston GP contact
lenses are easy to care for and are
crafted from patented oxygen
permeable material that allows
your eyes to "breathe". Bausch &
Lomb creates the GP (gas
permeable) contact lenses that are
most often recommended by eye
care practitioners.

MARKETING MIX:
Positioning:

Product strategy:

Company’s product strategy is to offer some other eye care products to take care your eyes. Products
like Contact lens Care, Eye Vitamins, eye Drops, Surgical Treatments and Vision Accessories are also
offered with Contact Lenses.

Pricing strategy:

Company’s pricing strategy is on premium side.

Place strategy:

Company’s place strategy is mainly at Optical shops by the recommendation of Optician, Eye-Doctors.

Promotion strategy:

Company’s promotion strategy is to give coupons in schools, colleges, to offers free eye testing to
employees of IT companies, and time to time giving discounts to promote the contact lenses.