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Course Code 19MBA204 Credits 4

Course type MBA CIE Marks 50 marks

Hours/week: L-T-P 4-0-0 SEE Marks 50 marks

SEE 3 Hours
Total Hours: Lecture = 4Hrs; Tutorial =0Hrs Total = 4 Hrs for 100

Course Learning Objectives

After completing this course learners will be able to
1. Prepare process and wrangle the primary and secondary data.
2. Present the organization data in a vivid way.
3. Describe the nature of the data and its properties, Infer the decision based on evidence, analysis
and reasoning
4. Learn the contemporary concepts of data science practiced by the industry.

Pre-requisites: Students are expected to have the basic understandings of spreadsheets and data

Unit - I 10 Hours
Introduction to data and Information: Meaning of data and Information, Types of data: 1. Primary
data v/secondary data, 2. Qualitative data v/s quantitative data, 3. Categorical v/s numerical data, 4.
Integers, Booleans, floats, characters v/s classes, arrays, interfaces. 5. Structured v/s unstructured v/s
semi structured data 6. Metric data V/s Non Metric data, collection of data with survey and observation
methods using personal, mail, telephone, online interview technique either through forms or
Data cleaning, data integration, data transformation, data reduction, missing data analysis, outlier
detection, normality, reliability, validity, variance inflation factor, binning, clustering.

Self learning topics: Data Wrangling.

Unit - II 10 Hours
Data Visualization: Line chart, bar chart, area chart, box plots , time series plots, timeline diagrams,
dendograms, pie charts, Gantt charts, heat maps, Histograms, bubble charts, decision tree maps, scatter
plots, spider chart, waterfall charts, wedge graphs, hyperbolic tree maps, matrix structure, node-link
diagrams, and alluvial diagrams. Tabulation, contingency tables, and complex tables

Self learning topics: data Visualization using MS- Excel or any other tools.
Unit - III 10 Hours
Descriptive Statistics : Arithmetic mean, median, mode, quartiles, quartile deviation, coefficient of
quartile deviation, deciles , percentiles, skewness, Karl person correlation, spearman rank correlation,
range, coefficient of range standard deviation, coefficient of variation, variance, mean deviation from
mean, median and mode.

Self learning topics: Data consistency and Homogeneity.

Unit - IV 10 Hours
Inferential Statistics: Hypothesis testing; Meaning of hypothesis, Null hypothesis and alternative
hypothesis, level of significance, confidence intervals, tails of test, significance and power of test,
critical regions and selection of hypothesis tests. Compare means: One sample t-test, independent
samples t-test, paired sample t- test, one way ANOVA. Non Parametric tests: Chi Square goodness of
fit, Chi Square contingency tables.

Self learning topics: Using of inferential statistics in the summer internship projects and research

Unit - V 10 Hours
Linear Regression, Decision theory, Time series: Trend, Seasonal,
Theory Only: Time series cyclical and irregular, clustering, classification, Association rule, data
mining, Neural networks, deep learning, reinforcement learning, and artificial Intelligence.

Self learning topics: Model analysis using data mining.

Project work:

Student should financial database and do hypothesis testing for a company allotted by the faculty.

Text Books:
1. J.K.Sharma, Business statistics, Vikas 4e, 2014
2. David M. Levine, Business statistics, Pearson, 7e 2017. 1 e Pearson.
3. Robert. E Stine, Statistics for Business; decision making and Analysis,
4. Amir Aczel, Jayavel Sounderpandian, et al.Complete Business Statistics, Tata McGrawHill 7 e,
Reference Books:
1. Allan Visochek , Practical Data Wrangling , Packt Publishing Limited First edition,
2. Nathan Yau Visualize This: The Flowingdata Guide to Design, Visualization and Statistics,
Wiley, 2014
E-resourses (NPTEL/SWAYAM.. Any Other)- mention links
1. Introduction to data Analysis: https://nptel.ac.in/courses/110106064/
2. Business Analytics and data mining https://nptel.ac.in/courses/110107092/7
Course Outcome (COs)

At the end of the course, the student will be able to
1. Develop data wrangling skills required for data processing. 6
2. Design data Visualization for managers to improve business communication. 6
Formulate hypothesis for contemporary problems of business, describe it and
3. 6
infer on the given dataset.
PO No.
Program Outcome of this course (POs)
1. Students will be able to solve problems of competitive business environment. 1
Students will demonstrate their skills to enhance productivity, efficiency and
2. effectiveness of 3

Students will be able to create models, plans and projects to explore the
3. 7
potential markets.
Course delivery methods Assessment methods
1. Lecture. 1. Internal test
2. Case study 2. Project work
3. Problem Solving 3. Workshop
4. Simulation 4. Case study

Scheme of Continuous Internal Evaluation (CIE):

Components First IA test Second IA test Project CP

Maximum Marks: 50 20 20 5 5

 Writing two IA test is compulsory.

 Minimum marks required to qualify for SEE : 20 out of 50

Self Study topics shall be evaluated during CIE (Assignments and IA tests) and 10% weightage
shall be given in SEE question paper.
Scheme of Semester End Examination (SEE):
1. It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the
calculation of SGPA and CGPA.
2. Minimum marks required in SEE to pass:
3. Question paper contains two questions from each unit each carrying 20 marks. Students have to
answer one full question from each unit.