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CHAPTER 3
✓ It summarizes and documents the firm’s financial activities during the past year.
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INTERESTED PARTIES
Benchmarking
Cross-sectional analysis
Comparison of different firms’
Type of cross-sectional analysis in which the
financial ratios at the same point in
firm’s ratio values are compared to those of a
time; involves comparing the firm’s
key competitor or group of competitors that it
ratios to those of other firms in its
wishes to emulate. BA141 | Business Finance
industry or to industry averages 6
COMPARISON TO
INDUSTRY
AVERAGES IS ALSO
POPULAR.
5
3 The financial data
1
Financial statements used for being compared should
Ratios with significant deviation ratio analysis should be have been developed
from the norm only indicate dated at the same point in in the same way.
the possibility of a problem. time during the year. BA141 | Business Finance 10
CAUTIONS ABOUT USING RATIO ANALYSIS
Technological changes
Analysts should look beyond
the ratios. Industry trends and consumer
taste
14
Pros Cons
Declining current ratio may be Declining current ratio may be
the result of eliminating a sign of deteriorating financial
obsolete inventories. condition.
A low current ratio may not be A very high ratio may indicate
too critical if the firm has easy surplus cash or marketable
access to short term funding. securities that could be
converted to long term
investments for higher returns.
CURRENT RATIO
A higher current ratio indicates a greater degree of liquidity. How much liquidity a firm needs depends on a
variety of factors, including the firm’s size, its access to short-term funding and the volatility of the business.
15
QUICK (ACID-TEST) RATIO
Measures liquidity by excluding inventory or prepaid expenses from current assets (only
consider quick assets) as they are the least liquid among the current assets.
16
QUICK ASSETS
Why are inventories and prepayments excluded?
INVENTORY
PREPAYMENTS
• Could not easily be easily sold (i.e.
They are excluded because generally,
work in process, specialized inventory
the payment cannot be reversed and
items, etc)
therefore are not liquid like the other
• Typically sold on credit (A/R first
quick assets.
before it becomes cash)
BA141 | Business Finance 17
QUICK
RATIO • Only a better measure of liquidity
if inventory cannot be easily
converted to cash
• If inventory is liquid, then the
current ratio is preferred
18
PRACTICE 19
SOLVING FOR LIQUIDITY RATIOS
24
AVERAGE COLLECTION PERIOD
Analysts frequently use the average collection period to assess the effectiveness of a
company’s credit and collection policies. The general rule is that the collection
period should not greatly exceed the credit term period. 25
• A company’s average collection
AVERAGE period should be compared with the
credit terms it grants its customers.
COLLECTION • If the average collection period is
higher than the credit period, it may
PERIOD indicate a problem with the credit
department (granting credit to
noncreditworthy people or
companies) or with the collection
department (inefficient or lack of
means of collection) or both
26
AVERAGE
COLLECTION • Companies in the building
materials, grocery, and
PERIOD merchandise store industries
collect in just a few days, whereas
firms in the computer industry take
roughly two months to collect on
their sales.
27
PRACTICE 28
Accounts receivable
turnover: 44.4x
Average collection
period: 8.2 days
PRACTICE PRACTICE
INVENTORY TURNOVER
Measures the number of times on average the inventory is sold during the period. Its purpose
is to measure the liquidity of the inventory.
* Sometimes, average inventory is used. 30
• Generally, the faster the inventory
INVENTORY turnover, the less cash is tied up in
inventory and the less the chance
TURNOVER of inventory becoming obsolete.
• Of course, a downside of high
RATIO inventory turnover is that the
company can run out of inventory
when it is needed.
• More meaningful if compared with
other firms in the same industry or
the firm’s past inventory turnover
31
AVERAGE AGE OF INVENTORY
Also known as average days in inventory. May vary considerably among industries
and within a company, there may be significant differences among different types of
products. 32
PRACTICE
Inventory turnover:
10x
Average age of
inventory: 36.5 days
PRACTICE PRACTICE
ACCOUNTS PAYABLE TURNOVER
* If purchases is not given, COGS could be used.
** Sometimes, average accounts payable is used.
35
ACCOUNTS
• If the turnover ratio declines from one
PAYABLE period to the next, this indicates that
the company is paying its suppliers
TURNOVER more slowly, and may be an indicator
of worsening financial condition.
• If a company is paying its suppliers
very quickly, it may mean that the
suppliers are demanding fast payment
terms, or that the company is taking
advantage of early payment discounts.
BA141 | Business Finance
36
AVERAGE PAYMENT PERIOD
Measures the average number of days it takes a business to pay its vendors for
purchases made on credit hence it is the average amount of time it takes a
company to pay off credit accounts payable. 37
AVERAGE • Average payment period makes sense
to be analyzed in relation to the credit
PAYMENT terms extended by a company’s
suppliers.
PERIOD • If a company manages to pay beyond
the credit period available (in finance,
this is called “stretching the payables”)
without damaging its credit rating, then
this indicates good payables
management by the company because
they are able to take advantage of
(almost) free financing.
BA141 | Business Finance
38
PRACTICE 39
Accounts Payable
turnover: 18.57x
Average payment
period: 19.65 days
PRACTICE PRACTICE
TOTAL ASSET TURNOVER
Measures the efficiency of a company's use of its assets in generating sales
revenue or sales income to the company.
41
• Generally, the higher the ratio, the more
efficiently its assets have been used. A higher
ratio is a strong positive indicator of a firm’s
TOTAL operations.
• However, note that, due to depreciation of fixed
ASSET assets, older companies in an industry may
appear to be much more efficient in terms of
TURNOVER generating sales using its assets.
• A higher-than-average total assets turnover
might indicate that the company is already in
its mature stage (due to high sales amount
relative to assets), that its fixed assets are
getting too old, or that it may need to review
its depreciation policies (it may be depreciating
its fixed assets too quickly).
BA141 | Business Finance
42
FIXED ASSET TURNOVER
Measures the efficiency of a company's use of its fixed assets in generating sales
revenue or sales income to the company. Very relevant for companies which
have invested heavily in PPE such as those in the utility industries. 43
PRACTICE 44
Total Asset
turnover: 0.41
Fixed Asset
turnover: 0.44
PRACTICE PRACTICE
PRACTICE
Questions
Question
Question
Question
Question
Question
53
DEBT
RATIO • In general, the more debt a firm uses in relation
to its total assets, the greater its financial
leverage (risk and return through the use of
fixed cost financing such as debt and preferred
stock).
• Measures a company’s degree of indebtedness
(amount of debt relative to other items in the
balance sheet)
DEBT RATIO
55
DEBT VS NO-DEBT PLAN 56
DEBT TO EQUITY RATIO
Shows the proportion of debt to equity
57
FACTORS THAT AFFECT CAPITAL STRUCTURE
PRACTICE PRACTICE
PRACTICE
1. Total assets is 100,000. Total debt is 50,000.
What is the debt-to-equity ratio?
1. 1 or 1:1
2. If the pro forma balance sheet shows that 2. C
total asset increase by PHP400,000 while
retaining a debt-equity ratio of .75 then:
A. debt must increase by PHP300,000.
B. equity must increase by the full
PHPH400,000.
C. debt must increase by PHP171,428.
D. equity must increase by PHP100,000.
© 2012 Pearson Prentice Hall. All rights reserved. 63
Profitability
• Gross Profit Margin ✓ Profitability refers to the company’s ability to
• Operating Profit Margin generate earnings.
• Net Profit Margin ✓ Ratios measure the income or operating success
• Earnings per Share (EPS) of a company for a given period of time.
• Return on Total Assets (ROA) ✓ Without profits, a firm could not attract outside
capital.
• Return on Common Equity
(ROE)
BA141 | Business Finance 64
COMMON-SIZE
FINANCIAL
STATEMENTS
A common-size financial statement is a
vertical analysis in which each financial
statement item is expressed as a
percentage.
• ROE
• ROA
• Gross profit
margin
• Operating
profit margin
• Net profit
margin
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DuPont
The DuPont system of analysis is used ✓ The DuPont system of analysis is used to dissect
to dissect the firm’s financial the firm’s financial statements and to assess its
statements and to assess its financial financial condition. It merges the income
condition. statement and balance sheet into two summary
measures of profitability.
✓ The Modified DuPont Formula relates the firm’s
ROA to its ROE using the financial leverage
multiplier (FLM).
BA141 | Business Finance 79
RETURN ON ASSETS (DU PONT)
Provides an assessment of how investors view the firm’s performance.
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RETURN ON EQUITY (MODIFIED DU PONT)
Relates the firm’s return on total assets to its return on common equity. The latter is
calculated by multiplying the return on total assets (ROA) by the financial leverage
multiplier (FLM), which is the ratio of total assets to common stock equity 81
DU PONT
ANALYSIS • Allows the firm to dissect its ROE into a profit
on sales component (net profit margin), an
efficiency of asset use component (total asset
turnover) and the use of financial leverage
(FLM)
2015 2014
SEATWORK
• 3-25 (Annual principal payment is $100,000)
• 3-26
ASSIGNMENT
• 3-23
• 3-24
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