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SUMMER TRAINING REPORT

ON
“Marketing of Vehicles & Sales
Promotion”

Submitted in partial fulfillment for the requirements of the degree of Bachelor of


Business Administration (2009-2012)

affiliated to

Punjab Technical University, Jalandhar

Project Guide SUBMITTED BY

Ms. KANIKA MALHOTRA RAJVIR SINGH

Faculty of Management BBA-5th Sem.

GJ-IMT, Mohali Roll No.:-94512451054

GIAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY


PATHANKOT

CERTIFICATE OF COMPLETION

This is Certify that Mr. RAJVIR SINGH of BBA (Vth Semester) has
successfully completed his project titled “Marketing of Vehicles & Sales
Promotion ” under the guidance of Ms. KANIKA MALHOTRA. This is in the
partial fulfillment of BBA curriculum (2009-2012)

Dated:

Ms. KANIKA MALHOTRA

(Project guide)
ACKNOWLEDGEMENT

This project report bears the imprint of those who had rendered their wholehearted support and
encouragement without whose help this effort of mine would be in vain. I express my deep sense
of gratitude and sincere thanks to my project guide. kanika mam for his directions, suggestion
and information provided which were of utmost importance for the successful completion of the
project. I am also thankful to Mr. Gurbakash singh for his proper guidance. I thankful to the
employees of FordMotors for assisting me in the timely completion of project.

At last, I also thank to my friends those helped me in my training period and in the completion of
project.

( SANCHIT JASUJA )
DECLARATION

I hereby declare that project entitled “Marketing of Vehicles & Sales Promotion”
submitted to PUNJAB TACHNICAL UNIVERSITY, JALANDHAR in partial
fulfillment of the requirement for Degree of business administration is my
original work. It is by my own and not copied one from other.

( RAJVIR SINGH)
PREFACE

Without practical training, management education is meaningless so long with the theory;
practical training is provided to management students to expose them to the actual working
environment of any organization. Such training provides a framework of knowledge relating to
the concepts and practices of the assigned topics in the organization.

The summer training is an integral part of the course curriculum of BBA. In this the student is in
the position to analyze the integral working of an organization with mature eyes and understand
the dynamics in a much better manner.

This particular project has been conducted at FordMotors. In the first phase of the research
project, there is a introduction of FordMotors, company profile and vehicles of FordMotors are
given. After that a market research is performed with a sample size of 100 people and their
vehicles. The research study was limited to the Pathankot. Here, in my survey, I have contacted
the respondents through random sampling.

The main objective of the research is to know the customer satisfaction level and their perception
regarding the service of the FordMotors in the workshop and the demand of the particular
vehicle.
TABLE OF CONTENTS

Chapter No. Contents Page No.

1. Introduction

2. Products

3. Review of literature

4. Research Methodology

5. Data analysis and interpretation

6. S.W.O.T. analysis

7. Limitations

8. Conclusion

10. Annexure

11. Bibliography
INTRODUCTION
Ford Motor Company

Founded June 17, 1903

Founder Henry Ford

Headquarters Dearborn, Michigan, USA

Area served Worldwide

William Clay Ford, Jr - Executive


Key people Chairman
Alan Mulally - President, CEO

Industry Automotive

Products Automotive goods and services

Revenue US$120.1 billion (2006) [1]

Operating
US$-15.0 billion (2006)[1]
income

Net income US$-12.6 billion (2006)[1]

Employees 283,000 (2007)[2]

Ford Credit
Ford division
Divisions Lincoln
Mercury
Premier Automotive Group

Subsidiaries Automotive Components Holdings


Jaguar
Land Rover
Volvo (cars only)

Bold Moves
Have you driven a Ford lately?
Built Ford Tough

Slogan

Built for Life in Canada


Feel the difference
Make Everyday Exciting

Website www.ford.com

Ford Motor Company is an American multinational corporation and the world's third largest
automaker based on worldwide vehicle sales.

In 2006, Ford was the second-ranked automaker in the US with a 17.5% market share,
behind General Motors (24.6%) but ahead of Toyota (15.4%) and DaimlerChrysler (14.4%).
Ford was also the seventh-ranked American-based company in the 2007 Fortune 500 list, based
on global revenues of $160.1 billion. In 2006, Ford produced about 6.6 million automobiles, and
employed about 280,000 employees at about 100 plants and facilities worldwide. In 2007, Ford
had more quality awards from J.D Power than any other automaker.

Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry
Ford and incorporated in June 16, 1903. Ford now encompasses many global brands, including
Lincoln and Mercury of the US, Jaguar and Land Rover of the UK, and Volvo of Sweden. Ford
also owns a one-third controlling interest in Mazda.

Ford has been one of the world's ten largest corporations by revenue and in 1999 ranked
as one of the world's most profitable corporations, and the number two automaker worldwide.
Ford introduced methods for large-scale manufacturing of cars and large-scale
management of an industrial workforce, especially elaborately engineered manufacturing
sequences typified by moving assembly lines. Henry Ford's combination of highly efficient
factories, highly paid workers, and low prices revolutionized manufacturing and came to be
known around the world as Fordism by 1914.

History
Henry Ford (ca. 1919)

Ford was launched in a converted factory in 1903 with $28,000 in cash from twelve investors,
most notably John Francis Dodge and Horace Elgin Dodge who would later found the Dodge
Brothers Motor Vehicle Company. During its early years, the company produced just a few
Model T's a day at its factory on Mack Avenue in Detroit, Michigan. Groups of two or three men
worked on each car from components made to order by other companies. Henry Ford was 40
years old when he founded the Ford Motor Company, which would go on to become one of the
largest and most profitable companies in the world, as well as being one of the few to survive the
Great Depression. The largest family-controlled company in the world, the Ford Motor Company
has been in continuous family control for over 100 years.

FORD IN INDIA:

Ford started its innings with the Mahindra-Ford joint venture formed in 1994, which
produced the Escort out of M&M Nashik plant. After meeting initial success, sales of the Escort
was finally replaced by the Ikon in 1999.
The Ikon marked a new beginning for Ford in India. It rolled out of the Marajmalaingar
plant near Chennai and by now, the company had parted ways with M&M and was renamed Ford
India Ltd in 1998. The Ikon was the first model by a multinational to be developed specifically
for India. Though it was based on the Fiesta, it was a unique body style and was offered and was
offered with an option of three engines, including a diesel. The car was a big hit. The Ikon
underwent several face-lifts and price cuts to keep demand high. However, fresher competition
and a reputation for high-maintenance saw sales gradually decline. After the arrival of the
modern and highly-capable Fiesta, another made-for-India car, with state-of-the-art engines, the
Ikon has been marginalized. The Fiesta has picked up where the Ikon left and is selling well.
Though the Ikon and Fiesta have been the mainstays of Ford’s production in India, the
company has had limited success with other models. The Mondeo, launched in 2001, was a very
talented car by was simply not suited to Indian conditions and earned a reputation for being
exorbitant to maintain.
The Endeavour SUV was launched in early 2004 and has sold well for its niche. The
Endeavour has recently been upgraded in 2007 and this has boosted the appeal of the big SUV.
In 2004, Ford launched the Fusion, which has received a lukewarm response though the recent
diesel variant has perked up sales.

Fortune Ford is an authorized dealer for Ford India Limited, who are one of the
leading manufacturers of top quality cars in India, with many variants in the offering.

Fortune Ford is a 50:50% Joint Venture set up between two well known and reputed
families in Hyderabad, the Modis and the Babu Khans. Fortune Ford is a blend of experience
and youth. The experience and good will that Mr. Misbahuddin Babu Khan and Mr. Pramod
Modi enjoy blend very well with the youth and energy of the youngsters Bashir, Ashish, Nirav
and Siraj to make Fortune Ford a truly world class Ford Dealership.

Fortune Ford markets and services the recently launched truly European Ford Fiesta, the
ever-popular Ford Ikon Flair, the No non-sense car Ford Fusion and the macho SUV the Ford
Endeavour through its sales and service outlets at Hyderabad. The sales outlet is located
strategically at Somajiguda next to Eanadu. We have two service centers, one at Chapel Road,
Abids opposite Stanley College and other one at Fathebagh, Santhnagar. These centrally located
outlets provide convenient and easy access to both the proud owners as well as prospective
buyers. The workforce at Fortune Ford is committed to excellence in serving all esteemed
customers.

The Sales Team is made up of dedicated showroom and field executives who are
professionally trained by Ford India Limited. They are adept at guiding the customer through the
entire sales process right from assisting in the choice of model, colour and features to lending a
helping hand in providing attractive buyback options and also arranging finance at competitive
rates.

The Service Centre is armed with the state-of-the art equipment and is in-line with Ford's
exacting Global standards. The service team is technically qualified and trained to analyze and
provide solutions adhering to Quality Care, in order to satisfy even the most demanding
customers.

The Fortune Ford dealership maintains a high standard of excellence in sales and
services by sending its personnel for training on a regular basis to Ford India Limited, to update
them with the latest technological advances in the automotive sphere.

SHOWROOM

We have 5000 sft centrally air conditioned showroom, located in the heart of the city in
Somajiguda, adjacent to Eenadu office and just opp. to Khairtabad RTA. This makes convenient
for almost every one residing in and around Hyderabad and Secunderabad.

The facilities offered from the showroom are :


1. Very easy finance facility with in-house finance team to cater to your every car finance
requirements. All the leading finance counters are available like ICICI, HDFC, KOTAK,
SUNDARAM, SBI, etc.

2. Exchange offer for any of your used car. Free spot evaluation for any usedcar.
3. Professionally trained and courteous sales staff to take care of every relevant needs of the
customers.

4. Ford preferred insurance for cashless transactions in the event of claims. Special offers on
Insurance renewals. You can also renew your insurance by just making call to our Service
marketing help line 9848885962.

Showroom @ Somajiguda

5.Full range of Ford cars with all colors and models to choose from.

6. A good stock of Ford genuine accessories to make your Ford ownership more delightful and
safe.

7. A well maintained fleet of test drive cars to give you the feel and experience the drive
dynamics on actual driving conditions before take the purchase decisions. You can call our sales
help line for test drive or fill the on-line test drive requisition form.

Significant milestones

 The first Indian built Ford Escort rolled off the assembly line in 1996.
 The Company was able to deliver Ford Escorts in seven major cities simultaneously, in
just a month after booking.
 The Special Value Pack program was launched in 1997, with commemorative 'Freedom',
followed by the petrol and diesel driven 'Anniversary'. Recent SVPs have included the
Orion, Alpha and Sport - E.

 Ford Escort won the J D Power Award in India Quality Survey in 1997.

 Ford topped the Customer Satisfaction Index (CSI) ratings in 1997 and 1998, in the
Customer Satisfaction Survey.

 QualityCare, Ford's branded service initiative, provides car owners with superior services
at its dealership countrywide.

 The new, integrated manufacturing plant was dedicated in March 1999, where FORD
IKON is manufactured.

 Ford India launched Ford Assured on April 24 2000, a new initiative to buy and sell used
cars of all makes.

 On September 11, 2000. Ford India launched the Ford IKON SXi – the stylish ‘josh’
machine

 Ford India has started exporting Ford IKON

2001 Ford India launched the Ford Mondeo.

2002

 Ford India show cases a wide spectrum of exciting cars at the Auto Expo
 Ford India Limited announced a strategic partnership with Hindustan Motors Limited
(HML).
 Certified QS 9000: 1998, 3rd edition on March 21, 2002 Ford India received the QS 9000
award from TÜV Süddeutschland.

 New Ikon Variant 1.6 EXi was launched

2003:

 The New Ford Ikon NXT launched - The Next Level of Josh.
 Adding Refinement to Josh- Ford India launches Ikon NXT ‘Finesse.’

 Ford Celebrates Centennial in India.

 Ford India launches Ikon NXT SXi.

 Ford India Ranks Highest in J.D. Power India Sales Satisfaction Study.

 Ford launches Ikon Flair at Rs. 4.95 Lakhs.

2004: Autocar SUV of the Year – Winner Ford Endeavour.

2007:

 FORD Motor Company of Southern Africa achieves three wins and two seconds on this
year total economy run
 DOE AWARDS FORD two grants for vehicle fuel efficiency research.

 FORD MONDEO IS AUTO EXPRESS car of the year.


 LAND ROVER DISCOVERY 3 scoops category win at TOWCAR AWARDS 2007

 FORD MONDEO is the Caravan Club TOWCAR of the year 2008.


PRODUCT PROFILE

Fusion:

PRICE(lacs) 6.59

Engine:
Type 4 Cyl. In – Line, 16 – V DOHC
Construction All Aluminium Alloy
Fuel System SEFI
Displacement (cc) 1596
Compression Ratio 9.75:1
Max. Power (ps/rpm) 101 / 6500
Max. Torque (nm/pm) 146 / 3400
Emission Stage Bharat Stage III
Kerb Weight (Kg) 1143
Transmission Manual 5 Speed
MaxSpeed (Kmph) 174
Mileage 11.3

Endeavour:

PRICE(lacs) (4X2) 16.16


(4X4) 17.17

Engine:
Type 2.5 litre, 4 Cylinder in-line, Turbocharged & inter-cooled diesel
Displacement (cc) 2499
Max. Power (PS/rpm) 116/3500
Max. Torque (kgm/rpm) 28.5/2000
Ignition System Compression
Valve System SOHC, 12 Valves
Fuel System Indirect Injection Mechanical Pump
Emission Exhaust Gas Recirculation (EGR) Meeting Bharat Stage III
Norms
Kerb Weight (Kg) 1933/1958
Transmission Manual 5 Speed
MaxSpeed (Kmph) 142
Mileage 8.2

Fiesta:
Engine 1.4 EXI 1.6 ZXI 1.6 SXI 1.4EXI 1.4 ZXI 1.4 SXI
(TDCi) (TDCi) (TDCi)
Price(in lacs) 6.76 7.28 8.28 8.00 8.52 9.19
Type 4 Cylinder in-Line, 16 Valve 4 Cylinder in-Line, 8 Valve
DOHC SOHC
Construction All-aluminium Alloy
Fuel System SEFI High Pressure Common Rail
Displacement cc 1388 1596 1596 1399 1399 1399
Compression Ratio 9.75:1 9.75:1 9.75:1 18:1 18:1 18:1
Max. Power ps/rpm 82/6000 101/6500 101/6500 68/4000 68/4000 68/4000
Output
Max. Torque Nm/rpm 127/4000 146/3400 146/3400 160/2000 160/2000 160/2000
Emmision Compliance Bharat Stage III
Transmission Type 5 Speed Manual
Kerb Weight (Kg)
MaxSpeed (Kmph) 170/178
Mileage 14.75/13.6
Ikon:

PRICE(lacs) 5.50

Engine:
Type 4 Cylinder, 8-V SOHC, Rocam Petrol
Fuel system SEFI
Displacement (cc) 1299
Max. Power (ps/rpm) 70/5500
Max. Torque (Nm/rpm) 105/2500
Transmission Type 5 Speed Manual
Kerb Weight (Kg) 978
MaxSpeed (Kmph) 148
Mileage 10.8

Mondeo:
PRICE(lacs) 6.59

Engine:
Engine type 2.0L 16V DOHC Petrol
Displacement 1999 cc
Max. power 142.7 PS/6000 rpm
Max. torque 185 Nm/4500 rpm
Compression ratio 10:8:1
Valves 16V DOHC
Fuel injection Sequential electronic fuel injection (SEFI)
Emission level Bharat Stage III
Construction All Aluminium Alloy
Transmission Type Ford MTX-75 manual 5-speed with
synchromesh
Kerb Weight (Kg)
MaxSpeed (Kmph) 200
Mileage 8.6
PRODUCT OF FORDMOTORS

 Ford Fista

 Ford Ikon

 Ford Endevour

 Ford fusion

 Ford figo

 Ford Fista classic


OBJECTIVES
OBJECTIVES OF THE STUDY

 The main objective of the study is to know the satisfaction level of the consumer for the
service of the vehicles.

 Another objective for this survey is to know the perception of the customer regarding to
the service of the vehicles

 To know which type of vehicle is mostly come for the service in the workshop.

 To know the relationship between customer and company.

 To know the preference of the customer regarding vehicle which they want to buy.
RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY

Research is a careful investigation or inquiry especially through search for new facts in branch of
knowledge: market research specifies the information. Required to address these issues: designs
the method for collecting information: manage and implements the data collection process
analyses the results and communicates the finding and their implications. Research problem is
the one which requires a researcher to find out the best solution for the given problem that is to
find out the course of action, the action the objectives can be obtained optimally in the context of
a given environment.

Data Collection :- The objectives of the project are such that both primary and secondary data is
required to achieve them. So both primary and secondary data was used for the project. The
mode of collecting primary data is personal interview and sources of secondary data are various
magazines, books, newspapers, & websites etc.

1. Primary Data: The primary data was collected to measure the vehicles coming for repair in
workshop and their frequency of coming. The primary data was collected by means of personal
interview and analysis was done on the basis of response received from the customers. The
interview has been conducted in such a manner that the consumer’s satisfaction level can be
measured and consumer can enter his responses easily.

2. Secondary Data: The purpose of collecting secondary data was to achieve the objective of
studying the recent trends and developments taking place in cargo vehicles.

Analysis and Interpretation

After the data collection, it was compiled, classified and tabulated manually and with help of
computer. Then the task of drawing inferences was accomplished with the help of percentage and
graphic method.
DATA ANALYSIS AND INTERPRETATION

1). Which of the following Ford car you own?


a) Fiesta Name of the car % of customers
Fiesta 49
b) Ikon Ikon 27
Endeavour 15
c) Endeavour
Fusion 9
d) Fusion Total 100%

Data analysis:

Interpretation: This question is meant for taking the information regarding the most preferred
car in the Ford cars. From the above graph it is found that most preferred vehicle of Ford cars is
Fiesta
2). What do you like most about your Ford car?
a) Style/design Customers preference No of customers
b) Comfort Style/design 9
c) Ford brand Comfort 23
Ford brand 13
d) Service Service 5

Data analysis:

Interpretation: This question is meant to know the customers preferences and likes towards
the cars. From the data we can position our product to the comfort seeking group of people.

3).What do you feel great about your car when compared to other cars in the market?
a) Fuel efficiency
Customers perspective No of customers
b) Durability Fuel efficiency 2
c) Low maintenance Durability 7
Low maintenance 9
d) Sound quality Sound quality 12
e) Brand name Brand name 20

Data analysis:

Interpretation: From this question we can position the cars according to the customer’s
perspectives. Many of the Ford customers are buying the cars by seeing its Brand Name only.
The no. of customers satisfied with the fuel efficiency are very low.

4). How did you come to know about this car before purchasing?
a) From friends, relatives (buzz) Source of awareness No. of
b) Advertisements customers
Friends, relatives 9
c) Car experts Advertisements 25
d) Sale’s persons visit Car experts 3
Sale’s persons visit 8
e) Auto magazines Auto magazines 5

Data analysis:

Interpretation: Most of the Ford customers came to know about their vehicle through
advertisements only. The major media that attracted the customers is television.

5).Can you share your experience with after sale service support
a) Very much satisfied Post service No. of

b) Satisfied experience customers


Very much satisfied 6
c) Ok Satisfied 15
d) Not satisfied Ok 25
Not satisfied 4

Data analysis:

Interpretation: This question is prepared to know the service levels of the authorized dealer.
Most of the customers are just telling ok about the service. Only a very few customers are very
much satisfied with the service. Even some of the customers are not satisfied with the service
given by the authorized service men.
6). Where do you get your car serviced regularly?
a) At authorized service centre Place of service No. of
b) At a local workshop near my home customers
At authorized service centre 41
c) At a local workshop near 9
Data analysis: home

Interpretation: Most of the Fortune Ford customers are interested to service their vehicles
only at the authorized dealers. From this we come to know what the importance of authorized
service centers for car is.
Swot anaylsis
SWOT ANALYSIS

FordMotors is commercial vehicles selling company in India and is the four wheeler
manufacturer in the world. As the case is every company has it strengths and
weaknesses and FordMotors is no Exception: -

STRENGTHS

1Market Leader in terms of sales and turnover

2A wide network of dealers across the nation

3A wide network of authorized service stations at different parts of the country

4A wide variety of product portfolio

5Very strong brand image of making fuel efficient and reliable vehicles

6High product and brand recall among the customers infect Fordis the first choice for
commercial vehicles. among the majority customers.

WEAKNESS

Major weakness of Fordare :-

1. Not a strong player in the rural market


2. Very few models at the lineup stage

3. R& d of FordMotors is weak

4. Not a Strong Player in the Premium Market

5. It’s a non player in scooter market which is huge even though that industry is
going through a rough pace

OPPORTUNITIES

1. It’s a growing market thus company has high growth potential in future

2. Premium segment is still not fully exploited with right product FordMotors can
do wonders

3. Neighboring countries markets are not

exploited fully.

4. Need to tap African and European market.

THREATS

1. Entry of new players

2. New companies entering in the commercial vehicles market will pose a


considerable threat

3. Competitors becoming aggressive with new product launches and high marketing pitch

4. Aggressive TATA and MAHINDRA posses another threat


5)NO tie up with any other company can lead to losses
LIMITATIONS
LIMITATIONS OF THE STUDY

It is said, “Nothing is perfect” and if the quite is true, I am sure that there would be few
shortcoming in this project also. Sincere efforts have been made to eliminate discrepancies as far
as possible but few would have reminded due to limitations of the study. These are:

1. Limited scope

The survey was conducted in Mohali thus the respondents belonged to only this region of the
country. This could have brought bias into the study.

2. Assumption for the purpose of analysis

Some assumption was made while doing analysis and interpretation; there could be few
limitations in regard to these.

3. Work seasons

There is very importance for the season of the work because if there are working season then
they require for the service of the vehicles.
CONCLUSION
CONCLUSION

The development of project “CUSTOMER SATISFECTION” is a original creative. As MBA


student has tried to increase my experience and knowledge by working in a practical world. The
project has been a rewarding experience in many ways. We have gained as in sight into the
working of project –“CUSTOMER SATISFACTION”.

In course of development of this project I have introduced too much questions and got a survey
regarding the consumer satisfaction about different vehicles. The project “CUSTOMER
SATISFACTION” is based on information about various vehicles those who are come in the
workshop for service. I found that the satisfaction level of the customers those are come for the
service in the workshop. There are demand is more then the supply. Because there are in army
and they want to demand the vehicles, there are also suitable GRIF they are regular demand for
the 1613 vehicles and they don’t complete the demand of the GRIF.

Finally, we would like to mention that this project has given us an idea of handling real
situations. We have made our sincerest efforts to complete this work as much perfection as
possible.
ANNEXURE
QUESTIONARE

Q1. How many vehicles you have of cargo motors?

(1) 0 to 2 ( ) (2) 3 to 5 ( ) (3) more then 5 ( )

Q2 from where did you heard about this workshop?

(1) Magazines. ( )
(2) Newspapers. ( )
(3) Television. ( )
(4) Local advertisement. ( )
(5) Others. ( )

Q3 How long you are coming to this workshop?

(1) Less then six months. ( )


(2) Six month to one year. ( )
(3) One year to two years. ( )
(4) More then two years. ( )

Q4. Are you satisfied with the company’s free service plans?

(1) Very dissatisfied ( )

(2) Somewhat dissatisfied ( )

(3) Nether satisfied nor dissatisfied ( )

(4) Very satisfied ( )

(5) Somewhat satisfied ( )


Q5. Do you feel there is change required for improving the procedure of the service?

(1) Very disagree ( )

(2) Somewhat disagree ( )

(3) Nether agree nor disagree ( )

(4) Very agree ( )

(5) Somewhat agree ( )

Q6. Do you agree that the services are done on time?

(1) Very disagree ( )

(2) Somewhat disagree ( )

(3) Nether agree nor disagree ( )

(4) Very agree ( )

(5) Somewhat agree ( )

Q7. Which problem you face when you come for the service?

(1) timely ness ( )


(2) customer relationship ( )
(3) infrastructure ( )
(4) others ( )

Q8. How will you rate the cargo motor in maintaining good customer relationship?

(1) Good ( )

(2) Average ( )
(3) Poor ( )

Q9. Are you satisfied with the service charges?

(1) Very dissatisfied ( )

(2) Somewhat dissatisfied ( )

(3) Nether satisfied nor dissatisfied ( )

(4) Very satisfied ( )

(5) Somewhat satisfied ( )

Q10. Which type of vehicles you want to buy?

(1) 1613 ( )

(2) 2515 ( )

(3) 2518 ( )

(4) 4018 ( )

(5) Other ( )

Q11. Will you want to come for service next time?

(1) Yes ( )

(2) No ( )

(3) Can’t say ( )

Q12. If you don’t come again, then what is the reason behind this?

(1) Poor timing. ( )

(2) Infrastructure ( )
(3) Poor dealing of Employees ( )

(4) Others ( )

BIBLIOGRAPHY
BIBLIOGRAPHY

 www.Cargomotors.com
 www.Fordmotors.com
 Magazines
 Newspapers

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