1.

Website Planning & Development using Wordpress :- The most easiest and most
powerful blogging and website Content Management System that helps you to
document control, auditing, editing, and time line management.
 Creation Of Pages
 Creation Of Menus and its placements
 Uploading Site Icon and creation of Site Identity
 Upload and Install Themes, Plugins and new updates
 Customise Header and Footer section
 Website Link:- www.promotedigitally.co.in
2. E -mail Marketing:- Running Email Campaigns by using the Get Response tool for
making:-
 Single Opt- In:- It is a subscription process where a new email address is added to your
mailing list without requiring the owner of that email address to confirm definitively that
they knowingly and willingly opted in.
 Double Opt – In:- A type of email subscription where a user should confirm his or her
wish to be added to the mailing list twice. The confirmation process consists of these two
steps: The user submits his or her email address in the subscription form on the website
and clicks "Join our mailing list."
3. Creation of Newsletters and Autoresponders through Get Response Tool:-
 Auto responders:- Messages set to go out automatically. They help you automate
campaigns and manage one-to-one communication with your recipients.
 Newsletters:- These are regularly occurring emails that include primarily informational
content or a roundup of content pulled into one email that users can scroll through and
read pieces they choose. Email newsletters don’t push products rather these emails
hone a relationship by engaging in personal and topical information relevant to the
subscriber.

 How to make a landing page through Instapage – Tool for building landing pages
 Google Adwords – An exclusive platform for creating Ads on Google search engine.
 It includes – Creation of Text, Display, Shopping, Video Campaigns.
 Types of Bidding Strategy – Maximum Conversion, Maximum Clicks, Maximum
Return on Ad Spent, Enhanced Cost Per Click, Target Outranking Share, Enhanced
Cost Per Click
 Google Analytics – Reports and detailed insights for Google Ad Campaigns that are live.
 Marketing in Facebook,Instagram and LinkedIn.
 Search Engine Optimisation – Optimizing your Website by using Keywords to reach the top of
the Search Engine Page Organically.