NEW CARTOON CONCEPT • 2 different paths that are contrasting and show the benefits of a slower, tougher path • 1 is high risk, quick and easy, chance of success is low. Go up an escalator or up a ropeand 1/10 chance of making it to the top. 9/10 fail and fall off the edge • Picture of 100 monkeys and few winners, many failures. • Riding up an escalator or being pulled up a rope with a pulley labeled as Venture Capital • The other is slow, requires less luck and more hardwork and solutions to a series of specific hurdles. Better chance of making it but fewer try • Picture of 5 panthers [should look like the previous cartoon] and few winners, maybe jumping over hurdles with labels or an obstacle course with names for each stage • Hurdles are : Develop product, Sales, Prove business model, Break even, Regulation, Hiring, Economics of scale EXAMPLE: COMPARING TWO DIFFERENT PATHS EXAMPLE: Obstacle course EXAMPLE: Track with hurdles