Académique Documents
Professionnel Documents
Culture Documents
Below 5
5-14
15-64
65 and above
_________________________________________________________
Total:
Level of Education
No. Of Persons
________________________________________________________
Illiterate
Primary
Secondary
Graduation
Others
__________________________________________________________
Total
Monthly Income
( In Rs/-)
_________________________________________________________
Up to 1000
1000-5000
5000-20000
20000-50000
50000 and above
__________________________________________________________
What do you use to clean your teeth ?
Toothpaste_____ Tooth Powder_____ Any Other______
The price for 100 gram pack of the toothpaste (used by them).
Price_______(actual)
Price________(approx.)
Do not know______.
_________________________________________________________________________
Do you find the product costly? Yes/No
Do you check MRP, date of manufacturing and date of expiry? Yes/No
Do you check standardization of product like ISI, Agmark, ISO 2000 ? Yes/No
Do you check ingredients used in the product ? Yes/No
Are you satisfied with the quality of the product ? Yes/No
Are you aware about the Fair Price Shop ? Yes/No
Do you find the availability of product at FPS ? Yes/No
Do you complain the shopkeeper in case of dissatisfaction ? Yes/No
Has your complain been timely attended ? Yes/No
Was your complain attended to your satisfaction ? Yes/No
Are you aware about Consumer Courts ? Yes/No
Have you ever gone to a Consumer Court in case of any dissatisfaction ? Yes/No
Do you insist Cash Memo at the time of purchase to ensure genuine purchase and tax
revenue to government ? Yes/No
Do you insist Cash Memo for other commodities at the time of purchase ? Yes/No
How do you come to know about the product ? Yes/No
Advertisement Family influenced
_______________________________________________
TV _______
Newspaper _______
Magazine _______
Cinema _______
Sales Representatives _______
Exhibits Stall _______
Radio ________
Any other ________
_______________________________________________
16. Are you attracted by promotional offers like rebates, free toothbrush, buy one get
one free? Yes/No
17. Do the Children influence purchase of particular toothpaste? Yes/No
18. If a new toothpaste brand is launched in the market will you buy it?
If yes, then what consideration? Yes/No
Price of the Product________ Quality of the product______
o Promotional offer_______ Any Other______