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MARKET SURVEY FOR CHOCOLATES

QUESTIONNAIRE FOR CONSUMERS

MARKET SURVEY FOR CHOCOLATES


QUESTIONNAIRE FOR CONSUMERS

PERSONAL DETAILS

1. Name:
__________________________________
__________

2.Gender: _____________

3.Age group:

16-20 yrs.
21- 30 yrs.
Above 30 yrs.
4. What do you normally prefer to eat
as a sweet item
___________________________

5.Do you like chocolates?

Very much
Okay
Not much
Not at all

6.How many times you buy


chocolates?

Once every day


2- 3 times a week
once a week
on special occasions only
others, please specify
7.What do chocolates signify to you?

__________________________________
______

8.Where do you normally buy


chocolates from?

Your local kirana shops


Supermarkets like Big Bazaar

9.Rate your preferences in choice of


chocolates on a scale of 1-5 (5 being
highest rank)
10.Which brand of chocolates you
prefer?

Nestle
Cadbury’s
Amul
Foreign brands like Hershey’s
Any other, please specify
__________________________________
_____________

11.Why do you prefer that particular


brand?

__________________________________
________________ ___________

__________________________________
________________ ___________

12.Is there anything that you feel is


lacking in your preferred brand of
chocolates? If yes, please describe
__________________________________
________________ ___________

__________________________________
________________ ___________

13.Do you think that the present


choices available in chocolates are
costly? If yes, what will be your ideal
price range?

14. How much importance do


you give to the following factors
when you purchase a chocolate?
(Tick in the desired column)

Very Impo Nor Least No


Factor impo rtant mal Impo ne
s rtant rtant

Flavor
/taste
Price
Qualit
y
Packa
ging
Form
Brand
Image
Colour
Shape
Quanti
ty

15. Would you prefer to switch to


chocolates of another brand if it is
cheaper than your preferred brand
without any change in quality & taste?

__________________________________
________________
__________________________________
________________
______________________

16.Do continue eating chocolates of a


company if it has some controversy in
market or do you lose trust?

Yes
No

17.Does a Personality like AMITABH


BACHHAN or RANI MUKHERJI or
PREITY ZINTA influences your
decision of buying a particular brand
of chocolate?

Yes
No
Not completely

Which flavour do you like the most

Are you satisfied with the packaging?

Are you satisfied with the price?

Are you satisfied with the margin?

What price do you prefer?

Availability of chocolates in the market

How far you eat amul chocolate