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Lilliana, Kristian, Haley, Jesse


Problem:
Student athletes having to carry
around an extra bag that is very
bulky and uncomfortable.

L
H
J
K
BundlIt

L
TAM
Starting Figure 15,100,000 High School Students in the US / nes.edu.gov

Assumption 1 0.55 High Shcool Student Athletes in US / usnews.com

Estimated TOTAL # of Buyers 8,305,000

Frequency of Purchase 1

TAM (# of Units) 8,305,000

Average Unit Price $25.00

TAM ($ Revenue) $207,625,000

J
SAM
Total # Buyers 8,305,000 Student athletes nationwide

Assumption 1 0.021 High School Student Athletes in VA/ 177,000

High school student athletes in hampton roads (seven


Assumption 2 0.11869 cities) 20,000

Estimated TOTAL # of
Customers 21,094

Frequency of Purchase 1 1 needed for each athlete

SAM (# of Units) 21,094

Average Unit Price $ 25.00 Estimate

SAM ($ Revenue) $ 527,360 J


Distribution Channel

BundlIt

Retail Ads. Website

Consumer

K
Positioning Statement

To High School athletes, who need a better way to hold their


gear, BundlIt is the sports accessory that is the ultimate way
to carry sports equipment because playing should be their
priority.

L
Marketing Tactics

- Future Website
- Advertisements
H
BundlIt - 11-27-18
Customer Problems Solution Unique Value Customer Customer Segments
BundlIt- a compact Proposition Relationships
Sports equipment is set of clamps that - Retailers -Student Athletes
too bulky or hold sports gear in An alternative way - Website Ages 12-22
awkward to carry an efficient way to to carry your sports - advertisement
around carry to and from equipment that's - Parents of athletes
sports lightweight and
Competitors organized and
Backpacks Key Metrics offers the luxury of Channels
-Start a social media not having to carry -Online
page and take polls -Try to get into sports
Leaving bag another bag. stores like Dick’s and
somewhere specialty stores (eg.
-Units sold and cash Premier Soccer)
Specialty Bags flow statement -advertisement

Cost Structure Revenue Streams


-material to make the product
-website Any purchases from stores or online
-manufacturing
-marketing/advertising Possible funding from investors
(Pitch competitions as well)

© 2018 Uncharted Learning, NFP | Copyright Warning: Do no reproduce or make available to persons outside your School. 12
H
Next steps:
- Collecting more data
(doing more interviews)

- Working towards building a prototype


- Plan to enter a pitch competition soon

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