Académique Documents
Professionnel Documents
Culture Documents
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BundlIt
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TAM
Starting Figure 15,100,000 High School Students in the US / nes.edu.gov
Frequency of Purchase 1
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Total # Buyers 8,305,000 Student athletes nationwide
Estimated TOTAL # of
Customers 21,094
BundlIt
Consumer
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Positioning Statement
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Marketing Tactics
- Future Website
- Advertisements
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BundlIt - 11-27-18
Customer Problems Solution Unique Value Customer Customer Segments
BundlIt- a compact Proposition Relationships
Sports equipment is set of clamps that - Retailers -Student Athletes
too bulky or hold sports gear in An alternative way - Website Ages 12-22
awkward to carry an efficient way to to carry your sports - advertisement
around carry to and from equipment that's - Parents of athletes
sports lightweight and
Competitors organized and
Backpacks Key Metrics offers the luxury of Channels
-Start a social media not having to carry -Online
page and take polls -Try to get into sports
Leaving bag another bag. stores like Dick’s and
somewhere specialty stores (eg.
-Units sold and cash Premier Soccer)
Specialty Bags flow statement -advertisement
© 2018 Uncharted Learning, NFP | Copyright Warning: Do no reproduce or make available to persons outside your School. 12
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Next steps:
- Collecting more data
(doing more interviews)