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SADO GROUP Daniel Rebelo |Inês Menezes |Siddhartha Nanda|Swagata De The Lisbon MBA
Agenda
•Context and Marketing Problem
•Research Methodology
•Research Findings
•Our Suggestions
Infrastructure
• Strategic location to set up operations with excellent air, rail, road connectivity
Cheap Destination in
Pleasant Weather – Slow and Lethargic Level of Education
Western Europe in
Hot Summers and Work Culture (Goa perceived to be quite
terms of Labor and
Mild Winters Stereotype) low
Operational Costs
Lisbon region
Worldwide Exporter Historical, Cultural Language Problems considered more
of Wines and Olive and Trade Relations especially in public touristic compared to
Oils with India offices the Industrial region
in Porto
Good
Quality of Rome Textile industry, fashion
Life at Low hub
Cost
RELATIONSHIP CULTURE
•Flexibility, safety, diversity, •Business Gateway to
openness, reliability, stability Lisbon Portuguese speaking world
•Highly talented workforce at •Old and New Worlds Exist
competitive costs in Harmony
•Strong focus on innovation,
R&D
Points of
Difference
Positioning Statement – Long Term Perspective
•Low cost of living in western Europe
•Multilingual Skilled work force at
cheaper rates with flexible work For Indian Companies keen to internationalize in
contracts new markets, Lisbon is the European capital which
•Strategic Location- Entry to gives the most competitive access to Portuguese
Mediterranean / Facing the Atlantic speaking markets in Latin America and Africa
•More hours of Sunshine because of its strong historical and current links to
these territories.
Affective Brand
Preference
Communicate
Renewed Brand Quality
Brand
Purchase
Behavior
Brand
Loyalty
International Indian
Cultural Events that Switzerland, France, Film Academy
capture Indian media Italy, Germany, Poland,
Sports especially IIFA Weekend and
attention like concerts, Russia are frequently
football can also be an Awards – Annual Event
plays, film festivals, featured in Bollywood
effective way to bridge
food festival, book fairs, movies creating FICCI – IIFA Global
ties with the Indian
even fashion weeks can awareness, curiosity Business Forum
Market. Visits of Foot
be a good way to bring and tourist footfall.
ball teams can get some Previous Hosts -
focus on Lisbon. Lisbon has excellent
corporate sponsorship Amsterdam, Yorkshire,
locales and very good
light ideal for filming. Macau, Sun City, KL,
Dubai, London,Colombo
Swagata De swagata.de10@thelisbonmba.com
Siddhartha Nanda siddhartha.nanda10@thelisbonmba.com
Daniel Rebelo daniel.rebelo10@thelisbonmba.com
Maria Ines Menezes ines.menezes10@thelisbonmba.com