Evernote

Brand Guidelines

August 2018

1
Evernote Introduction
Brand Guidelines
How to use this guide

Introduction The Evernote design system was born from our DNA:
It is optimistic, clever, confident and clear. Everything
Logo
we design needs to be crafted with care in order
Color to reflect our company purpose: helping people
Typography
focus on what matters most. These brand guidelines
provide the guidance you need to make our brand
Contact identity shine, wherever it lives.

2
Evernote
Brand Guidelines

Introduction

Logo

Color
Logo
Typography

Contact

3
Evernote Logo The logo lockup is made up is made up of two
parts: the elephant (Mads) and the wordmark.
The following pages outline the principles
behind both elements, and how to use them to
Brand Guidelines represent Evernote in the most effective way.
Primary logo lockup

Introduction

Logo

Color

Typography

Contact

4
Evernote Logo The logomark is affectionately named Mads,
after Evernote’s first paying customer.
Using the logomark on its own is an exception
and requires approval from Evernote.
Brand Guidelines
Logomark (Mads)

Introduction

Logo

Color

Typography
Color Logomark White Logomark
Contact

White Logomark Black Logomark

5
Evernote Logo There are two versions of our logo: primary
and secondary. The primary logo lockup
The primary logo in black and green should be
used on white whenever possible. When using
Brand Guidelines
Logo lockups
(horizontal) should be used whenever possible. a color background the white logo should be
Use this version in both portrait and horizontal used.
applications.

Use the secondary logo lockup (vertical) in

situations where space limitations don’t allow
for optimal use of the primary logo.

Green Black
PANTONE 2422 PANTONE Black 6 C
CMYK 80/0/100/0 CMYK 0/0/0/100
RGB 0/168/45 RGB 0/0/0
HEX #00A82D HEX #000000

Introduction

Logo

Color
Primary Color Lockup Primary White Lockup Primary White Lockup
Typography

Contact

Secondary Color Lockup Secondary White Lockup Secondary White Lockup

6
Evernote Logo Our logos and logomark should always be
legible, whenever they’re used. The minimum
Consult with the Evernote Brand team team for
guidance and approval should the application
Brand Guidelines size is the smallest the logo may appear without of the logo require it to be sized below the
Minimum size compromising legibility. recommended minimum size.

The exhibits shown on this page indicate the

recommended minimum sizes for print and
onscreen.

Introduction Logomark Primary Lockup Secondary Lockup

Logo
Print: .1875" (3/16") Print: 1" Print: .75” (3/4”)
Screen: 24x24px Screen: 72px Screen: 54px
Color

Typography

Contact

7
Evernote Logo To give our logos the space they deserve, we’ve
defined specific parameters for their clear space.
All graphic elements must remain the specified
distances from our logos. Or else, they should
Brand Guidelines This is where no other graphic element can always be given as much space as possible.
Clear space encroach.
Use the height of the “v” to measure the
minimum clear space.

Primary Lockup Secondary Lockup

Introduction

Logo

Color

Typography

Contact

8
Evernote Logo Below are examples of what not to do with
the logo.
Brand Guidelines
Misuse

DO NOT reposition elements within lockups DO NOT scale marks disproportionately DO NOT rotate or flip marks DO NOT alter the color of marks

Introduction

Logo

Color

Typography

Contact
DO NOT use the wordmark alone DO NOT resize elements individually DO NOT add elements to the marks DO NOT add effects to the marks
within lockups

DO NOT place marks on a pattern DO NOT fill the logo with patterns DO NOT create patterns with the marks DO NOT typeset the wordmark
or any busy background

9
Evernote
Brand Guidelines

Introduction

Logo

Color
Color
Typography

Contact

10
Evernote Color Our primary palette is made up of two colors.
They are derived from the logo and symbolic of
Make sure to use the color values for our brand
as shown below. The Pantone colors should be
Brand Guidelines the Evernote brand. A secondary palette is used used for print.
Brand colors as accent colors to help bring vibrancy to the
visual system.

Primary palette Secondary palette

Introduction

Logo

Color Light Green White Gray

Pantone 381 CMYK 0/0/0/0 Pantone Cool Gray 8
Typography CMYK 25/0/100/0 RGB 255/255/255 CMYK 0/0/0/43
RGB 206/220/0 HEX #FFFFFF RGB 136/139/141
HEX #CEDC00 HEX #888B8D
Contact

Green Black
Pantone 2422
Pantone Black 6 C
CMYK 80/0/100/0
CMYK 0/0/0/100
RGB 0/168/45
RGB 0/0/0
HEX #00A82D
HEX #000000

11
Evernote
Brand Guidelines

Introduction

Logo

Color
Typography
Typography

Contact

12
Evernote Typography Our primary typeface is a modern sans-serif
with a number of subtly interesting letter forms.
Brand Guidelines It strikes the perfect balance between well-
Primary typeface crafted and instantly recognizable, but also
friendly and welcoming.

Soleil

Soleil Light Soleil Light Italic Soleil Regular Soleil Italic

ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN

Introduction OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn abcdefghijklmn abcdefghijklmn abcdefghijklmn
Logo opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz
0123456789 0123456789 0123456789 0123456789
Color
Soleil Book Soleil Book Italic Soleil SemiBold Soleil SemiBold Italic
Typography
ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN
Contact OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn abcdefghijklmn abcdefghijklmn abcdefghijklmn
opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz
0123456789 0123456789 0123456789 0123456789

Soleil Bold Soleil Bold Italic Soleil ExtraBold Soleil ExtraBold Italic

ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN

OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn abcdefghijklmn abcdefghijklmn abcdefghijklmn
opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz
0123456789 0123456789 0123456789 0123456789

13
Evernote Typography In applications where Soleil is not available,
please use Helvetica Neue.
Brand Guidelines
Alternative typeface

Helvetica Neue

Helvetica Neue Light Helvetica Neue Light Italic Helvetica Neue Regular Helvetica Neue Italic

ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN

Introduction OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn abcdefghijklmn abcdefghijklmn abcdefghijklmn
Logo opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz
0123456789 0123456789 0123456789 0123456789
Color
Helvetica Neue Medium Helvetica Neue Medium Italic Helvetica Neue Bold Helvetica Neue Bold Italic
Typography
ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN
Contact OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn abcdefghijklmn abcdefghijklmn abcdefghijklmn
opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz opqrstuvwxyz
0123456789 0123456789 0123456789 0123456789

14
Evernote
Brand Guidelines

Introduction

Logo

Color
Contact
Typography
For inquires, please reach out to brand@evernote.com
Contact

15