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Introduction
REVIEW OF LITERATURE
For any research work, it is necessary to take the review of the literature
pertaining to the research subject, because the review of the literature helps the
researcher to determine the precise subject area and to arrange research work in
proper way.
Aditya Puri (2005), in his article “A Booming Segment”, quotes that leading
institutions and banks have evolved their offerings to make the products more
attractive for the customers and process from application to disbursement more
streamlined. He expresses that this is the fastest growing segment in financial
sector. The leading institutions are more shifted from unorganized to organized
lending. The organized leading means greater transparency, better
documentation, easier and speedier application and disbursement process,
attractive offers and interest rates.
V.Sumantaran (2005) in his article entitled “Player Plan Expansion,” stated that,
expounds the major role played by the automobile industry in the Indian
economy. He points out that the automobile is one of the largest industrial
sectors with a spectacular turnover, which amounts roughly to 5% of the GDP. It
also plays a significant role in creating employment. It employs 2 million persons
directly and 10 million indirectly.
Pankaj Deval (2007) in his article, “Auto Majors Cut Production,” pointed out that
auto companies, both of 3-wheelers and 4-wheelers have been cutting their
production. Almost all the major companies from Tata Motors, Bajaj, and Hyundai
to Toyota have cut their productions in May 2007 as demand shrank d