Company Background

Lasar Fast-food & Restaurant was established in the year 1980. It was a sole proprietorship

business owned and operated by Mr. and Mrs. Richard Arceño. The business name was a combined family

name of the parents of Mrs. Arceño, Latorre and Sarmiento. The business idea came from the owners’

mother who has the passion in cooking. Her mother started to cook different kinds of dessert like cassava

cake, “biko” and “suman” and sell it using a cart as their first menu. By the determination of her parents,

they established Lasar and became well known in their place. The restaurant is located at T. Salado St.

Brgy. Four, Nasipit, Agusan del Norte.

Lasar offers local dishes like adobo, afritada, and some kinds of vegetables. Their best sellers are

sotanghon and lomi. The business opens from 7:00am-6:30pm Monday to Saturday.

In the year 2007 Mr. and Mrs. Sarmiento the parents of Mrs. Lynie Arceño turned-over the

business to Mr. and Mrs. Richard Arceño. In that year, the couple decided to renovate the restaurant to

have a new ambiance that is accommodating for their customers.

The Industry

The food service industry encompasses all the activities, services and business functions

preparing and servicing food to the people eating away from home. This industry all types of restaurants

from fine dining to fast food, the food services industry is always remain in a high demand because of its

genre. Economic and social condition here favorable to the fast food industry. It purchasing power

pushed are even higher frequency of spending on food and the increasing business life style.
Target Market

Lazar's target market are the students & workers near the establishment. They also offers catering

services such as birthdays wedding, debut and other occasions to have more customers in different way

that will make them more satisfied. Lazar aims to reach consumer of different schools & establishment

on other area of the municipality. There are different reason for students and workers to dine in fast food

restaurants, first is that it’s convenient, second it’s cheap, and third is that it’s fast that it fits their busy

schedule.

Market Trend

The food service market in the Philippines is highly diverse by the list in value. Conscious

customer's willing to try new restaurants with a wide range of new options including interesting

international and local cuisines which also cater to an increasingly busy life style will likely find favor in

this market going forward. There are different reasons for students and workers to dine on the fast food

restaurants. First is that it’s convenient. Second it is cheap and the third is that it is fast that it fits their

busy schedules.
PESTLE Analysis

The political factors affecting fast food restaurant industry can vary from
country to country. Compliance is of utmost importance. Globally, the fast
POLITICAL food restaurants have to comply with these requirements. There are
regulations related to wages, hygiene and food quality that need to be
complied with.

The industry shows excellent ability to adapt in the face of the changing
ECONOMIC trends. To better adjust to low economic activity, Lasar includes low priced
items.

Health and lifestyle trends also influence the fast food industry. Health
awareness has affected the entire food industry. It includes not just fast
SOCIAL food, but snacks and beverages and all other foods. People now think
before they eat. Lasar benefits from that fact and offers healthy food
options for consumers.

Social media channels became the most important venue for engaging
TECHNOLOGICAL customers. Until today, Lasar has not indulged fully in society’s
technological norms.

Legal aspect of the fast food business has seen important changes
happening during the recent decades. The pressure due to changing legal
LEGAL
requirements has risen. Food quality and nutritive value are the major
areas of Lasar are affected by law specifically the recent TRAIN Law.

Lasar promotes a green approach and cleanliness in their service by

ENVIRONMENTAL properly conducting proper waste management in their daily operation in
order to meet environmental regulations.
Competitive Analyisis

Lasar Fast Food & Restaurant

Lasar Fast Food & Restaurant has been in the food industry for a long time given

STRENGTH them the advantage of having loyal customer who from time to time, dine

frequently.

Lasar results on survey concurring establishment's functionality and physical

WEAKNESS
environment were less satisfactory to the customers.

The management should enhance and improve the functionality of their amenities

OPPORTUNITY in order to give optimal comfort and convenience of their customers to increase

customer loyalty and number of customers through positive word of mouth.

Lasar's failure to innovate and adapt to trends un local food industry causes a threat
THREAT
to them giving major competitors to take advantage of their disadvantage.

Lasar's main competitor, Sofia's Food and Catering, offers similar range of food including local

delicacies such as Adobo, Afritada, Vegetables and more.

Sofia's Food and Catering gained an advantage from Lasar's by also offering
STRENGTH
affordable value sized meal "Lechon Belly".

Being a new entrant in an existing market gives Sofia's Food and Catering as a
WEAKNESS
disadvantage in terms of acquiring loyal customers.

Being a new entrant in an existing market gives Sofia's Food and Catering an
OPPORTUNITY
advantage of giving the market fresh offerings.

The long time existence of Lasar Fast Food and Restaurant poses a disadvantage to
THREAT
Sofia's Food and Catering in terms of consumer loyalty.
 A high threat of new entrants or future competitors makes Lasar Fast Food less attractive.

Therefore, new competitors are able to easily enter into the market of fast food, to compete with the

other existing market and take the market share. There is a reduce profit potentials as more competitors

will enter. On the other hand, a low threat of entry makes an industry less competitive and increase

profits potential for Lasar Fast Food. New entrants are determined by barriers to entry.

The availability of a substitution threats effects the profitability of the market because

consumers can choose to purchase the substitute instead of the fast food product. The availability of

close substitute products makes the market more competitive and decrease potential profits.

The intensity of rivalry among competitors in the market puts pressure on one another and limit

each other's profit potential. If rivalry is fierce, then competitors are trying to steal profits and market

share from one another.