Santa Barbara National Comprehensive High School

SENIOR HIGH SCHOOL

Abstract
Carinderia is a binocular term referring to a food stall with a small seating area,
typically in a market or at a roadside. This type of business has created hype within
the municipality of Santa Barbara and thus creating a stiff competition. The
researchers have seen an underlying issue worth a research. “Carinderias marketing
strategies in generating profit in the municipality of Santa Barbara,Iloilo” aims to
identify what are the different marketing strategies used by the carinderias to be
able to generate their profit. The result of this study will be able to help for the
future carinderias to know what are the effective marketing strategies for
establishing a carinderia business.

i|Page
 Santa Barbara National Comprehensive High School
SENIOR HIGH SCHOOL

ACKNOWLEDGEMENTS

The researchers of Santa Barbara National Comprehensive High School would like to
express their gratitude to those who help them fulfill their successful study.

The researchers would like to acknowledge this following;

Sir Franklin Pradas for validating the research title.

Sir Rosen Anthony Marquez for helping the researchers finalized the result of the
study.

Ma’am Claire S. Juarez for guiding the researchers throughout the success of the
study.

The researchers would like to acknowledge their classmates, friends and family who
helped them get through with the study.

- RESEARCHERS

ii | P a g e
 Santa Barbara National Comprehensive High School
SENIOR HIGH SCHOOL

TABLE OF CONTENT
CHAPTER I
INTRODUCTION
 Background of the Study
 Statement of the Problem
 Significance of the Study
 Scope and Limitations

CHAPTER II
REVIEW OF RELATED LITERATURE AND CONCEPTUAL FRAMEWORK
 Related Literature
 Conceptual Framework
 Definition of Terms

CHAPTER III
METHODOLOGY
 Research Design
 The Respondents
 The Instruments
 Data Collection Procedure

CHAPTER IV
RESULTS AND ANALYSIS OF DATA
 Results

CHAPTER V
CONCLUSION AND RECOMMENDATION
 Conclusion
 Recommendation

iii | P a g e