A STUDY ON CUSTOMER PERCEPTION TOWARDS THE

PRODUCTS AND SERVICES OF INNCON

R VIGNESH, II MBA, DEPARTMENT OF MANAGEMENT STUDIES,

BIHER, CHENNAI
ABSTRACT:
Customer perception levers the strength of organizations, which are the most
essential part of growth and development of the organization. In this context,
Inncon at Chennai is in the stage of strengthening up its marketing functions,
thereby creating a need to embrace the impact of its policies on their clients.
The project aims at finding the impact of marketing policies of Inncon towards
its customers in Chennai city, which would act as a stepping stone for the
company to spread the activity to the entire country.
A study of company documents was initiated to understand the customer
perception on customer perception and their satisfaction towards the products
and services of Inncon which are generic to the organization as a whole. The
questionnaire needed for this study was framed after conducting a discussion
with the sales officers of the company. The customers of Inncon are interviewed
with a structured questionnaire to find out their perception and preference for
the products and services of Inncon. 120 respondents were taken as sample for
this study and questionnaires were distributed to obtain their response. The
collected questionnaires were put under the simple percentage.
INTRODUCTION:
As a new paradigm based on proper integration of formal teaching and actual
practice, project in post graduate diploma courses has been introduced to get a
feel of actual Business Environment To bridge the gap between theory &
practice and to cultivate proper temperament and generate much needed morale
i.e. to help the students to identify their strong and week points in the following
and appreciating various organizational activities. So that appropriate measures
can be taken at an earliest time. In recent times the concept of customer
perception has received the attention of both manufacturers and retail
organisations and also from players in services industries from all over the
world been it local or multi-national. There are several reasons for this dramatic
growth in customer perception. First, consumers have accepted customer
perception as part of their buying decision criteria. It provides reluctant decision
makers with an incentive to make choices by increasing the value offered by a
particular brand. Second, the increasing tendency of businesses to focus on
short-term results has helped spur growth in customer perception, which can
provide an immediate boost in sales. Finally, an increase in the size and power
of retailers has also boosted the use of customer perception.

REVIEW OF LITERATURE:
1. Dr. Lazar Stošić, The Importance Of Educational Technology In
Teaching, (IJCRSEE) International Journal of Cognitive Research in
Science, Engineering and Education Vol. 3, No.1, 2015. Today, more
than ever, the role of educational technology in teaching is of great
importance because of the use of information and communication
technologies. With the help of various applications for distance
education, the Internet, teachers, and students themselves, they see the
advantage of educational technology.
2. Prabha Ramseook-Munhurrun, 2010, Service Quality In The Public
Service, International journal of management and marketing
research Volume 3 Number 1 2010. The purpose of this paper is to
obtain a better understanding of the extent to which service quality is
delivered within the Mauritian public service by drawing on front-line
employees (FLE) and customer perceptions of service quality. The paper
investigates how closely customer expectations of service and FLE
perceptions of customer expectations match.
OBJECTIVES:
 The primary objective is to find out the customer perception and
satisfaction of customers towards the software products of Inncon,
Chennai.
❖ To find out the level of satisfaction of consumers in different dimensions
regarding price, performance and giving solutions on time
❖ To assess whether the product is user friendly for work and also about
after sales services offered by the company.
❖ To study the needs and wants of customers regarding up gradation of
versions and information security of the products.
RESEARCH METHODOLOGY:
Research Methodology is a systematic approach in management research to
achieve pre-defined objectives. It helps a researcher to guide during the course
of research work. Rules and techniques stated in research methodology save
time and labor of the researcher as researcher know how to proceed to conduct
the study as per the objective. It defines the way in which the data are collected
in a research project.
FINDINGS:
 43% of the respondents are in the age group of 18-25 years, 23% in 26-32
years, 20% in 33-40 years and 13% above 40 years.
● 36% of respondents are male and 64% are female.
● 56% of the respondents are executives, 27% of them are system
administrators, 10% respondents are network admins and rest 7% of them
respondents are managers who participated in the survey .
● 10% are getting 5000-10000 per month as income, 23% are getting
10000-15000, 36% - 15000-20000 and 31% above 20,000.
● It is observed that 77% of respondents were aware of products and
solutions offered by Inncon and 23% of respondents were not aware about the
products and solutions offered by Inncon.
● It is observed that 12% of respondents were aware of Inncon through
marketing executives, 44% of them said they came to know about the company
through references, 32% said it is through internet, 7% of them said newspapers
and magazine and the rest 5% of the respondents said they came to know about
the company through other sources.

CONCLUSION:
Customer perception is a key ingredient in marketing campaigns and consists of
a diverse collection of incentive tools, mostly short term designed to stimulate
quicker or greater purchase of particular products or services by consumers.
Customer perceptions programmes are those activities other than stimulate
consumer purchase. Customer perception can also be known as a direct
inducement that offers an extra value or incentive for the product to the sales
force, distributors, or the final consumer with the primary objective of creating
an immediate sale .As far as the survey is concerned a good understanding of
the companies IT infrastructure was done. The objectives of the project were
fulfilled.
The key conclusions from the report are: The study reveals that Inncon is trying
its level best to increase its consumer purchasing behaviour. But there are some
more steps are to be taken it improve further customer’s satisfaction which is
beneficial both for the customers and the company. The company should adopt
the modern concept of marketing strategy which emphasizes that marketing
which starts with consumers and ends with customers.
REFERENCE:
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February, p. 17
❖ Buck, S., (1990), People matters, in Birn, R., Hague, P., and
Vangelder,P.,(eds), A handbook of market research techniques, Kogan Page,
London.
❖ Buxton, P. (2000), ‘Companies with Social Conscience’, Marketing, 27
April, pp. 33-4
❖ Carroll, A. (1999), ‘Corporate Social Responsibility’, Business and Society,
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