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We produce thought leaders to

the nation. The Postgraduate


Institute of Management (PIM)
has been in the forefront in
breeding such leaders with
character and competence. They
are equipped with cutting-edge
knowledge and complementary
skills needed to perform in
both private and public sectors
alike. In producing them with
clarity and commitment, the
PIM has always been a centre
of excellence in management
education, with its wings
spreading beyond Sri Lanka.

Excellence is all about being exceptionally good. When applied to enterprises, it involves
exceptional achievements in a consistent manner. That’s what the PIM is proud of being a
self-financed, semi-autonomous public entity. Now the time has come to expand our reach,
regionally and globally through research and teaching. The leadership of the PIM has been
entrusted with another generation. Adhering to best practices with appropriate use of
technology is the way forward in ensuring enhanced quality and relevance in all our initiatives.
The PIM will continue to produce value in practising values, as the nation’s management mentor.

We strive to continuously improve all our programmes. Master of Business Administration


(MBA) is our key flagship programme. As we have been consistently advocating, being an MBA
is far more important than doing an MBA. It is to put mind before action, in all endeavours. The
increasingly competitive world now demands not just to “be an MBA” but “being brilliant as
an MBA”. We believe in facilitating holistic learning with quality and relevance. In doing so, we
transform mere practitioners to mega professionals who will have global presence with local
pulse. That’s why we offer an enriching learning experience in igniting human imagination.

Prof. Ajantha S. Dharmasiri


Director and Chairman of the Board of Management
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As the pioneer of advanced
management education
and training in Sri Lanka,
the Postgraduate Institute
of Management (PIM) has
continued to serve the
business community and
the Nation for over 30 years.
As a semi-autonomous body
affiliated to the University
of Sri Jayewardenepura, it
is governed by a Board of
Management consisting
of representatives from
business, professions
and the government. The
PIM is the only university
institution in the country
which is self-financed.
The PIM’s core degree
programme, the Master of
Business Administration
(MBA) attracts hundreds of
young managers annually,
and provides the most
challenging learning
opportunity in management
in Sri Lanka.

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Guided by our strategic direction, the Institute this process, the Institute also gives priority to
consciously adopts a series of Mission-driven the study of international business and issues
strategies, policies and programmes in the key of globalization.
result areas of management education and
research:
Research in Management
Higher Degrees Proudly Continuing Our Tradition
Quality in Output The PIM is the leading higher education
All our graduates in the corporate sector, institution in the country that conducts
public sector management and doctoral research in the discipline of management.
programmes are expected to demonstrate This is amply reflected in our claim that
high levels of achievement in three areas: our MBA is one of the few, and best MBA
programmes in the world, where research
l Distinct operational competencies in a is an important and essential component of
chosen specialization of management; the degree. While many MBA programmes
l Distinct competencies in the generic elsewhere have conveniently abandoned the
management skills of interpersonal practice of learning of research, we proudly
relations and communication including IT; continue to improve upon the quality of our
and research and research related projects in
the MBA programme. We have intellectually
l Distinct competencies in higher order
contributed continuously over three decades.
integrative abilities in systems integration,
Research interests developed at the Master’s
problem solving skills, strategy
level are promoted through the doctoral
formulation and leadership.
programme of study. The Sri Lankan Journal
of Management, a bi-annual Journal of the
Relevant Education Institute, started in 1996 became the first Sri
Lankan journal to be published by EBSCO,
Courses of study, areas of specialization a leading global research database. The
and majors, and research priorities in Professional Manager Magazine, our other
all programmes of study will reflect the bi-annual publication continues to provide
Institute’s response to the priority needs a forum for publication and discussion on
of industry, government and national
various emerging and evolving arenas.
development as perceived by the Institute. In

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MBA Programme Learning Goals Most of the sessions are conducted during
evenings and weekends, and part of the work
This module is in direct relevance to the
is carried out through day-time workshops
learning goals of the MBA programme. As it is
and off-campus residential programmes. All
stated, PIM MBA graduates will be able to:
degree requirements must be completed
A. Recognize the key knowledge, skills and within a period of five years of the date of first
attitudes at local and global level. registration.

B. Reflect with critical thinking and analysis


A student must earn a total of 60 credits by
in solving business – related problems.
way of course work, research work and skills
C. Reach public and private organizations demonstration. These credit hours (Cr) are
through team participation. distributed among these components of the
D. Realize the importance of economic regular study programme as follows:
and ecological concerns and the humane
Table 01: Credit structure
aspects of business activities.
Required Core Courses (18) 36 credits
E. Reinforce integrity and ethics in being
conscious of values when decisions are Elective Courses (03) 06 credits
made. Integrative Course in Management 03 credits

The above objectives are linked to the learning Management Research Project (MRP) or 15 credits
objectives of each module. Management Skills Project (MSP) or
Management Case Study (MCS) or
Entrepreneurship Skills Project (ESP) or

Degree Requirements Industry Survey Project (ISP)

Total 60 Credits
The Master of Business Administration
(MBA) is the core degree programme of The Management Research Project/
the Institute, the duration of which is two Management Skills Project/Management
years. Organized into eight academic terms Case Study/Entrepreneurship Skills Project/
during this two-year period, the programme Industry Survey Project is presented by
offers approximately 600 classroom the student before a panel of academic and
interaction-hours and over 60 hours of faculty professional evaluators.
consultation on research, skills development,
directed study and residential workshops.
Since the degree requirements for group
work, practical assignments, research and
skills projects as well as examinations are
comprehensive, the demand on students
in terms of study hours is high. This is in
addition to the notional 50 hours per course.

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Management Research Thesis (MRT) Project is presented by the student before
Option (24 Cr) a viva panel of academic and professional
evaluators.
Students intend to follow an academically-
bent Master’s Degree may undertake research
leading to a Thesis (24 Cr), in which case the
Time Tables
student will not have to do the 15 credits
projects stated above, and the integrative The academic year is organized on a term
course in Management. Further, the student basis. The duration of a term is three months.
will have to do only two elective courses. The a) Week-day Option: Three days per week
Management Research Thesis is presented by (5.45 pm - 8.45 pm).
the student before a viva panel of academic
and professional evaluators. b) Week-end Option: Three, three hour
sessions on Saturday/Sunday (8.00 am –
However, to complete 24 credits, the students
5.00 pm).
will have to complete the two compulsory
electives totaling to 04 credits, in addition to
the thesis (20 credits). This allows students to MBA Students
take the MBA (Research option) with 40% on
The PIM’s MBA attracts executives, practising
research work. With this option, students can
managers and professionals largely from
earn an MBA by selecting the Research option.
the private sector. Candidates come from
This meets the criteria for Doctoral work
different academic and work backgrounds,
across many universities around the world.
namely, engineering, marketing, finance, HR
and IT. Every year, there are a few candidates
Management Field Study Project (MFP) from the legal and medical background as
Option (13 Cr) well. Students who come with such adequate
preparation, already possessing learning
The Management Field Study Project
skills, not only enjoy the learning activities
option is an extension of the case study,
better, but also mitigate the stress during
where a student can focus on performance
the currency of the programme with relative
improvement of a division/department linked
ease. The most valued learning outcomes for
to a course work. This will be more related
students of the MBA Degree include:
to KPIs of the company which essentially
become a part of performance of a manager. ¡ Learning the art and science of providing
Students selecting the option of Field Project leadership, including entrepreneurial
will need to take one additional elective, and strategic thinking for business
which can broaden the knowledge, and organizations competing in borderless
allows more specialization in one field while environments; and applying that
gaining competencies in the particular field. knowledge to the given scenario in this
For instance, one can take the additional VUCA world;
elective in HR and take an HR related Field
¡ Developing higher levels of competence
Project. This approach will allow the student
in problem solving and policy analysis
to complete the MBA on time, and gain
in marketing, production, financial and
the required competencies in an area of
organizational aspects of business;
specialization. The Management Field Study

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¡ Mastering the complex processes of exceptional and outstanding track
decision making, and application of record. In this category, the Institute
modern management techniques for will adopt special procedures for
productivity and quality enhancement; the determination of eligibility for
¡ Developing values and skills for working selection as the number of places
with people, particularly in groups and allocated in the programme is limited.
teams; and Any candidate applying under the
“Mature Student” Category, purely on
¡ Sharpening business communication experience, must submit a separate
skills for negotiation and executive report not exceeding 1000 words
presentations. indicating their career achievements,
and rationalizing the reasons as to
why they deserve to be considered for
Who Should Apply
admission.
Eligibility to apply for admission to the MBA
2. A good knowledge of English is compulsory.
Degree programme is determined according to
the following criteria:

1. One of the following qualifications:


Assessment of Applicants
Admission to the Institute’s programmes of
a) A Bachelor’s Degree, from a recognized
study is competitive. PIM will assess the level
university with at least a second class
of analytical skills, proficiency of English
(upper division) pass, in business/
both written and spoken, comprehension and
public administration/commerce/
intelligence by way of an aptitude test to select
management studies.
the applicants. The PIM welcomes applicants
b) A Bachelor’s Degree from a recognized with experience in managing organizations
university, and at least three years’ or in research together with qualities
work experience in a managerial of dynamic leadership, and a desire for
capacity at an organization acceptable continuous improvement. In making selection
to the Institute or teaching/research decisions, the admission policy recognizes the
experience relevant to the programme relevance of three equally weighted sets of
of study. attributes: intellectual capacity, demonstrated
c) A professional qualification recognized professional/research competence and
by the Institute as being equivalent personal characteristics. Since the Institute’s
to a Bachelor’s Degree of a university, courses of study are conducted in the English
and three years’ work experience in a medium candidates are required to have
managerial capacity at an organization adequate proficiency in English.
acceptable to the Institute, or
The admission procedure includes three steps
teaching/research experience relevant
of evaluation:
to the programme of study.
a) Review and assessment of application
d) Senior managers, entrepreneurs and qualifications
and researchers whose age is b) Admission test (Aptitude test)
above 35 years, and who have an c) Interview.

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A Board of Admission administers this Applications and Fees
procedure. Both academic and professional
qualifications of applicants will be assessed A copy of the MBA Programme Hand Book
in order to determine applicants’ intellectual could be obtained from the PIM Office free of
capacity and achievements. charge. This could be downloaded from the
PIM website as well.

Admission Test Applications must be submitted on-line


through the PIM Website: www.pim.sjp.ac.lk/
Qualified applicants are required to sit the apply
Admission Test conducted by the Institute.
This test is designed to assess the candidate’s Once the on-line application is received, the
analytical skills, communication skills and Institute will evaluate the application and
proficiency in English. inform the applicant his or her eligibility for
the programme.
The admission test will consist of the
An application processing and admission test
following three papers:
fee of Rs. 1,500 must be paid thereafter.
Paper I: Essay (Duration: 40 minutes; Marks:
Payment could be made using one of the
40): Write an essay in English on one of the
methods given below:
three topics given. Marks will be given for (a)
depth of knowledge (b) analytical ability (c) a) Indicate your online application
organization of ideas (d) objectivity of writing reference number and make the
(e) orderly presentation and (f) grammar. payment (Rs. 1,500) in cash to the
Topics are chosen from management and finance division of the Institute.
relevant areas. b) Credit the amount (Rs. 1,500) to any
Paper II: English Language & Comprehension branch of the Bank of Ceylon (Account
(Duration: 30 minutes; Marks:30): (a) English Name: Postgraduate Institute of
grammar, including sentence structure, Management; Account No.: 192596) and
vocabulary and meanings. (b) Understanding email the scanned image of the deposit
passages from an English text on management slip and your application reference
and relevant areas. number to admin@pim.sjp.ac.lk
c) Transfer the fee on-line to the PIM Bank
Paper III: Analytical Skills (Duration: 30
Account (Account Name: Postgraduate
minutes; Marks: 30): The ability to visualize,
Institute of Management, Bank: Bank
gather information, articulate, analyze,
of Ceylon, Borella, Branch Code: 038)
and solve problems or arrive at sensible
and email the funds transfer statement
decisions based on logical interpretation and
to admin@pim.sjp.ac.lk indicating your
information made available. However, there
application reference number.
can be minor variations to this paper to be in
congruence with the evolving world. The fee applicable to the MBA 2020-21
programme is Rs. 600,000. This fee could be
paid in instalments within the two-year study
period.
The fee once paid is not refundable.

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. Student Discipline
Timetables for sessions will vary according to In order to secure and maintain professional
the programme - structure, i.e., whether the and ethical standards pertaining to discipline,
programme is full-time, or conducted during students are expected to exercise restraint
evenings or weekends. in their conduct both inside and outside
the Institute. It is the responsibility of
each student to obtain a copy of the PIM
Foreign Applicants
Student Handbook, and familiarize himself/
Foreign applicants whose medium of herself with the regulations, procedures
educational instruction over a considerable and guidelines given therein, and adhere to
period of time (minimum of three recent them in pursuing the studies and research
years) has been English may seek exemption prescribed by the Institute.
from the MBA Admission Test by forwarding
evidence of competence in the English Residential Workshops
Language.
An important feature and a value addition of
programme delivery is a residential workshop.
Programme Duration and Usually, it is held in a hotel away from
Extensions Colombo. Such a workshop helps students
The normal period of study (effective from the and faculty refresh and reflect in a quiet
day of registration) for the MBA is two years and reposeful environment that promotes
under the part-time option, and one year creativity in group settings and also for
under the full-time option. networking.

Under circumstances acceptable to the Board


of Study of the Institute a student may, upon
Postgraduate Diploma Option
request, be granted extension of registration Students who are unable to complete the
beyond the normal period of study stipulated MBA Degree requirements may obtain a
for the programme. The maximum period of Postgraduate Diploma in Management
study for the MBA is five years from the date (PGDM). PGDM may be awarded to those
of first registration in the programme of study. students who successfully complete all
Students receiving extensions must pay a requirements except those for research
programme fee for the extended period. and skill competencies. Likewise, PGDM
will also be awarded to those who do not
reach the required level of overall academic
Cancellation of Registration
performance measured by Grade Point
The university registration of those students Average (GPA).
who cannot complete the postgraduate
degree within the stipulated time will be
automatically cancelled. If they still wish
Further Information for Students
to obtain the Degree they must reapply for Detailed information regarding all the policies
admission. and procedures and regulations governing the
programme is given in the Student Handbook,
which is given free to registered students.
It is the responsibility of the students to
understand and follow the information given
in this Handbook.

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The PIM is privileged to offer its clientele MBA with Management Research Thesis
the exposure it has gained both locally (MRT) Component:
and globally to meet the growing needs of
managerial competencies and professionalism. Course Type No.of
Credits
The curriculum is structured and designed in
Required Core Courses (18) 36
congruence with the evolving world around
Compulsory Elective Courses (02) 04
eighteen core courses and a choice of elective
Management Research Thesis 20
courses from a wide range of subject areas.
Students are directed to research and skills Total 60
development projects in each required course,
leading to a well-conceived final project in the MBA with Management Field Project (MFP)
second year of study. Component:

Course Type No.of


Credit Requirements Credits
Required Core Courses (18) 36
A two-credit course which is 30 session hours, Elective Courses (04) 08
is conducted over a period of 10 weeks, and
Integrative Course in Management 03
a student will complete three such credit
Management Field Project Report 13
courses in a typical term. Each course will
Total 60
have its own scheme of evaluation, including
skills and research-based assignments and (The above credit structure is in compliance with the Sri Lanka
Qualification Framework (SLQF) Exit Level 10 requirements.)
group work, and a final course examination.
Time tables for sessions vary according to
whether the programme is full-time, part-time
or conducted during evenings or weekends. Grading System
The credit structure of the MBA Programme The grading system currently applicable in the
under different research options is as follows: programme is as follows:

MBA with Research Component:


Marking Scale Grade Point
Scale
Course Type No.of 00 - 59 F 0
Credits
60 - 65 C 2
Required Core Courses (18) 36
66 - 70 C+ 3
Elective Courses (03) 06
71 - 75 B 4
Integrative Course in Management 03
76 - 80 B+ 5
Management Research/Skills/Case 15
81 - 85 A- 6
Study/Entrepreneurship Skills/
Industry Survey Project 86 - 90 A 7
Total 60 91 - 100 A+ 9

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The pass mark for each credit course is
Term IV (Year 1)
sixty (60), and the above indicates that the
student earns a minimum of 60% for the MBA 510 Human Resource Management
examination component in order to attain MBA 511 Management Research Skills
this grade. A minimum of 60% will also apply MBA 512 Leadership and Business
to all assignments, the aggregate of which Development
would form the total for that module. In order Term I (Year 2)
to qualify for the MBA Degree, the level of
MBA 513 Strategic Financial Management
performance required at the end of Year II is
MBA 514 International Business
a GPA of 4.0 (71% or above) or better on the
MBA 515 Project Management &
above scale. Those who obtain an average of
Sustainability
less than 71% or who do not complete the
final project will be awarded the Postgraduate Term II (Year 2)
Diploma in Management (PGDM). MBA 516 Entrepreneurship
MBA 517 Business Strategy
MBA 518 Business Analytics
Excellence in Performance
Term III (Year 2)
A Merit Pass in the MBA degree is awarded to
MBA 519 Integrative Course in Management
a candidate who receives a GPA of 7 or better,
together with a grade of ‘A’ or ‘A+’ for the final Elective Course I
project. Elective Course II
Elective Course III
Research Methodology I
Programme Structure (Compulsory Elective for Thesis
-MBA 535)
Required Courses: Research Methodology II
(Compulsory Elective for Thesis -
Term I (Year 1)
MBA 535)
MBA 501 Managing Organizations
Term IV (Year 2)
MBA 502 Economic Analysis for Business
MBA 503 Business Communication One of the following
MBA 525 Management Research Project
Term II (Year 1)
(MRP)
MBA 504 Marketing Management
MBA 526 Management Skills Project (MSP)
MBA 505 Business Law & Corporate
MBA 527 Management Case Study (MCS)
Governance
MBA 528 Entrepreneurship Skills Project
MBA 506 Information Management (ESP)
Term III (Year 1) MBA 529 Industry Survey Project (ISP)
MBA 507 Organizational Behaviour MBA 530 Management Field Study Project
(MFP)
MBA 508 Managerial Finance
MBA 535 Management Research Thesis
MBA 509 Managing Business Operations
(MRT)

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MBA 501: Managing Organizations economy is linked to the global economy, and
the changes in the global environment and
Management is fundamental to most activities
policies adopted by foreign governments have
we do. This course focuses on fundamentals of
inescapable consequences for organizations.
Managing Organizations in the contemporary
world. A typical manager works long hours,
Learning Highlights:
and faces increased complexities posed
1. Recognize the relevance and uses of micro
by globalization, domestic competition,
and macroeconomic concepts, in particular;
government regulation and stakeholder
pressure. This task is further complicated by Familiarize with economic models
rapid change, restructuring processes, and and their uses; Use tools of economic
both minor and major crises. The manager’s analysis and their applications; Develop
job is not only unpredictable and fraught an understanding of the economic basis
with discontinuity and challenges, but it is of business decision making; and an
also filled with opportunities to make a real understanding of macroeconomics,
difference for the benefit of the organization in particular the role of Government,
and the people it serves. including taxation, interest rates, and other
forms of market intervention.
Learning Highlights: 2. Reflect on the concepts of microeconomics
1. Recognize the key fundamentals of and its relevance in understanding market
managing organizations. behaviour and economic environment as
2. Reflect on the main challenges associated an interactive dynamic process that works
with managing organizations. within a macroeconomic framework.

3. Realize the applicability of the basic 3. Reach diverse organizations, industries and
concepts learnt to the current issues faced situations with confidence.
by one’s workplace. 4. Realize the applicability of the concepts
4. Reinforce the way how one professionally learnt in understanding the broad market
plays the managerial roles in utilizing framework and its applications for policy
management skills in one’s workplace. analysis.
5. Reinforce the way how one professionally
makes economic analyses for optimal
MBA 502: Economic Analysis for Business outcomes within dynamic situations,
both in complementary and competing
Economics is apparently the discipline and
scenarios.
foundation subject which has provided
valuable inputs to other subjects such as
Management, Marketing, and Finance. At MBA 503: Business Communication
the core, its studies revolve around both
micro and macroeconomics and how the In our total life-span we ‘communicate’ with
key decision makers in an economy viz. people around us. Although it is the most
individuals, firms and governments, choose natural thing to do, some of us are better at
to employ the scarce resources available to it, compared to most others. Undoubtedly,
them to obtain maximum benefit. In addition, ‘better communicators’ tend to get ahead
this course discusses how the country’s of others and achieve more with their lives.

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Within the business context, the importance shapes and directs organizational processes,
of ‘effective and impactful communication’ while marketing functions help sense, design
is a key element of any business executive’s and deliver value to customers and exceeding
success. Effective communicators are also expectations of stakeholders.
seen as better leaders making their way
up the corporate ladder pretty fast. The Learning Highlights:
importance of ‘technical competency’ 1. Recognize the key fundamentals of
cannot be underestimated. However, marketing.
technical competency coupled with effective 2. Reflect on the marketing implications of the
communication skills will get one further than concepts and their utilization in marketing
what one could achieve mainly with technical practices.
competency.
3. Reach diverse organizations, industries and
situations with confidence in developing
Learning Highlights:
strategic marketing plans.
1. Recognize the key aspects of being an
4. Realize the particular approaches and
effective and persuasive communicator
techniques of sensing, sizing and seizing
within a business context.
market opportunities in marketing
2. Reflect on techniques, tools, best practices
management.
and tips that make an exceptional
5. Reinforce the way how one professionally
communicator.
play the managerial roles in utilizing
3. Reach different groups of people, diverse
marketing management skills in one’s
organizations, industries and situations
workplace.
with self-confidence as a communicator.
4. Realize the applicability of communication
concepts learnt to multi-faceted issues MBA 505: Business Law & Corporate
faced by one’s organization. Governance
5. Reinforce how one professionally plays the This course deals with fundamental concepts
role of an effective communicator within of Business Law; sources of law; the legal
business. and court system; forms and procedures in
commercial litigation; legal forms of business
organizations; sole traders, partnerships,
syndicates, joint ventures, agencies and
MBA 504: Marketing Management companies; contract law, tort law, property
Marketing is a discipline that is an integral and criminal law in relation to business;
as well as one of the pivotal points of intellectual property; the law governing
management in an organization, be it publicly e-Commerce; banking and insurance law;
owned or privately held. Marketing is both securities in lending, hire purchase, guarantee
a state of mind and a world-view of the and indemnity; employment and labour
individual and the organization, as a whole. law and dispute settlement; mediation,
It is also a collection of well-honed functions arbitration, ombudsman schemes and
that help attract, retain and grow customers consumer protection. In addition, the exigency
profitably. Marketing as a business philosophy of Corporate Governance has emerged in the

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contemporary business world. This course, Learning Highlights:
hence, discusses the facets and attributes 1. Recognize the key knowledge and skills and
of governance and compliance from the attitudes required to become an effective
corporate world, regulators as well as from decision maker using information.
the legal perspective.
2. Reflect with critical thinking in applying
Information Systems for business related
Learning Highlights:
problems.
1. Recognize the key fundamentals of
business law and the main ways in which 3. Realize the applicability of new
business is conducted in Sri Lanka. technological advances to the current
issues faced at the workplace.
2. Reflect on the legal issues faced by business
and commerce. 4. Reinforce information ethics and privacy
3. Reach diverse organizations, industries and in dealing with organizational information
situation with confidence. and the protection of digital assets.
4. Realize the applicability of concepts
learnt to the current issues faced by one’s
MBA 507: Organizational Behaviour
workplace.
5. Reinforce the way how one professionally Organizational behaviour (OB) is the
play the managerial roles in utilizing legal study of individuals and their behaviour
skills in one’s workplace. within the context of the organization in a
workplace setting. In other words, it deals
with human behaviour in organizations. OB
MBA 506: Information Management can be regarded as an interdisciplinary field
drawing from numerous disciplines including
The digital revolution is rapidly transforming
psychology, sociology, economics, organization
the fundamental nature of many companies
theory, statistics and many others. This course
in a wide range of industries, and general
will offer a range of topics of managerial
managers and entrepreneurs need to
relevance covering individuals, interactive
understand the economics, technologies
teams and institutions.
and management practices of technological
adoption. This course focuses on the role of
Learning Highlights:
new technology and the managerial skills
1. Recognize the key fundamentals of
and capabilities needed. An interactive
organizational behaviour.
learning approach which includes lectures,
presentations, videos and case studies is used 2. Reflect on the main behavioural insights
as the method of delivery. Assignments are related to an individual as well as in
focused on the application of technology to interactive teams.
one’s organization giving the opportunity 3. Reach individuals, interactive teams and
to think critically about current business institutions with confidence.
practices, and making recommendations for a
possible digital transformation effort. 4. Realize the importance of economic and
ecological concerns and the humane
aspects of business activities.

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5. Reinforce integrity and ethics in being MBA 509: Managing Business Operations
conscious about values when decisions are
Along with Marketing, Finance and
made.
Human Resource Management, Managing
Business Operations integrates into the
MBA 508: Managerial Finance main subsystems of strategic management
responsibility. Arising from the increasing
Most would not dispute the argument that complexity of global competition in the past
“Accounting is the language of business”. This 15 to 20 years, Operations Management
is because accounting is the ‘medium’ through has transformed itself from a mundane
which most of the business performance is body of quantitative techniques designed
measured and communicated to all relevant to manage an enterprise efficiently to be a
stakeholders. An appreciation of financial key contributor to corporate strategy. As a
aspects of managing one’s business can be subsystem that is responsible for a significant
seen as an essential competency-area for any percent of costs, assets and people, effective
successful entrepreneur or business manager. management of operations is a key success
This is because the prudent and systematic factor in the overall success of an organization.
management of one’s finances will yield The more successful organizations
direct results towards creating shareholder have recognized the high degree of
value, as is the expectation of every investor interdependence among specialized functions,
in the modern day business environment. and therefore, they rely upon operational
This course aims to equip students with a systems to provide the necessary quality of
basic understanding and comprehension of design, implementation and control. In broad
some of the theories and practices involved in terms, these considerations have shaped the
accounting and finance. The course includes objectives of this course
topics drawn from financial accounting,
management accounting as well as financial Learning Highlights:
management and application of such concepts. 1. Recognize the importance of managing
business operations for productivity and
Learning Highlights: organizational growth.
1. Recognize the key financial concepts 2. Reflect on one’s own ability to identify and
required to be a successful business continuously improve business operations.
manager. 3. Reach one’s capability to interact with
2. Reflect with critical analysis on important industries and institutions with confidence
information presented in financial when dealing with operational issues.
statements. 4. Realize the applicability of the knowledge
3. Reach diverse business environments gained by the course to design and develop
in terms of understanding some of the work processes.
common financial implications facing them. 5. Reinforce the way how one professionally
uses the knowledge of operations
4. Realize the importance of financial stability
techniques while promoting productivity.
for a business.
5. Reinforce the importance of ethical
financial management practices.

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MBA 510: Human Resource Management problem, literature review, conceptualization,
designing the study for data collection, and
In the competitive world of business, Human
the use of SPSS for data analysis and report
Resource Management (HRM) function has
writing. This course also gives the opportunity
a strong bearing upon an organization’s
for the students to have an idea about the final
corporate strategy formulation and
project.
implementation. As organizations move
away from the industrial age dominated by Learning Highlights:
factory labour practices to the information
1. Recognize the importance of identifying a
age, characterized by the power of the
research problem properly.
knowledge worker, the HRM -corporate
strategy link is receiving greater attention in 2. Reflect on the different options, types and
all aspects of management. In this context, the dimensions involved in undertaking
managing people, the most precious resource each of the research options such as Thesis,
in an organization is increasingly becoming Research Paper, Skills Project, Case Study,
important in order to sustain a profitable Industry Survey, and field project.
growth. 3. Realize the applicability of concepts and
techniques learnt to the current issues
Learning Highlights: faced by one’s workplace.
1. Recognize the key fundamentals of HRM.
4. Reinforce the outcome and the findings
2. Reflect on the main challenges associated to day to day managerial decisions at the
with HRM. work place.
3. Reach diverse organizations, industries and
situations with confidence.
4. Realize the applicability of concepts MBA 512: Leadership and Business
learnt to the current issues faced by one’s Development
workplace.
This course focuses on the leadership and
5. Reinforce the way how one professionally the development of business through high
applies the key lessons of HRM in playing a performance cultures in organizations. The
people manager role in one’s workplace. content of the course includes historical,
modern and post-modern leadership theories;
the development of entrepreneurship
MBA 511: Management Research Skills and intra-corporate entrepreneurship
(intrapreneurship); the ethical dimension
In the contemporary world making decision
of behaviour of exemplary leaders; the
based on the ‘gut feeling’ would not only
development of leaders through leadership
destroy companies but also result in have
processes; the importance of emergent
irrevocable consequences. The overall
leadership in the face of crises and disasters;
purpose of the course is to guide and impart
business modelling and resultant business
the knowledge to the students with skills in
plans; the design of business incubators
the different aspects of carrying out a research
and strategic business units; and fostering
using accepted research methodologies.
creativity and innovation in organization.
This includes, skills in identifying a research

18
Learning Highlights: MBA 514: International Business
1. Recognize the evolution of leadership The objectives of this course are
thought, the art of business modelling and fundamentally two dimensional. Firstly, the
business plan writing students are required to understand the
2. Reflect on how leaders think in order to basics, issues and outcomes / consequences
develop one’s own leadership style. in the current and evolving world of
international business. Hence, fundamentally,
3. Reach diverse organizations, industries and
knowledge is imparted on globalization,
situations with confidence.
multinationals’ behaviour, impact of
4. Realize the applicability of concepts trading blocks and world trade, strategic
learnt to the current issues faced by one’s and economic interventions, foreign direct
workplace. investments, behaviour of foreign exchange
5. Reinforce the knowledge gained by the market and International strategy along with
course for developing an ethical business. entry modes. Secondly, the participants will
apprehend the gaining of skills and applying
knowledge in International Business.
MBA 513: Strategic Financial Management
Learning Highlights:
This course is designed to analyze and
1. Recognize the key fundamentals of
understand the process of managing key
International Business.
strategic financial decisions. The main
objective of this course is, to assist the 2. Reflect on the main challenges in all facets
participants understand how modern associated with International Business.
business organizations gain competitive 3. Realize the applicability of concepts learnt
advantage through finance strategy. to the current issues in evolving Global
Learning Highlights: Trade.
1. Recognize the key fundamentals of 4. Reinforce the way how one professionally
strategic financial management in applies the key lessons of International
organizations. Business while conducting global trade in
day to day activities.
2. Reflect on the main challenges associated
with strategic management of finances in
organizations.
3. Reach diverse organizations, industries and MBA 515: Project Management &
situations with confidence. Sustainability

4. Realize the applicability of concepts learnt The course on Project Management is aimed
to the current financial management issues at preparing MBA students to be successful
faced by one’s workplace. professionals in managing projects in the
future. It attempts to develop specific skills
5. Reinforce the way how one professionally
in the areas of planning, initiating, executing,
plays the managerial roles in utilizing
monitoring and controlling, and closure of
financial management skills in one’s
projects. Strategic Corporate Sustainability
workplace.
prepares future business leaders to be

19
competent and enlightened in the global 2. Reflect on one’s own entrepreneurial
agenda of sustainable development, and orientation in order to develop one’s own
how every business has an opportunity to career.
embed sustainability in Corporate Strategy
3. Reach one’s capability, and interact with
by creating sustainable Blue Ocean Market
industries and situations with confidence.
spaces that meet the needs of consumers
and businesses in a strategic and sustainable 4. Realize the applicability of the knowledge
manner. gained by the course to develop
entrepreneurs.
Learning Highlights: 5. Reinforce the way how one professionally
1. Recognize the key fundamentals of project uses the knowledge of entrepreneurship
management. while promoting entrepreneurial
behaviour.
2. Reflect on the key success factors in
delivering a successful project, lessons
learnt and how to avoid pitfalls.
MBA 517: Business Strategy
3. Reach diverse organizations, industries and
The main aim of this module is to sharpen
situations with confidence.
the participants’ understanding of, and
4. Realize the applicability of concepts approach to strategic management and
learnt to the current issues faced by one’s improve their skills of practical applications
workplace. of it. Fundamentally the course encapsulates
5. Reinforce the way how one professionally strategy formulation, strategy implementation
plays the managerial roles in utilizing and strategy evaluation. This course also
project management skills in one’s works as the core subject by integration of
workplace. knowledge of other courses.

Learning Highlights:
1. To gain skills needed to conduct strategic
MBA 516: Entrepreneurship analysis in a variety of industries and
competitive situations, and especially, to
The course aims to provide an appreciation of
provide a stronger understanding of the
the scope and issues of entrepreneurship from
competitive challenges of a global market
the perspective of a practising manager. The
environment.
course will primarily deal with issues relating
to entrepreneurship in new venture creation, 2. To identify the keys to crafting business
strategy in business growth and development, strategy, reasoning carefully about strategic
and initiating change in uncertainty. options, using “what-if” analysis to evaluate
action alternatives, and making sound
Learning Highlights: strategic decisions.

1. Recognize the key fundamentals of 3. To develop the capacity to think


entrepreneurship, and understand strategically about a company, its
entrepreneurial orientation. present business position, its long-term
direction, its resources and competitive

20
capabilities, the caliber of its strategy, and MBA 519: Integrative Course in
its opportunities for gaining sustainable Management
competitive advantage.
The Integrative Course in Management
4. To perform the managerial tasks associated consists of a series of five seminars. At the end
with implementing and executing company of the seminar series students are required
strategies, integrating the corporate to sit a comprehensive examination of three-
strategy with business and functional hour duration. This examination will also be
strategies. integrated across other key courses where
students will be tested for their overall
5. To gain an understanding of implementing
knowledge and the application of knowledge
strategies through different management
in key arenas.
techniques.

MBA 525: Management Research Project


MBA 518: Business Analytics
(MRP)
This course stresses on key tools in
Through MRP, the student will demonstrate
Business Analytics that can impact on the
performance of a business. An interactive on his/her depth of knowledge, and
learning approach is adopted to deliver the understanding in a chosen area of study via an
course. Topics are presented in a pragmatic extensive study/survey of existing knowledge,
manner, making it simple to understand innovative formulation of problems and
and apply in a corporate environment. their analysis; collection, analysis and
Lectures, presentations, case analyses, group interpretation of data and information, and
presentations, discussions, and videos are developing sound conclusions. Students are
used appropriately as methods of delivery. advised to select a suitable area of study for
Assignments are given on issues related to this purpose early in their study programme,
local and global organizations. Participants
and then use the research exercises given in
thereby, get an opportunity to apply the
the required courses to explore and develop
knowledge gained into practical situations.
their research questions and background
Learning Highlights: literature.

1. Recognize the key knowledge, skills and Required: Approval of the research proposal,
attitudes at local and global level. submission of paper during the last term
2. Reflect with critical thinking and in solving of study, and oral examination of paper
business related problems. (approximately one hour).

3. Reach diverse organizations, industries and


situations with confidence. MBA 526: Management Skills Project (MSP)
4. Realize the applicability of concepts Through MSP, the student will demonstrate
learnt to the current issues faced at one’s his/her knowledge and understanding in a
workplace. chosen area of study via a survey of existing
knowledge, and identification of a business
or management problem requiring solutions
in a practical setting, and demonstration of

21
competency in a chosen area(s) by designing MBA 528: Entrepreneurship Skills Project
a project, implementing it and reporting (ESP)
the results obtained. Selection from a wide
ESP is especially meant for the student
range of projects in construction, business,
who intends to start up his own business,
services and management of organizations
spearhead the startup of a strategic business
is permitted. Students are advised to
in an organization, plan a specific aspect of
plan for a suitable project early in their
business development, or move into business
study programme, and then use the skills
consultancy for startup entrepreneurs or
assignments available in the required courses
small businesses. It is an opportunity for the
to prepare for the project to be undertaken in
student to demonstrate his/her knowledge
the last term of study. Students may search for
and understanding of entrepreneurial
project sponsors/funding sources to support
strategy. In doing so he/she will make
the project’s implementation.
evident his/her competency in identifying an
Required: Approval of the management skills opportunity in the market, developing an idea,
proposal, submission of project during the crafting strategy for the startup of a business
last semester of study, and oral examination of unit for manufacture or service, analyzing
project (approximately one hour). operational, market and financial feasibility,
and also executing a project using state of
the art project management knowledge.
MBA 527: Management Case Study Project As in MBA526 Management Skills Project,
(MCS) students are advised to plan for such a venture
early in their study programme by aligning
Through MCS, the student will demonstrate
assignment of courses such as Managing
his/her ability to examine an organization
Business Operations, Leadership and Business
based on an overarching theme.
Development, Entrepreneurship, towards
Evidence, both quantitative and qualitative, this end. Students are also advised to seek
will be collected relating to the selected sponsors and partners who would facilitate
organization in examining the identified the realization of this project.
theme. The collected information organized in
Required: Approval of entrepreneurship skills
terms of a well-crafted conceptual framework,
proposal, submission during the last semester
and its underpinning theme will then be
of study, and oral examination of project
narrated in order to develop the case study in
(approximately one hour).
the last term of study. Pointed questions will
be listed at the end of the case study for the
reader to explore.
MBA 529: Industry Survey Project (ISP) –
Required: Approval of the case study proposal, Option 01
submission during the last semester of An ISP can be undertaken by a group of
study, and oral examination of case study students comprising 3-5 teams, each team
(approximately one hour). consisting of 2 students. Based on a common
framework for the industry, each team of 2
students will analyze 10% companies in the
selected industry which will constitute one

22
project. In total the 3-5 teams would analyze MBA 530: Management Field Study Project
70% of the industry where the unit of analysis (MFP)
is the company. A sample of a minimum of
As in an MSP, an MFP addresses either a
8000 respondents is required if individual
significant performance issue in a company
responses on the basis of the data collection.
such as a decline in competitiveness or an
Required: Approval of the sample and attractive opportunity that would enhance
methodology in line with the initial design current profitability. It offers an excellent
given, submission during last semester of opportunity for MBA students to use
study, and oral examination of the project the knowledge gained from their study
(approximately one hour). programme to analyse an organizational issue
and develop recommendation for resolving
the issue.
MBA 529: Industry Survey Project (ISP) –
Option 02 Required: Approval of the field study proposal,
submission during last semester of study, and
An ISP (option 02) can be undertaken by a oral examination of project (approximately
group of students comprising few students one hour).
to carry out an industry survey on a specially
selected topic. This falls under applied
research. The proposal is given by the MBA 535: Management Research Thesis
faculty. Each student can cover one industry (MRT)
with a minimum sample of 1000 for each
Students intend to follow an academically-
industry. Based on a common framework
bent Master’s Degree may undertake research
for the industry, each student will gather
leading to a Thesis (24 Cr), in which case the
data, analyse data and present data with
student will not have to do the 15 credits
recommendations based on their findings.
projects stated above, and the integrative
Ultimately each student will be assessed
course in Management. Further, the student
individually on their report.
will have to do only two elective courses. The
Required: Approval of the sample and Management Research Thesis is presented by
methodology in line with the initial design the student before a viva panel of academic
given, submission during last semester of and professional evaluators.
study, and oral examination of the project However, to complete 24 credits, the students
(approximately one hour) will have to complete the two compulsory
electives totaling to 04 credits, in addition to
the thesis (20 credits). This allows students to
take the MBA (Research option) with 40% on
research work. With this option, students can
earn an MBA by selecting the Research option.
This meets the criteria for Doctoral work
across many universities around the world.

23
MBA 601: Business Negotiation Skills develop effective strategies, not only
to manage them, but also to mindfully
This course aims at making participants
harness their true potential in achieving an
better negotiators. Firstly, it will increase the
organisation’s success.
awareness of participants on the negotiation
process in general, and that of their own
negotiating behaviour and the implicit MBA 603: Consumer Behaviour
working assumptions. Secondly, the course
will provide an operational framework The term ‘behaviour’ includes thinking, feeling
and analytical tools for preparing for and and action patterns of consumers in response
conducting negotiations. Finally, it will help to value propositions made by organizations.
them improve their skills in negotiation, joint The study of consumer behaviour will help
decision-making, and joint problem solving, organizations ‘get under the skin of the
and help them keep refining those skills. customer’, and develop strategies that work
in the market place. This course will enable
participants to recognize and understand the
MBA 602: Business Psychology intra and interpersonal and environmental
factors that shape consumer behaviour,
It is now an established fact that ‘employees’
and apply the knowledge gathered in the
are an organisation’s most valued asset.
development and adoption of marketing plans.
However for this statement to be true, an
organisation must first understand and
then ‘know-how’, to harness the great MBA 604: Corporate Business Finance
human potential that it’s human resources
possesses. Similarly, understanding and Corporate Business Finance is concerned with
delighting one’s customers is seen as the key the maximization of the financial value of an
to any organisation’s marketing success. A organization while managing the financial
deeper analysis of the subject of marketing, risks it faces. This course is designed to enable
will always reveal, that at the core of any the participants to understand the behaviour
marketing/branding strategy, is a very of the financial environment of the firm, the
psychological approach. interrelationships among different drivers
therein, and its impact on the decision-
This course will thus provide the student with making process including behavioural
an appreciation of psychological concepts, aspects. Emphasis will be placed on practical
theories, models, tools and techniques that application of principles, concepts and
will help them better understand two of intuitive understanding of the theory behind
business’ most important stakeholders salient financial decision models.
(viz., employees and customers) from a
psychological perspective, and thereby

24
MBA 606: Corporate Strategy and also demonstrate analytical and control
techniques.
Corporate strategy focuses on the pattern of
decision-making that determines a firm’s goals
and objectives, produces principal policies,
MBA 609: International Marketing
defines the range of business to pursue, and
pertains to the overall plan for a diversified The focus of this course is to examine
firm. A firm’s corporate strategy acts as both a marketing from a global perspective. It
catalyst for, and a constraint on the strategies examines the effects of international trade
of its business units. If the business strategies and the political, legal, financial and cultural
do not support the firm’s corporate strategy, environment on making marketing decisions.
synergy becomes impossible. Therefore, this Further, it studies the analysis and design of
progression reinforces the inextricable link marketing strategies within the uncertain
between business strategy and corporate and dynamic international environment. The
strategy, with cases of business integration, course will be enriched with case studies, and
strategic alliances, corporate diversification, will be of benefit to local managers who are
and mergers and acquisitions. Key feature required to perform in an intensely globalized
of this course work is a simulation where environment.
participants will be running a company in the
digital camera industry. Managers are to run
the company in an industry where there is MBA 610: Management Consultancy
8-10% growth annually. They would be given Skills
the task of growing the company; earnings per
When firms do not have the internal capability
share and stock price at least 8% annually;
to diagnose problems and develop alternative
maintain a return on equity investment (ROE)
solutions it becomes necessary to seek the
of 15% or more annually; maintain a B+ or
assistance of external specialists who perform
higher credit rating; and achieve an “image
the role of management. Hence, there is a
rating” of 70 or higher. Simulation carries 50%
growing demand for knowledge and skills
of the course mark.
of consultants. The purpose of this course
is to introduce the subject of management
MBA 607: Cost Analysis for consultancy and build the relevant skills
Management among the participants through a process of
participatory learning. Diverse approaches
Managing costs, which is largely within the
with relevance and application in the Sri
control domain of management, is of prime
Lankan context are emphasized.
importance in managing organizations. A
systematic analysis of costs is the precursor
to effective cost management via cost control
and cost reduction. This course offers a
scheme for analysis of costs and a choice of
methods/ tools of cost control to select from.
In addition, the course develops a mind-set
inclined towards managing costs. Case studies
will be used to illustrate success stories,

25
MBA 611: Business Writing Skills MBA 613: Service Management
Communication undoubtedly has become This course is designed to cater to the
one of the main pillars of any organization, emerging requirements of designing,
irrespective of whether the organization is in executing, managing and sustaining of
the public sector or in the private business technology-based service offerings and
sector. Most successful executives in the practices across the globe. Regardless
world of work will be those with highly of private or public sector, every level of
developed communication skills. Of all the employees in organizations is required to
components of communication, writing has have a service orientation; but a greater
assumed a great importance due to its ability responsibility has shifted to middle and
to influence the business process significantly. senior level management. Thus, this
This course will focus on making students course will provide knowledge of blending
become purposeful, economical and reader- operations, marketing, technology, people,
oriented in their management or business and information to achieve a distinctive
writing. The contents of this course will cover competitive advantage in services while
writing a paragraph with coherence and unity, providing a foundation for creative
compiling different types of essays, writing entrepreneurial opportunities. Once equipped
business letters and reports and strategic with this knowledge, students will be able
messages. A reasonably good understanding to design services, map and manage service
of English grammar is required for students to process/encounters and technology, capacity
benefit from this course. and facility planning, service recovery,
innovations, manage customer quality/
experience etc., in the global landscape of
MBA 612: Managing for Innovation services such as Ritz Carton experience, with
This course addresses management and Uber transportation, accommodation at Air
technological innovation with emphasis on B&B and pay through block chains.
the key role of organizations in creating,
developing and transferring new knowledge,
products and processes. It provides
MBA 614: Small Business Management
participants with an understanding of With the potent economy and numerous
innovation dynamics both within and across investment opportunities as well as a
organizational boundaries. By drawing from strong sense of competitive nature in the
state of the art innovation literature as well corporate world, the day to day running of
as extensive use of case study material, the a small business may seem daunting. In this
course analyses opportunities and challenges course, topics which include market research
related to creating and sustaining innovation techniques, feasibility studies, site analysis,
with a specific focus on technology-based financing alternatives which have already
organizations. been dealt within the MBA curriculum are
integrated into the practical task of facing
challenges of small business management
including startup and operation of a growing
enterprise.

26
MBA 615: Strategic Corporate MBA 617: Training Management
Sustainability Training management is the application of
The rising influence of Business on the knowledge, skills, tools and techniques to
utilization of limited resources, and the reality training activities to realize the outcome of
of Climate Change led extreme weather training in the broader context of Human
impact Supply chains and Corporate Strategy Resources Development (HRD). HRD is
in a significant manner. Strategic Corporate a function in an organization that offers
Sustainability, prepares future business prospects for an individual to develop
leaders to be competent at and enlightened on current and future job performance, while
the global agenda of sustainable development, concurrently utilizing human capital in order
and how every business has an opportunity to improve the effectiveness and the efficiency
to ‘Embed Sustainability in Corporate of the organization itself. The contribution
strategy’ by Creating New Sustainable Blue of this course is to facilitate learning as to
Ocean Market spaces that meet the needs of how organizations could explore practices of
consumers and business in a strategic and training, so that they would be able to make a
sustainable manner. shift beyond average performance.

MBA 616: Techniques for Productivity MBA 618: Strategic Human Capital
and Quality Development
In today’s competitive and dynamic Human Resources Development is a
environment business leaders and managers function of an organization that provides
are faced with the task of providing customers opportunities for an individual to improve
with a quality product at the least cost. his/her current and future job performance,
Can it be achieved through the use of high while simultaneously making the best use
technology, better systems, and application of human capital in order to improve the
of tools and techniques or through employee efficiency of the organization itself. Excellent
involvement? The course is built around Human Resource Development Systems are
addressing the above issues, and enables integral to the organization’s strategic plan.
the participant to apply productivity and This course will assist participants to learn
quality improvement techniques to the work how organizations develop competencies in
environment. It also focuses on the concepts people who work in them, so that they will
of productivity and quality management. have the ability and urge to achieve beyond
the average.

27
MBA 619: Research Methodology 1
(Proposal Development)
The aim of the course is to provide students
with knowledge, skills and experience of
research that will enable them to conduct high
quality business and management research
either as practitioners or as academics. The
course is designed to enable students to
develop competencies across the spectrum of
research methods, balancing the acquisition
of specialist knowledge with the ability to
apply research techniques in practice. Thus,
this course will provide a knowledge of
identification of performance gap, empirical
gap and theoretical gap, basic understanding
of sociology of research, review literature and
research design.

MBA 620: Research Methodology II


(Research Design and Analysis)
The intent of Research Methodology II
course is to provide knowledge and skills to
quantitative and qualitative business-oriented
research methods. Emerging intercultural
and interdisciplinary business problems are
multi-facet. Thus, crafting an appropriate
research design to determine and then adapt
appropriate data collection method leading to
analysis is vital to get trustworthy answers to
the identified research issues. This course also
provides analytical skills with the exposure
of sophisticated data analysis packages in
different research domains. Finally, students
will be able to translate and communicate
complex research findings into business
practice.

28
The PIM Research Centre was set up in May 1998. In addition to administrating the Institute’s
doctoral programme, it organizes, directs and promotes interdisciplinary studies and research
in the various issue areas of the discipline of management, with a focus on cross-cultural
management and communication.
The primary objective of the Centre’s work is to add significantly to the understanding of the
best management practices in the country and the rest of Asia. The approach is interdisciplinary,
and an attempt is made to integrate, or benefit from the perspectives of culture, religion,
language, history, sociology, political science, economics and philosophy for the purpose of
understanding key issues in management in South and South-East Asia.
International cooperation in these efforts is expected to result in a wide range of benefits in
other areas of national importance such as international cooperation in education, international
business and trade and intercultural cooperation. The current programme of research
emphasizes the following areas of concern:
a) General management: e.g., best management practices in Sri Lanka and the Asian region.
b) Comparison of cultural value themes of the predominant Asian societies: e.g., contributions
to cross-cultural studies such as Hofstede’s framework of value dimensions.
c) Examination of the cultural context of management practices in Sri Lanka with an emphasis
on work values and human motivation, innovation, adaptation and dealing with risk and
uncertainty, interpersonal behaviour such as coping, asserting and supporting, decision
making, and use of information, communication and business negotiation, productivity and
similar issues.
d) Industry-specific studies: e.g., strategic directions of investments in a selected industry
category.
e) Policy-directed studies: e.g., study of specific public policies in selected areas of national
interest such as energy, transportation, fiscal policy and administration.

Activities
The PIM’s research studies fall into three categories:
a) Faculty research,
b) Research projects funded by the Institute, and
c) Student research resulting from their theses, research papers, policy reports and field
projects. They are published through Research Papers, Case Studies, Research Abstracts
and the Institute’s Sri Lankan Journal of Management. Conferences and workshops held
periodically provide an opportunity to discuss research findings. All students’ research
reports are available for reference in the PIM Library. Lists of research titles are available on
line.
d) Industry surveys under applied research.

29
GENESIS: THE BUSINESS INCUBATOR OF THE POSTGRADUATE INSTITUTE OF
MANAGEMENT (PIM)

Among the wide range of initiatives of the Postgraduate Institute of Management aimed at
stimulating and supporting entrepreneurship, ‘Genesis’, its business incubator is established for
the Institute’s MBA students who, in their final project, are pursuing the option of starting up a
business through an Entrepreneurship Skills Project.

The PIM realizes its responsibility to provide opportunities for creating independent and self-
made careerists, and popularizing and supporting entrepreneurs as one sure way of meeting
this objective. However, due to the numerous constraints any budding entrepreneur has to face,
‘Genesis’ is designed to assist them by providing the required coaching and mentoring as well
as educating them on lean startup methodologies, ably supported by the Institute’s competent
academic staff and the alumni with their well-spread linkages and networks.

As a facility housed in the PIM, the Genesis provides the following specific services to MBA
students.

• Providing space for them to meet with coaches, mentors, business partners and customers
in order to clarify issues and discuss the progress of their startups.

• Advising on Project documentation as well as supervising and guiding them with the
assistance of academics and industry specialists.

• Project monitoring and providing feedback by skilled facilitators.

• Coaching through a series of in-house workshops.

Further, incubatees are provided opportunities to participate in two key-events during the
process, namely, ‘Entrepreneur Live’ (an in-house conference with presentations by prominent
alumni entrepreneurs), and ‘Innobiz’ (the joint launching of startups of the incubates).

The Genesis also partners with local universities, who through their specialization of
fundamental research intend commercialization of innovations (like the Centre for Bio-Medical
Innovation of the University of Moratuwa). The Genesis has also developed inks with a number
of growing industry-linked incubators.

30
Cooperation with foreign universities and foreign management institutes has been a principal
means by which the groundwork for the PIM has been laid over the past three decades. The PIM
gives high priority to the development of links with reputed educational institutions abroad. The
desire to develop expertise and promote disciplined development in the international context is
the driving force behind the quest for cooperation.
The policy of the Institute is to cooperate with centres of higher learning worldwide. In
particular, the PIM looks forward to forge links with centres of excellence in the Asia-Pacific
Region, the South Asian Association for Regional Cooperation (SAARC), the Indian Institute of
Management (IIM) and Universities elsewhere.
The Postgraduate Institute of Management has established research collaboration with the
School of Business, University of New South Wales (UNSW), Canberra. The two institutions
will collaborate in research activities in business, economics, management, and public
policy. The School of Business (SBU) is one of the four Schools at the UNSW, Canberra. While
only 5% of business programmes worldwide are accredited by the Association to Advance
Collegiate Schools of Business (AACSB), the SBU is the only AACSB-accredited business school
in the Australian Capital Territory Region. The SBU conducts active research programmes
in Governance and Public Sector Accounting, Econometrics and Economic Analysis, Human
Resource Management, Entrepreneurship and Innovation, Logistics and Big Data Analytics,
Leadership, and Change management, Public Sector Management and Marketing.
The UNSW is a founder member of the Group of Eight and one of Australia’s leading research
intensive universities. It was ranked 48th in the 2014 QS World University Rankings. The
UNSW was recognized in the ‘2012 Excellence in Research for Australia Report’, which assessed
the University’s performance in all broad fields of research as “at, above or well above” world
standard. UNSW research strengths span a broad and diverse range of disciplines. The UNSW
and the PIM undertake joint academic research projects in areas of mutual interest, exchange
of faculty and promotion of PhD Programme of the PIM, Master Graduates and PIM students,
and Faculty Members to undertake PhD Programme at the UNSW, Canberra. The UNSW awards
scholarships to outstanding students.
Prof. Ajantha S. Dharmasiri (Chairman)
Director, Postgraduate Institute of Management

Mr. Priyantha Mayadunne


Secretary, Ministry of City Planning, Water Supply & Higher Education

Dr. U. Anura Kumara


Dean, Faculty of Management Studies and Commerce, University of Sri
Jayewardenepura

Mr. Harsha Fernando


Consultant, Asian Development Bank

Mr. Asoka Hettigoda


Managing Director, Hettigoda Group

Senior Prof. Sudantha Liyanage


Dean, Faculty of Applied Sciences, University of Sri Jayewardenepura

Senior Prof. M M Pathmalal


Dean, Faculty of Graduate Studies, University of Sri Jayewardenepura

Mr. A Saarrankan
Director, Department of Fiscal Policy, Ministry of Finance and Mass Media

Mr. Deepal Sooriyaarachchi


Management Consultant

Mr. Lasantha Wickremasinghe


Immediate Past President, Institute of Chartered Accountants Sri Lanka

32
Prof. Ajantha S. Dharmasiri
Director, Postgraduate Institute of Management

Dr. Fredric Abeyratne


Consultant, Policy Initiative, UNDP

Dr. U Anura Kumara


Dean Faculty of Mgt. Studies and Commerce, University of Sri Jayewardenepura

Dr. Indrajit Coomaraswamy


Governor, Central Bank of Sri Lanka

Dr. Damitha De Zoysa


Consultant, Financial City Project

Dr. Lloyd Fernando


Senior Consultant, Postgraduate Institute of Management

Dr. A K L Jayawardana
Senior Consultant, Postgraduate Institute of Management

Dr. Trevor Mendis


Head of Academic Affairs, Postgraduate Institute of Management

Mr. Eardley Perera


Company Director/Consultant, Director, Dunamis Capital PLC

Dr. Travis Perera


Senior Consultant, Postgraduate Institute of Management

Mr. Moksevi R Prelis


Company Director and Chairman, Capital Trust Securities (Pvt.) Ltd.

Dr. Sarath Rajapatirana


Economic Advisor to H E President

Mr. W A Wijewardena
Former Deputy Governor, Central Bank of Sri Lanka

33
PIM Graduates are expected to join the PIM outstanding achievers among the members
Alumni Association. This Association provides of the PIMA.
opportunities for all PIM graduates to meet,
learn, socialize, and network. There is an
admission fee and an annual membership fee The Vision and Mission of the PIMA is as
to be paid. The PIMA is active in providing its follows:
members with opportunities for continuing
education, and it is a forum for the PIM
graduates to develop their professional Vision
careers. Some of the important activities that To transform PIM Alumni into a community of
have been initiated to meet its objectives are, Thought Leaders that will shape the nation’s
socio-economic fabric.
¡ Continuous Professional Development
(CPD) programmes for its members.
¡ A Series of Public Interest Programmes Mission
(PIP) to address issues of interest that are To bring together and develop PIM Alumni
topical and significant to Management. through unique continuous professional
¡ A series of programmes titled ‘Developing development programmes to forge links with
Managers for the Future’. the country’s Business and public sector
¡ Presentation of ‘National Management communities through unique Public Interest
Award’ in order to recognize the programmes.

36
100 meters