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8/29/2016 How Do You Know if BIM is Worth The Investment For Your Firm?

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How Do You Know if BIM is Worth The Investment For Your Firm?
18:00 - 16 August, 2016 | by AD Editorial Team

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While BIM is increasingly becoming a necessity in architecture, it is still di‷㈵icult to quantify the benefits it is bringing to the industry.
Currently, there is no industry-standard method for calculating BIM’s Return on Investment (ROI) and, due to the complexities of the
calculation, many firms have not adopted any consistent measurement practices to determine the monetary benefit that the technology
has brought to their practice. The di‷㈵iculty centers upon the fact that traditional analysis of ROI is unable to represent intangible factors
that are important to a construction project such as avoided costs or improved safety.

Therefore, as the leading providers of BIM technology, Autodesk was interested in researching the subject. Their study, “Achieving Strategic
ROI: Measuring the Value of BIM,” reveals that the role of ROI in technology decision making is shi㈲੣ing in that leading firms are seeking a
more nuanced view of ROI to inform their strategy of investment and innovation.

Transcending the traditional “profit versus cost” calculation, companies are looking into di‷㈵erent dimensions of the company to develop
well-informed quantifications of their ROI for BIM.

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How much is BIM really costing my company?
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How much is BIM really costing my company?

Autodesk’s study reveals that firms do indeed understand the costs associated with BIM adoption. However, there is significant variation
among firms in the practice of measuring or tracking BIM investment as a separate cost, distinct from business operations as a whole. The
costs of BIM o㈲੣en extend far beyond hardware upgrades, so in calculating the cost to your firm you should consider the following are three
areas:

1. Direct labor costs in relation to BIM startup are necessary to ensure that the implementation of technology is successful. These costs
include the obvious need for initial sta‷㈵ training and continuing instruction, but it’s also important to consider the financial
consequences of a less e‷㈵icient team during the transition period to BIM.
2. Many firms also find that they’ve had to hire an additional BIM manager or more IT support to enable their new BIM capabilities. The
level of expertise - and therefore the cost of that expertise - should be proportional to the advances being made in the technology.
3. There are also long-term costs involved with BIM related to how the workflow for BIM changes your firm’s internal processes. These
come from BIM best practices such as integrating data and information in the model earlier in the design development process, or
incorporating modelling during preconstruction. These costs are di‷㈵icult to quantify but they are otherwise necessary in building a
complete investment calculation.

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Understanding the benefits of BIM

The long-term benefits of BIM to firms come thanks to the changes in internal processes that result from BIM’s unique workflow. These
changes occur in various ways in the firm and generally create intangible factors that are di‷㈵icult to quantify in ROI calculations, including:
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A reduction in errors.
Improved project delivery through e‷㈵icient use of resources, improved safety and accurate timelines which results in a higher overall
net fee revenue.
Increased sta‷㈵ing competency, as talented designers are more likely to want to work with a firm that is working with the latest
technology, and increased sta‷㈵ retention.

While these changes do not necessarily result in instantly larger profits, quantifying these benefits in their ROI assessment allows firms to
be better at understanding how measurement and technology innovation can be combined strategically to inform progress toward future
levels of BIM maturity. Autodesk’s study found that the maturity of a firm’s level of BIM adoption was correlated with their reports of high
ROI: a majority of high-maturity BIM users reported high ROI, while only 20% of low-maturity BIM users could claim the same, showing that
BIM is an investment which requires patience and commitment.

Interestingly however, Autodesk reports that firms with a mature level of BIM adoption actually found their ROI more di‷㈵icult to measure.
In some of the most experienced firms, rigorous approaches to ROI had transformed the workflow of the companies so completely that
they no longer found the measurement of BIM to be critical to decision making. One construction BIM manager writes:

“ “We realized that we were achieving three to five times payback on the number of dollars we put into
a project. Eventually we got to the point where... we have an inherent knowledge that there is value to
BIM.” ”
At this point, ROI is used to inform decisions on specific strategies in which BIM is an assumed component, rather than being used to
validate their initial investment in BIM.

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Quantifying the benefits of BIM

To apply the concept of ROI towards making smart decisions regarding your firm’s technology adoption, it’s important to target expected
BIM benefits such as “increased design productivity from parametrically coordinated documents” or “fewer design change orders.” In
order to assess these benefits, companies can apply tangible measures that are associated with these benefit targets, with the most
obvious of these metrics being cost savings through a decreased amount of hours spent on a project, or an overall project timeline
reduction. Here are a few examples on how that might be determined:
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For a quantitative benefit such as “e‷㈵icient use of resources” due to improved team size and focus during the construction phase, the
firm might increase the specialization of the BIM team. The firm can then track the time invested in specific tasks by phase and compare
the metrics to the firm’s pre-existing benchmarks for comparable projects. This can provide feedback on the e‷㈵ectiveness of the
strategy.
For more qualitative factors such as “project design scope understanding” or “owner comfort level,” metrics can be applied by tracking
a score that is determined through a questionnaire administered to sta‷㈵ at key points in the project’s timeline.

Conclusion

While it is not a straight-forward process, measuring the return on your BIM investment is an important practice that goes beyond
determining whether the initial costs of your transition to BIM was worth it. Calculating your firm’s ROI by targeting benefits, tracking
investments, and measuring returns helps you strategize over how to implement the best BIM technologies and practices for your firm’s
specific place in the market.

Access more information about transitioning to BIM, including a getting-started guide and a deployment workbook at the Autodesk
architect resource center.

This article was sponsored by Autodesk.

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See more:

News Articles BIM Autodesk Business

Cite: AD Editorial Team. "How Do You Know if BIM is Worth The Investment For Your Firm?" 16 Aug 2016. ArchDaily. Accessed 29 Aug 2016.
<http://www.archdaily.com/793443/how-do-you-know-if-bim-is-worth-the-investment-for-your-firm/>

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