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Ericsson

Bulletin April, 2011


Volume 1 Issue 3
Ericsson AB Sucursal Cuba, 21A #131 e/140 y 146, Playa, Habana, Cuba
Phone: +537 2040550 Portal Ericsson-Etecsa: http://ebusiness.ericsson.net

INSIDE THIS ISSUE


News

Getting ‘passionate’ about HD voice


Badoo launches mobile payments In the UK with Ericsson
Ericsson scoops 2nd "Product Of the Year" award from Electronic Products China
Reviews

Operator opportunities in the internet of things


Success Stories

Nurturing Networks
Ericsson Reports
st
Ericsson reports 1 quarter results
Page 2 Ericsson Bulletin

Getting ‘passionate’ about HD voice


Apr 29, 2011
Voice quality never stood in the way of the mobile phone’s nearly universal adoption,
but when it improves, consumers want to talk more often – or for longer periods.

That’s the experience so far with Orange’s subscribers in 11 markets, explains Alex
Nourouzi, HD Voice Marketing Director with Orange Group marketing.

Nourouzi says that, in the year since Orange received the 2010 GSMA Best Mobile
Technology Breakthrough Award for its high-definition (HD) voice offering, users have been
talking on the phone longer and actively looking for HD compatibility when buying a new
device.

"It appears we are not the only ones who are passionate about voice quality – our surveys
show that our customers are too," Nourouzi says.

Nourouzi says that Orange hopes more operators will become passionate about voice quality
– the operator is now preparing to offer HD in all of the countries it serves. And it’s also
important to realize that true HD voice quality requires Adaptive Multi-Rate Wideband (AMR-
WB) codec, noise reduction and improved device acoustics. By combining those three
elements, operators will be able to deliver true HD voice services across international
markets to their customers, he explains.

Citing customer surveys, Nourouzi says: "Our customers are happy with HD voice. It reduces
background noise and the voice becomes recognizable. There’s a feeling of proximity. The
‘telephone voice’ disappears, and it relieves the fatigue associated with longer calls.

"The results seem to indicate that those who have HD-enabled phones are spending more
time on calls."

Nourouzi says that Orange’s surveys show that customer satisfaction increases when
consumers get a chance to use HD. "We find that, once people experience HD, they are
inclined to switch to a mobile phone that offers it," he says.

People have learned to cope with poor audio quality for so long that Nourouzi says there is
no "pent-up demand" for better sound. "But as soon as customers hear an HD demo, they
are impressed," he notes.

It’s a classic case of people not realizing what they want until they are presented with an
attractive option, he says. "It’s similar to the experience of seeing HD television for the first
time. When people go back to their own TV, they think it doesn’t look quite right."

HD voice requires activation of a new speech-coding algorithm in the phone so that the
frequency range of the audio signal is expanded. This greatly improves the voice quality. For
example, fricative consonants such as f’s and s’s become distinct.
Ericsson Bulletin Page 3
Support for the new AMR-WB speech-coding technology needs to be implemented in mobile
networks. Additionally, background noise filtering can be used to enhance the quality even
more.

Nourouzi says the growth of HD voice presents an opportunity for device manufacturers to
improve the acoustics of their phones. Doing so enhances the experience of HD voice.
"There has been some compromise in terms of the size of speakers as phones get smaller,
but it’s starting to come back on the agenda," he says.

"Orange is becoming more demanding about the quality of device acoustics."


Page 4 Ericsson Bulletin

Badoo launches mobile payments In the UK with


Ericsson
Apr 20, 2011
The social networking site Badoo is now offering premium services that users in the United
Kingdom can pay for using their mobiles. The payment solution is provided by Ericsson and
its IPX mobile payment service.

Badoo.com is a location-based service for people looking to chat, flirt and meet other people
nearby. The social network uses a “freemium” business model, where users can register,
create a profile and upload unlimited images at no cost. Premium features such as ‘Super
Powers’, gifts and featured profiles can be paid for via a range of methods including
credit/debit card, PayPal or SMS.

Badoo is available in over 180 countries, has more than 114 million registered users and is
growing rapidly. It is currently the 2nd largest Facebook Application (behind CityVille)

Bart Swanson, COO of Badoo, says: “Providing consumers with a mobile payment method
for premium services is vital for the success of any freemium based business, by making
purchases simple with SMS, we expect more of our members to be able to use and
appreciate premium services. Transactions will be charged to their mobile phone bill in the
case of postpaid clients, or deducted from their credit in the case of prepaid.

“IPX’s operator payment services in many countries are also likely to support Badoo as we
look to quickly launch the service in other markets,” said Swanson.

Johan Rosendahl, President, Ericsson IPX, says: “Our direct connections to operators
globally and unrivalled experience in the payments space allows companies like Badoo to
quickly and effortlessly implement secure, reliable mobile payment solutions.”

Ericsson Internet Payment Exchange (IPX) is a global mobile commerce and connectivity
enabler. As a carrier/operator payment broker, Ericsson provides delivery and charging,
using direct billing, premium SMS, Web and online mobile payment. Customers are more
than 1000 successful multinationals reaching consumers with high disposable incomes in
many countries across the globe.

Notes to editors
About Badoo.com
Badoo.com is the world’s largest Social Network for meeting new people locally. First
launched in Spain in 2006, it is now one of the leading social networks in France, Italy, Spain
and Latin America, with over 114 million registered users worldwide and growing.

Badoo has become one of the 130 most visited websites in the world by providing a fun,
useful location based service designed for people to meet other people.
Ericsson Bulletin Page 5

Ericsson scoops 2nd "Product Of the Year" award


from Electronic Products China
Apr 8, 2011

Ericsson Power Modules’ PKM5000D was launched in June 2010 as a flexible, 4:1 input voltage
DC/DC converter. Designed primarily to simplify base station design, the quarter brick, isolated
converter is also suited to a wide range of other applications including ICT, transportation, test
equipment and process control. It offers designers the opportunity to use the same product for
both 24V and 48V systems.

"The editors of Electronic Products China have chosen Ericsson's product, PKM5000D, as a
winner of 2010 Product of the Year Awards. Our editors evaluated hundreds of products launched
in 2010 in China on the basis of significant advancement in technology or functionality, meeting
the requirements of application trends, and ease of system development. The PKM5000D
demonstrated success in its category," said Scott Li, Vice Executive Editor-in-Chief of Electronic
Products China.

The PKM50000D’s industry-standard footprint also makes it easy for designers to upgrade
existing 24V or 48V boards by replacing 2:1 input DC/DC converters with the wide-input module.
No board re-design is necessary.

At the time of launch, the 120W PKM5000D offered 20 percent more power than similar products
in quarter brick format. It also raised the bar for half-load efficiency to 91.8 percent at 27V and 89
percent at 53V input voltage. High MTBF and a host of industry leading control, monitoring and
protection features complete the outstanding product specification.
More than 50 billion connected devices

Operator opportunities
in the internet of things
Getting closer to the vision of more than 50 billion connected devices means knowing
how to address the diverse connectivity needs of a massive number and variety of
devices, while simultaneously facilitating smooth and efficient network provisioning.

M igu e l Bl o c k s t r a n d, T om a s Hol m , L a r s - Ör ja n K l i ng,


Robe rt S ko g a n d Be r n d t Wa l l i n

Drivers for the Ericsson Device number of M2M interactions will con- as many other things; such as a connect-
Connection Platform stantly take place; and a myriad of ed wallet, a connection to medical ser-
Estimates from different market ana- new services will raise dependency on vices, and an interactive location guide.
lysts vary in terms of predicted figures – mobile networks and secure a massive In the world of connected devices, we all
but they all agree that data usage will at number of connections. benefit from these applications.
least double every year until 2015, when Devices will access mobile networks In the world of more than 50 billion
data will outweigh voice 30 times over. directly or through gateways. They connected devices there are fewer acci-
These predictions are based on the con- will communicate with each other, be dents due to improved safety, our way
cept that anything that benefits from part of an end-to-end M2M system, as of life is more sustainable due to more
being connected will be connected. well as communicating with individu- efficient use of resources, we are ener-
Consumers are increasingly getting als and central control systems. People gy smart, and healthcare and education
used to constantly connected devices, will make use of numerous everyday are available for everyone.
behavior patterns are changing and the devices that benefit from M2M connec- Operators have started to realize
value of connectivity for people, business tivity at home, at work, on the move, that their networks can provide value
and society is becoming more evident. in remote locations and elsewhere. The beyond existing flat-rate plans. This will
More than 50 billion connected most obvious examples include: wash- come about by applying differentiated
devices is a vision where the conve- ing machines, coffee makers, car keys, connectivity packages tailored to meet
nience brought to people’s lives through ticket machines, fridges, window sen- the needs of different devices and differ-
the use of mobile networks will be con- sors, and utility meters. In addition, ent types of users.
sidered normal and expected; a vast mobile devices will be adapted to serve Today’s networks are designed to

BOX A  Terms and abbreviations


3GPP 3rd Generation Partnership Project GSM Global System for Mobile OCS online charging system
ACL access control list Communications OSS Operational Support System
API Application Programming Interface HLR home location register PDC Personal Digital Cellular
APN Access Point Name HTTP Hypertext Transfer Protocol PDP Packet Data Protocol
AUC authentication center IETF Internet Engineering Task Force PLMN Public Land Mobile Network
CDR Call Detail Record IMSI International Mobile Subscriber QoS quality of service
CoAP Constrained Application Protocol Identity RADIUS Remote Authentication
CRM customer relationship management IP Internet Protocol Dial-In User Service
DAE Device Access Enabler IPTV IP TV SaaS software as a service
DNS Domain Name System IPv4 IP version 4 SGSN Serving GPRS Support Node
EDCP Ericsson Device Connection Platform IPv6 IP version 6 SIM subscriber identity module
GGSN Gateway GPRS Support Node M2M machine-to-machine SLA Service Level Agreement
Gn IP based interface between the SGSN MCC Mobile Country Code SMS Short Message Service
and other SGSNs and (internal) GGSNs MNC Mobile Network Code SMS-C Short Message Service Center
Gp IP-based interface between the MNO mobile network operator SSL Secure Sockets Layer
internal SGSN and external GGSNs MSC mobile switching center VPN virtual private network
Gr Interface between SGSNs and HLRs. MSIN Mobile Station Identification Number WAP Wireless Application Protocol
Messages going through this MVNO mobile virtual network operator WCDMA Wideband Code Division
interface use the MAP3 protocol NAT Network Address Translation Multiple Access

E r i c s s o n r e v i e w • 1 2011
deliver and enforce different connec-
tivity packages and types. However, to Figure 1  Device connectivity benefits people, business and society
fully cater for the demands created by
new types of devices and applications, People
innovative support systems will be Lifestyle
Health
required.
Convenience
The fundamental features of such Safety
systems include:
 upport for IP connectivity over private
s
Business Society
networks, as well as over the internet;
Productivity Sustainability
efficient provisioning for a large number Cost efficiency Safety
of subscriptions; Regulations Security
capabilities to create and enforce Assets Social cost
tailored subscriptions with respect
to QoS and charging models; and
mobile network operator and enterprise-
management portals.
To meet the market need for M2M sup-
port systems, Ericsson provides a SaaS
solution – Ericsson Device Connection
Platform (EDCP) – offering operators
and M2M enterprises an initial low-cost Technology
solution for connecting devices and
supporting applications, with the poten-
Openness and simplicity Cost of connectivity
tial to expand and adapt to the growing
needs of the market.

Ericsson Device Connection  olicy control and charging; and


p the device access enabler (DAE) grants
Platform Architecture management and provisioning of access to devices on the internet. The
Functional architecture subscriptions and devices. platform includes a service execution
Figure 3 shows how the EDCP solution Devices are connected to enterprise environment, which provides support
interfaces with enterprises as well as applications through the EDCP and functionality to enterprise applications
mobile operators, providing function- via the operator’s mobile network. For such as a subscribe/notify communica-
ality in three main areas: transparent IP connectivity, the GGSN tion scheme and location services.
device connectivity; supports private IP networks, while The policy and charging control block
handles the various settings for tailored
subscriptions, such as data capping and
Figure 2  Customization of connectivity charging levels. Enforcement of the
parameters takes place in the GGSN
and online charging systems (OCSs).
Revenue per bit Revenue per bit
The latter components also pre-rate and
sort charging information – Call Detail
Records (CDRs) – for each enterprise and
We want this Not this
operator. CDRs are then transferred to
the operator’s billing system according
to a desired control cycle.
Demand curve For operator and enterprise users,
dedicated portals provide access to the
platform for SLA, order and account
management components. The opera-
tor can, for example, create enterprise-
specific subscriptions, set up portals
and monitor SLA reports. Through the
self-service portal the enterprise can
purchase services, order SIM cards,
and monitor real-time/statistical data
Traffic Traffic on devices. The self-service portal also
includes provisioning of subscriptions
into the EDCP components as well

E r i c s s o n r e v i e w • 1 2011
More than 50 billion connected devices

as auto configuration of connec-


Figure 3  Ericsson Device Connection Platform architecture tivity parameters into the devices. All
devices supported by the EDCP are
Enterprise provisioned in the subscription data-
base.
Application Administration The OSS/diagnostics component pro-
vides operational and maintenance
functions, such as alarm handling, as
Service exposure EP service API EP self-service portal well as statistics for SLA reporting. A
CRM

OP portal
subset of status information and alarms

OP API
Specific
Common
functionality vertical SLA, order and account manager is provided to the operator’s network
functionality
operation center.
Provisioning of subscriptions
Service execution Not all of the more than 50 billion
EDCP solution

and devices
environment
connected devices will be equipped
with SIM cards. Figure 4 shows a prob-
Policy OCS
and mediation Billing able scenario in which EDCP interacts
charging with M2M devices via a gateway. The
Device access control gateway, which can be connected to
enabler Sub- OSS/ several different M2M devices, handles
scription diagnostics
data communication over the mobile net-
IP connection establishment and policy enforcement work. Communication protocols used
may be of any type. This example shows
HTTP being used between EDCP and the
Connection over mobile network MNO/MVNO gateway and the IETF-specified CoAP
between the gateway and devices.
Devices and gateways
Ericsson Device Connection Platform
deployment architecture
SaaS offered in a cloud style is a con-
venient and cost-effective way to con-
Figure 4  Ericsson Device Connection Platform interaction with M2M devices via a nect devices and applications. The cloud
gateway model features pay-as-you-grow char-
acteristics, rapid elasticity of system
resources and ease of use. In the M2M
arena there will be many different
devices. Some will send and receive
CoAP small amounts of data infrequently,
EDCP some will send small amounts often
and others will send and receive large
amounts of data often or rarely. What
HTTP M2M devices have in common, howev-
Gateway er, is that they could all benefit from the
PLMN convenience of re-using infrastructure
nodes for M2M services, such as provi-
sioning, connectivity, charging and pol-
icy. The EDCP will be deployed as a SaaS
to support this convenience and will
interface to several nodes, as shown in
Figure 5.
Below are short examples of how
M2M devices
EDCP will support multi-tenant servic-
M2M device es in areas such as provisioning; OSS;
charging; and accessing devices from
the internet.
To handle the use of the subscription
database (HLR), which is shared among
customers, for its own or MNO-owned
IMSI series, the EDCP will typically
have its own HLR/AUC and interface to

E r i c s s o n r e v i e w • 1 2011
SGSN via the Gn/Gp/Gr interface. The
different MNOs share the EDCP but use Figure 5  Ericsson Device Connection Platform general deployment
their own radio and core networks for
sending messages to the platform.
When the M2M device is equipped Enterprise
with an EDCP SIM card, 3GPP messag- DNS
es such as Attach and Authentication
messages, which will be routed via the
IMSI number to the EDCP HLR and pro- M2M M2M EP
cessed according to standard 3GPP meth- (VPN) (IP) (Admin)
ods. When the M2M device issues a PDP
context activation message, that mes-
DNS
sage will be routed to the EDCP GGSN
via the MNO-controlled SGSN by a DNS EDCP
(Admin) Billing
lookup of the Access Point Name (APN) CRM EDCP Billing
derived from the M2M device plus the
EDCP IMSI number.
For MNO-owned IMSI series, the rout-
ing to EDCP HLR will additionally be
based on Mobile Station Identification SMPP D Gn/Gp Gr
Number MSIN (plus the ordinary usage
of MCC and MNC). Operators will need
to configure their networks to route SMS-C MSC SGSN
messages to EDCP HLR for specific rang-
es of IMSI.

Tailored subscriptions For an MNO to be competitive in the HLR profiles are responsible for policy
The envisaged more than 50 billion world of more than 50 billion devic- control parameters such as mobility
connected devices will differ greatly es a platform, such as EDCP, is need- and bandwidth. The DAE controls SMS
in functionality, ranging from smart ed. EDCP provides the means to create wake-up and finally the SLA, order and
meters to real-time video-surveillance tailored subscriptions and offers the account manager controls the configu-
cameras. A smart meter, for example, possibility to fine-tune and tailor sub- ration of the device.
might report a kilobyte or two of data scriptions for specific devices and appli- The realization of the tailored sub-
every other week or so, in which case cations. Differentiated tariffs go hand in scription is truly distributed on many
accuracy is vital – as it determines costs hand with tailored subscriptions, add- nodes.
reflected on the subscriber’s bill – but ing the requirement on such a platform
bandwidth and latency are unimport- to provide the functionality to rate a Ericsson Device Connection
ant. On the other hand, a video-surveil- tailored subscription with a differenti- Platform web portals
lance camera constantly requires a lot of ated tariff.. EDCP provides one web portal to the
bandwidth (uploads of between 120kbps Tables 1-2 show some examples of MNO and one to the enterprise, where
and 2MBps depending on the video qual- tailored subscriptions and correspond- Ericsson manages the MNO accounts
ity, and even up to 10MBps for very high ing differentiated tariffs. and the MNO manages the enterprise
quality, such as is required for telepres- These examples show the multitude accounts. The EDCP web portal pro-
ence). Both smart meters and video- of parameters that can be tuned when vides one single point of access to cre-
surveillance cameras are, for the most designing tailored subscriptions. The ate tailored subscriptions, realized by
part, stationary, whereas other applica- different subscription parameters are different nodes, and ensures data con-
tions are mobile and require constant controlled and enforced by the different sistency.
connectivity. Vehicle-tracking devices, parts of the EDCP architecture. The MNO web portal is multi-tenant
would for the most part be on the move The policy and charging control block and offers the tools to design tailored
and as such, a fleet management appli- uses the 3GPP-standardized interfaces subscriptions and manage their enter-
cation would require constant connec- Gx and Gy, based on the Diameter pro- prise portals. The enterprise web por-
tivity. These examples show that both tocol, towards the GGSN that enforc- tal supports the enterprise to manage
devices and applications involved in es these policies. The Gy interface is the M2M SIM cards and monitor device-
M2M have very different connectivity used to control usage (such as number usage of the EDCP communication
requirements. of bytes, number SMSs, and voice min- services.
utes), ensuring that a device stays with- The objective of the EDCP web por-
One size no longer fits all in the caps specified by the MNO and tal is to be the M2M one-stop shop for
The conclusion is that one size does not allows or denies access depending on management of M2M communication
fit all, which is illustrated in Figure 2. time and location. The Gx interface and aspects provided by EDCP, tailored by

E r i c s s o n r e v i e w • 1 2011
More than 50 billion connected devices

– reside on a logical IP radio network


A screen from the user’s view of the Ericsson Device Connection Platform
Figure 6  or APN, several of which can coexist in
demo portal the same radio network. An APN can be
connected to the public internet or a pri-
vate network. In both cases the connec-
tion point is the GGSN. When connect-
ed via the public internet, devices can
connect to any available server on the
internet, whereas devices on a private
network can only connect to servers on
that network.
There are a number of limitations
associated with connecting devices to
a private network. In most cases, com-
panies or enterprises implement secu-
rity measures on their private networks
to limit access to authorized users and
devices. Consequently, establishing a
connection between an operator and an
enterprise requires the exchange of net-
work topology knowledge and involves
tedious manual work for both parties.
The enterprise would require a VPN-
capable router, a RADIUS-server and
the competence to configure and man-
age them both. As a result, lead times
are often measured in weeks and the
number of APNs that can be provided is
restricted. Connecting devices via the
internet overcomes these challenges
and is a less expensive option – unless
security is a priority. Additionally, con-
necting devices via the internet implies
that they can be accessed from any oth-
MNOs, and used by enterprises. The tailored subscriptions created by the er connected device – phones, comput-
portal, which is built on the concept of operator. The panel on the right illus- ers, notebooks, tablets, cameras and so
self-service, is automated as far as possi- trates how a tailored subscription can on – via the DAE.
ble, minimizes the need for help desks, be defined. EDCP will connect and share devices
support and sales personnel thus low- The enterprise part of the portal will via the internet and shared intranets in
ering opex costs for MNOs and enter- include all the necessary tools to admin- a secure way. It will ensure that it is pos-
prises. istrate, manage and monitor devic- sible to identify, address and communi-
EDCP supports the operator in cre- es that use EDCP services. Enterprise cate with devices as if they were attached
ating tailored subscriptions and dif- functions such as ordering SIM cards, to the internet via a fully-fledged serv-
ferentiated tariffs, managing enter- connecting SIM cards to a tailored sub- er position in a manner that is trans-
prise customers and controlling SIM scription, device management and parent to the device and the enterprise
cards, as well as facilitating follow- viewing data or SMS consumption will server. Consequently, EDCP will add
up on agreed SLAs. With EDCP opera- be supported. value to the existing M2M domain with-
tors can allocate resources such as APN EDCP also offers APIs that can be out requiring any change or update on
and SIM cards to its enterprise custom- used by the MNO or the enterprise. The the device side or the enterprise server.
ers in a straightforward manner. The APIs provide portal functionality that Because the number of connected
portal provides the operator with the the MNO and enterprise may use to devices will be enormous, it will not be
functionality to ensure that credit lim- integrate that functionality into their possible to assign a unique public IPv4
its and other thresholds, such as data platforms, systems or portals – instead address to each. While this issue will
caps, are enforced. If a given threshold of or in combination with the EDCP web eventually be solved when IPv6 is fully
is exceeded, the operator has the option portal. deployed across networks, servers and
to increase charges or limit band- devices, an interim solution is needed to
width. Device Access Enablement uniquely identify connected devices. An
Figure 6 shows the demo version of Mobile devices – in other words, any APN is usually connected to the internet
the EDCP portal. Listed on the left are device connected to a mobile network via an operator NAT. Each device will

E r i c s s o n r e v i e w • 1 2011
have a private IP address that is unique tivity models appropriate for different requirement being that the informa-
on its APN, but not globally. Such an business scenarios: tion is accurate. Communication during
address has no meaning on the internet. single enterprise to multiple device; off-peak hours is cost-effective in such
When a device on the APN connects to multiple enterprise to single service; and cases. On the other hand, it is vital that –
a server on the internet, the NAT trans- multiple enterprise to multiple device. in the event of an accident – data be sent
lates the source IP address to that of the The DAE will support IPv4 and IPv6 on from a vehicle to an emergency-services
NAT itself and temporarily assigns a both the device and enterprise side, as application immediately. Asynchronous
source port on the internet to which well as supporting any transition meth- communication requires a mechanism
the contacted server can reply. od between the two. for interim data storage. A later release
NAT deployment works for device- of EDCP will have a solution for secure
initiated connections. However, it does Ericsson Device Connection asynchronous device-application com-
not work for connections initiated on Platform application support munication.
an internet server. If devices do not have M2M devices will, in many cases, pro- Today, M2M applications are typically
unique IP addresses, there is no way for duce data that an M2M application hosted and executed on the premises of
the servers to initiate a connection to needs to interpret and take action upon. an enterprise. Alternatively, M2M appli-
them. For example, an M2M device sends to cations can be deployed and executed
EDCP’s access-enablement function- indicate that the current temperature in the cloud. Cloud providers, includ-
ality solves the addressing issue using is 47C. An M2M application receives ing some mobile operators as well as
standard internet mechanisms – by the information, interprets it and takes public providers, offer execution plat-
using the internet host name. Devices some action. Depending on the nature forms suitable for many M2M applica-
connected to the EDCP will automati- of the data and of the corresponding tion types. In a later release, EDCP will
cally be assigned a hostname that con- action, the data exchange between have an M2M execution platform that
tains the device IMSI. The host name device and application can occur syn- can be deployed in private, hybrid or
will be published together with the IP chronously, which requires a real-time public clouds. This will provide the
address of the NAT on the DNS. By using connection, or asynchronously. In many mobile operator with the ability to sup-
a standard domain name lookup, a serv- cases, M2M devices will produce data port EDCP initial offerings such as tai-
er application can retrieve the IP address that can be consumed by the applica- lored subscriptions and enhanced provi-
of the NAT and use it to initiate a connec- tion at a later point in time. For exam- sioning, as well as an execution environ-
tion to the device. Identifying the specif- ple, the data supplied by an electrici- ment for M2M applications. Enterprise
ic device to which a connection should ty meter to a billing application can be M2M applications can benefit from well-
be forwarded will be resolved using nov- communicated at any time, the only known cloud characteristics, such
el mechanisms for which patents are
currently pending.
DNS and hostname publishing, Table 1: Smart meter subscription
together with novel forwarding mech- APN type: Private
anisms, will remove the demand for Mobility: No
tedious device and application pro-
Roaming: No
gramming to support network-initiat-
ed access to devices. Bandwidth: 10kbps

By supporting different authenti- Usage: 5kb/month


cation mechanisms, the EDCP access Tariff 1: 00.00-05.00, Monday-Friday, X1 cent/kb
enabler can provide device and server Tariff 2: 00.00-05.00, Saturday and Sunday, Y1 cent/kb
authentication. For devices, single sign-
Tariff 3: 05.01-23.59, every day, Z1 cent/kb
on mobile access network authentica-
tion procedures are used, which means Automatic device configuration: No

that all existing devices using a mobile SMS wake-up: No


access network can transparently ben-
efit from EDCP. For server-side applica- Table 2: Video surveillance
tion authentication Access control lists APN type: DAE
(ACLs) or SSL-based authentication is Mobility: No
used.
Roaming: No
Additionally, EDCP access enable-
Bandwidth: 5MB/s
ment offloads the installation and
execution of security packages on the Usage: 350 GB/week
device. When server-side applications Tariff 1: UL< 500kbps , X2 cent/MB
require a secure connection, the DAE Tariff 2: 500 <UL <5MB/s, Y2 cent/MB
implements the security requirements
Automatic device configuration: Yes
on the server side.
SMS wake-up: No
The DAE will provide several connec-

E r i c s s o n r e v i e w • 1 2011
More than 50 billion connected devices

as its support for a pay-as-you-grow


Robert Skog Miguel Blockstrand
model and rapid elasticity of system
resources. is an expert in the is a senior product man-
EDCP will use the SIM card, a mobile service layer at Ericsson’s ager for connected devic-
operator asset, to ensure that data pack- Business Unit Multimedia. es and industries. He has
ets from enterprise-owned M2M devices After completing an M.Sc. 20 years’ experience in
will be routed to the correct instance of in electrical engineering from the Royal telecoms and is currently responsible
the M2M execution platform, executing Institute of Technology (KTH), in for the connected devices portfolio of-
corresponding enterprise M2M appli- Sweden, he joined Ericsson’s two-year fering within Business Unit Networks.
cations. trainee program for system engineers. Most recently, he has been responsible
The M2M execution platform can also Since then, he has worked mainly in the for the Mobile TV and IPTV network in-
be deployed outside EDCP in a public service layer area with everything from frastructure portfolios within Ericsson.
the first WAP solutions to today’s M2M Prior to his current engagements in the
cloud environment, where EDCP will
solutions. In 2005, he was awarded the TV area, he held several senior
use a secure VPN connection to inter-
prestigious Ericsson Inventor of the management positions within R&D,
face with the cloud provider. The rout-
Year Award. Marketing and Business Development.
ing principle from device to applica-
He was involved in the first deploy-
tion will still be the same as when the
ments of GSM, the Japanese PDC
cloud platform resides inside the EDCP
domain. Berndt Wallin mobile system and WCDMA. He holds
an M.Sc. in mechanical engineering
joined Ericsson in 1986
Conclusion from Chalmers University of
and is an expert in media-
Technology, Sweden.
Ericsson Device Connection Platform is handling architectures.
an important step towards realizing the Apart from a two-year
vision of more than 50 billion connected period of mobile-phone development at
devices. It provides tools for actors, such Research Triangle Park, North Carolina, Lars-Örjan Kling
as operators and enterprises, to handle US, he has worked for the last 15 years is an appointed expert
provisioning in a self-service way. It also with speech- and media-processing in IP technology at
delivers methods to tailor subscriptions products such as transcoders, echo Ericsson’s Business Unit
to meet the varied connectivity require- cancellers, media gateways, messaging Networks, currently
ments of the massive number and vari- and TV systems. For the past year he has engaged in the 50 Billion Connected
ety of connected M2M devices. The led the Ericsson Device Connection Devices R&D program with a focus on
device access enabler function in EDCP Platform development program. He technology strategies. He joined
solves the issue with find and connect holds an M.Sc. in electrical engineering Ericsson in 1980 to work as a computer
in a world of NATs and firewalls, and from KTH, Sweden. architect. Following this, he was active
at the same time shields M2M devices in many areas including multi-process-
from unsolicited usage. EDCP, offered as ing, high availability, mathematical
SaaS, is a way to re-use nodes and func- Tomas Holm specification methods and neural
tions between several business domains computing. In 1997, he entered the
is a system manager
and different mobile operators. datacom area where he had the role of
and has worked with IMS
chief architect for router data plane
Solving connectivity challenges is the since he joined Ericsson in
design. Later engagements included
natural first step towards achieving the 2005. During the past
areas such as deep inspection, media
vision. The next step will be to offer solu- year he has been responsible for cross-
streaming and internet-caching tech-
tions for application support – in other area system issues in Ericsson Device
niques. He holds an M.Sc. in electrical
words, to develop, install and execute Connection Platform. He has vast
engineering from KTH, Sweden.
M2M applications in a more cost-effec- experience in IT software develop-
tive and convenient way. ment, having held various roles at
several companies and holds an M.Sc.
in computer science and engineering
from KTH, Sweden.

Reference

ITU Internet Reports 2005: The Internet of Things. 2005, 7th edition,
http://www.itu.int/pub/S-POL-IR.IT-2005/e

E r i c s s o n r e v i e w • 1 2011
success story

Zitius, Sweden
Fiberstaden, Sweden

Nurturing
networks
How an audit assessment offers insight into the
capacity and stability of network performance
Health
check
During earlier engagements Zitius, the software-based Copper Plant
Fiberstaden and Ericsson have Manager (CPM) tool from Ericsson.
Customer Profile worked together to provide the The tool enabled cost-efficient data
Zitius is Sweden’s leading fiber-to-the- municipality of Hudiksvall with gathering prior to the data analysis,
home open access network operator. As an advanced fiber broadband which was essential to the success
a neutral service broker, Zitius provides solution, including DSL to remote and final outcome of the task.
networks to the utilities, municipalities residential subscribers. The DSL
and property owner markets across its network solution offers an innovative The network audit provided insight
country-wide customer base. Zitius assists communications environment into the entire performance of the
in every step of the broadband process, for residents, businesses and Hudiksvall network. It outlined the
from deployment to ongoing operation and enterprises in the region. Currently, current state of the DSL network
development of service. Ericsson is involved in a managed and categorized the lines according
services engagement with Zitius to whether they were faulty,
Website: www.zitius.com
and Fiberstaden. unstable, highly unstable or stable.
Founded in 2006, Fiberstaden AB is The DSL part of the line in particular
owned by the municipality of Hudiksvall For this project, Ericsson acted was monitored and key parameters
and is responsible for the operations of as an independent and unbiased were evaluated to assess capacity
Hudiksvall City Network, which connects auditor, delivering results to all three and stability.
60 cities and small villages in an open companies through the Broadband
access broadband network. Fiberstaden Access Network Optimization A detailed inventory of all faulty
actively works to extend the network and Service. Ola Friis, CTO, Zitius lines enabled Ericsson to suggest a
increase the selection of user services. explains why Ericsson was chosen list of coordinated fault prevention
to evaluate the current network’s activities that offer the potential
Website: www.fiberstaden.se health: “Our experience of working to lower opex. This inventory
with Ericsson proved that they had knowledge can also enable
the technological know-how and operators to correct issues before
Recognizing a growing demand service offering that we needed. potential complaints, resulting in
to improve the Hudiksvall open They were the perfect choice to increased customer loyalty.
access broadband network, Zitius perform an independent audit
and Fiberstaden decided to use of the network.” Magnus Larsson, CEO, Fiberstaden
an independent party to audit the explains why the results of the
current network. Together, they Analysis audit were a success: “The detailed
chose Ericsson to carry out the The audit was performed from audit has been a really useful tool.
assessment. a central data repository, using We’ve been able to differentiate
Ericsson proved
that they had the
technological know-
how and service
offering that we
needed. They were
the perfect choice
to perform an
independent
audit of the
network.”
Ola Friis,
CTO, Zitius
We’ve been able to differentiate
between issues that could be solved
or mitigated using pure
line profile configuration
updates and those that
would actually require
truck rolls.”
Magnus Larsson,
CEO, Fiberstaden

between issues that could be solved The CPM tool proved to be useful
or mitigated using pure line profile for service delivery, enabling remote
configuration updates and those collection of data from the DSL overview
that would actually require network. This was the first time
Customer:
truck rolls.” the Broadband Access Audit was
Zitius, Sweden
delivered using the CPM tool for the
Fiberstaden, Sweden
After the audit was performed, DSL network.
recommendations were given
on how to improve network Nicklas Björn, Account Manager Customer Objective
performance and service capacity Broadband, Ericsson says: “We > Gain insight into network
and stability. Adam Wiå, Product always want to improve the standard performance
Manager, Design and Optimization, of our service offering and this > Provide a better service
Ericsson says that this sort of particular project gave us the first
> Improve network capacity and
network audit works like a health chance to look at and implement stability
check: “Based on the outcome, the Broadband Access Network
an operator can make strategic Optimization service, which is
decisions on how to act on their great in terms of future product Ericsson Solution
current network and how to invest development.” > Broadband Access Network
in future rollouts.” Optimization Service

Thinking ahead
The Broadband Network Audit Customer Benefits
extracted and logged performance > Provides snapshot of network
data across the DSL nodes in performance
the network without the use of > Clear guidance on network issues
dedicated test probes. The way that
> Network improvement
the lines were categorized in the possibilities
audit report provided clear guidance
> Lower opex
on how to approach the different
network issues.
To find out more about this article contact
Nicklas Björn
Email: nicklas.bjorn@ericsson.com

Ericsson AB
SE-164 80 Stockholm
Telephone: +46 10 719 0000
Email: asq.us@ericsson.com 213 31-FGC 101 0709 Uen A
www.ericsson.com © Ericsson AB 2011
FIRST QUARTER REPORT
April 27, 2011

ERICSSON REPORTS FIRST


QUARTER RESULTS
First quarter Fourth quarter
1) 2)
SEK b. 2011 2010 Change 20102) Change
Net sales 53.0 45.1 17% 62.8 -16%
Gross margin 38.5% 38.5% - 36.6% -
EBITA margin excl JVs 14.1% 12.8% - 15.3% -
Operating income excl JVs 6.3 4.5 39% 8.4 -25%
Operating margin excl JVs 11.9% 10.1% - 13.4% -
Ericsson’s share in earnings in JVs -0.5 -0.3 - -0.3 -
Income after financial items 5.8 4.1 41% 7.8 -26%
Net income 4.1 1.3 220% 4.4 -7%
EPS diluted, SEK 1.27 0.39 - 1.34 -
EPS diluted, excl. amortizations and write-
downs of acquired intangibles, SEK 1.52 0.87 75% 1.65 -8%
Adjusted operating cash flow3) -2.1 3.0 - 16.2 -
Cash flow from operations -2.9 2.3 - 15.2 -
1)
All numbers for 2011 are stated incl. restructuring charges
2)
All numbers for 2010, excl. EPS, Net income and Cash flow from operations, are stated excl. restructuring charges. For details see section
on restructuring under Financial Statements and Additional Information
3)
Cash flow from operations excl. restructuring cash outlays that have been provided for

“Group sales in the quarter increased by 17% year-over-year driven by continued strong demand for mobile
broadband and especially for the multi-standard radio base station RBS 6000,” says Hans Vestberg, President
and CEO of Ericsson (NASDAQ:ERIC). “Sales for comparable units, adjusted for currency and hedging, increased
25% year-over-year. Net income improved from SEK 1.3 b to SEK 4.1 b. mainly related to increased profitability in
segment Networks. Cash flow in the quarter amounted to SEK -2.9 (2.3) b. impacted by higher level of work in
progress in the regions and continued ramp up of production.
The increase in Group sales was driven by segment Networks where revenues grew 35% year-over-year with an
EBITA margin of 20%. The strong demand for mobile broadband resulted in five out of ten regions showing growth
year-over-year. Countries with especially strong growth were the US, India, Japan, Korea and Russia. China had
continued good momentum for 2G.
Segment Global Services sales decreased -4% year-over-year primarily due to currency exchange rate effects.
In local currencies Professional Services grew 3%. EBITA margin decreased to 7% in the quarter mainly due to
lower profitability in Network Rollout. Managed Services was flat compared to the first quarter 2010, but grew 11%
year-over-year in local currencies driven by a number of new smaller contracts. Segment Multimedia sales were flat
year-over-year while EBITA margin dropped to -7%, mainly due to product mix. Our joint ventures showed mixed
performance. Sony Ericsson contributed with a profit before tax of SEK 0.1 b. while ST-Ericsson’s loss amounted
to SEK -0.6 b.
Sales in the first quarter were not impacted by the devastating earthquake and tsunami in Japan. Our global supply
chain of components is partly dependent on Japan and we estimate delays in delivery of certain products. We have
taken a number of actions to mitigate the effects to secure that we limit the impact on our customers. These activities
include finding and integrating alternative components in our products as well as increasing volumes with second
source suppliers. Effects will also depend on Japan’s overall recovery but our best estimate is that we will be able
to deliver the majority of these volumes before end of third quarter 2011.
During 2010 we continued to gain market shares in 3G and at least maintained our market shares in 4G/LTE of
more than 50%. While GSM will continue to exist for many years, we will see the bulk of investments shifting to
3G/WCDMA and 4G/LTE. In services we increased the market share and we continue to be the leading provider
in the industry,” concludes Hans Vestberg.

1
FINANCIAL HIGHLIGHTS
Income statement and cash flow
Sales in the quarter amounted to SEK 53.0 (45.1) b., up 17% year-over-year and down -16% sequentially.
Sales for comparable units, adjusted for currency exchange rate effects and hedging, increased 25% year-over-year.

A one-off revenue from the sale of patents of SEK 0.3 b. positively impacted sales and margins in the first quarter.
Reported numbers for the first quarter 2010 exclude restructuring charges of SEK 2.2 b., while reported numbers
for the first quarter 2011 include restructuring charges of SEK 0.4 b.

Gross margin in the quarter was flat year-over-year at 38.5% (38.5%), and
was up from 36.6% sequentially. The business mix from second half of SALES BY QUARTER
2010, with expansions and upgrades, has prevailed in the quarter. This, in 2010 AND 2011 (SEK B)
combination with strong sales in segment Networks and continued 70
efficiency gains, have impacted gross margin positively.

3G volumes in India were high, which affected margins negatively. The 60

negative margin effects from network modernization projects, which we


indicated in the fourth quarter 2010, have partly materialized in the quarter. 50

R&D expenses amounted to SEK 8.0 (7.3) b., an increase by 10% year- 40
over-year. The increase is a result of the planned higher investments in
radio, such as TD-LTE and IP as well as the acquired LG-Ericsson
30
operations. Selling and general administrative expenses (SG&A) amounted
to SEK 6.4 (5.9) b., an increase by 10% year-over-year, representing 12%
20
of sales. This is mainly a result of the acquired LG-Ericsson operations and
a growing number of LTE trials. Total operating expenses amounted to
10
SEK 14.4 (13.1) b.

Other operating income and expenses were flat, SEK 0.3 (0.3) b. in the 0
quarter. Q1 Q2 Q3 Q4 Q1

2010 2011
Operating income, excluding joint ventures, increased 39% to
SEK 6.3 (4.5) b. in the quarter. Operating margin improved to 11.9% (10.1%) year-over-year mainly due to the
volume increase.

Ericsson’s share in earnings of joint ventures, before tax, amounted to SEK -0.5 (-0.3) b., compared to SEK -0.3 b.
in the fourth quarter 2010. Sony Ericsson contributed with a profit of SEK 0.1 b. while ST-Ericsson’s loss amounted
to SEK -0.6 b.

Financial net amounted to SEK 0.0 (-0.2) b. in the quarter. Financial net improved slightly sequentially from
SEK -0.3 b. due to higher short-term interest rates and a high cash position.

Net income amounted to SEK 4.1 (1.3) b. The improvements are mainly a result of increased sales volumes
and improved profitability in Networks.

Earnings per share were SEK 1.27 (0.39) in the quarter. Earnings per share excluding amortizations and write-
downs of acquired intangibles were SEK 1.52 (0.87) in the first quarter.

Adjusted operating cash flow was SEK -2.1 (3.0) b. in the quarter. Cash flow from operations amounted to
SEK -2.9 (2.3) b. mainly due to higher inventories and a payment of SEK 1.1 (0.9) b. to pension funds. Cash outlays
for restructuring amounted to SEK 0.8 (0.7) b. in the quarter. Cash outlays of SEK 2.5 b. remain to be made.

Ericsson First Quarter Report 2011 2


Balance sheet and other performance indicators
Mar 31 Dec 31 Sep 30 June 30 Mar 31
SEK b. 2011 2010 2010 2010 2010
Net cash 48.2 51.3 35.7 25.8 38.5
Interest-bearing liabilities and post-employment benefits 34.8 35.9 40.4 41.8 39.3
Trade receivables 60.6 61.1 57.8 69.4 62.7
Days sales outstanding 101 88 109 133 117
Inventory 32.1 29.9 30.3 29.4 24.1
Of which regional inventory 21.1 18.7 19.1 18.3 14.0
Inventory days 87 74 82 81 75
Payable days 70 62 62 61 59
Customer financing, net 4.2 4.4 3.5 3.1 2.9
Return on capital employed 13% 10% 8% 6% 5%
Equity ratio 53% 52% 52% 51% 53%

Trade receivables decreased sequentially by SEK 0.5 b. to SEK 60.6 (61.1) b. due to the strong SEK and lower
seasonal decline in sales. Days sales outstanding (DSO) decreased from 117 to 101 days year-over-year as a result
of higher sales and strong collections.

Inventory increased sequentially by SEK 2.2 b. to SEK 32.1 (29.9) b. The higher inventory level year-over-year is
reflecting higher level of work in progress in the regions and continued ramp up of production. Inventory turnover
days increased from 74 to 87 days.

Goodwill decreased SEK 1.4 b. to SEK 25.8 (27.2) b. due to a stronger SEK.

Cash, cash equivalents and short-term investments amounted to SEK 83.0 (87.2) b. The net cash position
decreased sequentially by SEK 3.1 b. to SEK 48.2 (51.3) b., mainly due to negative cash flow.

During the quarter, approximately SEK 1.1 b. of provisions were utilized, of which SEK 0.8 b. related to restructuring.
Additions of SEK 1.3 b. were made, of which SEK 0.1 b. related to restructuring. Reversals of SEK 0.1 b. were
made. Provisions will fluctuate over time depending on business mix, market mix as well as technology shifts.

Total number of employees at the end of the quarter amounted to approximately 91,500 (86,500), an increase by
1,200 from December 31, 2010. In the quarter, some 300 individuals joined Ericsson through acquisitions and
approximately 1,000 related to our services business, mainly in Brazil, India and China. Main reductions were
made in countries in Western Europe.

Ericsson First Quarter Report 2011 3


EDITOR’S NOTE
To read the complete report with tables, please go to:
www.ericsson.com/investors/financial_reports/2011/3month11-en.pdf

Ericsson invites media, investors and analysts to a press conference at the Ericsson Studio, Grönlandsgången 4,
Stockholm, at 09.00 (CET), April 27, 2011. An analysts, investors and media conference call will begin at 14.00
(CET).

Live webcast of the press conference and conference call as well as supporting slides will be available at
www.ericsson.com/press and www.ericsson.com/investors

Video material will be published during the day on www.ericsson.com/broadcast_room

FOR FURTHER INFORMATION, PLEASE CONTACT


Henry Sténson, Senior Vice President, Communications
Phone: +46 10 719 4044
E-mail: investor.relations@ericsson.com or media.relations@ericsson.com

Investors Media
Åse Lindskog, Vice President, Ola Rembe, Vice President,
Head of Industry and Investor Relations Head of Corporate Public and Media Relations
Phone: +46 10 719 9725, +46 730 244 872 Phone: +46 10 719 9727, +46 730 244 873
E-mail: investor.relations@ericsson.com E-mail: media.relations@ericsson.com

Susanne Andersson, Director, Corporate Public & Media Relations


Investor Relations Phone: +46 10 719 69 92
Phone: +46 10 719 4631 E-mail: media.relations@ericsson.com
E-mail: investor.relations@ericsson.com
Telefonaktiebolaget LM Ericsson (publ)
Åsa Konnbjer, Director, Org. number: 556016-0680
Investor Relations Torshamnsgatan 23
Phone: +46 10 713 3928 SE-164 83 Stockholm
E-mail: investor.relations@ericsson.com Phone: +46 10 719 0000
www.ericsson.com
Stefan Jelvin, Director,
Investor Relations
Phone: +46 10 714 2039
E-mail: investor.relations@ericsson.com

Ericsson First Quarter Report 2011 12

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