Project Assignment

Yemeksepeti.com

BUS 360-10 E-Commerce

Instructor: Dr. Shen

Mert Kaygusuz – N00989248

Mustafa Kuseyri – N01007826

Alican Altıparmak – N01384573

Mustafa Yücel – N00748378

Gökalp Zenginer – N01271754

“YEMEKSEPETI.COM”

An interesting website regarded as a milestone of e-commerce in Turkey

Introduction

In today’s modern business world, creating a

successful business is a huge challenge. As the

technology changes in a positive sense with a great

rapidity, investors who have a modern financial

perspective try to seek better business options in the

electronic commerce industry. In this project as well, our primary aim is to explain deeply

one of the most influential e – commerce firms of Turkey: Yemeksepeti.com.

Company Info

The first and the best online catering web-site of Turkey is Yemeksepeti.com,

started its business in 2000 and now the company’s goal is to bring a more effective and

fast alternative to online food servicing model in Turkey. The company’s mission

statement is to give the freedom of ordering food on internet to the users and allow the

companies to take orders online as well. The company’s only goal is not delivering food,

they also interested in subjects related food. Yemeksepeti.com has gained its competitive

advantage by following all the latest technologies and developments and leading in

almost related applications in its business.

 In order to understand the very essence of this successful website, it is important

to know the meaning of it. In Turkish, “yemeksepeti” means a basket of foods. That’s

why, from its name, it can be understood that it is a website that offers its customers a

qualified food delivery service from various restaurants all over Turkey. In

Yemeksepeti.com, aiming the second rank in the internet based food delivery sector is not

an option, so there is an intense atmosphere of competition in the basic principles of

Yemeksepeti.com. Yemeksepeti.com has a huge name in the business for its supreme,

customer-oriented services. Actually, the expression “excellent service” is regarded as

“just a service” by the members of the Yemeksepeti; because they find it extremely

normal for customers to have a genuine and rich food delivery service.

If a firm does not have the ability to change in a positive way, while everything

changes with an unbelievable rapidity; it can not survive for a long period of time.

Yemeksepeti, is known as an organization who pursuits the latest improvements in

technology. Yemeksepeti searches for innovations to improve its customers’ satisfaction

levels. By doing that, it also gains a huge competitive advantage and creates a concrete

bond between its customers. In today’s business, marketing is a very important tool if a

company wants to maximize its profits. Yemeksepeti.com uses its sustainable competitive

advantages, and that help the firm to position its value in a more successful and effective

way.
 Delivering the food on time and with the maximum detail is not a success for the

company, they want to accomplish and this is a must for them. We can categorize

Yemeksepeti.com’s current activities under six titles;

 To provide the food delivery and food orders without any extra cost.

 To make possible restaurants can receive orders online with no additional cost

for technology or infrastructure.

 To make feel comfortable the users with their own personalized web pages.

 To inform the users all about the updated menus, new restaurants and

promotions.

 To allow users give advance orders.

 To work as a food portal informing users about special concepts about food in

general.

Conclusion

As a result, it can be surely said that Yemeksepeti.com is an example of a creative

and effective e – business model. The management strategies applied by the website’s

board of directors has helped the company to increase its revenues since its foundation.

Because of all these positive impacts, yemeksepeti.com is the leading member of a fast

growing e – commerce market.