REVOLUTIONIZE THE WAY YOU TEACH

WITH ENGAGING BUSINESS SIMULATIONS

REVOLUTIONIZE THE WAY YOU TEACH

WITH ENGAGING BUSINESS
SIMULATIONS

MARKETING STRATEGY | DIGITAL | INNOVATION

 IMPROVE INCREASE ENHANCE
EMPLOYABILITY RETENTION & TEAMWORK
CHANGE MINDSET
Simulations instill skills that Putting theory into practice is Teams must analyze & discuss
issues and make decisions
WHY STRATX
?
help participants get a more effective way to
employed and ensure success remember concepts. Our together to stay ahead of the
for participants in their current simulations also develop a game.

SIMULATIONS jobs. strong business mindset.

REAL WORLD A FUN LEARNING TRUSTED

PRACTICE
Participants get hands-on
experience with concepts
based on real-world
environments.
ENVIRONMENT GLOBALLY
As industry pioneers,
Create competition and an
academic & corporate
enjoyable way of learning core
institutions worldwide have
concepts proven to be a
been using our simulations for
memorable experience.
35 years.
SOLUTIONS TO BOOST YOUR PROGRAMS
 Experienced
executives in • Create trends, eliminate
strategy & competitors and own your
innovation,
Learn the fundamental strategic MBA
marketing concepts:
market segmentation,
and master
targeting, positioning, brandstudents
portfolio strategies.
• Move from a Red Ocean to a
Manage established and emerging market strategies.Blue Ocean Strategy
 6-12 hours of
Experience
BOSS essential marketing tools
decision and conduct
making market
• Experience and and
BOS concepts
MARKSTRAT competitive analysis.
Innovation concept with tools: Value Innovation, 6-Path
 Video game Analysis, Strategy Canvas, Four-
Blue Ocean Strategy
console industry, Action Framework
Fundamental strategic retail industry
marketing concepts

• Learn the fundamental strategic

 Experienced marketers,
marketing concepts: segmentation,
MBA & Master students
targeting, positioning, brand
DIGITAL MEDIAPRO BRANDPRO MIXPRO
portfolio strategies.
 12-20 hours of decision Effectively apply the
Become savvy digital Step into a junior brand
making marketing mix
• Manage established and emerging transformers manager’s role
market strategies.
 B2C durable goods  Core Marketing, Media  Core Marketing Courses,  Core Marketing Courses,
(electronics), B2C Courses, Academic & Academic & Executive levels Academic & Executive levels
• Experience essential marketing tools Executive levels
consumer goods
and conduct market and competitive  3 hours of decision making  3 hours of decision making
(cosmetics), B2B
analysis.  3 hours of decision making
(mechatronics)
 B2C durable goods  B2C durable goods
 Energy drink industry
 Targeting & positioning  Marketing mix levers, brand
 Media planning, execution, through product, pricing & performance with tactical
key digital media challenges communication decisions mix marketing decisions
 JOIN OUR
COMMUNITY
35 years’ experience & global trust

550 universities & business schools

More than 1 million participants

PROVEN IMPACT
Used in over 70 countries
“My students love it. It provides a very stimulating
learning environment for applying concepts covered
International network of professors during the course.”
- Eva Ascarza, London Business School

EMEAA AMERICAS
licensing@stratx.fr licensing@stratx.com
+33 (0) 1 53 46 69 00 +1 617-577-9135 stratxsimulations.com