Leisure & Tourism – Marketing Leisure & Tourism - U2

SWOT Analysis 2.6.5 – Learner Activity

MARKETING CINEWORLD: SWOT Analysis

…the development of
new multi-screen
cinemas and the …the building is new
modernisation of older and eye-catching
cinemas is creating inside and outside...
competition…

Location
Star City …the older cinemas
have slightly lower
…the location is Unit 29, Watson Road
prices…
central…near to Birmingham
the shopping B7 5SB
centre and served
by many bus …a brand new cinema Travel
routes... Bus number 66A from city centre …new
with state of the art
digital TV
equipment is going to
channels,
be more expensive to Parking on line
build and run… 2979 (free) films, early
Restaurants & Other Facilities release of
Bar Med, Bar Cerissa, Spices, Mega DVDs may
all make
Bowl, Billy Bubbles Childrens money for
Entertainment Centre, La Tasca and Ma film
Patters. Holmes Place Health Club also inmakers but
…the cinema does
the centre. they may
Bookings & Info not be so
not have its own good for
parking and its 08702 40 60 20 cinemas…
difficult to find Cinema Enquiries
parking nearby Screens 30 screens; 3-Gold Class, 6-
particularly during
…there are lots of the day…
Bollywood ...we believe
ethnically Asian people …the projection and Seats 5823 that there are
living in Ilford and sound quality are still many
London and very few “state of the art”
Seat Type parts of the
modern cinemas show Sound 3 x THX sound system UK which
“Bollywood” films… lack a
modern,
multi-screen
cinema…
…at the moment the
bar is not used all
that much…
…Cineworld Ilford is part of a small but
growing chain this means that it can
book films and buy supplies at a lower
cost than an independent cinema – but it
may have to pay more than a large chain
like Odeon...
…because we have lots of space we have
room for a variety of other services: video
game parlours, food and drink etc. …11 screens means that we
can offer much more choice
than a smaller cinema…

Support Materials for GCSEs in Vocational Subjects Page 1 of 2

 Leisure & Tourism – Marketing Leisure & Tourism - U2
SWOT Analysis 2.6.5 – Learner Activity

Tasks

1. Create a table which shows 4 spaces: strengths, weaknesses,

opportunities and threats.

Sort the above “call outs” into the right category. Some of them may
have to be placed in more than one category.

Strengths Weaknesses
           

Opportunities Threats
           

2. Look back through the some of the Cineworld documents: try to

find another example of a strength, a weakness, a threat and an
opportunity.
     

3. Visit a cinema or a theatre near you. Carry out a SWOT analysis

upon it.
     

Support Materials for GCSEs in Vocational Subjects Page 2 of 2