1.

1 INTRODUCTION

'ATHITHI DEVO BHAVA' (Guest is god) is the belief of typical Indian society which have
been carrying out the concept of homestay tourism in India. The people of India welcomes their
guests as a god and treat them with warm hospitable manner according to their own life style, but
the identical manner and belief has turned in to the tourism business when the government
promoted homestay program as village tourism. The homestay regulation highlighted to encourage
the micro-economic sector in the rural areas; preserve the natural sustainability; make self-
employment and fiscal growth in the rural communities. Similarly, it addressed to build up the
quality life of original people of the village area and make capable to access the advantage through
the tourism industry, to increase the use of natural and human resources of the rural areas for rural
progress; to expose the rural culture and nature to the outside world; to protect eco-friendly
poverty; to disperse the national income and integrate the local properties in the national budget;
and to promote and advance local agricultural and other businesses.

A Homestay, by its combined words (home + stay) is staying in some one's home as a
paying guest for short time period. But such guests are provided accommodation and other services
by individual family and community too. Therefore, the Homestay Regulation has accepted it as
run by an individual or community. The homestay seeks to draw tourists away from posh and
crowded urban areas to the rural locality where we will have full of splendid natural surroundings,
by providing them with clean, comfortable and low-priced accommodation with food. Thus,
homestay offers the traveler a unique local experience and opportunities to interact with host
family. If offers the chance to experience new and untapped places which has enabled the
government bodies to commercialize new tourist spots and provide alternative source of income
to the rural people. In homestay tourism visitors get a chance to spend time with the family
perceiving their customs, values and culture, which gives them the occasion to feel the taste of
rural life. Cultural-heritage and its terrestrial structure makes India one of the famous terminuses
for homestay tourism. In homestay tourism, both the atmosphere and culture are commercialized;
market value is created with the demand of visitors.
 This provides financial reward to the local community for conservation of the environment
and their culture. Under this approach tourism is considered as component of development and
giving emphasis to explore ways of expanding positive impacts and reducing negative impacts.
Home stay tourism is a significant player when it comes to reduction of rural poverty. It integrates
all activities of tourism such as trekking, cultural tourism, agro-tourism, health tourism, and
ecotourism etc. It is a good source of earning foreign income. It reduces the gap in the balance of
payment, provides increased tax income, gives rise to economic development of the nation, and
increases the employment opportunities. It may also provide new markets for local people to sell
their products, such as agricultural products, livestock and other goods.

GROWTH IN TOURISM:

Growth in tourism motivates people to pursue higher education and to obtain new jobs,
which ultimately increases the literacy rate. It provides opportunities for new generations to
redefine and reclaim their cultural and ethnic identities. The villagers and other concerns were
given trainings in hospitality and basic guiding skills to the residents to provide them the
opportunity to learn about hygiene, tourism and management techniques. The development of
tourism at a specific place has positively partial the livelihood of people of that place but on the
other hand it has also had some negative impacts on the lifestyle of the local people, making them
lose their own traditional culture and heritage Tourism is blamed for deforestation and degradation
of the environment. This results in loss of benefits to the local community and loss of healthy
environment, the loss incurred form such activities are high compared to the economic gains made
from the tourism.

The increased flow of tourists may also heighten the problem of traffic and parking in city
areas, increases urbanization in places where there is more flow of tourism increasing noise and
environmental pollution. There are also other negative impacts of tourism in society such as
increase in crime, sex trade among women, consumption of alcohol, negative impacts on the
lifestyles of local people, misuse of local resources, impacts on religion and practices of local
people. All these provide grounds for a negative attitude towards tourism. Tourism must always
reserve culture and promote to use local properties and manpower to promote the economy of a
residence. Hence, there is need to focus on supportable rural development of tourism.
SUPPORTABLE TOURISM DEVELOPMENT:

Homestay tourism will serve as a substantial tool to the progress of rural areas in every
opportunity including the economic, cultural, social and environmental spheres. The homestay
dictate emphasized to encourage the micro-economic sector in the rural areas; preserve the organic
sustainability; generate self-employment and economic evolution in the rural communities.
Similarly, it addressed to build up the dominance life of original people of the village area and
make expert to access the benefit through the tourism industry, to increase the use of natural and
human resources of the rural areas for rural development; to expose the rural culture and nature to
the outside world; to protect environmental poverty; to regionalize the national income and
compact the local resources in the national economy; and to promote and improve local agricultural
and other industries. The purpose of this proposition is to discover the contributions of homestay
programmes in supportable tourism development in Bangalore.

The objectives of this proposition are to discuss the expansion and employment of the
homestay programme in Bangalore, secondly, to analyze the three dimension of bearable tourism
development such as socio culture practice of the programme executed communities, environment
effects and the economic condition of the community and final objective is to examine the
challenges of the homestay programme in Bangalore. Homestay is a newly adopted housing
practice of tourism industry which means that the visitor enjoys the local cultural hospitality and
a warm welcome from a host family in precise area. It helps the tourist to explore the local cultural
values, societies on the one hand, languages and countryside settings on the other. The homestay
programme is a new concept in the Bangalore tourism industry for community development.

This provides accommodation to visitors by offering local cultural hospitality and accepts
financial benefit in returns. It is approved as a potential economic activity in tourism industry.
Homestay programme has been popular among those tourists who desire to be a part of local
traditions by cooperating with the community and have experience of local culture, local
gastronomy and the natural desirability. The South Asian country, India has been highly praised
for its unique and exciting cultural heritages, beautiful natural resources, world’s highest
Mountains and a welcoming people.
 Bangalore has highly stratified social system but the unique plus point of this is the unity
in multiplicity. These facts have been playing a significant role to promote community-based
tourism in a low cost which supports socio-economic growth and development of the nation.
Tourism has developed with exploratory tourism like bouldering, rambling and progressively it
has been differentiating in many tourism activities such as holiday activities, eco-tourism and
village tourism, pro-poor tourism.

SUSTAINABLE TOURISM DEVELOPMENT:

Newly homestay program appears as a major tourism destination of village tourism and
pro-poor tourism in Bangalore. Although homestay program is newly adopted tourism program in
Bangalore, but it has shown the preliminary positive impact on rural village progress, rural women
development, local economy, atmosphere, and the entire community. It also helps to conserve the
typical daily lifestyle of the inhabitants, culture and the identity. An increasing number of Indian
community’s homestay program, offers local cultural practices and unique traditions to its guest
in a simple village houses. This thesis briefly outlines the home-stay program’s input on
sustainable tourism development in Bangalore. This thesis is a theory bases and has carry out based
on sustainable development theory with dealing the 3 dimensions of sustainable development such
as economically supportable, socio-culturally supportable and environmentally justifiable tourism.

SOCIO-ECONOMIC DEVELOPMENT:

While homestay tourism as an effective compound for socio-economic development in the

rural areas has been widely discussed in the tourism poetry, very few studies have investigated the
historic roots and evolutionary path of the homestay. This study directed a thorough review of
homestay history to explain what factor gave rise to the homestay tourism and what substantial
forces in the modern society have shaped the fashionable homestay tourism. This paper shows that
the business of homestay, from its earliest days as in the past shares the features of the homestay
tourism as we know it today. It also acknowledges how homestay tourism has evolved through
cultures religious beliefs, financial incentives, and aristocrats hunger for novel cultural
involvement, environmental awareness and enhanced demands for isolation, poverty reduction,
and bearable tourism development over centuries.
Additionally, it clarifies that the modern tourists consider homestay as another lodging experience
to the normal chain hotels due to its ability in creating a short relaxing break in a home like
atmosphere allowing them to experience host culture and pristine nature in more dependable way.

The tourism industry in Karnataka is highlighted with a brand name of “gods own country”.
Bangalore is one of the hottest tourist destinations of the world, attracting both domestic as well
as international tourists. Among the state in Karnataka, Bangalore is considered as a booming
business metropolis. It is a fascinating mixture of the old and new; the district comprises many
interesting cities including Bangalore, the commercial capital of Karnataka. Bangalore is
experiencing an incredible pace of tourism development and heritage tourism is one of the tourism
branches that have contributed to appeal the tourist destination and act as an important marketing
tool to attract tourist especially with special interest in heritage and arts. One of the major business
relating to tourism in fort Bangalore is homestay business. There are government approved and
unapproved homestays functioning. Its main aim is to facilitate household to earn an income from
tourism directly. This study mainly focused on government approved homestays in Bangalore.

The Government of India realizes that India possesses enormous potential in the tourism
industry and is taking active steps to further the same. The Government has increased its tourism
budget, boosted spending on tourism infrastructure and proposed in the sector. The E-visa is a
ground-breaking initiative and is anticipated to double the tourist inflow to India. Marketing
initiatives such as ‘Incredible India!’ and ‘Athithi Devo Bhava’ have also helped progress the
country’s brand image and encouraged new destinations on the world map. There is a need for
such especially curated and detailed government policies for the homestay section as well. The
travellers of today are looking for unique yet authentic travel experiences, and the hospitality sector
is continually reinventing itself to keep up with these rising expectations. With the rapid growing
of homestays, finding ‘a home away from home’ will soon not just be a dream, but an undeniable
reality!
1.2 SWOC ANALYSIS

STRENGTHS:

1. Home away from home.

2. Never feel like a stranger in an alien land.
3. Get accustomed with the new land.
4. Hear and learn it directly from the local people.
5. Cost-wise homestays are a lot cheaper.
6. Affordable for long stays.
7. Good residential areas than commercial areas.
8. Peaceful and pollution free life.
9. Celebrate the festival activities with their guests.
10. Unique concept of staying with a local family and knowing their culture and food habits.
WEAKNESSES:

1. Privacy issues.
2. Not responding the contract or cheating.
3. May require additional planning before travel.
4. Lodging and sleeping surfaces may be less comfortable.
5. Fewer amenities such as clean services, compare to hotels.
6. Follow the rules set by a host, which restricts freedom.
7. Lodging may not be close to tourist attraction.
8. Homestay can deplete the amount of time available for sightseeing.
9. Lack of allies.
10. Feeling dependent.
OPPORTUNITIES:

1. Economic opportunities of homestay

 Transferring economic & employment opportunities
 Encouraging local and foreign investment
2. Social Opportunities of homestay
 An ideal platform for cross-cultural exchanges
 Reducing conflicts
3. Environmental opportunities of homestay
 Increasing awareness
 Neat & Clean
4. Tourism related opportunities
 Natural & cultural diversity
 Removing of problem of seasonality
5. Infrastructural opportunities of homestay
 Increasing accessibility of village
 Safety and security of locals
 Healthcare and public utilities
 Education and training centers
CHALLENGES:

1. Poor infrastructural facilities

2. Lack of skilled human resource
3. Lack of proper legal regulations
4. Marketing and promotion
5. Poor co-ordination
6. Less awareness
7. Improper management of resources
8. Poor maintenance
9. Loss of valuable culture
10. Shortages of rented houses.
1.3 NEED FOR THE STUDY

There’s a motto in India, “ATHITHI DEVO BHAVA” which means “THE GUEST IS
GOD”. Indians consider it a huge decency to have guests in their home and go out of their way to
please them. There’s nothing like Indian kindness. Sadly, most visitors who come to India and stay
in hotels never get to experience true Indian friendliness. The good thing is that all this is
fluctuating because of the mounting acceptance of homestays.

A homestay is parallel in concept to that a bed and breakfast, Guests are either quartered in the
family home, or in distinct residences nearby. Nowadays, most homestays provide their guests
with just as much comfort as a trustworthy hotel. When looking for a place to stay for you and
your family while on holiday or overnight trips, you may want to consider homestay amenities,
which provide an alternative to guest houses.

Staying in a homestay will often be a less exclusive way to travel than staying in a hotel, but that
possibly isn’t the only thing you should factor in when indicating an accommodation. Homestay
is a new and emerging accommodation sector in India. The review of literature highlighted the fact
that homestay tourism is an established part of accommodation industry around the world
especially in Europe with variations like fantasy, bed and breakfast establishments, commercial
homes etc. It is a sleeping giant that has the potential to become a considerable part of the industry
in the time to come. Homestays have lately emerged as a popular accommodation option in India.
However the benefits of tourism have been secured by outsiders rather than locals.

The involvement of local people got dissolved in the race of business that generally is led
by the business organization for the profit. The community involvement in tourism in Bangalore
is very less. To enhance the involvement of local people in tourism, the best way could be
homestay. The homestay scheme has been initiated by the government but there is yet still a lot to
understand about the acceptance of this scheme by the people and tourists and find suitable
directions that may lead to prosperity and conservation. There was a need to understand how
homestay tourism is being perceived by stakeholders. A stakeholder here would mean person who
is taking part in homestay business and the person who is receiving any impact caused as a result
of the action of that business.
 Right now the homestay operators are trying out various permutations and combinations
to operate their homestay. But what is succeeding, and what is not, is yet to be studied. A need
was felt to find answers too many questions for registration, few homestay operators have not
received a single tourist, What has been stopping the people Homestays are generally located in
the rural areas. So the impact of tourism which was till now limited to only commercialize tourist
areas.

Undoubtedly, homestay tourism would bring economic development and employment

growth in Bangalore. However it is so closely connected with local people of visited destination,
the impact on local culture and environment would be very high. Currently this sector is in its
nascent stage, smaller in scale and disorganized but if we let it go unplanned like this, it can lead
to greater impacts in Bangalore in the years to come when it will be a one of the major sectors of
the accommodation industry. Hence there was a need to understand the phenomenon to make
homestays a sustainable accommodation option in the insubstantial Bangalore regions and check
the wrong non sustainable practices right now so that the local community does not grieve for at
the loss of their cultural and natural resources in the future.

1.4 THEORITICAL BACKGROUND OF THE TOPIC

1.4.1 MEANING OF HOMESTAY TOURISM:

Homestay is a popular form of generosity and housing whereby visitors sleep at the
residence of a local of the city to which they are traveling. The measurement of stay can vary from
one night to over a year and can be provided for free, in exchange for monetary compensation, in
exchange for a stay at the guest’s property either instantaneously or at another time, or in exchange
for tidying or work on the host’s property.

1.4.2 DEFINITIONS OF HOMESTAY TOURISM:

“A Homestay is staying in some one's home as a paying guest for short time period. But
such guests are provided accommodation and other services by individual family and community
too”.
1.4.3 IMPORTANCES OF HOMESTAY TOURISM:

The present study will help to understand home stay phenomenon, its importance, acceptance
by the local people as opportunity, its demand, profitability, operational and promotional
difficulties, finding suitable marine and finding ways to make it a tool for sustainable development
of tourism through the community participation at village level. The encouraging results of this
study will encourage rural people to accept tourists as guests and have inter culture living
experience through home stays. The suggestions and recommendations from the study could help
in making the homestay product better in future. It could help the homestay operators to understand
the needs of their customers. In a homestay, you will be staying in a home away from your home.
These days most of the homestays offer just a mud comfort as good and well-known hotel.

1. Cost Effective: Homestays are much cheaper than the hotels, so they are truly value for
money. If you have a close-fitting economical for your trip than you can choose homestays
over the hotels.
2. More personalized services: A homestay usually has a few rooms as associated to the
hotels. So, you will get a lot of attention and more adapted services as compared to hotels.
3. Get to know local people very closely: By staying in a homestay, you will get a chance to
see the neighborhood with you hosts. The hosts have a reputable practice about their local
areas and places.
4. Will make a strong bond: A homestay offers more modified and adapted services to the
guests because here the hosts or local people used to give all the services.
5. Celebrating festivals and safety: By staying is a homestay you will gain a deep
appreciation and understanding of the festival its value in their culture and other significant
things. Staying in a homestay is correspondingly safe as a hotel they will take care of your
safety.
1.4.4 HISTORY OF HOMESTAY TOURISM:

 Iron Age
The roots of the current homestay tourism can be traced all the way back to the Iron Age (1200
- 550 B.C.) when Celts developed their culture throughout central Europe. According to Hope
(1987), The Celts were a southern European people of Indo-Aryan origin who first surfaced in
Bohemia and travelled west in search of the home of the sun in 1200 BC. Regardless of when and
where those tribes had come from, hospitality was an important component of Celtic life. As
Cruden (1998) stated that in the Celtic territories, all householders either men or women were
obliged to provide limitless hospitality to any stranger who knocked their doors by offering very
best they had in terms of food, drink, bed and entertainment. The Celtic hosts were not allowed to
commit any violence on their guests even they had to protect them from any possible harm (Ubani,
2012). Latter, those hospitality principles contributed to the body of Brehon Law that was
developed in 438 AD, and served Celtic people for at least 1000 years (Kelly, 1988).

Certainly, the ways that Celtic people served their guests constructed the basic foundations of
contemporary tourism homestay. However, a couple of reasons justify why such hospitality was
greatly valued by Celtic people. One of the possible explanations for this type of hospitality refers
to the importance of harboring strangers as a sign of nobility within Celtic societies (Green, 1996).

The ordinary Celts who ranked along skilled class owed their status to the generosity of the
hospitality that they offered to travelers and supposed to stay at this rank until they refused
hospitality. Another reason was originated in the Celts religious belief. According to Ellis (1994,
p.45), the Celts believed that gods are everywhere and sometimes walk abroad thus people never
recognize if the stranger at the door was human or God. Undoubtedly, they believed that giving
warm hospitality to the stranger was the same offering to a God and might keep them safe from
evil fate also create good fortune for their family as well. The similar manner of hospitality with
religious purposes was practiced by ancient Greeks and Romans as a way of honoring the gods
(O'Gorman, 2005).
 Apparently, the Olympic Games which used to take place in Ancient Greece since 770 BC
had a religious significance to the Greeks as those games offered to honour Zeus the first among
gods. Therefore, hospitality with strangers who took a trip on foot of a hundreds of kilometers to
attempt the games was a religious duty and the host would share the merit of the pilgrims. In the
same way, offering the generous hospitality to the strangers by ancient Romans was a way of
honoring Jupiter, the God of the gods.

 Middle Ages
However, with the collapse of the Roman Empire in the 476 AD, the roads became unsafe
and travel was only led to the short trips. Very few people during Medieval Period or Middle Ages
(from the 5th to the 15th century) travelled for pleasure and tourism experienced a growing number
of pilgrims. A close interaction between religion and hospitality can be seen once again during the
middle Ages particularly between 768 and 814 AD or Charlemagne region.

According to the law legislated by Charles the Great (he was a medieval emperor who
ruled much of Western Europe from 768 to 814), all Christians were obliged to provide free food,
drink and warm bed for travelers to three nights (Gray & Liguori, 1994). The time limitation of
Christians hospitality might be considered due to possible travelers overstay and burden of offering
free food and shelter by host. In addition to the role of hospitality in the Christians religious well-
beings, hospitality obligations enacted by Charles the Great or Charles I can be explained via
wealth gathering and political affairs that mostly motivated the military, diplomats, tax-collecting
officials, and a small extent of merchandises to travel that era. Simultaneously, hospitality with
religious motivations were practiced by Middle East people who affected by Islamic teaching on
the other side of the planet. They used to give the travelers warm hospitality at their homes by
offering a place to sleep and meals to eat. According to the Islamic traditions, the guest was God’s
friend thus God rewards hospitality with great fortune and if the guest stayed longer than three
days, hospitality would become charity (Ibn Abas, 1999 as cited in O'Gorman, 2009). Therefore,
hosts were motivated to endure any burdensome and inconvenience caused by guest and even
protect their guests from the possible harms.
  Grand Tour
No doubt, the start for the more widespread and regular tourism was triggered by two factors
of health and culture in the late Renaissance. Simply, health motivated travelers began to visit the
spa and seaside towns of Europe to benefit from the spring waters and fresh air. Most specifically,
culture as the main factor that gave birth to the modern tourism (Garther, 1996), has contributed
to the current homestays hundreds of years after the emergence of establishments. Thereafter,
ecotourism went further and has been expanded into many branches such as agro- tourism, pro-
poor tourism and responsible tourism. Although, each type of ecotourism differs from one another
in its own way, all of them are trying to respect and benefit protected area as well as the locals
who living on or around.

 Farm Tourism
However, the nearest form of tourism product to the contemporary tourism homestay dates
back to 100 years ago when farm tourism as a specific branch of ecotourism in Europe and America
took place (Frater, 1983). The farm tourism as defined by Frater (1983), is a form of rural or agro-
tourism when paying guests stay at the working farms and share farming life. Over recent decades,
this type of alternative tourism has highly demanded by tourists who seek novelty and demand
interaction with locals and natural environments in the more authentic ways (Kontogeorgopoulos,
Churyen, & Duangsaeng, 2015). The advent of the recent mainstream tourism trend has motivated
many farmers to diversify their own farms into farm-based tourism particularly in the European
countries (Dernoi, 1981; Talbot, 2013). Change user of farm in favor of tourist is increasingly
growing in the North America, Oceania (Busby & Rendle, 2000) and Asian countries as well
(Garrod – 2011).

 Contemporary Homestay
Perhaps the main contributor of the current rural homestay as a tourism initiative links to the
increased awareness concerning the necessity of community development in the rural areas.
Amongst many community development approaches, the CBT approach which owes its sustained
attention to the Murphy‘s study in 1985 has been promoted as a strong mean by which the social,
environmental, and economic needs of local communities can be satisfied through locals offering
of a tourism product.
 In the simple words, CBT mainly acts as an alternative economic development option for rural
areas where the traditional agriculture, mining, or forestry face with many challenges and do not
contribute to the local’s economic and social wellbeing any longer. This is largely due to the
tourism reliance on the unique natural, historic, culture, and ethnic resources that can be easily
found in rural areas (Butler, 1998). Therefore, there is no need for external resources. Today, car
travel as the most dominant vehicle in the movement of both international and domestic tourists
notably due to its affordability, availability, and independence, enables all sorts of new travel
possibilities. High speed electric trains and low cost air transport as the other modes of tourism
transportation positively contribute to the long journeys which enable tourist to visit different
places and link to the nature in a minimal time whilst appreciate a variety of local customs and
cultures in the more authentic ways.Societies where underemployment pushes talent out are
susceptible to malicious tourism cycles that export revenue abroad, because foreign retained, large
scale developments do little to support the local civic.

However, homestay programs, defined as isolated homes in which unused rooms are rented
for the purpose to associated income and meeting people typically exist in least developed
countries mostly in rural societies, and have been a solution to this issue. These plans invite tourists
to join the communist culture of the landscape while injecting money directly into economically
stunted areas. By providing housings, homestay hosts, those who provide accommodations to
tourists, generate accompanying income using an existing resource their home. Wherein tourism
is completely suited to provide income generating activities for economically disadvantaged
populations homestay programs explicitly have been shown to contribute to community
development.

1.4.5 ADVANTAGES OF HOMESTAY TOURISM

1. Investment is less: Homestay guest-houses can be easily started with minimal investment as the
biggest investment i.e. property, is already possessed by the owner. Owners only need to invest in
utensils, electric equipment’s and simple furniture.

2. Location: In case of any other business, the primary is step is to look for a suitable location but
one can avoid these hassles before kick starting a homestay business. A spacious house in a place
visited frequently by tourists is all you need to start a homestay guest house.
3. Interaction with Different People and Culture: Homestay owners meet people from different
parts of the world, with different cultures and who speak a different language. Though, with a
homestay business, there are enough opportunities to meet new people and interact with them.

4. Flexible Business Operations: A homestay business is extremely flexible with its operations.
During scanty tourism, an owner can always cut down or entirely shut down the business
operations while he can also, conveniently resume it during vacations or peak business season.

5. Share a Meal: We suggest to all our hosts to include a complimentary light breakfast in the per
room price. The best thing about this is that you’ll share a meal with your hosts and learn more
about the destination and local culture first-hand from them.

1.4.6 DISADVANTAGES OF HOMESTAY TOURISM

 May require additional planning before travel. Inconvenience due to last-minute changes
or cancellations by either the host or the guest.
 Lodging and sleeping surfaces may be less comfortable and have less privacy.
 Fewer conveniences such as cleaning services, compared to hotels. Guests may be required
to adhere to a schedule or follow rules set by a host, which restricts freedom.
 Lodging may not be close to tourist attractions. If the guest and host do not get along, the
homestay can make a visit to an otherwise pleasant city unbearable.
 In cases where the guest must perform a service for the host, the homestay can deplete the
amount of time available for sightseeing.
 RESEARCH DESIGN

2. DESIGN OF THE STUDY

A research design is the framework within which the entire research is to be conducted.
Research design will help in deciding how, when, where and what is to be done throughout the
research process. It helps in planning the research in advance and deciding the methodologies that
may help in achieving the research goals in the most effective manner. Since homestay is a new
phenomenon and not much work has been done on the subject previously so a fixed research design
was not selected. For the present study a flexible research design has been chosen which enabled
collection of data through both qualitative and quantitative means. In this chapter the need, the
scope, objectives, methodology, instruments of data collection, sampling methods and analytical
tools have been discussed.

2.1 STATEMENT OF THE PROBLEM

Management of Homestay Tourism Prospects & Problems: A Study with reference to tour
operators in Bangalore has been selected as the topic for the present research.

Homestay is fresh concept and emerging accommodation in India. It has a potential to become a
considerable part of the tourism industry. Earlier days this concept become very famous in hill
stations and lately emerged as a popular accommodation option in Coorg, Kerala, Sikkim and
Ladakh.

Now a days there are many homestays are coming up even in metropolitan cities as well. As there
was a better chance to understand the functioning of homestays in Bangalore this topic was chosen
for dissertation. Hence, this study has been conducted with reference to tour operators in Bangalore
since they are very well know about pros and cons of this homestay business in Bangalore.
2.2 RESEARCH QUESTIONS

1. Does homestay tourism worth to do in Bangalore? Is there relationship between the

motivational factor behind homestay operator’s participation in the homestay program
and the socio-economic benefit they derive from the program.
2. Can tourists easily get homestay option in Bangalore? Is there a relationship between
the factors which influence tourist choice of homestay and how the homestays are
positioned?
3. Is there right platform available for homestay business in Bangalore for tourists and
operators? Is there applications or any other mode of communication available for
linking tourists and operators?
4. Challenges facing by both tourists and operators for homestay business? What they
expect as improvement in this homestay business.

2.3 OBJECTIVES OF THE STUDY

1. To study Homestay tourism in Bangalore with emphasize the major prospects and problems
of homestay tourism.
2. To identify the challenges faced by the development of homestay tourism.
3. To identify valuable recommendation to make homestay tourism more valuable.
4. To identify right platform to connect tourists with homestay operators.

2.4 SCOPE OF THE STUDY

The geographical scope of the study covers homestay business in Bangalore their problems
and prospects. The study will focus upon potential of homestay in Bangalore city and also to
understand the problems associated with this industry. Information will be collected through direct
interview or through telephonic interview of both tourists and operators through set of
questionnaires.
2.5 REVIEW OF LITERATURE:

1. THE ROLE OF HOMESTAYS IN PROMOTING RURAL TOURISM (2011): MR.

VENKATESH R.
The study provides a brief discussion of homestay and rural tourism development. It
focused on the potentialities of homestay for rural tourism development and also discussed the
positive outcomes of promoting homestay at the rural and remote areas. It revealed that
homestay operation could be created alternative accommodation opportunities and a tool for
promoting rural tourism and its benefits to the local community, economy and art and culture
of the region.

2. HOME STAY PROGRAM AND RURAL COMMUNITY DEVELOPMENT IN

MALAYSIA (2011): YAHAYA IBRAHIM, ABDUL RASID RAZZAQ.
The homestay program is a tourism product that has been given special emphasis by
government through the ministry of tourism. Due to the potential of homestay program to
provide additional income and employment the number of homestay provider in Malaysia has
been increased. This paper discuss the concept and evaluation of Malaysian homestay program,
its growth, institutional framework of planning and implementation as well as its contribution
towards rural community development in Malaysia.

3. HOMESTAYS AT KORZOK: SUPPLEMENTING RURAL LIVELIHOODS AND

SUPPORTING GREEN TOURISM IN THE INDIAN HIMALAYAS (2012): ANUPAM
ANAND, PANKAJ CHANDAN, AND RAM BABU SINGH.

Ladakh presents some unique challenges for development and nature conservation
initiatives. Since opening to tourism in 1974, its unique landscapes, biodiversity, and culture
have attracted adventure-seeking tourists from all over the world. Tourism, especially in the
past few decades, has developed very rapidly, bringing many economic and social changes
with adverse environmental impacts. The homestay model in Ladakh is designed on the
 principle of equitable access and hence is available for adoption by households across
economic classes.

4. SOCIO-ECONOMIC IMPACTS OF HOME STAY ACCOMMODATIONS IN

MALAYSIA (2013): ANOWAR HOSSAIN BHUIYAN, CHAMHURI SIWAR &
SHAHARUDDIN MOHAMAD ISMAIL.
A Study on Home Stay Operators in Terengganu State: Home stay accommodation gives
focus on traditional life style, local culture and customs to attract the tourists. The present study
examines the economic potentialities of home stay for operators. It also helps to reduce the
environmental pollution as well as social degradation. So, local government can give
emphasize home stay accommodation for the economic development of local people.

5. HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES (2013): DR. SURYAKANT

D. KOSHTI AND MS. SONAL GAURAV SHARMA.
The study focus on the issues and challenges of tourism in and around Agra city. The study
highlighted the current issues of tourism industry based on human resource practices,
operational practices and various financial challenges.

6. COMMUNITY HOMESTAY PROGRAMMES AS A FORM OF SUSTAINABLE

TOURISM DEVELOPMENT IN NEPAL (2013): BAIKUNTHA PRASAD ACHARYA
AND ELIZABETH A. HALPENNY.
Homestay tourism has been emerging as a form of sustainable tourism in many rural areas
as a community development program in Nepal. The entire activities from the particular
location have been integrated as a major component of rural tourism in homestay programmes.
In general, rural communities or private house owners have been operating homestay
programmes where guests are offered only basic facilities i.e. normal bed just as
Host sleep in their own bed, local food as host normally eat, and unique traditional hospitality
with different cultural and natural beauties of particular area.
7. HOMESTAY TOURISM IN INDIA: OPPORTUNITIES AND CHALLENGES (2014):
LAKHVINDER SINGH, Ph.D. Department of Tourism & Hotel Management,
Kurukshetra University.
Home stay tourism is an emerging tourism concept evolved lately in the tourism world.

India can be a model homestay for its multi-faceted potentialities. Natural gifts, man-made
heritages ethno cultural richness, innocent social settings, pleasant hospitality and many more
unexplored treasures that are dreams for experts of tourism.

8. HOMESTAY TOURISM AND THE COMMERCIALIZATION OF THE RURAL

HOME IN THAILAND (2015): NICK KONTOGEORGOPOULOS, ANUWAT
CHURYEN & VARAPHORN DUANGSAENG.
Despite its growing importance to the domestic tourism market in Thailand, and its
pertinence to community-based forms of tourism generally, homestay tourism remains a
neglected topic. The purpose of this paper is to explore the implications of successful
participation in homestay tourism in Thailand. Because even when communities succeed in
operating a homestay program, this success comes at the price of diminished authenticity,
greater dependence on tourism, and enhanced social and economic inequalities.

9. FINANCIAL CHALLENGES FACED BY HOMESTAY OWNERS IN HERITAGE

TOURISM DESTINATION WITH SPECIAL REFERENCE TO COCHIN CITY
(2017): DR. P BALASUBRAMANIAN.
It helps to determine to what extend heritage tourism contribute to the economic growth
and what are the financial challenges faced by the homestay owners in Cochin city. By
recognizing the threats posed by unplanned tourism, a number of organizations and institutions
working in the area felt the urgency to initiate sustainable community-based tourism projects
that would protect the local wildlife and natural resources and offer alternative livelihood
opportunities to the local population.

10. EXPLORING TOURISM OPPORTUNITIES THROUGH

HOMESTAY/HOMESHARE (2017): ANGELA GALBREATH, Clemson University.
 The purpose of this research employing an emergent design is to explore the experiences
of micro-hospitality entrepreneurs as hosts of Airbnb properties. The Community Capitals.
Framework was used to analyze the home sharing phenomenon by examining how community
capital may increase as a result of participating as a micro-hospitality entrepreneur.

2.6 RESEARCH GAP

Never before no one had prediction about homestay tourism in Bangalore, but there is a
significant development in homestay business. As a curious I started digging out resources on this
topic and found many evidence about remarkable growth in homestay tourism industry in
Bangalore. This research is done towards exploring homestay tourism industry in and around
Bangalore. We are evaluating this industry from both tourist’s and operator’s perspective (Demand
and supply). This research is mainly aiming towards analyzing problems and prospects of
homestay tourism industry.

2.7 HYPOTHESIS TEST

A research hypothesis is a predictive statement, capable of being tested by scientific methods,

that relates an independent variable to some dependent variable. Without an appropriate
hypothesis, labor is wasted in fruitless research. Hence, in the light of above objectives of the
study, the following hypothesis have been formulated.

Ho: Satisfaction level of homestay is more in compare to other stays.

Ho: Homestay business is more economical compare to other stays.

2.8 OPERATIONAL DEFINITIONS OF CONCEPTS

Homestay: An alternative tourism where tourists will stay with the host’s family in the same house
and will experience the everyday way of life of the family and the local community.

Homestay Provider: Local family that offer their house as a homestay. Host a person/community
that represents the homestay and provide services/hospitality to homestay guests.

Management: The process of managing that involves the people in charge of running a committee
or an organization such as planning, organizing, staffing, leading, and controlling to achieve the
organization objectives.

Method of Assessment: The method used to measure the criteria on the homestay checklist.
Guidelines for assessors to assist them in conducting accurate and consistent assessments of
potential homestays.

Checklist: A systematic list of items to be included in the assessment based on the Homestay
Standard.

Tourism Organization: An institution that plans and manages tourism development and
promotion according to the different levels of management.

Homestay Organization: An organization responsible for the planning and management of

homestay programmes and activities within a particular area or locality.

Host family: The family who live on the premises or home sharing their space with guests who
pay directly or indirectly to stay in their homes.

Motivation: A need or desire that energizes behavior and directs it towards a goal.

Positioning: the way by which the marketer attempt to create a distinct impression in the customer
mind.
Knowledge: Facts and information acquired through experience or education. It may also refer to
practical understanding of a subject.

Skill: The ability to do something well.

2.9 RESEARCH METHODOLOGY

a) Type research method used:

The proposed study includes descriptive, analytical and survey method.

b) Sampling:
 Universe: All Homestays located in Bangalore.
 Sample Unit: Tour operators and Tourist in Bangalore.
 Sample Size: It is proposed to take 10 Homestays in Bangalore.
 Sample Technique: It is proposed to use convenience sampling technique for the
proposed study.

c) Data collection:
1. Primary Data:
For the purpose of dissertation work primary data have been collected with the help
of questionnaire, personal interviewing from the tour operators in the city Bangalore.
2. Secondary Data:

Secondary data have been collected from articles, journals, magazines, newspapers
and internet information.

d) Data analysis and Interpretation

 The collected data have been analyzed with the help of statistical tools and techniques
such as averages and percentage wherever necessary tables, charts, and diagrams will be
made use of.

2.10 LIMITATIONS OF THE HOMESTAY TOURISM

The main limitations in the present study were:

1. The supply side of the study was very vast so the time constraint was a factor in the study.

2. The study have been confined to a limited area of the State where homestay concept is prevalent
or has potential.

3. The home stay owners prefer walk-in guests to advance bookings. Probably because they neither
have resources nor desire to set up a dedicated booking system for one or two rooms.

2.11 REFFERENCE PERIOD

FROM 26th OCTOBER 2018 TO 15th DECEMBER 2018

2.12 CHAPTER SCHEME

1. INTRODUCTION

1.1 Introduction

1.2 SWOC Analysis

1.3 Need for the study

1.4 Theoretical background of the topic

 1.4.1 Meaning

1.4.2 Definitions

1.4.3 Importance

1.4.4 History

1.4.5 Advantages

1.4.6 Disadvantages

2. DESIGN OF THE STUDY

2.1 Statement of the problem

2.2 Research Questions

2.3 Objective of the study

2.4 Scope of the study

2.5 Review of the Literatures

2.6 Research Gap

2.7 Hypothesis test

2.8 Operational definitions of concepts

2.9 Methodology

2.10 Limitations of the study

2.11 Reference period

2.12 Chapter scheme

3. PROFILE OF THE SAMPLE RESPONDENTS

3.1 Gender of the Respondents

3.2 Age group of the Respondents

3.3 Qualification of the Respondents

3.4 Occupation of the Respondents

3.5 Marital status of the Respondents

3.6 Monthly income of the Respondents

3.7 Place of residence of the Respondents

4. DATA ANALYSIS AND INTERPRETATION

5. SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION

PROFILE OF THE SAMPLE RESPONDENTS

TABLE 3.1

AGE WISE CLASSIFICATION OF RESPONDENTS

SL. NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1. <20 Years 02 20%

2. 20-29 Years 03 30%

 3. 30-39 Years 03 30%

4. 40-49 Years 01 10%

5. >50 Years 01 10%

TOTAL 10 100%

Analysis:

From the above it is clear that 20% of respondents are between the age group <20, 30% of
respondents are between the age group 20-29 and 30-39 age group, 10% of respondents are
between the age group 40-49 and >50years are given the opinion.

FIGURE 3.1

AGE WISE CLASSIFICATION OF RESPONDENTS

 BASED ON AGE GROUP
35%
30% 30%
30%
25% 20%
20%
15% 10% 10%
10%
5%
0%
<20 21-29 30-39 40-49 >50

BASED ON AGE GROUP

Interpretation:

In the above line chart it is showing clearly that majority of respondents were lies between

21-29 and 30-39 Age Group. It is also showing more young people are opting for homestay.

TABLE 3.2

GENDER OF THE RESPONDENTS

 SL. NO PARTICULARS NO. OF PERCENTAGE
RESPONDENTS

1. MALE 07 70%

2. FEMALE 03 30%

TOTAL 10 100%

Analysis:

From the above table it shows that 70% of respondents are male tourist and tour operators and
30% of respondents are female tourists. This is the feedback collected from the 10 respondents
from the tourists and tour operators in Bangalore.

FIGURE 3.2
 GENDER OF THE RESPONDENTS

BASED ON GENDER

30%

70%

MALE FEMALE

Interpretation:

In the above pie chart it is clearly showing that majority respondents are males, which says that
more males are opting for homestay. This may due to security issues for females.
 TABLE 3.3

EDUCATION OF THE RESPONDENTS

SL. NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1. SSLC 01 10%

2. PUC 02 20%

3. UNDER 04 40%
GRADUATE

4. POST 02 20%
GRADUATE

5. OTHERS 01 10%

TOTAL 10 100%

Analysis:

From the above table it is found that 10% people were SSLC, 20% are from PUC, 40% are from
Under graduate, 20% are from Post graduate and another 10% respondents are from other courses
neither Uneducated.
 FIGURE 3.3

EDUCATION OF THE RESPONDENTS

BASED ON EDUCATION
45%
40%
40%
35%
30%
25%
20% 20%
20%
15%
10% 10%
10%
5%
0%
SSLC PUC UNDER POST OTHERS
GRADUATE GRADUATE

BASED ON EDUCATION

Interpretation:

In the above chart it is clearly showing that majority of respondents are Graduates. Which we can
interpret that most of the educated people are aware of homestay tourism, hence they choose for
homestays.
 TABLE 3.4

OCCUPATION OF THE RESPONDENTS

SL. NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1. STUDENT 03 30%

2. EMPLOYEE 04 40%

3. UNEMPLOYEE 01 10%

4. OWN 02 20%
BUSINESS

TOTAL 10 100%

Analysis:
From the above table it reveals that 30% of respondents are students, 40% of respondents are
employees, 10% of respondents are unemployed and 20% of respondents are doing own business.

FIGURE 3.4

OCCUPATION OF THE RESPONDENTS

BASED ON OCCUPATION
20%

30%

10%

40%

STUDENT EMPLOYEE UNEMPLOYEE OWN BUSINESS

Interpretation:

In the above chart it is clearly showing that majority of respondents are employee and students.
Usually employees and students get to know about homestay from their colleagues and friend
circle.
 TABLE 3.5

MARITAL STATUS OF THE RESPONDENTS

SL. NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1. MARRIED 04 40%

2. UNMARRIED 06 60%

TOTAL 10 100%

Analysis:
From the above table it shows that 40% of respondents are married and 60% of respondents are
unmarried. This is the feedback collected from the 10 respondents from the tourists and tour
operators in Bangalore.

FIGURE 3.5

MARITAL STATUS OF THE RESPONDENTS

BASED ON MARITAL STATUS

UNMARRIED 60%

MARRIED 40%

0% 10% 20% 30% 40% 50% 60% 70%

BAESD ON MARITAL STATUS

Interpretation:
In the above chart it is clearly showing that majority respondents are unmarried. Usually married
people prefer hotels compare to homestay due to privacy.

TABLE 3.6

MONTHLY INCOME OF THE RESPONDENTS

SL. NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1. No Income 04 40%

2. 15000-20000 02 20%

3. 20000-30000 03 30%

4. 40000 Above 01 10%

 TOTAL 10 100%

Analysis:

From the above table it reveals that 40% of respondents are no income, 20% of respondents are
15000-20000 income, 30% of respondents are 20000-30000 income and 10% of respondents are
40000 and above monthly income.

FIGURE 3.6

MONTHLY INCOME OF THE RESPONDENTS

 BASED ON MONTHLY INCOME
40%
40%

30% 10%
30%
20%

10%
20%
0%
BASED ON MONTHLY INCOME

BASED ON MONTHLY INCOME

Interpretation:

In the above chart it is clearly showing that majority of respondents are having less income. It is
evident that homestay are less economic compare to hotels.

TABLE 3.7

PLACE OF RESIDENTS
 SL. NO PARTICULARS NO. OF PERCENTAGE
RESPONDENTS

1. KARNATAKA 04 40%

2. ANDHRA 02 20%
PRADESH

3. KERALA 03 30%

4. DELHI 01 10%

TOTAL 10 100%

Analysis:

From the above table it reveals that 40% of respondents are from Karnataka, 20% of respondents
are Andhra Pradesh income, 30% of respondents are from Kerala and 10% of respondents are from
Delhi.
 FIGURE 3.7

PLACE OF RESIDENTS

BASED ON PLACE OF RESIDENCY

45%
40%
40%

35%
30%
30%

25%
20%
20%

15%
10%
10%

5%

0%
KARNATAKA ANDRA KERALA DELHI
PRADESH

Interpretation:

In the above chart it is clearly showing that majority of respondents are from Karnataka, since
Bangalore is in Karnataka itself. However the second highest respondents are from Kerala since
homestay tourism is quite well known in Kerala.
 DATA ANALYSIS AND INTERPRETATON
TABLE 4.1
FREQUENCY OF VISIT TO HOMESTAY
SL. NO PARTICULARS NO. OF PERCENTAGE
RESPONDENTS
1. 1ST TIME 03 30%
2. 2-5 TIMES 05 50%
3. MORE THAN 5 02 20%
TIMES
TOTAL 10 100%

Analysis:
From the above table it reveals that 30% of respondents are 1st time visitors, 50% of respondents
visited 2 to 5 times and 20% of respondents visited more than 5 times.

FIGURE 4.1
FREQUENCY OF VISIT TO HOMESTAY

20%
30%

50%

1st TIME 2-5 TIMES MORE THAN 5 TIMES

Interpretation:
It is clearly indicates that maximum number of visitors are repeated visitors to homestay and they
repeat their visits to the place sometimes even more than five times.
 TABLE 4.2
AVERAGE LENGTH OF YOUR STAY IN HOMESTAY

NO. OF
SL. NO PARTICULARS RESPONDENTS PERCENTAGE
1. 1-2 DAYS 04 40%
2. 3-4 DAYS 03 30%
3. 1 WEEK 02 20%
4. MORE THAN 1 01 10%
WEEK
TOTAL 10 100%

Analysis:
From the above table it reveals that 40% of people stays 1 to 2 days, 30% of people stays 3 to 4
days, 20% of people stay up to one week and only 10% of people stay more than 10%.

FIGURE 4.2
AVERAGE LENGTH OF YOUR STAY IN HOMESTAY
40%

40% 30%
35%
30%
20%
25%
20%
10%
15%
10%
5%
0%
1-2 DAYS 3-4 DAYS 1 WEEK MORE THAN
1 WEEK

Interpretation:
Majority of people opt between 1 to 2 and 3 to 4 days. So it clearly shows that homestays is first
choice for short term stay. There may be so many reasons for opting short term example monotony
food, privacy, losing interest etc.

TABLE 4.3
TRAVEL COMPANION STATUS
SL.NO PARTICULARS NO. OF
RESPONDENTS PERCENTAGE
1. ALONE 02 20%
2. AS PART OF A 01 10%
COUPLE
3. WITH FAMILY 04 40%
4. WITH FRIENDS 02 20%
5. WITH 01 10%
COLLEAGUES
TOTAL 10 100%

Analysis:
From the above table it clearly shows that 10% of people visit as alone, 20% of people as couple,
20% of people as family, 20% of people as friends and only10% of people as colleagues.

FIGURE 4.3
TRAVEL COMPANION STATUS
45%
40% 40%
35%
30%
25%
20% 20% 20%
15%
10% 10% 10%
5%
0%
ALONE AS PART OF A WITH FAMILY WITH WITH
COUPLE FRIENDS COLLEAGUES
Interpretation:
From the above chart we can clearly interpret that majority of respondents chosen homestay to
accommodation along with their family. Alone or along with friends are the second highest
respondents and couple visitors are very less since there will be less freedom or privacy compare
to hotels.

TABLE 4.4
MOTIVE TO CHOOSE BENGALURU AS YOUR HOLIDAY
DESTINATION
SL. NO PARTICULARS NO. OF PERCENTAGE
RESPONDENTS
1. GARDEN CITY 04 40%
2. NIGHT LIFE 02 20%
3. HISTORICAL 02 20%
MONUMENTS
4. SHOPPING 02 20%

TOTAL 10 100%

Analysis:
From the above table it is found that 40% of people are chosen due to garden city, 20% of people
because of night life, historical monuments and shopping.

FIGURE 4.4
MOTIVE TO CHOOSE BENGALURU AS YOUR HOLIDAY
DESTINATION
 20% 40%

20%

20%

GARDEN CITY NIGHT LIFE

HISTORICAL MONUMENTS SHOPPING

Interpretation:
From the above table it is clearly showing that majority of the respondents are chosen Bangalore
as holiday destination due to Garden city. During conversation it is found that many people like
Bangalore because temperature and greenery.

TABLE 4.5
MODES OF TRANSPORT USED TO REACH BANGALORE
SL. NO PARTICULARS NO. OF PERCENTAGE
RESPONDENTS
1. AIR 00 00%
2. BUS 02 20%
3. CAR 03 30%
4. TRAIN 03 30%
5. MOTORBIKE 02 20%
TOTAL 10 100%

Analysis:
From the above table it is evident that 20% of people are travelled by bus, 30% of people are
travelled by car, 30% of people are travelled by Train and 20% of people are travelled by
motorbike.

FIGURE 4.5
MODES OF TRANSPORT USED TO REACH BANGALORE
 20%
30%

30%

20%

AIR BUS CAR TRAIN MOTORBIKE

Interpretation:
The above graph shows that people are travelling to Bangalore by all modes who prefer homestay
as their accommodation. It is also evident that nobody travelled by air, which means elite category
of people does not prefer homestay since homestay will not have much services compare to 3 to 5
stars hotels.

TABLE 4.6
HOW EASY WAS IT TO REACH BANGALORE
SL. NO PARTICULARS NO. OF PERCENTAGE
RESPONDENTS
1. EASY 08 80%
2. DIFFICULT 02 20%
3. VERY DIFFICULT 00 00%
TOTAL 10 100%

Analysis:
From the above table it is evident that 80% of respondents found easy to reach Bangalore, 20% of
people found difficult and nobody found very difficult.

FIGURE 4.6
HOW EASY WAS IT TO REACH BANGALORE
 VERY DIFFICULT 0%

DIFFICULT 20%

EASY 80%

0% 20% 40% 60% 80% 100%

Sales

Interpretation:
The above graph shows that majority of respondents found easy to reach Bangalore. In our
previous question also we found that respondents are travelling through all modes of transportation
to reach Bangalore. Bangalore is one of the metropolitan city in India which is well connected by
all modes of transportation. During discussion with respondents we understand difficult to reach
is mainly due to traffic problem to enter and exit city.

TABLE 4.7
HOMESTAY/ACCOMMODATION BOOKING
SL. NO PARTICULARS NO. OF PERCENTAGE
RESPONDENTS
1. THROUGH 05 50%
INTERNET
2. THROUGH 03 30%
TRAVEL AGENT
3. DIRECTLY ON 02 20%
ARRIVAL
TOTAL 10 100%

Analysis:
From the above table it is evident that 50% of respondents booked homestay through Internet, 30%
of people booked through travel agent and 20% of people booked directly on arrival.
 FIGURE 4.7
HOMESTAY/ACCOMMODATION BOOKING
60%
50%
50%

40%
30%
30%

20%
20%
10%

0%
Through Internet Through Travel agent Directly on arrival

Accomodation Booking

Interpretation:
The above graph shows that majority of respondents booked accommodation through Internet and
remaining respondent’s trough travel agent and directly on arrival. It is found that most of the
homestay are well connected with internet and can accept booking through internet which is also
found very easy and hassle-free. Since Bangalore is IT capital in our country which is significant
factor here for adopting online services.

TABLE 4.8
HOMESTAY ACCOMODATION EXPENDITURE ANALYSIS
SL. NO EXPEDITURE NO. OF PERCENTAGE
RANGE RESPONDENTS
1. 500 – 1000 INR 02 20%
2. 1000 – 2500 INR 05 50%
3. 2500 – 5000 INR 03 30%
TOTAL 10 100%

Analysis:
From the above table it is evident that 20% of respondents having expenditure range of 500 to
1000Rs, 50% of respondents having range of 1000 to 2500Rs and remaining 30% of people having
range of 2500 to 5000Rs.

FIGURE 4.8
HOMESTAY ACCOMODATION EXPENDITURE ANALYSIS

5000 above 0%
30%

2500 to 5000

1000 to 2500
50%
500 to 1000
20%
0%
10%
20%
30%
40%
50%

Accomodation Expenditure Range

Interpretation:
The above graph clearly shows that majority of people are having expenditure rage of 1000 to
5000 category and no respondents having more than 5000Rs. Bangalore life style and food are
higher compare to any other metropolitan city in India but still compare to any decent hotels in
Bangalore, homestays are economic.

TABLE 4.9
PREFERENCES TO STAY IN HOMESTAY DURING NEXT VISIT
SL. NO OPINION NO. OF PERCENTAGE
RESPONDENTS
1. YES 08 80%
2. NO 02 20%
 TOTAL 10 100%

Analysis:
From the above table it is evident that 80% of respondents prefer homestay as their accommodation
during next visit and remaining 20% of respondents does not prefer.

FIGURE 4.9
PREFERENCES TO STAY IN HOMESTAY DURING NEXT VISIT

20%

80%

Yes No

Interpretation:
The above graph clearly shows that majority of people said yes to prefer homestay during their
next visit to Bangalore. It is evident that though homestay tourism is still budding stage in
Bangalore but respondents are preferring homestay which is clearly good sign or future for
homestay tourism in Bangalore.

TABLE 4.10
REASON FOR CHOOSING HOMESTAY
SL. PARTICULARS NO. OF PERCENTAGE
NO RESPONDENTS
 1. LOWER PRICE 08 26.5%
2. EXPERIENCING PEACEFULNESS 02 6.5%
3. JUST REST & RELAX 02 6.5%
4. SENSE OF BEING AT HOME 07 23%
5. INSTANT DECISION ON ARRIVAL 03 10%
6. TO DO SOMETHING DIFFERENT 02 6.5%
7. HOME-MADE FOOD 06 20%
TOTAL 30 100%
(Selection given to choose more than one option)

Analysis:
From the above table it is evident that 80% of respondents prefer homestay as their accommodation
during next visit and remaining 20% of respondents does not prefer.

FIGURE 4.10
REASON FOR CHOOSING HOMESTAY
30.00% 26.50%
25.00% 23%
20%
20.00%
15.00%
10%
10.00% 6.50% 6.50% 6.50%
5.00%
0.00%
LOWER PRICE EXPERIENCING JUST REST & RELAX SENSE OF BEING AT INSTANT DECISION TO DO SOMETHING HOME-MADE
PEACEFULNESS HOME ON ARRIVAL DIFFERENT FOOD

Interpretation:
The above graph clearly shows that significant number of respondents chosen homestay as their
option due to lower price, sense of being at home and homemade food. No other accommodation
can compete on these points, which is clear indication of growth potential in homestay.

TABLE 4.11
DOES RESPONDENTS EVER STAYED IN HOMESTAY
 SL. NO OPINION NO. OF PERCENTAGE
RESPONDENTS
1. YES 07 70%
2. NO 03 30%
TOTAL 10 100%

Analysis:
From the above table it is evident that 70% of respondents are having experience of homestay in
other location and remaining 30% of respondents does not have any experience of homestay.

FIGURE 4.11
DOES RESPONDENTS EVER STAYED IN HOMESTAY
80%

70% 70%

60%

50%

40%

30% 30%

20%

10%

0%
Yes No

Yes No

Interpretation:
The above graph clearly shows that majority of people having experience in homestay given
positive opinion of their homestay in Bangalore which indicates that potential growth of homestay
business in Bangalore.

TABLE 4.12
 SOURCE OF INFORMATION ABOUT THE HOMESTAY

SL. NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
1. SOMEONE ADVISED ON 01 10%
ARRIVAL
2. EXPLORED MYSELF ON 03 30%
ARRIVAL
3. INTERNET 02 20%
4. TRAVEL AGENT 01 10%
5. FRIEND/RELATIVE 03 30%
RECOMMENDED
6. TV/MAGAZINE/NEWSPAPERS 00 00%
TOTAL 10 100%

(Selection given to choose more than one option)

Analysis:
From the above table it is evident that 10% of respondents got to know by someone, 30%
respondents explored themselves, 20% of respondents through internet, 10% through travel agents
and 30% through friends & relatives.
 FIGURE 4.12
SOURCE OF INFORMATION ABOUT THE HOMESTAY

35.00% 30.00% 30%

30.00%
25.00%
20.00%
20.00%
15.00% 10.00%
10%
10.00%
5.00%
0.00%
0.00%

Interpretation:
The above graph we understand that respondents got information about homestay from many
different sources. But no one received information through media (i.e., TV/Magazine/Newspaper).
It is to interpret that even without advertisement or promotion homestay business has seen some
improvement. I feel it is right time for Govt. regulatory bodies to pay attention for this sector which
has caliber to become asset for tourism department in Bangalore.
 HOMESTAY OPERATORS
TABLE 4.13
HOMESTAY AS PRIMARY SOURCE OF INCOME
SL. NO OPINION NO. OF PERCENTAGE
RESPONDENTS
1. YES 03 70%
2. NO 07 30%
TOTAL 10 100%

Analysis:
From the above table it is evident that 30% of respondents are dependent on homestay as primary
source of income and 70% of respondents does not depend.

FIGURE 4.13
HOMESTAY AS PRIMARY SOURCE OF INCOME

30%

70%

YES NO

Interpretation:
The above graph clearly shows that majority of homestay operators does not depend on homestay
business. It is interpreted that they are running homestay as side source of income. During the
interview it was evident that every day they do not get tourists due to seasonal factor, vacation etc.
Hence apart from homestay they have other main source of income for family.
 TABLE 4.14
MOTIVATION FACTOR FOR ENTERING INTO HOMESTAY BUSINESS

SL. PARTICULARS NO. OF PERCENTAGE

NO RESPONDENTS
1. SEEING OTHER’S HOMESTAY 05 19%
SUCCEED
2. TAX FREE BUSINESS 04 15%

3. FLUCTUATION IN OTHER SOURCE 07 27%

OF INCOME
4. RETIREMENT OPTION 01 4%

5. TO MEET NEW PEOPLE 03 12%

6. BETTER UTILIZATION OF 06 23%

PROPERTY
TOTAL 26 100%

(Selection given to choose more than one option)

Analysis:
From the above table it is evident that 19% of respondents motivated by other’s homestay success,
15% respondents due to tax free, 27% of respondents due to fluctuation in other sources of income,
4% due to retirement option, 12% to meet new people and 23% for better utilization of property.
 FIGURE 4.14
MOTIVATION FACTOR FOR ENTERING INTO HOMESTAY BUSINESS

Better utilization of property 23%

To meet new people 12%

4%
Retirement option

Fluctuation in other source of income 27%

Tax free business 15%

Seeing other’s homestay succeed 19%

0%
5%
10%
15%
20%
25%
30%

Interpretation:
The above graph we understand that many homestay operators chosen homestay business as
another additional income due to fluctuation in other source of income and also better utilization
of property which was idle. During the discussion with operator we understand that running
homestay gives much income when compare to renting out property.
 TABLE 4.15
CHARGES FOR FOOD
SL. PARTICULARS NO. OF PERCENTAGE
NO RESPONDENTS
1. PREPARED MENU 05 50%
2. FIXED RATE FOR EACH MEAL 03 30%
3. NO FIXED RATE 02 20%
TOTAL 10 100%

Analysis:
From the above table it is evident that 50% of respondents having prepared menu, 30% of
respondents having fixed rate for each meal and 20% of respondents does not have fixed rate.

FIGURE 4.15
CHARGES FOR FOOD

20%

50%
30%

PREPARED MENU FIXED RATE FOR EACH MEAL NO FIXED RATE

Interpretation:
The above graph shows that majority of operators have prepared menu. During discussion with
operators we understand tourists come from outside Karnataka always go for prepared menu since
they do not know much knowledge about local cuisine. In fact experiencing local cuisine is one of
the important factors for tourists to opt homestay accommodation.

TABLE 4.16
FACILITES IN ROOM
SL. NO PARTICULARS NO. OF
RESPONDENTS
1. TV IN ROOMS 09
2. RUNNING HOT & 10
COLD WATER
3. WADROBE OR 10
STORAGE SPACE
4. SOFA & WORKING 06
TABLE
TOTAL 10

Analysis:
From the above table it is evident that 9 out of 10 homestays are having TV, 10 out of 10
homestays are having running hot & cold water, wardrobe, 6 out of 10 homestays having Sofa and
working table.

FIGURE 4.16
FACILITES IN ROOM
6
SOFA & WORKING TABLE
10
WADROBE OR STORAGE SPACE

RUNNING HOT & COLD WATER 10

TV IN ROOMS 9

0 2 4 6 8 10 12

FACILITIES IN ROOM
Interpretation:
From the above table it is clearly showing that majority of the operators own basic amenities like
Television, Hot & cold water and wardrobe or storage space. Out of 10 homestays, 6 homestay
having sofa and working table. It is evident none of these homestays are lesser compare to hotel
facilities.

SUMMARY OF FINDINGS, SUGGESTIONS AND

CONCLUSION

5.1 SUMMARY OF FINDINGS

After diving deep into the homestay tourism opportunities and development there must be some
findings and recommendations and by applying these homestay tourism can achieve some
significant growth can play wider role in tourism industry.

 There is poor coordination among different stakeholders such as government, tourism

players, tourism intermediaries and other non-government bodies associated with
homestay tourism.
 There is lack of proper legal regulation for example registration of homestay.
 There is lack of skilled human resource to operate homestay business.
 Poor maintenance, Lack of peace and security and chaos situations which demotivate
tourists to choose homestay as their accommodation.
 There is a need of development of homestay tourism database so that tourists can easily
explore, choose and book their accommodation hassle-free.
 There is lack of coordination among different tourism participates such as government,
tourism players, tourism intermediaries and other non-government bodies associated with
homestay tourism.
 There is lack of co-ordination between homestay operators with other tourism stakeholders
of different parts of country for promotion of homestay tourism.
 Homestay tourism operators need micro finance assistance for improving homestay.
  After personal visit and interaction with homestay we noticed homestays are not lesser than
any decent hotels in terms of services. Only it require promotion to showcase tourists as
one accommodation option in Bangalore.
 During our throughout research we found that there need of uniting these Homestays
operators. There should be regulation body to monitor the association activity which further
improve conditions of homestay business in Bangalore

5.2 SUMMARY OF SUGGESTIONS

 Need more co-ordination between all stakeholders such as government, tourism players,
tourism intermediaries and other non-government bodies associated with homestay
tourism.
 To promote homestay, tourism department should be technically assisted to prepare
homestay planning and development.
 To overcome skilled human resource difficulty Homestay operators should be trained on
hospitality along with food and beverage (By using local menu) and also communication
skills. So that the tourists can get quality of service.
 Homestay Operators should pay much attention on maintenance, Lack of peace and
security aspects to attract tourists.
 Homestay tourism destination should be connected with other tourism stakeholders of
different parts of country and promotion should also be done by tourism entrepreneurs.
 Financial help such as loans, subsides and other fiscal incentives should be provided to
homestay operators for upgrading their existing facilities. Which indirectly helps in
developing economic status of communities.
 By establishing homestay operators association we can strengthen voice of these homestay
operator for further development.
 These association should work with regulatory body common understanding and agenda
for improving condition of homestay operators.
  Some first-timers try t test out a site by contacting hosts first. But no one wants you to stay
in their home if they have no idea who you are.
 Be friendly, but respect a host’s privacy too, most hosts see the social interaction with
guests from around the world as the top reason they offer rooms for accommodation.
 The whole trust between host and guest breaks down if we don’t leave honest, constructive
reviews. It benefits everyone to give honest feedback – even if you are fond of the hosts.

5.3 CONCLUSION

Tourism in India is huge and it has limitless offerings and products. There is still lot of untapped
resource and most of the products have yet explored. The concerned stakeholders have to exploit
and reap benefits.

Homestay tourism is micro tourism entrepreneurship. It is a new concept adopted in India.

However, lot of enthusiastic groups and individuals are eager to run this business with innovative
idea and knowledge.

Government or authoritative bodies lacks a concrete vision, plan, policy, strategy and program in
this tourism category Now this is crucial aspect that must be addressed. It has require lot of
homework because it be instrument of upgrading people economic condition and uplifting tourism
development

It is advantageous to create tourism environment and facilities for both operators and tourists to
carry out the business to the benefit of all stakeholders in a win-win scenario. There are
nonetheless innumerable temporary challenges which can be resolved with appropriate strategies
and careful.