1.

Executive Summary

2. General Company Description

Mommy’s Choice is an organic diapers company founded in 2019. Our company is
located in ​Jalan M.H. Thamrin 1, 50/F, Menara Mommy’s Choice, RT.1/RW.5, Menteng,
Jakarta, 10310​, Indonesia. Our target is to make a better world with reducing waste,
especially in diapers rubbish.

Mommy’s Choice is a product that gives convenience to every mother in the world with
organic diapers but also tries to save the environment. We made organic diapers from
cassava that have many features such as anti-leak, comfort, recyclable, hygiene, save for
skin, excellent absorbing, high-quality material, affordable price, stretchable, and
compact.

Our Vision :
Delivering world first eco-friendly diapers product, made with the finest quality to
enhance comfort and inspire mother and baby’s life

Our Mission :
1. We deliver babies incomparable experience
2. We strive consistently deliver products to provide unique mom and baby
connection
Company Description Worksheet

Business Mommy’s Choice

Name

Form of Partnership
Ownership

Mission Mommy’s Choice is a product that gives convenience to every

Statement mother in the world with organic diapers but also tries to save the
environment

Company Still dunno/kalo ga pake tgl apus

History

Company Delivering world first eco-friendly diapers product, made with the
Vision finest quality to enhance comfort and inspire mother and baby’s life

Company 3. We deliver baby incomparable experience

Goals 4. We strive consistently deliver products to provide
unique mom and baby connection

Company We made organic diapers from cassava that have many features such
Strengths as anti-leak, comfort, recyclable, hygiene, save for skin, excellent
absorbing, high-quality material, affordable price, stretchable, and
compact
3. Products and Services
As we observe the world around us, we found that garbage was one of the most common
problems the world faced. One of the most contributors to the garbage amount was
diapers. In Indonesia, there was around 10.000 newborn baby per day and approximately
4 million newborn baby per year, and each baby use around 2-6 diapers a day. Imagine if
each baby uses disposable diapers, it means that there were around 8-24 million
disposable diapers that contributed to the amount of garbage in Indonesia. There was also
news saying there were 37% of disposable diapers in a river in East Java.

A research by World Bank that said the composition of garbage in the sea was dominated
by organic garbage (44%), disposable diapers (21%), plastic bag for shopping (16%),
other garbage (9%), plastic covering (5%), glass and metal (4%), and plastic bottle (1%).
This is bad because 55% of disposable diapers materials were plastic that need a long
time to decompose. And recently, there has been many campaigns and acts that prevent
us to use plastic products, one of the most common is the plastic bag for shopping and
plastic straw, instead of those the campaigns encourage us to use our bag for shopping
and slurp the beverage we have. Campaigns and acts of preventing plastic products have
encouraged us to also start an act of changing the harmful diapers into more eco-friendly
and recyclable diapers.

Other than that, the harm that disposable diapers cause for the earth, there was also an
article saying that disposable diapers were bad for the baby because it contains chlorine
and other harsh chemicals that may cause irritations and rash. But our company diapers
are different from the other diapers, our company not only provide diapers that are
eco-friendly and recyclable, but we also provide diapers that are hygienic, durable, save
for baby skin, comfortable, resizable and anti blisters. The product for the newborn baby
skin and is very helpful for the mother around the world.
Absorbent core, 100% certified pulp by the Forest Stewardship Council®

Diaper top sheet, made from a blend of two types of material that creates a
soft, bio-based material that is in direct contact with the baby's skin.

Diaper outer cover, made from a blend of two types of material that creates a
soft, bio-based material that is in direct contact with the baby's skin.

Diaper tabs, made from bio-based material that are safe when directly contact
with baby skin.

Diaper leakage barrier, made from 90% bio-based material.

Absorbent core, wrapped with 100% certified tissue made of pulp certified by
 the Forest Stewardship Council®

The printing color on the diapers is free from heavy metals and not injurious
to health.

4. Marketing Plan
Mommy’s Choice intends to make the world a better place by producing eco-friendly
diapers. Not only intends to and aim for a more eco-friendly diaper, but Mommy’s
Choice also ensures mothers for the safeties of their baby skin. Below is an overview of
the marketing strategies and objectives of the Company.

4.1 Marketing Objectives

· Develop an online presence by developing a website and placing the Company’s
name and contact information with online directories.
· Establish relationships with targeted customers.

4.2 Marketing Strategies

Mommy’s Choice intends on using several marketing strategies that will allow us to
easily target individuals within the target market. These strategies include traditional print
advertisements and ads placed on search engines on the Internet. Below is a description
of how the business intends to market its services to the general public.
Mommy’s Choice will also use an internet based strategy. This is very important as in
this century all people familiar and always on their gadget to browse all the information
they need to know and information they want to find. We will register Mommy’s
Choice, with online portals so that potential customers can easily reach the business. The
Company will also develop its online website showcasing the services.

4.3 Pricing
 Mommy’s Choice Diaper despite being an eco-friendly diaper provides a reasonable and
reachable price that is friendly for all mothers. Mommy’s Choice Diaper comes with 1
pax of diapers consists of 20 pieces for Rp35.000,00.

5. Operational Plan
6. Management and Organization
7. Personal Financial Statement
Diaper
Statement of Financial Position
June 2019

Assets
Current Assets
Cash $30.000
Account Receivable $15.000
Inventory $25.000
Total Current Assets $70.000

Fixed Assets
Buildings $40.000
Furniture $20.000
Computer Equipment $10.000
Land $45.000
Machinery $25.000
Vehicles $36.000
Office Equipment $18.000
Total Fixed Assets $194.000

Other Assets
 Trademark $20.000
Accumulated Amortization $ 8.000
Total Other Assets $28.000

Total Assets $292.000

Liabilities
Current Liabilities
Account Payable $29.000
Tax Payable $60.000
Interest Payable $45.000
Total Current Liabilities $134.000

Other Liabilities
Long-Term Liabilities $35.000

Total Liabilities $169.000

Owner’s Equity
Owner’s Equity
Common Stock $45.000
Retained Earnings $78.000

Total Owner’s Equity $123.000

Total Liabilities and Owner’s Equity $292.000

8. Financial History and Analysis

9. Financial Plan

12 Month Profit and Loss Projection

4 Year Profit and Loss Projection

Cash-flow Projection

Projected Balance Sheet

 Breakeven Calculation

10. Appendixes