Creative Strategy Shortlist

Track Title Brand Product Entrant Company Entrant Country

A01 (FMCG)
Reach LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT USA
LEMONADE CHICAGO
Reach THE TIME WE HAVE LEFT PERNOD RICARD RUAVIEJA LEO BURNETT Madrid SPAIN
Reach GILLETTE TREO GILLETTE TREO RAZORS GREY London UNITED KINGDOM

A02 (Healthcare)
Reach VIVA LA VULVA ESSITY LIBRESSE/ AMVBBDO London UNITED KINGDOM
BODYFORM
Reach TOUCH OF CARE INDIA P&G Vicks VICKS PUBLICIS SINGAPORE SINGAPORE

A03 (Consumer Durables )

Reach REFURBISHED TWEETS BACK MARKET BACK MARKET BETC Paris FRANCE
Reach SAMSUNG X FORTNITE: SAMSUNG GLOBAL THE GALAXY SKIN R/GA New York USA
THE GALAXY SKIN
Reach HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY

A04 (Automotive)
Reach THE E.V.A. INITIATIVE VOLVO CARS VOLVO CARS FORSMAN & SWEDEN
BODENFORS Gothenburg

A05 (Retail / Travel / Leisure)

Reach GO BACK TO AFRICA BLACK & ABROAD BLACK & ABROAD FCB/SIX Toronto CANADA
Reach "PARENTHOOD": BABYSHOP BABYSHOP BRAND FP7/DXB Dubai UNITED ARAB
REPHRASED EMIRATES
Reach VISIT XBOX XBOX / MICROSOFT XBOX ONE X McCANN LONDON UNITED KINGDOM
ENHANCED
Reach THE HEALTHY LOYALTY INTERMARCHE LOYALTY ROMANCE Paris FRANCE
PROGRAM PROGRAM

A06 (Media/ Entertainment )

Reach MONTY'S WICKET FOXTEL FOXTEL MINDSHARE Sydney AUSTRALIA
WARNINGS

A07 (Consumer Services / Business to Business )

Reach ADD GAMING MANPOWER MANPOWER GEELMUYDEN KIESE NORWAY
EXPERIENCE TO YOUR NORWAY Oslo
CV
Reach SANS FORGETICA RMIT UNIVERSITY RMIT UNIVERSITY NAKED AUSTRALIA
EDUCATION COMMUNICATIONS
Sydney
Reach KINGO KINGO ENERGY KINGO PREPAID OGILVY GUATEMALA GUATEMALA
SOLAR ENERGY Guatemala City

A08 (Not-for-profit / Charity / Government )

Reach END FAMILY FIRE THE BRADY HELP STOP GUN DROGA5 New York USA
CAMPAIGN VIOLENCE
Reach PROJECT 84 CAMPAIGN AGAINST CHARITY adam&eveDDB London UNITED KINGDOM
LIVING
Reach MY LINE COLOMBIAN MY LINE MULLENLOWE SSP3 COLOMBIA
MINISTRY OF Bogotá
INFORMATION AND
COMMUNICATIONS
TECHNOLOGY
Reach CANCER@WORK CANCER@WORK CANCER@WORK FAMOUS GREY PARIS FRANCE
Paris

A09 (Corporate Social Responsibility (CSR) / Corporate Image)

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach THE LAST EVER ISSUE GAZETA.PL / GAZETA.PL (A VMLY&R POLAND POLAND
MASTERCARD / BNP NEWS PORTAL) Warsaw
PARIBAS
Reach UNFORGETTABLE BAG TESCO UNFORGETTABLE GREY MALAYSIA Petaling MALAYSIA
BAG Jaya
Reach NATURE REPRESENTED Sambito AI GREY London UNITED KINGDOM

B01 (Data & Analytics)

Reach THE E.V.A. INITIATIVE VOLVO CARS VOLVO CARS FORSMAN & SWEDEN
BODENFORS Gothenburg
Reach SAFETY HUB NRMA HOME INSURANCE CHE PROXIMITY AUSTRALIA
Melbourne
Reach THE TIME WE HAVE LEFT PERNOD RICARD RUAVIEJA LEO BURNETT Madrid SPAIN

B02 (Audience Insight)

Reach FIREVASE SAMSUNG FIRE & FIREVASE CHEIL WORLDWIDE SOUTH KOREA
MARINE Seoul
INSURANCE
Reach ADD GAMING MANPOWER MANPOWER GEELMUYDEN KIESE NORWAY
EXPERIENCE TO YOUR NORWAY Oslo
CV
Reach SAFETY HUB NRMA HOME INSURANCE CHE PROXIMITY AUSTRALIA
Melbourne
Reach TOMMY HILFIGER TOMMY HILFIGER TOMMY HILFIGER WUNDERMAN USA
ADAPTIVE ADAPTIVE: THOMPSON New York
ADAPTIVE
CLOTHING FOR
PEOPLE WITH
DISABILITIES
Reach THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL
Reach I'M DRINKING IT FOR YOU DB BREWERIES DB BREWERIES COLENSO BBDO NEW ZEALAND
Auckland
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA COLOMBIA
BORDERS Bogotá
Reach GILLETTE TREO GILLETTE TREO RAZORS GREY London UNITED KINGDOM
Reach THE TIME WE HAVE LEFT PERNOD RICARD RUAVIEJA LEO BURNETT Madrid SPAIN

C01 (Challenger Brand Strategy)

Reach I AM TRASH, LES FLEURS ETAT LIBRE PERFUME - I AM OGILVY Paris FRANCE
DU DÉCHET D'ORANGE TRASH, LES
FLEURS DU
DÉCHET
Reach PEPSI IS OK PEPSI PEPSI GOODBY SILVERSTEIN USA
& PARTNERS San
Francisco
Reach VIVA LA VULVA ESSITY LIBRESSE/ AMVBBDO London UNITED KINGDOM
BODYFORM
Reach REFURBISHED TWEETS BACK MARKET BACK MARKET BETC Paris FRANCE
Reach WHERE YOU BELONG UTAIR UTAIR PASSENGER FRIENDS Moscow RUSSIA
AIRLINES
Reach FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA ARGENTINA
Buenos Aires

C02 (Breakthrough on a Budget)

Reach CATAPULT AIR – NON- SYLT MARKETING THE ISLAND OF PHILIPP UND KEUNTJE GERMANY
STOP TO SYLT. SYLT Hamburg
Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Reach SANS FORGETICA RMIT UNIVERSITY RMIT UNIVERSITY NAKED AUSTRALIA
EDUCATION COMMUNICATIONS
Sydney
Reach PROJECT 84 CAMPAIGN AGAINST CHARITY adam&eveDDB London UNITED KINGDOM
LIVING
Reach REFURBISHED TWEETS BACK MARKET BACK MARKET BETC Paris FRANCE
Reach PAY IT FORWARD THE BIG ISSUE THE BIG ISSUE FCB INFERNO London UNITED KINGDOM
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA COLOMBIA
BORDERS Bogotá

C04 (Long-term Strategy )

Reach FEED THE GOOD MARS PETCARE PEDIGREE BBDO NEW YORK USA
Reach THE MASSIVE HIT THAT V ENERGY V ENERGY, CLEMENGER BBDO AUSTRALIA
IMPROVES YOU A BIT ENERGY DRINK SYDNEY
Reach ART FUND: REFRAMING A ART FUND THE NATIONAL ART MULLENLOWE LONDON UNITED KINGDOM
CHARITY PASS
Reach LIFEBUOY UNILEVER LIFEBUOY LOWE LINTAS Mumbai INDIA
#HELPACHILDREACH5
Reach ENDANGERED CANADIAN DOWN SUPPORT FOR FCB CANADA Toronto CANADA
SYNDROME SYNDROME CANADIAN DOWN
SOCIETY SYNDROME
SOCIETY
Reach LIKE BRANDS ALDI UK ALDI McCANN MANCHESTER UNITED KINGDOM
SUPERMARKET
Reach IKEA 'THE WONDERFUL IKEA IKEA MOTHER London UNITED KINGDOM
EVERYDAY'
Reach REDEFINING WHAT IT AB INBEV MICHELOB ULTRA FCB CHICAGO USA
MEANS TO BE A BEER
BRAND

D01 (Brave Brands)

Reach WE BELIEVE: THE BEST GILLETTE GROOMING - GREY NEW YORK USA
MEN CAN BE BLADES & RAZORS
Reach NIKE DREAM CRAZY NIKE NIKE WIEDEN+KENNEDY USA
Portland
Reach CES BILLBOARD APPLE PRIVACY TBWA\MEDIA ARTS LAB USA
Los Angeles
Reach VIVA LA VULVA ESSITY LIBRESSE/ AMVBBDO London UNITED KINGDOM
BODYFORM
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA COLOMBIA
BORDERS Bogotá

D02 (Collaboration )
Reach READ MORE. LISTEN UNESCO, THE NEW WORLD PRESS DROGA5 New York USA
MORE. YORK TIMES AND FREEDOM DAY
PARTICIPATING
NEWS
ORGANIZATIONS
Reach UNFORGETTABLE BAG TESCO UNFORGETTABLE GREY MALAYSIA Petaling MALAYSIA
BAG Jaya
Reach TOMMY HILFIGER TOMMY HILFIGER TOMMY HILFIGER WUNDERMAN USA
ADAPTIVE ADAPTIVE: THOMPSON New York
ADAPTIVE
CLOTHING FOR
PEOPLE WITH
DISABILITIES
Reach KINGO KINGO ENERGY KINGO PREPAID OGILVY GUATEMALA GUATEMALA
SOLAR ENERGY Guatemala City
Reach #FORTHETHRONE HBO GAME OF DROGA5 New York USA
THRONES

E01 (Products / Propositions)

Reach FIREVASE SAMSUNG FIRE & FIREVASE CHEIL WORLDWIDE SOUTH KOREA
MARINE Seoul
INSURANCE
Reach I AM TRASH, LES FLEURS ETAT LIBRE PERFUME - I AM OGILVY Paris FRANCE
DU DÉCHET D'ORANGE TRASH, LES
FLEURS DU
DÉCHET
Reach UNFORGETTABLE BAG TESCO UNFORGETTABLE GREY MALAYSIA Petaling MALAYSIA
BAG Jaya
Reach KINGO KINGO ENERGY KINGO PREPAID OGILVY GUATEMALA GUATEMALA
SOLAR ENERGY Guatemala City
Reach THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL
Reach DO BLACK - THE CARBON DOCONOMY DO BLACK RBK COMMUNICATION SWEDEN
LIMIT CREDIT CARD Stockholm
Reach GILLETTE TREO GILLETTE TREO RAZORS GREY London UNITED KINGDOM

E02 (Business Transformation )

Reach SAFETY HUB NRMA HOME INSURANCE CHE PROXIMITY AUSTRALIA
Melbourne

E03 (Brand Strategy)

Reach WE BELIEVE: THE BEST GILLETTE GROOMING - GREY NEW YORK USA
MEN CAN BE BLADES & RAZORS
Reach DOLLAR SHAVE CLUB - DOLLAR SHAVE DOLLAR SHAVE THE SOUND New York USA
WELCOME TO THE CLUB CLUB CLUB PRODUCT City
PORTFOLIO
Reach VIVA LA VULVA ESSITY LIBRESSE/ AMVBBDO London UNITED KINGDOM
BODYFORM
Reach TOUCH OF CARE INDIA P&G Vicks VICKS PUBLICIS SINGAPORE SINGAPORE

Total Entries: 80