LESSON 1: USING COLD EMAIL TO START CONVERSATIONS WITH ANYONE

1.3 The Email I Wrote That Got

Salesfolk 22+ New Customers

SUBJECT: sales role at {!Company} + idea for you

Hi {!First},

I noticed that you’re hiring a {!Role} at {!Company}, and figured you

were probably trying to ramp up your sales efforts.

I wanted to reach out because I think I have an idea for an email campaign
that your salespeople can use for their sales prospecting at {!Company}.

I’ve used a similar concept to triple the response rates from qualified leads
and add more than one million dollars in sales revenue for companies like
inDinero, {!Competitor} and Verifi.

When do you have 20 minutes so I can share this idea with you?

Cheers,
Heather
 LESSON 1: USING COLD EMAIL TO START CONVERSATIONS WITH ANYONE

SO WHY DID THIS EMAIL TEMPLATE WORK?

Reason #1: It went out to a highly targeted list: VPs of Sales/

Directors of Inside Sales who were hiring salespeople.

It showed relevance by addressing something that is relevant to this

audience: Hiring new sales people/scaling their sales efforts

SUBJECT: sales role at {!Company} + idea for you

Hi {!First},

I noticed that you’re hiring a {!Role} at {!Company}, and figured you were
probably trying to ramp up your sales efforts.

I wanted to reach out because I think I have an idea for an email campaign
that your salespeople can use for their sales prospecting at {!Company}.

I’ve used a similar concept to triple the response rates from qualified leads
and add more than one million dollars in sales revenue for companies like
inDinero, {!Competitor} and Verifi.

When do you have 20 minutes so I can share this idea with you?

Cheers,
Heather
LESSON 1: USING COLD EMAIL TO START CONVERSATIONS WITH ANYONE

Reason #2: It addressed a specific pain point they had:

growing their sales

Then, it offered a solution to that pain point: an idea that could

potentially help scale their sales efforts and increase sales
efficiency.

SUBJECT: sales role at {!Company} + idea for you

Hi {!First},

I noticed that you’re hiring a {!Role} at {!Company}, and figured you

were probably trying to ramp up your sales efforts.

I wanted to reach out because I think I have an idea for an email

campaign that your salespeople can use for their sales prospecting at
{!Company}.

I’ve used a similar concept to triple the response rates from qualified
leads and add more than one million dollars in sales revenue for
companies like inDinero, {!Competitor} and Verifi.

When do you have 20 minutes so I can share this idea with you?

Cheers,
Heather
 LESSON 1: USING COLD EMAIL TO START CONVERSATIONS WITH ANYONE

Reason #3: It reinforced the benefit with social proof.

It did this by mentioning tangible results around metrics like

response rates and sales revenue, while also naming some clients
who saw these results.

This is the power of “showing, instead of telling.”

SUBJECT: sales role at {!Company} + idea for you

Hi {!First},

I noticed that you’re hiring a {!Role} at {!Company}, and figured you

were probably trying to ramp up your sales efforts.

I wanted to reach out because I think I have an idea for an email campaign
that your salespeople can use for their sales prospecting at {!Company}.

I’ve used a similar concept to triple the response rates from qualified
leads and add more than one million dollars in sales revenue for
companies like inDinero, {!Competitor} and Verifi.

When do you have 20 minutes so I can share this idea with you?

Cheers,
Heather
 LESSON 1: USING COLD EMAIL TO START CONVERSATIONS WITH ANYONE

Reason #4: It dangled an enticing incentive for the prospects

to respond: hearing an idea that might potentially help them
add millions of dollars to their sales revenue.

The key to cold emails is giving something so valuable and

attractive, while also removing anything that might create
obstacles or confusion, so it’s so easy to say yes, and and so
hard to say no.

SUBJECT: sales role at {!Company} + idea for you

Hi {!First},

I noticed that you’re hiring a {!Role} at {!Company}, and figured you

were probably trying to ramp up your sales efforts.

I wanted to reach out because I think I have an idea for an email campaign
that your salespeople can use for their sales prospecting at {!Company}.

I’ve used a similar concept to triple the response rates from qualified leads
and add more than one million dollars in sales revenue for companies like
inDinero, {!Competitor} and Verifi.

When do you have 20 minutes so I can share this idea with you?

Cheers,
Heather
LESSON 1: USING COLD EMAIL TO START CONVERSATIONS WITH ANYONE

MORE ACTIONABLE TIPS FOR WRITING YOUR

SALES PROSPECTING EMAILS:

• Tip 1: Build a really targeted list that has criteria

that’s relevant to your product or service. The
more you can address their pains, the better.

• Tip 2: Address a specific pain point you know they

are likely to have, and then offer a potential
solution to it.

• Tip 3: Develop credibility through social proof by

demonstrating your ability to deliver results with
your previous or existing customers. Paint a
picture of what being your customer is like.

• Tip 4: Have a strong and clear Call-To-Action that

incentivizes them to respond.