ENTREPRENEURSHIP - LONG TEST (30 ITEMS)

Note: 1. GET YOUR QUIZ BOOKLET 

2. DO NOT WRITE ANYTHING IN YOUR TEST QUESTIONNAIRE!

MULTIPLE CHOICE
______1. A person who organizes and operates a business or businesses, taking
______20. In any entrepreneurial endeavor, it is important to determine
on greater than normal financial risks in order to do so.
the sales potential of the products or services you want to offer.
A. Crew B. Entrepreneur C. Entrepreneurship D. Financer A. Range B. Reach C. Returns D. Revenues
______2. A study of attractiveness and dynamics of a special market within a ______21. These are the costs related to the preparation for the launch
special industry. of the business. These include the pre-feasibility study, market research,
A. Main Value Proposition C. Target Customer product development, etc.
B. Market Analysis D. Technological Environment A. Pre-operating Costs C. Production/Service facilities Investment
______3. It makes or breaks competing participants in any industry. B. Price Expectations D. Working Capital Investment
A. Ecological Environment C. Social Environment ______22. It represents all the investment requirements.
B. Political Environment D. Technological Environment A. Assets B. Equity C. Income Statement D. Liabilities
______4. It is driven by supply and demand forces. ______23. It represents all the investors’ investments/shares.
A. Assets B. Equity C. Income Statement D. Liabilities
A. Ecological Environment C. Political Environment
______24. What is the formula of Income?
B. Economic Environment D. Social Environment
A. Revenue + Expenses = Income/Profit
______5. It is a conversation where questions are asked and answers are given.
B. Revenue x Expenses = Income/Profit
A. Focused Group Discussion C. Survey
C. Revenue - Expenses = Income/Profit
B. Interview D. Trial and Error
D. Revenue / Expenses = Income/Profit
______6. It is the process of moving products from the producer to the
______25. It refers to the number of potential buyers of a product or
intended user.
service in a given area.
A. Place B. Price C. Product D. Promotion
______7. It is to determine the needed capacity of operations. A. Customer Requirements C. Market Size
A. Delivery Expectation C. Quality Specifications Demanded B. Market Analysis D. Target Market
B. Price Expectations D. Quantities Demanded ______26. It is a low cost of production and operations.
______8. It refers to the ability of entrepreneur to sense without using five A. Reach C. Returns
senses. It is also known as intuition. B. Resources required D. Revenues
A. Entrepreneurial Gut Game C. Entrepreneurial Mind Frame ______27. It is a good way to gather together people from similar
backgrounds or experiences to discuss a specific topic of interest.
B. Entrepreneurial Heart Flame D. Macro Environment
A. Focused Group Discussion C. Survey
______9. It is an article or substance that is manufactured or refined for sale.
B. Interview D. Trial and Error
A. Enterprise Delivery System C. Products
______28. It can be used by marketers to encourage potential buyers to
B. Enterprise Strategy D. Services purchase the product. It is also used for convenience and information
______10. A system supplying a public need such as transport, transmission.
communications, or utilities. A. Packaging B. People C. Place D. Positioning
A. Enterprise Delivery System C. Products ______29. It refers to any type of marketing communication used to
B. Enterprise Strategy D. Services inform or persuade target audiences of the relative merits of a product,
______11. What is the meaning of the acronym S.W.O.T.? service, brand or issue.
A. Place B. Price C. Product D. Promotion
A. Store, Weaknesses, Opportunities, Threats
______30. It refers to the process of establishing the image or identity of
B. Strengths, Weaknesses, Opportunities, Threats
a brand or product so that consumers perceive it in a certain way.
C. Strengths, Weaknesses, Owner, Threats A. Packaging B. People C. Place D. Positioning
D. Strengths, Wide, Opportunities, Threats
______12. It is the business plan expound by mapping the competitive
landscape and by situating the enterprise and its competitors as to their
strategies and chosen positioning. Prepared by: Ms. Joan Elizabeth C. Ramos
A. Enterprise Delivery System C. Products
B. Enterprise Strategy D. Services
______13. What is the meaning of the acronym I.P.O.?
A. Inbound, Process, Output C. Input, Produce, Output
B. Input, Process, Output D. Input, Process, Outreach
______14. It refers to the “Big or Macro Forces”.
A. Entrepreneurial Gut Game C. Entrepreneurial Mind Frame
B. Entrepreneurial Heart Flame D. Macro Environment
______15. It refers to the specific target market segment of a particular
enterprise.
A. Consumer Perception C. Consumer Preferences
B. Consumer Piques/Dislikes D. Micromarket
______16. It is an estimate of future financial outcomes for a company or
country.
A. Capital Structure C. Financial Forecast
B. Environmental Regulatory Compliance D. Financial Structure
______17. It allows the entrepreneur to see things in a very positive and
optimistic light in the midst of crisis or difficult situations.
A. Entrepreneurial Gut Game C. Entrepreneurial Mind Frame
B. Entrepreneurial Heart Flame D. Macro Environment
______18. It refers to the things that irritates customer. It means to make
someone angry or annoyed.
A. Consumer Perception C. Consumer Preferences
B. Consumer Piques/Dislikes D. Micromarket
______19. It is the selling price of the product or service would be evaluated by
the customers according to the value they would receive.
A. Delivery Expectation C. Quality Specifications Demanded
B. Price Expectations D. Quantities Demanded