POSH

YOUR PRIVACY MASTERPIECE

SUTHAN P N 18MBA065

ABDUL WAJEETH S 18MBA070

KARUPPIAH 18MBA074

ABHARNA S 18MBA078

ASMITHA M 18MBA085
NEED ANALYSIS

Business

Product made for the customers who have frequent use of their smart cards in their day
to day life. Business people can afford it for their cash and card safety.

Premium

People who belong to affluent class can use the product for safeguarding their Smart
Cards such as Identity cards, Debit cards and Credit cards etc.

PRODUCT DESCRIPTION
A sleek, minimalist and private. Wallet is compact and comfortable to carry with RFID
protection. Opens with a smooth flick of the thumb. Its matter exterior gives the elegant look.

Access belongings with just a swipe

The most striking feature of the wallet is its smooth swipe open top. Just a smooth left
flick with the thumb on the top, and six cards automatically lift out of the back compartment.

Conceal and Protect

Because of its fully concealed aluminium exterior, POSH protects against the unwanted
attempts of violations like RFID skimming.

Spacious enough to hold

We managed enough to keep the wallet slim but spacious enough to fit up to six cards
in the back compartment, and paper currency and small items, keys in the front compartment.

Masterpiece with an exquisite look

Every detail of the POSH wallet proves that functional can be beautiful too. The sleek
and seamless design makes to love what we see.

Available in two stunning finish, Mysterious Black and Sensuous Grey hard anodized
to prevent light scratches and completed with a shining sunken sliver posh logo on the top to
enhance its exquisite look.
Comfortable Slim to Carry Everywhere

We managed to keep the wallet slim enough to fit comfortably into bag or clutch, jacket
or trouser pocket. Its smooth and familiar form ensures comfortable handling and feels just
right in the hand.

Made to Last a Life Time

POSH premium wallet is made from 7000 series aluminium, made to last a life time.
Its unique composition of element makes it strong and durable. The 7000 series aluminium is
100 % recyclable, which keeps the POSH promises to help reduce environment impact.

USP
Insulated body made of anodized aluminium to protect RFID skimming.

TARGET MARKET

• People of affluent class

• Security focused consumers
• Business people
• People who frequently make cashless transactions

STP

SEGMENTATION

• Demographic- For people of high disposable income.

• Behavioural- Business people & Tech savvy people.

TARGETING
• People of affluent class
• Security focused consumers

• Business people
• People who frequently make cashless transactions
POSITIONING

For business people and travelers, POSH wallet is the most secure and stylish wallet
because of its insulated body and elegant look.

PRICE, PRODUCT AND PROMOTION MIX ELEMENTS

Product

Security enabled wallet for people who frequently make cashless transactions

Price

Expensive product made for affluent class

Promotion

Live launch programs in shopping malls

Public Advertisement banners

Place

Outlets in shopping malls

Exclusive deals in E-commerce websites

SWOT ANALYSIS

Higher Price
Easy Open and Close
Secure and Trackable
Large Investment on
Promotion
Slim and Compact
SWOT
There is a growing
cashless economy Competition
after the PM’s Duplication of the
Digital India product
Campaign
CUSTOMER VALUE PROPOSITION

Secure

Stylish POSH Slim

Compact