Unit 7: Media Enterprise

Boxing facts Clothing App

Podcast
App

Boxing App
Boxing
promotion
Multi media products

Boxing
Advert
site
Promoting Website
boxing

Clothing
site
Research Aim and Content
I have chosen to do a promotional video about women’s boxing and want more people to understand and learn more
about women’s boxing as even though women have been boxing as long as the sport has existed many people still
outlaw womens boxing and refusing to give women their licence to box etc. I wanted to promote this and have
undertook this research as it is something close to me as my best friend is a woman boxer, she has been doing this for
over 10 years and in those ten years is a 6 time national champion, i wanted to promote this so more people know about
it and understand why women’s boxing should be spoken about more and why more women should stick at boxing.

My promotional video is going to have an interview with this boxer and show her when she is sparring and training at
the gym she goes to. My videos target audience is going to be people aged possibly below 18 all the way to 30+, i want
people to be inspired by this video if they are a boxer or want to start training or even just like boxing as a sport. I want
to research more into women’s boxing and included the most famous boxers or women who have boxed in the olympics
etc. For my research i am able to go down to the gym this boxer goes to and film her in action whilst she is at training
and then do an interview with her once she has finished training and get her opinions on boxing and why she has been
in the sport so long and where she plans to go and what she plans to do in years to come. I feel that in some ways this
boxer is already very known by a lot of people as she has a very high social media following, instagram and twitter are
two of the platforms she uses most to promote her boxing. I want to promote women’s boxing but also for my friends
boxing career want to promote her and show people the skills to becoming a successful boxer and trains at a very well
known gym in bethnal green which i am able to go to and film her in action. I am able to go down to this gym and film
there with the women boxer that i know and i am able to get a variety of different shots and interviews.
History Of Women’s Boxing
Nicola Adams was the first women boxer to win an olympic title in 2012 and
in 2016 was an olympic gold medallist in the women’s flyweight division.
She has won at total of 8 1st place medals and 4 2nd place medals. Adams
fought and won her first bout at the age 13 and then in 2001 she became the
first women boxer ever to represent England against Ireland. She is the
most well known boxer and i think that most young women boxers would
look up to her as inspiration. I think that Nicola Adams has changed a lot of
peoples views when it comes to women’s boxing and makes them realise
that women are just as capable as men when it comes to boxing and how it
should be accepted just as much as men’s boxing. By Nicola Adams winning
gold and becoming to first women boxer to win at the olympics i think it
shows other young women boxers that want to follow in her footsteps that it
is possible and it is achievable.
Promoting Women’s Boxing
Instagram is a very big platform that people use to post things they do
day to day or to promote their hobbie or thing their interested in.
Instagram is a platform used by millions of people every single day and
thousands and thousands of pictures are shared each day. You can
choose to have your account private or not but i feel it is best to have it
unlocked if you are not showing very personal things and are only
using it to promote, the best option is to keep your account open to
build your following up. This girl uses instagram to promote her boxing
and has a very big following, she has over 6 thousand followers and
every day her following continues to grow and more people are viewing
her boxing and watching her fights. Most people use instagram to post
their everyday lives etc but this girl has a more professional approach
to instagram and keeps her account solely about boxing and keeps her
account very up to date with her wins and boxing events she goes to.
Instagram is a good way to promote things as you can look at the
amount of following you gain each day and how many people save your
posts and how many have viewed it. I think for this young boxer
instagram is a really effective way for her to promote her boxing and
her following shows this.
Primary Research
I am going to take out a survey regarding boxing and
want to see how much people really know about it. My
aim is to find out how much my target audience really
want to know about boxing and if they are interested.
From my research i was able to see that most people
watch boxing which means when i make my promotional
video , i should have a big audience as this can range from
females and males and any age. I asked a variety of
questions about women’s boxing and if people are
interested in going to boxing games and watching
promotional videos on boxing. I asked around 7 questions
in my questionnaire and sent it around to some people to
get their feedback.
This research shows the feedback from my questionnaire. More
people are interested in women’s boxing and do know people that
take part in the sport. But they have not seen anyone in a match and
have not been to one themselves but do know a women boxer that
takes part in the sport. However, the feedback shoes that people
would watch a promotional video about women’s boxing and the
ideas behind it. I wanted to do a questionnaire about this to get my
ideas across about women’s boxing.
Secondary Research
The young boxer i am focusing on is featured in some newspapers and articles
and she speaks about her aspirations and where she wants to go with boxing.
She has done many interviews and spoken about her career in each of these and
has been featured on many online articles. She has been featured in this
newspapers and different articles, this all helps when promoting her and her
boxing throughout the years. This young boxer is promoted through articles and
newspapers which all help her to promote her boxing, instagram is another large
platform she uses to promote her boxing and is what most young people use to
promote brands.
Target Audience
My service is promoting women’s boxing, my target audience would be young women boxers or young
women who want to start to get into boxing. I feel if i promoted women boxing then more people would
start to understand it and want to either start boxing or become more aware. I am using a young woman
boxer that is available to me so that people understand her day to day life and the way she boxes and
how her fame has built up from boxing. For my service i want to film this boxer in action down at the
gym she trains. I wanted to make the service because i feel that woman’s boxing should be promoted
more and the girl i am using should be shown off more through her boxing. I am going to make a
promotional video to promote boxing.