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Explain why and in which ways media gained importance, how did it affect the

participants, what is the impact of the society on media and the impact of media on the
society
1.
Over time, with the development and expansion across the globe to mass media,
we talk about a globalization of the entire media. Influences that have entered from
various directions, contributed to this growth and have been poured and the population
that uses media. Such people have reached that state of dependence in terms of the way
of expression and information. Also, with the development of media (radio, television,
newspapers and most recently, Internet) population could experience the spatial and
temporal characteristics of their social life.
Since most of the population wanted to be informed about all events in reality, the
media has gained ground. Took advantage of her hand due to rapidity of transmission of
information. The means of transmitting information, which media they used, their use
and preservation of the public will use for her, not just objective and ethical.
By manipulation, it has managed to approach a well-defined segment. Easy and
speed by which people receive certain information, has been another asset for what would
be the average. The fact that it is possible to show only a particular part of this reality and
giving people only what they would like to eat, was another feature that has supported
media. For example, in Romania there is a private TV channel, PRO TV, which is part of
a great trust, Media Pro. Pro TV is the television watching the news from Romania, but
news bulletins contain material mostly negative: murders, rapes, robberies, suicides.
Purpose: To intimidate the viewer and placing him in reality. Thus, by this means of
expression, media gained importance because it has the opportunity to provide viewers,
listeners and readers the information they need in real time and immediately after the
event occurred.
For example, an incident occurred in a public manifestation of a party. The press
is called to the scene, get in minutes, installs all the equipment and send information
simultaneously. It is normal in this case the public to prefer the Internet or television to
announce immediately all happened.

1
But the Internet has gained in recent years some valences. The speed by which
information is transmitted, exceeds television or radio. The Internet facilitates
communication and exchange of ideas between different organizations worldwide, and
this also allows the synchronization of the elements they want to transmit.
The technique that has developed over time, information is immediately put on the line,
and the public can be served by it at any time.
Not used the same recipe as for television when a news is broadcast live, and if I
missed transmission, I missed and news. In online we can, with one access, to find that
information even after several months when it was posted. For example: last year was
highly publicized case in which a girl who was eleven years old, was raped by his uncle
(nineteen years). Not only was the media that about the health of girl, but national and
international authorities. It was a case that was even the case study of certain works
license. For students who had to review those materials did not have the printed version
of newspapers they studied, the Internet has facilitated the work because those
publications and an online version. As a result, media development is very important for
the society we live.
Often when we think of media, we think the Internet immediately, and this is
probably reflected in the ease with which we can undertake any activity through it. On
the Internet we can make friends, there can work in a job, find out the latest news on the
internet, etc.. Lately, it all adds up to the Internet.
We check mail and are announced on the Internet about a specific project to
which we wish to participate, on the Internet we play games, and also we make shopping.
The Internet allow to communicate with our friends abroad and not only, and the
advantage is that it is fast, currently and cheap. So they use the benefit of certain services,
extremely fast, low prices, making it a priority to mass media class. All this we create a
global a Community we can change perceptions. Now, when we want to launch a
company, a website is mandatory and necessary. Most things started and continues to
organize the virtual world. For example, Hi-5's are a way to meet other people or see
what your friends have done, this is possible through the pictures that you post. Thus, a
simple access to Internet pages, we learn more things in less time, about more people.

2
Every day we capture technology, that is why we think that we live in a computer
company, a company will no longer fight to elect presidents or leaders of state, but to be
led by all sorts of devices. Although this computerization and development of the media
gives us many advantages, not obscure the fact that there are negative elements generated
by the fast pace of expression through all forms of media. This new wave may adversely
affect us: that dramatic view images such as abused children or children who witness the
violent situations, people starve, displaying great people who want to manipulate and
influence the society, are items provided the media have some effect on those who follow
them.
For example, the most read tabloid of Romania, also has an online version
(www.libertatea.ro) in which, as is to be expected for a publication on the Internet, where
more updated information that interesting. As we know, all those receiving a computer
and an Internet connection can access any page they wish, even children. So if a child is
allowed to have parents computer, and accidentally enter a website where one sees such
as "He stabbed and strangled male partner, his curiosity him to read and see what's what.
This message can remain in the subconscious of the child and it is possible, for example,
in a moment in which she played a friend of his, to act in an improper manner and to
follow the example because they are accustomed to copy everything they see, hear and
they find interesting.
Another example that can influence the life of individuals is the viewing of films
by youth violence. If an adolescent, who may, unfortunately, and some frustration and
behavioral problems, would see the series "Saw", it would generate internal conflict and
also a violent one which might affect people who are in nearby.
It all depends but not media, but people involved: the more it has more control
over the information received, the more impact on its average is less harmful.
Rapidly developing mass media are of course many advantages that account should be
taken. First, resulted in some widely the information that has been generated by the
Company desire to be informed, so between the two there is a close community.
For example, two public figures who have certain problems and is in conflict can
express their views publicly through the media, and this may generate some sympathy
from the public receiver.

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Of course, as we used to, a takeover of the media information may gain and some
valences, but also a certain media, as the conflict is reached. Hence the impact of media
on society is very high, the media became the best way to handle individuals.
For example, lately, things are in Romanian football regression, and one which stressed
all this division, was the scandals that were involved in Romania's national team
footballers. Media coverage and their involvement in some scandals have had negative
effects on the unfolding activity and hence the decline of the whole team. Mutu, one of
the most efficient Romanian footballers, after escaping the drug scandal that has affected
the professional lives, and personal life, was involved in a scandal alongside two other
girls who are said to spent and "drank the morning and wine and vodka," although it was
in quarters. This helped in the press has hurt a lot, a media far too much of a public
person adversely in terms of both their person and on professional activity. In conclusion,
in this case, the impact of media on society is negative because it formed the character of
a person mistakenly.
There are also cases where positive influence media company, for example:
Recently, I watched on television a feature on several children passionate about skating,
which unfortunately did not have the best conditions to train and to practice sports
resection. Although trained on rollers, not ice, and the space training was actually the
school basketball court, no light, young people have managed to make performance, with
coach trips and paying them, so they could go 2-3 times a year in quarters with them, to
skate on ice. So harsh conditions for talented kids who want a sports career. Although
there is an ice rink in town, it no longer works for 8 years, although on the list of the
Ministry of Youth and Sport as being used.
After the case was made public, few people have asked the financial possibilities
and offered them money to children to practice on a rink with ice and were offered and
the equipment necessary for their activities. As a result, the media offers many
advantages society consume. The people are great consumers of media, especially
television and Internet, and the fact that they follow a particular program excessively can
lead to an imprinting of certain ideas or opinions submitted by average.

4
Concluding, it is clear that the impact of media on society is very evident, this
track both positive aspects and negative aspects. Manipulation is the word that defines the
current average, and the picture below support this:

In terms of society, not even slightly influence the media, because people have
used that information to be informed, but not her request for a specific message.
Be it sexual scandals, fraud or other negative things, all of which are consumed by
society to address. Back to tabloid Freedom aiming incentive and attracting the public by
any means, so using any type of message.
For example, only one day, the item that bears the title of "Bucharest subway
accident! A woman was injured "was read over 31. 100 times. There is a message that
could learn a thing readers, is a perishable news, which has a positive or negative impact
on society.
Each time we face, whatever we want, not the manipulation that comes from
society, but as one that comes from the media. In order to show that time spent watching
TV by young people is much higher than they spend, for example, reading, follows the
priorities of young people, with the advent of new means of information, have changed,
often with effects negative impact on their education. So, in terms of culture, the media
offers less information than those offered by reading a book.

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When referring to the Internet, it does not discriminate, everyone is equal in the
virtual world and we all have the possibility of expression. We live in an information
society, a society in which we “controlled "media, but that gives us the possibility of
expression, involving both direct and through feedback.
It's all about ourselves and our desire to keep the media as is and make our mark,
to make and remove things you do not want them in the media today.