Table of Contents

I. Executive Summary

II. Description of Products and Services

III. Company Profile

- Background
- Objectives
- Name and Logo
- Location and Vicinity Map
- Social Media Sites

IV. Product / Service Marketplace

V. Technical Study

VI. Marketing Study

VII. Financial Study

VIII. Schedule

IX. Findings and Recommendations

X. Appendix

1
 EXCECUTIVE SUMMARY

Book readers are usually used the bookmarks to clipped on a page with the aid of
a page-flap of a book. But some people are they not really read the books. Just
they used a cellphone to read some EBooks (electronic books) or in application of
Wattpad for free.

Bookmarks are known to be popular collectibles. As bookmarks are considered by

collectors as an advertising art, the main criteria are usually one's favorite book
for choosing which bookmarks to collect. Shapes, materials, arrangements, and
publishers can also be important factors for bookmark collectors.

DESCRIPTION OF PRODUCTS AND SERVICES

Le Signet is a French word of “BOOKMARK”. These products are hand-made and

personalized that you will loved. It is Pangasinan-based only. Since were still
starting our business, we post our product through Facebook and Instagram, to
promote our product.

These bookmarks we offered hand-made and personalized bookmarks. For those

who want to create handmade and personalized bookmarks, they can send a
message, via Facebook and Instagram.

2
 COMPANY PROFILE

OBJECTIVES

Bookmarks a thin marker, commonly made of card, leather, or fabric, used to

keep the reader's place in a book and to enable the reader to return to it with
ease. Also, are known to be popular collectibles, and bookmarks are considered
by collectors as advertising art, the main criteria are usually one's favorite book
for choosing which bookmarks to collect.

Shapes, materials, arrangements, and publishers can also be important factors for
bookmark collectors.

NAME AND LOGO

Le Signet is a French word of “BOOKMARK”. These products are hand-made and

artistic-made that you will loved.

And our logo, the name of our product is the French word. And the ribbon-shaped
at the center of the name of our product, it represents the bookmark.

OUR LOGO OF OUR PRODUCT

3
LOCATION AND VICINITY MAP

SOCIAL MEDIA SITES

Le Signet Ph

@le_signetph

4
 PRODUCT / SERVICE MARKETING

The online marketplace for bookmarks has been starting last few days. These
bookmarks are personalized and hand-made. By purchasing our products online it
is expected that we will retain these customers while conducting an online
marketing campaign for new customers as well.

Le Signet Ph will distribute online purchases via meeting ups at Mc Donald’s

Tapuac, Tapuac District, Dagupan City Pangasinan.

We open every Monday, Wednesday, Friday, and Saturday, from 9:00 AM to 8:00
PM. They can send message even when we closed every Tuesday, Thursday, and
Sunday.

TECHNICAL STUDY

This study discusses about the process of production and the activities of our
business. It states the hand-making and equipment used in production and other
aspect regarding bringing the creativity into the finished products ready for trade.
The list of art materials, and equipment are enumerated with their corresponding
cost are also cited.

General Business Condition

All bookmark products are shall be stored and properly keep from wet areas due
to damage the bookmarks.

All materials used in making bookmarks are non-toxic and safe to health.

5
Production Process

Layout of a Bookmark

2“
“

6“

size of a bookmark

In making of Bookmarks

Using of watercolor

Calligraphy

6
Workflow of the Process

• Cutting of layout of bookmarks

1

• Creating a new designs of bookmarks.

2

• Preparing finishing touches.

3

• Capturing new design and post it on Facebook

4 and Instagram.

Materials and Equipment

Faber Castel Calligraphy Brush Pens

This calligraphy brush pens, it gives
smooth brush tips, it delivers thick or
thin lines of brilliant color and easily
to use it. This calligraphy brush pen,
is used when we hand-lettering.

Dong-A Sign Pens

These sign pens are used in outlying

and also in hand-lettering.

7
Vellum Board

It used for bookmark layout. By

cutting the said size of a bookmark.

Threads

It is used for bookmark string.

Watercolor

It is used for designs and background

designs.

8
Brushes and Water Brush Pen

A paintbrush is a brush used to apply

paint. While Water Brush Pen It
consists of a familiar-looking bunch
of bristles at the one end, but the
handle isn't solid wood or plastic.
Rather it's a container or reservoir
designed to hold water

Single Hole Puncher

Single hole punches are often used

to punch a ticket, which indicates it
has been used, or to make confetti
when creating scrapbooks and
other paper crafts.

Paper Laminator and Thermal Paper

It’s used when laminate the

bookmarks to avoid wet.

9
 MARKETING STUDY

This chapter will help to know the marketing aspect of the business. The
marketing aspects will cover the following: Tabulation Results, Target Market,
Demand, Product, Product, Promotion, Marketing Strategy, Pricing Strategy, and
Packaging.

For the business, it should be given a time and effort. The proponent of this
business must have the desired creativity so as to be able to provide quality
service to its customers.

Description and Outlook of the Industry

Handmade is made by a person using just hands or tools, not by a machine, but
typically therefore of superior quality. And the imagination or original ideas,
especially in the production of an artistic work.

Our group would want to introduce our product in the market because, we know
that some people are people who still love to read. and many also use
bookmarks. especially in millennials who love to read pocketbooks and Wattpad
stories. Also the designs of bookmarks are attractive to book readers.

Target Market

Our group would want to introduce our product in the market because, we know
that some people are people who still love to read. and many also use
bookmarks. especially in millennials who love to read pocketbooks and Wattpad
stories. Also, the designs of bookmarks are attractive to book readers.

10
 Demand Study
The respondents of our Feasibility Study was the 60 Senior High Students of
Dagupan City National High School S.Y 2018-2019.

1. What do you consider in buying a bookmark?

Considered in buying a
Bookmark

Respondent’s Answer

SIZE 5

PRICE 21

DESIGN 34

SIZE PRICE DESIGN

The results show that over 34 respondents said that they considered buying a
bookmark in Design, while 21 respondents said that they considered buying a
bookmark in Price and 5 respondents said that they considered buying a
bookmark in Size. This results may imply that there is a big fraction that they
considered to buy a bookmark in Design.

2. How much is the maximum you are willing to spend for a bookmark?

Respondent’s Answer
Php 20.00 - Php 30.00 Php 20.00 – Php 30.00 40

Php 40.00 - Php 50.00 Php 40.00 – Php 50.00 17

Php 60.00 – Php 100.00 3

Php 60.00 - Php 100.00

11
The results show that three (3) out of sixty (60) respondents said that they spend
a bookmark in Php 60.00 – Php 100.00. While seventeen (17) out of sixty (60)
respondents said that they spend for a bookmark in Php 40.00 – Php 50.00. And
forty (40) out of sixty (60) said that they spend a bookmark in Php 20.00 – Php
30.00.

3. Do you think a bookmark will hit the market?

Respondent’s Answer

YES 38

YES
NO 22
NO

The results show that thirty-seven (37) out of sixty (60) respondents said that they
think that a bookmark will hit in the market because they said, it can help many
readers when they want to continue reading the last chapter that they read.
Some others said, that there are a lots of book readers at this generation, and
others. And twenty-three (23) out of sixty (60) said that they think that a
bookmark will not hit the market because they said that everything thin it can be
a bookmark. Others said that only few people can appreciate bookmarks, and
others.

Detailed Product

The bookmark is made of 2”x 6” inch vellum board with different designs in using
of watercolor, calligraphy pens and sign pens. With our creativity to create a
wonderful design that will attractive to our customers.

Price

The pricing of each bookmarks is based from the survey questionnaire gathered
by the researchers. The researchers floated survey questionnaires with an option
of prices.

12
Each bookmark cost from Php 20.00 to Php 30.00 based on the research result
that we conduct, but it will adjust based on the economic growth of the country
or the price of materials needed in making bookmarks and for the transportation
that will affect the price of our product.

The prices of the hand-made bookmarks will be dependent on how the market
price of the main materials is. Any change of the bookmarks products will be
taken into consideration to the factor that measures the consumers’ capability to
purchase the product.

FINANCIAL STUDY

This chapter discusses the financial aspects of the study, in order for a business
plan to understand it needs a money to start. It contains the Price List of
Bookmarks and Expenses of our materials needed.

Selling Price of Bookmarks are the following:

Price list of Bookmarks

Design of Bookmarks Price
Sceneries Php 20.00
Cartoon Character, Php 20.00
Superhero Logos
Hand-lettering Php 25.00
(personalized) like
Korean, Baybayin, Nchan
fonts
Bible Verses and Php 30.00
Inspirational Quotes

13
 Cost and Expenses

Expenses of Materials
Item Quantity Price Amount Cost
Faber Castell 2 sets Php 440.00 Php 880.00
Calligraphy Brush Pen
(12 Colors)
Dong-a Sign Pens (Fine 2 sets Php 160.00 Php 320.00
Tech – 0.5)
Vellum Board (A4 size) 20 packs Php 35.00 Php 700.00
DMC Petra Cotton Yarn 50 colors Php 390.00 Php 19,500.00
Single Hole Puncher 2 pcs. Php 350.00 Php 700.00
Watercolor (Prang) 16 2 pcs. Php 525.00 Php 1,005.00
colors
Paintbrushes (Pointed) 6 pcs. Php 33.00 Php 198.00
Water Brush Pen 3 pcs. Php 180.00 Php 540.00
Laminated Sheets 20 packs Php 25.00 Php 500.00
TOTAL 107 items Php 24, 343.00

Initial Capital Requirements

The partners agreed to contribute an equal sharing capital in amount of Php

20,000.00 each.

INITIAL CAPTIAL REQUIREMENT

Partners Ratio Amount
Winona Elise Bautista 20% Php 20,000.00
Gillian Nicole Cruz 20% Php 20,000.00
Anna Joy Diaz 20% Php 20,000.00
Lj Jimenez 20% Php 20,000.00
Meco Edrian Rosario 20% Php 20,000.00
Jhem Steph Ugaban 20% Php 20,000.00
TOTAL 100% Php 100,000.00

14
 SCHEDULE
The Le Signet Ph sales campaign is expected to take three months from project
approval to launch of the e-commerce platform. Many of the foundations for this
platform, such as high speed internet and web server capability, are already
available.

The following is a high level schedule of some significant milestones for this
initiative:

February 16, 2019: Initiate Project

March 1,2019: Project kickoff meeting

March 2, 2019: Complete online sales site design

April 7, 2019: Complete beta testing trials of online sales site

April 15, 2019: Go live with site launch Upon approval of this project a detailed
schedule will be created by the assigned project team to include all tasks and
deliverables.

FINDINGS AND RECOMMENDATIONS

Based on the information presented in this feasibility study, it is recommended

that Le Signet PH approves the online sales initiative and begins project initiation.
The findings of this feasibility study show that this initiative will be highly
beneficial to the organization and has a high probability of success. Key findings
are as follows:

Technology:
 Will utilize existing technology which lowers project risk.
 Ecommerce infrastructure will be contracted out to vendor which allows Le
Signet PH to share risk.

• Once in place this technology is simple to operate and maintain for a relatively
low cost.

15
Marketing:

• This initiative will allow Le Signet PH to reach large number of target groups of
students at a low cost.

• Le Signet PH can expand customer base beyond geographic areas where stores
are currently located.

• The marketplace for online Bookmarks sales is in a steady state of growth.

• Le Signet PH is able to differentiate itself from its competitors and will utilize
incentive programs to target new consumers.

Organizational:

• Minimal increases to staffing are required with no changes to organizational

structure

•New facilities and capital investments are required.

Financial:

• Breakeven point occurs early in the third month of operation.

• Three month projections show online sales accounting for 20% of total sales.

• Le Signet PH will be in position to capture greater market share by maintaining

both an in store and online presence.

APPENDIX

16
 Appendix A

Name:_____________________________________________________

Age:______ Gender:_______________

Strand:______________________________

What do you consider in buying a bookmark?

PLEASE PUT A CHECK.

_____ SIZE

_____ PRICE

_____ DESIGN

How much is the maximum you are willing to spend for a bookmark?

____ Php 20.00 - Php 30.00

____ Php 40.00 - Php 50.00

____ Php 60.00 – Php 100.00

Do you think a bookmark will hit the market?

If YES, please write your reason.

______________________________________

______________________________________

If NO, please write your reason.

_______________________________________

_____________________________________

17
 Appendix B

Name: Bautista, Winona Elise Raga

Age: 18 years old

Birthday: June 20, 2000

Address: Pogo Grande, Dagupan City, Pangasinan

Nationality: Filipino

Religion: Christian

Name of Mother: Verena Salazar Raga

Name of Father: Winston Abad Bautista

EDUCATIONAL BACKGROUND

Elementary:

Genesis School Advanced Studies

Junior High School:

Dagupan City National High School (Special Program in the Arts)

Senior High School:

Dagupan City National High School (Arts and Design Track)

College: University of Pangasinan (incoming Freshmen)

Course: Information Technology

Major/Specializes: Programming

18
Name: Cruz, Gillian Nicole Licup

Age: 17 years old

Birthday: June 22, 2001

Address: Careenan Street, Dagupan City

Nationality: Filipino

Religion: Roman Catholic

Name of Mother: April Licup

Name of Father: Emmanuel Cruz

EDUCATIONAL BACKGROUND

Elementary:

West Elementary School II

Junior High School:

Dagupan City National High School (K-12 Basic Education Curriculum)

Senior High School:

Dagupan City National High School (Arts and Design Track)

College: Collegio De Dagupan (incoming Freshmen)

Course: Bachelor of Secondary Education

Major/Specializes: English

19
Name: Rosario, Meco Edrian Cerezo

Age: 18 years old

Birthday: August 10, 2000

Address: Dulag Binmaley, Pangasinan

Nationality: Filipino

Religion: Roman Catholic

Name of Mother: Ayrene Basa Cerezo

Name of Father: Eduardo Sampaga Rosario

EDUCATIONAL BACKGROUND

Elementary:

West Central Elementary School I

Junior High School:

Dagupan City National High School (K-12 Basic Education Curriculum)

Senior High School:

Dagupan City National High School (Arts and Design Track)

College: University of Pangasinan (incoming Freshmen)

Course: Bachelor of Arts in Political Science

Major/Specializes:

20
Name: Diaz, Anna Joy Candole

Age: 17 years old

Birthday: August 3, 2001

Address: Lucao District, Dagupan City, Pangasinan

Nationality: Filipino

Religion: Christian

Name of Mother: Anita Ligas Candole

Name of Father: Hermie Diaz Diaz

EDUCATIONAL BACKGROUND

Elementary:

Lucao Elementary School

Junior High School:

Dagupan City National High School (K-12 Basic Education Curriculum)

Senior High School:

Dagupan City National High School (Arts and Design Track)

College: University of Pangasinan (incoming Freshmen)

Course: Information Technology

Major/Specializes: Programming

21
Name: Jimenez, Lj Gerardino

Age: 18 years old

Birthday: July 12, 2000

Address: Tebeng Caranglaan, Dagupan City,

Pangasinan

Nationality: Filipino

Religion: Christian

Name of Mother: Lyneth Saludes Gerardino

Name of Father: John Gamos Jimenez

EDUCATIONAL BACKGROUND

Elementary:

Pascuala G. Villamil Elementary School

Junior High School:

Dagupan City National High School (Special Program in the Arts)

Senior High School:

Dagupan City National High School (Arts and Design Track)

College: University of Pangasinan (incoming Freshmen)

Course: Bachelor Science in Architecture

Major/Specializes:

22
Name: Ugaban, Jhem Stephanie Del Rosario

Age: 18 years old

Birthday:

Address: Lasip Grande, Dagupan City, Pangasinan

Nationality: Filipino

Religion: Roman Catholic

Name of Mother: Esmeralda Velasco Del Rosario

Name of Father: Salvador Bumagat Ugaban Jr.

EDUCATIONAL BACKGROUND

Elementary:

Lasip Grande Elementary School

Junior High School:

Dagupan City National High School (Special Program in the Arts)

Senior High School:

Dagupan City National High School (Arts and Design Track)

College: University of Pangasinan (incoming Freshmen)

Course: Information Technology

Major/Specializes: Web Development

23